The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Thursday, 1 June 2017

@UltimateEars Partners with Bicicleta Sem Freio for #BringMusicToLife Campaign #BluetoothSpeakers

Hi Guys,

Ultimate Ears launched “Bring Music To Life,” a new global brand campaign that celebrates the transformative power of music. In collaboration with internationally renowned graffiti duo Bicicleta Sem Freio, the campaign brings together music and art to showcase the technology that Ultimate Ears fans love about their award-winning, wireless BluetoothⓇspeakers: 360-degree immersive sound, seriously waterproof and virtually indestructible. With a pinstripe suit-wearing octopus drummer, a rad sea monster and a boxing panther, Bicicleta Sem Freio brings each innovative feature to life in three original illustrations that are as irreverent, bold and creative as the Ultimate Ears brand.
@UltimateEars Partners with Bicicleta Sem Freio for #BringMusicToLife Campaign #BluetoothSpeakers
“Music has the power to enhance, energize and connect people, and you feel this whenever you turn the speaker on,” said Charlotte Johs, general manager of Ultimate Ears. “The belief that you can spontaneously transform any moment with music - anytime, anywhere - is at the heart of every experience from Ultimate Ears. We don’t just make speakers, we bring music to life.”

This global campaign kicks off with three videos and digital advertising featuring artwork by Bicicleta Sem Freio, followed by a phased rollout of a new logo and more eco-friendly packaging.
@UltimateEars Partners with Bicicleta Sem Freio for #BringMusicToLife Campaign #BluetoothSpeakers
New limited-edition Second Street Collection
Since 2013, Ultimate Ears has collaborated with artists and musicians to bring music to life with our limited-edition speakers. Our newest limited-edition Second Street Collection joins a gallery of more than 50 designs from creative minds such as the GRAMMY Award® winning electronic dance music producer Skrillex, contemporary paper sculptor Jen Stark and legendary street artist Kenny Scharf, as well as other limited editions inspired by music, art and design trends.

The Second Street Collection will launch globally with eight new patterns and colors for Ultimate Ears BOOM 2 and Ultimate Ears MEGABOOM.

● Cityscape and Urban Zebra showcase bold geometrics and stark, graphic patterns in neutral tones inspired by the monolithic structures in the urban landscape.

● After Hours and Marina embody a classic palette of red and blue turned up to an electrifying intensity.

● Midnight Garden, Stone, Cashmere and Lilac feature soft, warm and vaguely luminous tones inspired by the hazy light of spring.
@UltimateEars Partners with Bicicleta Sem Freio for #BringMusicToLife Campaign #BluetoothSpeakers
About Bicicleta Sem Freio
Bicicleta Sem Freio ("Bicycle Without Brakes”) is internationally famed illustrator and muralist Brazilian duo, Douglas de Castro and Renato Perreira. Inspired by rock posters, Bicicleta Sem Freio was founded in Brazil in 2005 and became internationally famous for their hand drawn illustrations and large-scale public artworks around the world with the collective Justkids. Bicicleta Sem Freio’s work can be seen in major cities around the globe, including London, Berlin, Miami, Las Vegas, Montreal and Los Angeles. Their sophistication is revealed by the layers of ideas they picture and references they suggest, showcasing pop iconography and an unexpected juxtaposition of tropical rock ‘n’ roll and provocative imagery. Visit the company’s website at www.ultimateears.com.
 
Cheers!!!
 
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