The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Tuesday, 13 December 2016

Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign

Hi Guys,

With the festive season fast upon us and as thousands of South Africans gear up for holiday travel this December, Diageo South Africa has timeously launched its 2017 Drive Dry campaign – which aims to shock South Africans into thinking twice about getting behind the wheel drunk.

Drive Dry, previously known for its award-winning scare campaign “Papa Wag Vir Jou”, will be using the power of storytelling in 2017, to try and change South Africans’ behaviour towards drinking and driving.
Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign
At an event attended by government, stakeholders, media and celebrities, guests were shown the reality of drink driving by watching real stories of South Africans who have experienced loss, trauma, hurt and difficulty due to driving while under the influence – either due to their own actions or those of a loved-one or a stranger.

These brave individuals were captured on film, telling their stories and these will be made into a series of short clips to be shared with media, as well as on social media over the next year.

“Our overall goal is to impact and change people’s lives by using real stories to give the campaign resonance. We have also approached celebrity ambassadors who are passionate about driving dry to spread the message far and wide,” said Diageo SA’s Legal and Corporate Security Director Viwe Soga.

In January 2016, Transport Minister Dipuo Peters highlighted that the festive season’s road fatalities had increased by 14% with a total of 1755 fatalities from 1 December 2015 to 11 January 2016 – many of which are a direct consequence of alcohol abuse. According to the WHO Global Status Report for 2015, South Africa is ranked 23rd out of 50 African countries for the highest number of road deaths. The report also estimates that 7,8% of South Africa's Gross Domestic Product (GDP) is lost due to road traffic crashes. This lost revenue could be used to address South Africa's other social issues, such as lack of funding for tertiary students.

South Africans Against Drunk Driving (SADD), a non-profit organisation based in Pietermaritzberg, recommends solutions such as an increase in random alcohol testing, the establishment of specialised drink-driving courts so that offenders are tried and convicted within one month of the incident, as well as for every driver to be tested for alcohol or drugs at every crash scene.
Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign
“Our mission is to stop drink-driving, protect families from the trauma of losing loved ones and in doing so, to make a tangible difference to South Africans’ lives,” said Caro Smit, founder of SADD and guest speaker at the 2017 Drive Dry campaign launch event.

The Drive Dry video clips will be rolled out over the next year and used across various media platforms, as well as for visual content at Diageo branded and partner events, school visits as part of a drive to educate the youth and at tavern workshops.

“This is going to be an incredibly powerful campaign, and we are honoured that our storytellers have agreed to share their stories in the hope of changing someone else’s life. Responsibility, and looking after the communities in which we operate is key to Diageo’s business. Our brands are made with pride and are only to be enjoyed responsibly,” says Soga.

South Africans can follow the conversation, tell their own stories, watch the video clips, and share the Drive Dry message with friends and family on Facebook and Twitter, using the hashtag #ThisIsMyStory.

For a sneak peek of the mash-up video visit https://youtu.be/kkIrAUzJT8o. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Love thy neighbour…but don’t get caught! #ChatsworthStyle #KandasamysMovie @kandasamysmovie

Hi Guys,

From the producers of Hard to Get and Happiness is a Four Letter Word, comes the two-sided, family-engaged-comedy affair, KEEPING UP WITH THE KANDASAMY’S. The film will be released in cinemas on 3 March 2017. It is directed by Durban filmmaker, Jayan Moodley (White Gold) and produced by Helena Spring and the late Junaid Ahmed.

Described by Moodley as a “love letter to Chatsworth”, KEEPING UP WITH THE KANDASAMY’S was filmed on location in Chatsworth, Durban, South Africa, and stars Jailoshini Naidoo (Eastern Mosaic, Lotus FM) and Maeshni Naicker (Broken Promises) as the matriarchal rivals of neighbouring families, whose young adult children become romantically involved, and despite their best efforts to keep them apart, they are forced to acknowledge that in the end “love will always prevail.”

