The Life's Way - Journey of Visual and Written Content through Brands

Sunday, 21 August 2016

@SamsungSA Welcomes New #BrandAmbassadors Across Product Categories

Hi Guys,

Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories.

“At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA.

The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. 
Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand.

Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg.

Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because Samsung is all about engineering excellence and style.”

Award-winning celebrity chef and restaurateur Reuben Riffel, has an incredible talent and a genuine passion for food. Being a chef keeps him constantly on the go in the kitchen, managing his restaurants and consistently pushing the boundaries of possibility in his field. These qualities ad his relentless innovation and sense of discovery makes Riffel the ideal person to represent Samsung’s cooking appliances category. “Samsung constantly surprises and delights with quality and originality that raises the bar in the consumer technology space. In my book they are leaders in this market,” Riffel says.

Bobby van Jaarsveld, representing innovation and creativity in the Samsung integrated mobility and wearables category, is known as a dynamic, creative singer, songwriter and actor. He says: “Samsung believes in technology that supports creativity on the go and enables work and play easily and reliably, something I, as a musician, is always in need of.”

Jo-Ann Strauss, epitomising multi-functionality and sophistication in the Samsung Business-to-Business (B2B) category, is a businesswoman, model, former Miss South Africa, a mother as well as a champion for children’s rights. Her ability to successfully manage various vocations and projects effortlessly sets her firmly in place to represent the Samsung B2B business unit. “I’m proud to be a Samsung ambassador, because Samsung offers businesses solutions that not only makes these organisations more productive and successful, but also holds children’s rights and socio-economic development through its Corporate Social Investment (CSI) projects close to its heart,” she says.

Samsung stands for innovation, excellence and the freedom to work smarter, live better and create a greener tomorrow. Our new local ambassadors exemplify these core values. We are a global and local leader in Consumer Electronics and Mobile Products and in our constant pursuit to lead, we are helping to make this possible for our customers,” concludes Potgieter.


All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

Orlando Pirates Learning Centre @AcerAfrica host Queens Park Ranger Football Club

Hi Guys,

Since the announcement of the Orlando Pirates Football Club and Queens Park Rangers (London) Exchange Programme in October 2015, 4 young students (2 per club) from each club were selected to travel to each other’s country and be a part of the daily lives of the club and fellow students they came to visit. The aim of the exchange programme was to engage them in a challenge exploring what modern day football clubs mean to communities and the impact of clubs on their local areas. The partnership between the clubs is as a result of Acer’s involvement in Education at both centres, courtesy of Microsoft. Students from the Orlando Learning Centre powered by Acer and QPR exchanged ideas whilst completing activities together using technology and video calling facilities at each centre. Through these activities the students got to know more about each other and each other’s country and culture particularly with regards to football before their trip.

Acer Africa and Orlando Pirates Learning Centre recently hosted the selected students from Queens Park Rangers Football Club and gave them a unique trip of Johannesburg/Gauteng - the students were taken on a tour of some of Johannesburg’s famous sights and attractions that included the Lion and Rhino Park, Gold Reef City as well as experiencing the day in the life of a student in and around the Orlando/Soweto area – experiencing a range of cultural, sporting and educational activities that culminated in to a once in a lifetime experience. The week concluded when the learners were afforded a once in a lifetime opportunity of attending an Orlando Pirates soccer game at the Orlando Stadium – something totally unique to South Africa.

The Orlando Pirates Learning Centre was opened in October 2012 and focusses on curriculum-aligned activities in Maths, ICT and English while providing learners with an opportunity to become computer literate and familiarise themselves with the latest technological innovations to prepare themselves for the work environment. The centre, situated at the club’s home ground, Orlando Stadium, has two hi-tech classrooms boasting the latest in software, courtesy of Microsoft, to help learners achieve their targets and become confident, contributing members of society.

QPR in the Community Trust has a proven track record in working within the local community providing opportunities based on the main broad objectives of Health, Education, Social Inclusion and Participation, tackling National issues at a local level. The QPR Study Centre is a purpose built classroom located within the unique setting of the Loftus Road Stadium in London. Since the centre’s opening in 1998 over 5000 local youngsters and adults have been assisted, and in addition to the education programmes delivered from the Centre, QPR also offers a range of outreach education work. 

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

@SamsungSA #MixedTalents Competition #Winners Beat the Dragon’s Den

Hi Guys,

Samsung Electronics South Africa is proud to announce that three exceptional young entrepreneurs have triumphed in the company’s Launching People - Mixed Talents competition. Ten finalists undertook a ‘Dragon’s Den’ style grilling at the hands of six judges, to determine the winners, who received funding as well as other business support tools and services.

