The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Saturday, 22 September 2018

black a Finalist at Top International Telecoms Awards @GETblackSA #GETblack #Binge

Hi Friends,

South Africa’s newest entertainment platform, black, was named as a finalist in the prestigious Video on Demand Innovation category at the 12th Annual Telecoms Awards in Dubai.

The Telecoms World Awards brings together leading industry players each year. This was black’s first international nomination. Locally the platform was named Stuff Magazine’s Entertainment App of the Year in South Africa in 2017.

black was nominated as a finalist alongside other entertainment offerings from the Middle East, Asia, and Africa, together with BluTV, iflix, STARZ Play and Zee Entertainment with Orange TV in Egypt taking top honours.

Unlike many other VOD (Video-on-Demand) offerings black offers consumers a wide range of entertainment choices that stretch beyond movies and series and kids shows and offers movie rentals, gaming and live TV channels like Fox and Sony.

In addition, black is available across all cellular networks in South Africa.
black a Finalist at Top International Telecoms Awards @GETblackSA #GETblack
Included in its unique value proposition is the ability to choose how long you want to subscribe to the platform for. Unlike traditional media models where customers have to choose from a standard monthly package, black bucks this trend by allowing consumers to choose what they want to watch, at what price and for how long.

Chief Executive of black, Surie Ramasary, says this is an indication that South African companies can be international trailblazers and we are very proud of this achievement.

“We are very honoured to have our work recognised at the highest levels within the Telecommunications & Digital Media sector. black has a unique value proposition that the world has not seen before. It is disruptive and the world is taking notice”.

She adds, “black continues to show continued growth in South Africa and we are pleased with the way it is going. To-date we have had over one million app installations and consumers continue to engage with the platform.”

Cell C launched black in November 2017 as a network agnostic entertainment platform available to any subscriber with an Internet connection. For the first time in South Africa, customers are also able to purchase content using mobile prepaid airtime in addition to vouchers and purchases via debit and credit card.

To ensure black remains the most affordable entertainment option to consumers, black streaming is zero-rated on Cell C’s network meaning customers only pay for content and not for downloading black content.

Subscribers to the GETblack app also receive a 30 day free trial to black’s Binge Select package valued at R149 per month. For more details visit www.black.co.za
 
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Enjoy A Proudly South African Celebration with @SpotifySA #HeritageDay #SpotifySouthAfrica

Hi Friends,

Monday, 24 September marks the 23rd annual celebration of Heritage Day in South Africa. Also known as National Braai Day or Braai4Heritage, over the years, it has evolved to become more inclusive of South Africa’s growing diversity.

We can all see it already, the sun, braai stands, chops sizzling and some of the best local tracks playing in the background. To celebrate, Spotify has curated playlists that celebrate our local music heritage.
Enjoy A Proudly South African Celebration with @SpotifySA #HeritageDay #SpotifySouthAfrica
The playlists Made in South Africa and SA Gold, featuring artists such as Johnny Clegg, Brenda Fassie, Gold Fish, Nasty C, Shekhinah and more, are a great way to celebrate our country’s diversity through one of the biggest unifiers: music.

Enjoy A Proudly South African Celebration with @SpotifySA #HeritageDay #SpotifySouthAfrica

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com.
To embed a Spotify playlist into a website - right click on any playlist, go to 'share' and copy embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify
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Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

@AcerAfrica #RedBullMediaHouse Continue #eSports Content Partnership @RedBullza

Hi Friends,

Acer and Red Bull Media House announced the renewal of their content partnership. Having worked together for over 12 months already, the two companies will continue to bring the most exciting and interesting stories of the emerging gaming and eSports world.

The collaboration began last year in May with a joint goal to offer gaming fans an exclusive behind-the-scenes look into the personalities, places, and technologies in the fascinating world of eSports.

