The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Monday, 31 October 2016

@HuaweiZA Collaborations With #MusicVendors Is Accelerating #DigitalEconomy In Africa

Hi Guys,

The Huawei Southern Africa Partner Summit was held at the Huawei Innovation and Experience Center in Johannesburg. During the summit that attracted over 40 industry partners, Huawei signed music cooperation contracts with global and local music vendors.

The summit, which is aimed at creating a sharing platform to promote digital collaboration in Africa, witnessed Huawei’s efforts in leveraging its Digital inCloud, a software platform, to integrate content across music, video, gaming and other digital service genres of the likes to operators, so that more end users will be able to enjoy digital content at a convenient way. This Summit gathered partners from telecom operators, consultancy, service and content partners including Deloitte, Capasso, Mtech and Siphumelele Zondi as thought leader. At the summit, Huawei signed the music cooperation contracts with Spice Music, Mtech, CCA and other local music vendors, which marks a milestone of digitalization of music in Africa.
@HuaweiZA Collaborations With #MusicVendors Is Accelerating #DigitalEconomy In Africa
Huawei Partners at the Summit
Under the global digital wave, Africa shows great demand for digital services, like music, game and video, etc. According to Huawei’s analysis, in 5 years, digital services’ year-on-year growth will be around 40%. However, there still remains a big gap between the growing damands and the digital productions. Wilson Feng, President of Huawei’s Carrier Business in Southern Africa Region, said, “Huawei is willing to work hand in hand with Africa partners to create a better industry ecosystem. We will leverage our innovative technologies of digital services, and our global resources to improve African consumers’ digital experience, and accelerate African’s digital economy development. Through the cooperation, Huawei’s digital business cloud will also help our partners in monetization, which means it’s a win-win solution for all parties in the ecosystem.”

The cooperation with content providers means that Huawei will have the copyrights of millions of latest music from the international and local vendors. This is Huawei’s first breakthrough into the global music space. Huawei will be able to provide the music and platform to telecom operators in South Africa, like Vodacom, MTN, Cell C, etc, and the operators can provide their music Apps to their end users. The end users can download the operators music App , such as MTN Music+, to listen or download the latest and most popular music.
Spice Music @HuaweiZA Collaborations With #MusicVendors Is Accelerating #DigitalEconomy In Africa
Huawei signing contract with Spice Music
At the Summmit, Mtech and Grafton, Huawei’s partners from Nigeria shared their successful case in the Nigerian music market-- how they used the MTN Music+ platform to attract the users and monetize the music products. Praiz Adejo, one of the best musicians from Nigeria, also presented his story of attracting more fans through digitalizing his music through technologies from Huawei.

South Africa music copyright association Capasso, SABC, Deloitte, CMGE, MTN,CellC, Telkom also shared their opinions on how to develop the digital services in Africa.

Siphumelele Zondi, industry though leader, senior producer and anchor of SABC, said during his presentation at the summit: “There is a great need for local South African artists to venture into the digital space. Often local content is on demand but not available on digital platforms, which then promotes piracy. Africa is a mobile device intensive environment, and platforms such as Huawei’sDigital inCloud can aid the availability of local content to Africa.”
Mtech @HuaweiZA Collaborations With #MusicVendors Is Accelerating #DigitalEconomy In Africa
Huawei signing MOU with Mtech
Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Thursday, 27 October 2016

@Hasbro Launches #SouthAfrica's Own Monopoly Mzansi #MonopolyMzansi

Hi Guys, 

The wait is finally over! Monopoly Mzansi, South Africa’s very own Monopoly board game, with 22 proudly South African locations, has launched in the local market. The popular board game, which showcases local attractions and city highlights, was officially revealed by Hasbro, one of the world’s largest toy, game and entertainment experience companies, at Nelson Mandela Square, Sandton, a key location on the local board.

