The Life's Way - Journey of Visual and Written Content through Brands

Saturday, 19 August 2017

@MontecasinoZA Hosts Media to a #MonteItalia Amazing Race #ReadySteadyGo

Hi Guys, 
 
It was Ready, Steady, Go at Montecasino on 10 August when Hot FM’s DJ’s and behind-the-scenes team, along with a group of media and influencers, were invited to complete an Italian-inspired race through the streets, restaurants, bars and entertainment areas across the precinct.

“We wanted to share Montecasino in a way its never been seen before – and to challenge our radio and media partners to step out of their comfort zone, unleash their competitive spirit and have tons of fun,” says newly appointed General Manager of Montecasino, Mike Page. “Montecasino continues to live up to its reputation as Gauteng’s premier entertainment destination and it’s a reputation we are very proud to uphold. But rather than telling our guests from Hot FM and the media about it we decided to show them – by taking them into the streets, hotels, bars and restaurants of our Tuscan village. They covered a lot of ground – and experienced the Italian flavour of Montecasino.”

With pitstops that challenged a variety of latent talents in the competitors – including singing, cooking, painting, latté art and beer-tasting – the contestants were taken into places many had not seen before, and some areas traditionally not exposed to the public eye. “It was such a unique opportunity to see what goes into an operation like Montecasino – all the way from back-of-house to front,” says Lloyd Loots, entertainment blogger.
@MontecasinoZA Hosts Media to a #MonteItalia Amazing Race
Ready, Steady, Go. Teams ready for their 12 Italian challenges.
In true Montecasino style, there were many winners on the day, including prizes for Hottest Barista (won by Bulelani Mfebe), Hottest Operatic Talent (won by Kwanele Kunene), Best Italian Accent (won by Sasha Martenengo), Hottest Artist (won by Raymond Cornwell, Hot FM winner) and the Best Social media posts of the day (won by Awande Dlamini and Gladys Sithole). The winning team in the race was the White Team, who each won a Night Out for Two from Montecasino, while the winner in the Slots competition was Wayne Pringle, aka Beefy, and in the Tables mini knockout tournament was Jenna Dawes, who both won a one-night stay at Southern Sun Montecasino.

Says Deon Basson, Montecasino’s Casino Brand Manager, “We were inspired to create this event by our current gaming promotion, Viva Italia, in which we’re giving away 12 Fiats in 12 weeks. We’ve already given away five cars, and there are still many more chances to be one of the winners of either cars or cash between now and 23 September 2017.”
 
Cheers!!!
 
Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Chris Forrest and Pete Goffe-Wood Cook up Something Naughty for Mzansi #DBYS2017

Hi Guys,
 
For the first time in Johannesburg, comic genius, Chris Forrest, and celebrity chef, Pete Goffe-Wood, scrumptiously blend comedy and cooking together into the ‘Top Gear’ of cooking shows. Don’t Burn Your Sausage is an ingenious live show that is deliciously funny and rather ‘whisk-qué and takes place from the 22nd to the 24th September at the Red Roman Shed at Emperors Palace.

The pair charmingly demonstrate how food and sex are delectably intertwined with this refreshingly hilarious new show. The show promises to be an absolute hit for both food- and comedy-lovers alike.

Forrest and Goffe-Wood prepare the ultimate seductive 3-course meal with a naughty line-up of ‘Foreplay’, ‘Intercourse’ and ‘Afterglow’ that will have you salivating salaciously and crying with laughter.
Chris Forrest and Pete Goffe-Wood Cook up Something Naughty for Mzansi #DBYS2017
Following sold-out shows in Grahamstown, Cape Town and Windhoek, the duo have cleverly and successfully delivered this live food show to rave reviews from critics.
  • “A show that indulges its audiences with a delicious starter, main course, dessert and suggestive humour.” – SowetanLive
  • “A wonderful new and naughty twist on the good old cooking demo.” – Cue Media
  • “Cheeky challenge for saucy duo.” – Weekend Post (PE)
Chris Forrest has been on the SA comedy scene since the late nineties and Pete Goffe-Wood (best known as the Masterchef South Africa judge known to crack a joke or too), has been making great food for nearly 30 years. When the two of them met on the set of Celebrity Masterchef SA in 2015, they found that they had a couple of things in common – one of them being the same dry sense of humour and the other, a liking for mouth-watering, delicious food. After the series ended, they decided to combine their respective talents to bring you this culinary comedy show, the likes that have not been seen before in SA.

