The Life's Way - Journey of Visual and Written Content through Brands

Wednesday, 24 August 2016

#Jozi International Comedy Festival Returns @JICF #DeclareTheFunny #JICF

Hi Guys,

After a historic and groundbreaking inaugural installment in 2015, the Annual Johannesburg International Comedy Festival returns for its second take, taking the funny back to the inner city precincts of Braamfontein and Newtown from Friday 4th – Sunday 6th November 2016 in what is set to be another comedy extravaganza!

The biggest independent international comedy festival in Africa will bring together over 50 local, continental and international comedians, performing in 13 shows across 6 venues in a 3 day spectacle.

Once again, very different shows will feature a diverse spectrum of comedians providing a unique multi-sensory comedy experience of an international standard across the festival.
“Local favorites will perform alongside some of the most talented comedians on the continent, as well as across the globe right here in the City of Gold!” says Festival Founder and Director, Takunda Bimha, “which is a manner we chose to celebrate local and continental talent on equal footing and weighting with international talent. We hope to continue in this vein and become Africa’s proud representative on the international comedy circuit."

“The vision is to create a comedy festival in the truest sense,” adds Bimha, “by creating a platform that will contribute to the continued growth and development of standup comedy both locally and on the continent, whilst enhancing the appreciation for standup comedy as an art form.”

All the shows at the 2nd Annual Johannesburg International Comedy Festival will be hosted by local comedians. And, the vibrant inner city district will create an atmosphere that allows people to explore and enjoy their city beyond the comedy.

The list of shows as well as their host’s reads as follows:-

Stand Up Africa
The funniest comedians from across the length and breadth of the African continent. 6 comedians from 6 different countries, celebrating the very best standup comedy found in Africa today. Hosted by Tumi Morake

League of Nations
Speaking the universal language of laughter! This show knows no borders or boundaries! Featuring 6 international comedians in one rocking set, a truly unique UN comedy experience! Hosted by Joey Rasdien

Fire In The Hole
Warning: Many holy cows were injured in the making of this show! There is fire in the hole and no prisoners will be taken! No holds barred! Not for the faint hearted, this show will leave you feeling like the altar boy that got into the communion wine! No under 21’s! Hosted by John Vlismas

Vernac Attack
You know that joke that you just can’t tell in English! Well…. ALL the jokes in this show are told in their mother tongue. Featuring some of the best comedians performing ‘vernac comedy’ in South Africa today! Hosted by Tips Shampoonaiza

Live From Constitutional Hill
Funny is funny and the ladies are killing it out there! Celebrating trailblazing female talent both locally and internationally in one of the most iconic venues in the city! We celebrate our freedom by bringing an art form that pays tribute to our emancipation on the very grounds of the old Women’s jail. Hosted by Celeste Ntuli

Downtown Comedy Jam
We are taking it to the streets! This show features 6 of the foremost urban comedy acts performing in South Africa today. You ain’t got street cred if you miss this one night only, stellar lineup tearing up the inner city! Hosted by Donovan Goliath

Comedy For Change
Be the change you want to see in the world! This lineup of socially conscious comedians shed light on issues affecting our world today. This is comedy with a message in its debut showing at the festival this year. Hosted by Conrad Koch & Chester Missing

Late Nite Show
This is where we Jazz it up… No seriously, Comedy and jazz! The last show of every night features an array of comedians from all the other shows and they perform with a live jazz band on stage. Hosted by Tats Nkonzo

The second year of the festival promises to be exhilarating feast of comedy and if the tagline for this year’s campaign which is #DeclareTheFunny is anything to go by, it’s one not to be missed.

Tickets for the Johannesburg International Comedy Festival can be purchased at with a variety of ticketing options. For more information and updates, log on to, like, follow @JICF and #JICF on twitter and Instagram.

To view the #JICF2015 video click
All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

Escape The Ordinary @MontecasinoZA #AudiA1Sportback #AudiTT #Jozi @TsogoSun

Hi Guys,

Bid Winter farewell in style and stand the chance to win your share of over R5-million in cars and cash from 15 August to 27 November this year, as Montecasino invites you to Escape The Ordinary.