After undergoing a series of pitching their various concepts to the judges - Michelle Potgieter, Director for Brand and Communications at Samsung South Africa; Lisa Illingworth, Entrepreneurial Host and Journalist at Hot 91.9 FM; Ian Wright, Founder of METIME; GG van Rooyen, Deputy Editor of Entrepreneur Magazine; Fahmeeda Cassim-Surtee, Director of DStv Sales and Marketing; as well as Garth Gaffley, Owner of Garth Gaffley Consulting and Mixed Talents – three winners were ultimately chosen.

Kyle Dodds’ Cognition Online, which has developed an application designed for the tutoring industry and enables tutors, parents and students connect was the first winner announced. They were followed by Neo Hutiri’s Technovera Lockers, a smart locker designed to enable chronic patients to obtain their medicines securely, without having to wait in queues. The final winner was a mobile child safety seat designed by Trenton Carr.
@SamsungSA #MixedTalents Competition #Winners Beat the Dragon’s Den
According to Potgieter, the Mixed Talents initiative was born of a desire to have a positive impact on the high youth unemployment rate in the country.

“The Mixed Talents competition and Ideas Bank tool were designed to provide entrepreneurial youngsters with a forum to adequately express their ideas. Part of the global Samsung Launching People initiative, Mixed Talents offers local South African millennials a platform through which they can turn their entrepreneurial ideas into a reality. The ultimate goal is to make a real impact in youth unemployment in South Africa,” she says.

The three winners will each receive R50 000 in start-up capital, as well as access to over R 300 000 worth of invaluable business support tools from Samsung’s partners. This includes serviced office space for each organisation through Work Central and world-class coaching through Winning Edge.

“This is the second time we have created a platform for three entrepreneurs to take their business ideas to the next level through the Mixed Talents competition and the strength of the entries was even greater than during the previous wave. It is really exciting to see just how talented young South African minds are and how many unique ideas they have. It is important that corporates get behind start-ups like these and we would like to encourage other organisations to get actively involved in developing this type of entrepreneurship.”

According to Potgieter, the biggest take away from tonight for other young thought leaders is that if you have a vision, follow it through with passion and make it come true. To South African millennials, she adds that they have to follow their dreams and the Ideas Bank is still available to them as a tool to do so. “This is a means to help you launch your business and make your particular dream come true,” concludes Potgieter.


All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

Saturday, 13 August 2016

@MontecasinoZA Launches #SlotsFactor Tournament With Massive #Cash Prize @TsogoSun

Hi Guys,

For the fourth time the popular Slots Factor tournament has launched at Montecasino. This major tournament will run across Tsogo Sun’s 14 casinos for eight weeks from 18 July, with a total prize package of R1.8-million in cash, with a guaranteed first prize of R1-million in cash.

“Our annual Slots Factor always creates an exciting buzz on our gaming floor,” says Glenn Joseph, Montecasino GM.

Daily Slots Factor heats will run on the casino floor until 11 September. The unit finals will be hosted on 17 September with the unit winners competing in the group-wide finals at Gold Reef City Casino on 30 September and 1 October.

The tournament is designed to appeal to everyone, with a cash buy-in of just R100. The proceeds from the buy-ins across the group, goes into the prize pot, which means that as the number of buy-ins increases, so too does the pot. In 2015 the tournament attracted a total of 3004 buy-ins at Montecasino alone, and the final total payout over the course of the exciting eight-week tournament was over R3-million in cash.
Slots Factor 2015 - winner - Rajendheran Naidoo @MontecasinoZA
Slots Factor 2015 - winner - Rajendheran Naidoo
Kamal Parbhoo, Slots Manager at Montecasino, says, “With the stakes rising as the buy-in to the tournament grows, so does the fun and anticipation for hundreds of hopeful and quick-fingered players who regularly enjoy Montecasino’s vast array of almost 2 000 slot machines.” He adds that the slot machines are extremely popular and the Slots Factor tournament adds a whole new dimension of excitement for participants as absolutely anyone can win the big top prizes.

Packaged buy-ins are again a feature of the tournament, and include R200 for two tournament entries and R50 in FreePlay, and R500 for five tournament entries and R150 in FreePlay, valid for the day of play only. Heat times will be three minutes for each of the qualifying heats and five minutes for the unit finals and group finals.

Added features are that the participant obtaining the highest score from a single buy-in at each casino over the eight-week period will qualify for the grand finals at Gold Reef City Casino without having to play off in the individual casino finals, and that FreePlay prizes are being awarded to Slots Factor top daily credit earners.

The top placed slots finalists from each casino will receive complimentary travel to and accommodation at Gold Reef City Casino to compete for the big R1-million prize over the weekend of 30 September and 1 October.

For more information go to, join them on Facebook at or follow on Twitter at @MontecasinoZA.


All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at

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