Tickets from R150 and are available through the new ticketing system, www.showtix.co.za (click the Tickets tab on their Facebook page to make the booking). Don’t Burn Your Sausage starts at 8PM at the Red Roman Shed at Emperors Palace (64 Jones Road, Kempton Park) for three-nights only (22 – 24 September). The show is directed by Bevan Cullinan.

Don’t miss renowned comic and Celebrity Masterchef SA winner, Chris Forrest, work his special brand of South African humour alongside Pete Goffe-Wood’s unmatched cooking talent, candour and naughtiness. It’s great humour and great cooking rolled into one, this duo will win over your hearts and your stomachs. Be sure to come hungry! A PG Comics production. #DBYS2017
 
Cheers!!!
 
Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@BalmainHair Paris Redefines Luxurious Hair Care in #SouthAfrica @GlamItSA

Hi Guys,

South Africa is set to catch a serious case of Balmainia, with the upcoming local launch of Balmain Hair Couture. From September 2017, fans of the Balmain Paris fashion house will be able to join the likes of Kendall Jenner, Gigi Hadid and Kim Kardashian who swear by the luxury, creativity and innovation of the brand.

Balmain brand revival

The Balmain Paris Fashion House, founded in 1945 by Pierre Balmain has always been known for its feminine, elegant style. More recently, the brand has undergone a revival when Olivier Rousteing stepped on board in 2011 as creative director of Balmain Paris at just 24 years of age. Since then, the luxury fashion house has become synonymous with edgy and sexy collections that have changed the catwalk forever.

“Olivier Rousteing’s revival of the Balmain brand has led to a number of inspirational collaborations with several A-list celebrities including J-Lo, Kanye West, Nick Jonas, Rihanna, Joan Smalls, Jordan Dunn, Kim K, Beyoncé and Nicki Minaj. Furthermore, this transformation from elegance to edgy has led to top models, including Gigi Hadid, to champion the brand so that they too can be associated with the luxury fashion house,” explains Inge Peacock, managing director of Glamit, importer and distributor of international hair and beauty products including Kardashian Beauty Hair and now too Balmain Hair Couture.
@BalmainHair Paris Redefines Luxurious Hair Care in #SouthAfrica @GlamItSA
An Opulent Hair Care Collection
To support Rousteing’s strong and empowering design work, Balmain is the only luxury fashion house in the world to create a collection of indulgent hair care and styling products, made with only the finest Silk Protien, to manage the tresses of fashion house’s models both on and off the ramp. Now this range of luxuriously opulent hair care will be making its way to South Africa and is set to transform the locks of fashionistas and glam squads alike.

“To ensure the exclusivity of Balmain is upheld, the brand’s opulent hair care and styling collection is used backstage by professional stylists at all the Balmain collection shows in Paris. It is this very collection that will be gracing the shelves of high-end salons, retailers, as well as the Glamit website from spring onwards,” says Peacock.

Catwalk Coiffeurs
The Balmain Hair Care Collection and its key ingredient, Silk Protein, provides the perfect foundation for creating the label’s edgy and sexy catwalk coiffures. The Balmain Silk Protein contains 17 of the 19 essential amino acids that naturally occur in hair. Balmain Hair Couture’s paraben-free shampoos and conditioners, by way of example, are available in Volume, Moisturising and Revitalizing variants. The instantly refreshing Dry Shampoo and cuticle-smoothing Leave-In Conditioning Spray will leave fashionistas with fresh, flexible and shiny hair. For extra care, Balmain’s Repair and Revitalizing masks will transform dry, damaged and over-processed hair into beautifully strong and deeply nourished tresses.