With documentaries such as ‘eSports Unfold’ and ‘Part of the Game’, the content has reached millions of viewers since the launch.
@AcerAfrica #RedBullMediaHouse Continue #eSports Content Partnership @RedBullza
“Forming powerful partnerships is an important part of our gaming strategy. Acer and Red Bull Media House share a deep commitment to supporting eSports fans and gaming communities with premium and authentic content. By combining Acer’s expertise in gaming through its state-of-the-art Predator products and Red Bull Media House’s immersive storytelling capabilities, we see a natural fit in offering the best-in-class product and viewing experience,” says Hajo Blingen, Vice President, EMEA Marketing, Acer Europe, Middle East, and Africa. “We look forward to continuing the successful team play with Red Bull Media House to further enhance brand premium synergies with high relevance.”
@AcerAfrica #RedBullMediaHouse Continue #eSports Content Partnership @RedBullza
For the upcoming year, Acer and Red Bull Media House have finalized exciting new content ideas to continue building and engaging the gaming community. ‘Prism’ is set to launch which will go behind the scenes to explore what drives people to love eSports. A second installment of ‘Part of the Game’ also returns, that captures the influence of gaming culture in four more cities across the world. For all stories and a recap of content, click HERE
 
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Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

Off The Shelf And On Trend @SamsungSA #QLEDTV #2018QLEDtv

Hi Friends,
 
Interior design trends come and go and it’s not easy to ensure a home remains fresh instead of dated. Soft furnishings can only go so far in adding those ‘pops’ of colour so favoured by interior decorators. A splash of paint here and there can help spice up a room’s look, but it’s the layout of the room as well as the larger pieces of furniture that need to be addressed when it comes to keeping up-to-date.

One of the biggest problems in the past has been the ubiquitous television set. If it is wall mounted, then there are cables to contend with. If it sits on a shelf, table or TV unit so the cabling can be discreetly installed out of view, then that becomes yet another piece of furniture to UltraViolet and place.

Reginald Nxumalo, Director of Consumer Electronics for Samsung South Africa, says, “Not only are Samsung’s TVs highly advanced technically, but we’ve also solved design dilemmas. Cables are simply not an issue any longer; the One Near-Invisible cable merges everything into one and allows you to place your TV wherever you want. Coupled with that, the One Connect Box gathers all your connections, with just the One Near-Invisible cable connected to the television.”
Off The Shelf And On Trend @SamsungSA #QLEDTV #2018QLEDtv
With cables out of the way, the next challenge comes up when the TV isn’t in use. Usually, when the TV is off, the black square simply doesn’t fit into the décor, unless of course it’s a black and white minimalist theme and even that’s debatable. Samsung’s Ambient Mode solves that as well – it elevates your television room or living space with decorative content, useful information, your own photographs or even by mimicking the texture of the wall behind it.

With greys still a popular base colour, but more moody and darker accents coming into play, the Samsung’s Ambient Mode feature can play a major role in introducing a new colour into the room or creating a whole new style focus.[i] For example, Pantone’s Ultra Violet is 2018’s colour of the year. If displayed on a television screen either as a block colour or an appropriately themed and shaded artwork, it could update a soft grey palette to a richer and more dramatically provocative style, in line with current interior trends. Much like Samsung’s drive towards innovation, Pantone’s Ultra Violet has been touted as communicating originality, ingenuity and visionary thinking that points us toward the future.[ii]

“Only Samsung removes the black screen, allowing your TV to seamlessly blend into the room and enabling you to completely personalize your space,” concludes van Nxumalo.

Solving the issue of a blank screen dominating whichever room it’s in makes an immense difference to the way interior designers will view the television. In the past, it’s been about hiding the screen, but now it’s about how best to display it, integrating the TV into the décor theme and style. Additionally, connecting the television to a smartphone means a room’s ambience can be seamlessly changed to address moods and activities – from a serene image with soft background music to an invigorating scene with upbeat music to match; making the television an interior décor game-changer.

[i] http://www.idealhome.co.uk/news/home-decor-trends-2018-191244
[ii] https://www.pantone.com/color-of-the-year-2018

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Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

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