“Shanti Naidoo (Maeshni Naicker) is a typical Type-A personality. Always on the move, going out of her way to please people, and overcompensating for her perceived inadequacies by continually cooking up a storm in the kitchen. Her life would be just fine, except that her neighbour Jennifer Kandasamy (Jailoshini Naidoo), always seems to hold the upper hand.

When Jennifer realises her daughter Jodi (Mishqah Parthiephal) is in love with Shanti's son Prinesh (Madhushan Singh), she is determined to break them up. But in order to do that she will have to enlist her rival's help. Together the two women scheme and plot, recruit prospective partners and generally interfere with their kids wherever they can,” says Spring.

The cast also comprises, among others, Mishqah Parthiephal, Madhushan Singh, Mariam Bassa, Rajesh Gopie, Koobeshen Naidoo and Neil Govender.

KEEPING UP WITH THE KANDASAMY’S was produced in association with M-Net and the DTI, with distribution by Ster-Kinekor Entertainment.


Twitter: @kandasamysmovie
Instagram: @kandasamysmovie
Facebook: facebook.com/kandasamysmovie
Hashtag: #ChatsworthStyle #KandasamysMovie

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@TheeLegacySA Provide The #Soundtrack To @SimbaChipsSA #SimbaMapha TVC

Hi Guys, 

The inaugural winners of The Sing Off SA, Durban-based Isicathamiya group, Thee legacy, have collaborated with the iconic South African heritage brand, Simba, by providing the sound track to the latest Simba Mapha TVC with their chart topping hit single Wena Wedwa (MusicCraftMAN Mix), as Simba chips celebrates 60 years. 

Watch the Simba Mapha TVC here: https://www.facebook.com/SimbaChips/videos/1295638113821298/

“The fun new TVC adds a special twist to the Simba Mapha story that South Africans have grown to recognise and emulate,’’ shares Natasha Singh, Marketing Head of Snacks at PepsiCo. “We are also very excited to announce that the TVC showcases an original, fresh, upbeat track from a local rising band. Wena Wedwa (MusicCraftMAN Mix) from Thee Legacy is the ideal backdrop to the Mapha narrative, adding contemporary local flavour to Simba’s rich brand story.’’
@TheeLegacySA Provide The #Soundtrack To @SimbaChipsSA #SimbaMapha TVC
South Africans were introduced to the Simba Mapha storyline in 2013 and the latest TVC builds on the success of this concept, reiterating the idea that “Some things are better when you Mapha”.

Thee Legacy’s collaboration with Simba comes shortly after being profiled by Apple Music globally as “Artists To Watch”. This opportunity provides Thee Legacy with a solid foundation to gain traction on the international stage.

Fast becoming the discovery of the year, Thee Legacy has had a strong presence on radio this year with their latest single, Wena Wedwa (MusicCraftMAN Mix), currently topping charts and on high rotation on radio stations such as Metro FM, Ukhozi FM and Thobela FM. This past week, Wena Wedwa (MusicCraftMAN Mix) featured at number #8 on the RAMS chart.

You can now hear Thee Legacy’s hit single, Wena Wedwa (MusicCraftMAN Mix), as the sound track to the Simba Mapha TVC which is centered on the joy of sharing. The word ‘Mapha’ is a South African phrase developed in the townships, born out of the humour of young kids meaning to share or to give. Thee Legacy’s Wena Wedwa (MusicCraftMAN Mix) is an appropriate soundtrack selection for this campaign as there is much love in the act of sharing.

“We have grown up on Simba chips and never imagined that one day we would collaborate with this iconic brand. We are both proud and humbled that our single Wena Wedwa (MusicCraftMAN Mix) was selected for the Simba Mapha TVC. We’re looking forward to having all South Africans see the Simba Mapha TVC and relate to the TVC through our music” expresses Thee Legacy.