The fashion house’s devotees can also add the Texturizing Salt Spray for flexible texture & volume, Styling Powder for long-lasting volume at the roots, as well as Argan Moisturizing Elixir for brilliant shine to their beauty routines. Tools such as ceramic brushes that lock moisture into strands for a shiny and healthy look; the Professional Titanium Straightener, which creates luscious curls or perfectly straight styles; as well as the Professional Infrared Blow-dryer, which dries hair from within to minimise the risk of damage and reduce drying time, are sure to give fashionistas some of their best hair moments yet.

Undoubtedly, the most eagerly anticipated offering is the highly sought-after Silk Perfume, which detangles and repairs damaged hair, protects against external damage and provides a lightweight silk finish whilst infusing follicles with Balmain’s signature scent, which Vogue magazine describes as resembling a “beautifully expensive French candle”.

A Head Start on International Trends
“For over 40 years, Balmain has practiced the art of combining hair essentials with the latest catwalk trends and now under the creative watch of Rousteing, it too has been given a sexy and edgy spin. There can be no doubt that hair care in South Africa is about to be taken to the next level with the addition of this rich and luxurious range to our A-list portfolio,” concludes Peacock.

The Balmain Hair Couture collection will be available exclusively from Glamit’s online portal, as well as high-end salons and retailers nationwide. For more information, visit http://www.glamit.co.za.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@Discovery_SA @JacarandaFM #SpringWalk Promises a Fun Family Walk and Run #9Sep2017

Hi Guys, 
 
Jacaranda FM, in partnership with Discovery, present the Discovery Jacaranda FM annual Spring Walk
  • Details: 09 September 2017, 08:00am-1pm, at the Pretoria National Botanical Gardens, City of Tshwane
  • Distance: 5km, 8km, 15km walks and introducing the new 8km run
  • Entertainment: Top SA artists Rubber Duc and Dewald Wasserfall
'Walk to the Beat' and welcome spring at the Discovery Jacaranda FM annual Spring Walk. It promises to be a fun-filled day of activity and music you won't want to miss!

For the past six years, this much-loved race has been kicking off spring in the Capital. The Discovery Jacaranda FM Spring Walk is back again this year to help shake off the winter blues and get people active while enjoying the best entertainment.

The event takes place on Saturday, 9 September, from 8am, at the scenic Pretoria National Botanical Gardens. After the race, Spring Walkers will be able to enjoy live performances by top SA artists Rubber Duc and Dewald Wasserfall. With four courses to choose from, there is a distance for everyone: 5km, 8km and 15km walks, and this year’s new addition of an 8km run for those who want a more intense workout. All routes are also wheelchair friendly.
@Discovery_SA @JacarandaFM #SpringWalk Promises a Fun Family Walk and Run #9Sep2017
“We are really excited about this year’s Spring Walk which was launched by our new breakfast show, Martin Bester and Tumi Morake. It’s a perfect way for people to keep fit whilst meeting our talented on-air celebrities and presenters. The event has something for everyone with the Spar kiddies area, plenty of children’s entertainment and no one will go hungry, with food trucks serving up deliciousness all day,” said Jacaranda FM station Marketing Manager Minisha Patel.

“There will also be big screens for die-hard rugby fans to watch every moment of the Rugby Championship clash between Australia and the Springboks,” Patel added.

Discovery’s Head of Sponsorships and Experiential Marketing, Iona Maclean, said the partnership with Jacaranda FM was a perfect fit for Discovery, as it brought out the core values of both businesses.

“Discovery promotes a healthy lifestyle for the whole family and Jacaranda FM is a family-focused radio station. Add great music and good entertainment to the menu and you get the perfect day that is certainly not to be missed, “said Maclean.

Get your tickets now at: https://www.jacarandafm.com/events/walk-beat-years-discovery-jacaranda-fm-spring-walk/

The cost is R150 for Adults, R100 for children (2-16) and R100 for pensioners. Join in the conversation on all social media platforms #Springwalk
 
Cheers!!!
 
Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

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