Throughout the run of the promotion – which commenced on 15 August with the final taking place on the 27th of November - Escape The Ordinary participants stand a chance to walk away with over R840 000 in cash! As if that wasn’t enough reason to get down to Montecasino to try your luck, every month one lucky Black Rewards cardholder will win a slinky Audi A4, while a Gold or Platinum Rewards cardholder will drive away in an Audi A1 Sportback. But that’s not all…Montecasino is also offering loyal cardholders one extra opportunity to win big with monthly bonus draws which will see more lucky winners escaping the ordinary and winning the keys to their very own Audi TT.
Escape The Ordinary @MontecasinoZA #AudiA1Sportback #AudiTT
Escape The Ordinary entrants simply have to be a Rewards cardholder and play Slots or Tables using their card to earn points for draw entries.

Be sure to join the action - if you are not a Montecasino Rewards cardholder, now is the time to sign up so as not to miss out. To become a Rewards cardholder and to view the full details of Escape The Ordinary, simply visit Join on Facebook at or follow on Twitter at @MontecasinoZA.


All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

Like a Rolling Stone @VilebrequinSA #Fashion #Swimwear

Hi Guys, 

Vilebrequin joins the Rolling Stones in marking a half-century of hedonism, boundary pushing and absolute freedom.

As the Exhibitionism retrospective prepares to take centre stage, Vilebrequin Studio cranks up the volume with a tribute collection celebrating the group’s greatest hits.

For the first time ever, an international exhibit offers unique insight into the magic of the Stones, starting on their home turf at London’s prestigious Saatchi Gallery from April.
Tshirt Like a Rolling Stone @VilebrequinSA #Fashion #Swimwear
While the exhibit strips back the music, Vilebrequin strips down to reveal a line of swim shorts and beachwear for men. A limited edition Moorea – the classic house cut – and a flat-belted Merise are the opening acts. Can’t get no satisfaction? Take the high-voltage tee for a spin.

After starting out in London in the mid-sixties, the Stones shot to fame when they unveiled their iconic 1971 Tongue and Lips cover designed by John Pasche. 
Like a Rolling Stone @VilebrequinSA #Fashion #Swimwear
The Rolling Stones spent the following summer at the Villa Nellcôte in Villefranche-sur-Mer, a few kilometers from St-Tropez. The Riviera dolce vita was to be the inspiration behind their unforgettable Exile on Main Street.

That very same year, Mick tied the knot with Bianca at St-Tropez town hall. A wave of glamour and insouciance washed over the idyllic fishing port, ushering in an oh-so-Stones blend of nonchalant chic that would lead Fred Prysquel to design the first ever Vilebrequin swimsuit. Fast-forward a few decades, and the Stones have lost none of their impetus, a lasting cultural impact celebrated by Vilebrequin’s new tribute collection.

The line is already available in the Saatchi Gallery boutique since April 2016, then in Vilebrequin stores globally and on since July 2016. Check it out!
All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

Sunday, 21 August 2016

@SamsungSA Welcomes New #BrandAmbassadors Across Product Categories

Hi Guys,

Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories.

“At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA.

The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. 
Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand.

Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg.

Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because Samsung is all about engineering excellence and style.”

Award-winning celebrity chef and restaurateur Reuben Riffel, has an incredible talent and a genuine passion for food. Being a chef keeps him constantly on the go in the kitchen, managing his restaurants and consistently pushing the boundaries of possibility in his field. These qualities ad his relentless innovation and sense of discovery makes Riffel the ideal person to represent Samsung’s cooking appliances category. “Samsung constantly surprises and delights with quality and originality that raises the bar in the consumer technology space. In my book they are leaders in this market,” Riffel says.

Bobby van Jaarsveld, representing innovation and creativity in the Samsung integrated mobility and wearables category, is known as a dynamic, creative singer, songwriter and actor. He says: “Samsung believes in technology that supports creativity on the go and enables work and play easily and reliably, something I, as a musician, is always in need of.”

Jo-Ann Strauss, epitomising multi-functionality and sophistication in the Samsung Business-to-Business (B2B) category, is a businesswoman, model, former Miss South Africa, a mother as well as a champion for children’s rights. Her ability to successfully manage various vocations and projects effortlessly sets her firmly in place to represent the Samsung B2B business unit. “I’m proud to be a Samsung ambassador, because Samsung offers businesses solutions that not only makes these organisations more productive and successful, but also holds children’s rights and socio-economic development through its Corporate Social Investment (CSI) projects close to its heart,” she says.

Samsung stands for innovation, excellence and the freedom to work smarter, live better and create a greener tomorrow. Our new local ambassadors exemplify these core values. We are a global and local leader in Consumer Electronics and Mobile Products and in our constant pursuit to lead, we are helping to make this possible for our customers,” concludes Potgieter.


All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

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