Wena Wedwa (MusicCraftMAN Mix) can be found on Thee Legacy’s self-titled debut album out now in stores and all major digital platforms. Thee Legacy have crafted a body of work that represents a contemporary take on Isicathamiya for a new millennium – produced by RJ Benjamin and Sam Soweto (of The Soil fame).

Connect with Simba: www.simba.co.za
Facebook: Simba Chips http://www.facebook.com/SimbaChips/
Twitter: @SimbaChipsSA

Connect with Thee Legacy:
Facebook: Thee Legacy SA https://www.facebook.com/TheeLegacySA
Twitter: @TheeLegacySA
Instagram: @TheeLegacySA
Purchase Thee Legacy’s album here: https://SonyMusicAfrica.lnk.to/B5Tdq
Cheers!!!
 
Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Saturday, 3 December 2016

@SunStreamEnergy PLUS™ Keeps You Connected Using #SolarEnergy #SunStream

Hi Guys,

The arrival of summer holidays usually sparks a migration between the big urban cities and the smaller rural and coastal regions as South Africans around the country head for home, the sea or the bush. Whatever the destination this time of year is often characterised by long road trips and time spent outdoors making it even more important to stay connected anywhere, anytime.

Mobile devices are a lifeline, a connection to family, friends, work and play. This connection doesn’t stop when we’re out and about. In today’s world keeping mobile phones charged on the go is a life essential. The challenge with mobile devices has always been the need to stay continuously charged. This has required access to a fixed plug point or reliance on expensive and often inconvenient charging options.

SunStream™ provides mobile electricity wherever you go, by streaming the sun’s power directly into your mobile phone. SunStream™ technology converts sunlight to electricity instantaneously at a 99% throughput rate, making it the most efficient mobile solar solution on the global market. Because it eliminates the need for circuit boards, charge controllers, or chipsets – components that are notorious for breakage -- the hand-held panel is extremely durable. This patented technology offers a reliable, daily solution for the mobile device user who has limited or no access to electricity.
@SunStreamEnergy PLUS™ Keeps You Connected Using #SolarEnergy #SunStream
A necessary must have for the holiday season is the SunStream PLUS™. It offers half an amp of power, making it the ideal mobile electricity solution for smartphones, bringing some phones up to full power within two hours. The SunStream PLUS™ also powers feature phones faster than a wall plug and provides an excellent source of energy to power other digital and battery storage devices.

Whether as a practical, thoughtful gift or an essential life item, the SunStream™ solution offers a chipset free, fast charging (for multiple devices), portable, waterproof (it even works under water) and extremely robust advantage. It has been drop tested to two meters with positive results and comes with a shatterproof glass face, is heat-proof, freeze-proof and UV stable.

No need to run around looking for a plug point. It’s as simple as connecting your phone to a SunStream™ via a USB cable and angling the panel directly towards the sun. So wherever you’re heading make sure you take your energy with you with the SunStream™.

SunStream PLUS™ is available at all Builders Warehouse and select MTN stores across South Africa. Visit www.sunstreamenergy.com or connect on Facebook, Twitter, Instagram (@sunstreamenergy) and YouTube
 
Watch the following link for the John Anderson's vision behind the SunStream™:
https://www.youtube.com/watch?v=cJhVyzvq_bw
 
I felt touched after watching this video and I hope that it will have positive impact on all of you too. I feel I need to buy these for all the people in my life who comes from far rural area where electricity is still not available all the time.  

About World Panel Inc. and SunStream™ products
Based in Colorado, USA, World Panel Inc. is a triple-bottom line company (people, planet, profit) founded by solar expert and entrepreneur John Anderson. The company produces a line of mobile solar devices under the SunStream™ brand, with retail relationships on the African continent where mobile electricity is in high demand. World Panel’s SunStream™ products charge 2G, 3G, and 4G LTE handsets as well as most USB devices.
 
Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

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