Monopoly, which has celebrated its 81st brand birthday has been enjoyed by over a billion people worldwide and now South Africans will have the opportunity to ‘’own’’ their piece of this beautiful country. Ever fancied purchasing Kruger Park or Kimberly’s Big Hole or daydreamed of building a hotel on Cape Town’s Boulders Beach? Monopoly Mzansi could make these dreams come true just make sure you have enough Mzansi moolah in the bank, and a handy ‘get out of jail free card’ in your stash, especially when you land on a friend’s property and the rent is due.
@Hasbro Launches #SouthAfrica's Own Monopoly Mzansi #MonopolyMzansi
Earlier this year, South Africans were encouraged to vote to get their favourite South African location, street attraction or destination on board to be part of Monopoly history. Over the past few years numerous regional country versions of Monopoly have been produced and to date the game is licensed in 103 countries, with Monopoly Mzansi being the latest addition.

The special localised Mzansi edition features 22 landmarks and 4 transport stations with the newest addition being the Sandton Gautrain station. V&A Waterfront and Table Mountain scooped the most expensive spots followed by Boulders Beach, Chapman’s Peak Drive and Kirstenbosch Botanical Garden. Other locations highlight South Africa’s natural heritage with the Big Hole and Addo Elephant Park making it on board. Additional beautiful nature landmarks highlighted on the Monopoly Mzansi board include The Cradle of Humankind and St. Francis Bay with Durban Beach front (The Golden Mile), Florida Road and uShaka Marine World vying for the most affordable locations on the board.
@Hasbro Launches #SouthAfrica's Own Monopoly Mzansi #MonopolyMzansi
“South Africans are known for their ‘gees’ and pride in their country. Which is why we are extremely excited to present the final locations that made it on board as they truly represent South Africa’s rich cultural diversity and natural beauty. Some locations are old favourites, The Kruger Park, Gold Reef City and the Union Buildings, with the addition of a few new trendy spots such as Nelson Mandela Square, Maboneng, 4th Avenue Parkhurst and The Oyster Box Hotel. There is also a strong link to Madiba’s legacy with the inclusion of Vilakazi Street and Robben Island,” says Siphiwe Thabethe, country marketing manager for Hasbro South Africa.

‘’Monopoly Mzansi is a fantastic tourism product and an ideal keepsake as it proudly showcasing the essence of South Africa and a fair representation of all that South Africa has to offer to visitors across regions.’’

Monopoly Mzansi, which will be available in all leading toy stores nationwide from 1 November, makes a perfect gift for the festive season and provides an opportunity for family and friends to come together and enjoy some quality time together in Mzansi style.
@Hasbro Launches #SouthAfrica's Own Monopoly Mzansi #MonopolyMzansi
For the full list of locations, visit or Monopoly South Africa on Facebook and YouTube

Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Saturday, 22 October 2016

@ASUS_za Announces #ZenBook 3 #Laptop #SouthAfrica

Hi Guys, 

ASUS has announced the ZenBook 3 (UX390UA), the world’s most prestigious laptop which is an unrivalled blend of extreme beauty and unprecedented performance.
Featuring the latest 7th-generation Intel® Core™ i7-7500U and i5-7200U processors, the ultra-thin and ultra-light ZenBook 3 is a masterpiece of design and craftsmanship that weighs just 910g. Its razor-thin 11.9mm profile makes ZenBook 3 the slimmest and most stylish ZenBook in the brand’s illustrious five-year history, while also being one of the most powerful. Designed to give discerning on-the-go users everything they need in a compact and luxurious device, the exquisite appearance and class-leading specification of ZenBook 3 mean that users are no longer burdened with the need to choose between style and performance.
@ASUS_za Announces #ZenBook 3 #Laptop #SouthAfrica
The world’s most prestigious laptop: ZenBook reimagined
Totally redesigned to accommodate its powerful hardware, ASUS ZenBook 3 has a unibody design crafted entirely from aerospace-grade 6013 aluminium alloy. This premium material is 50 percent stronger than the standard alloy used in laptops, allowing ZenBook 3 to be thinner and lighter than ever with no reduction in rigidity. Weighing only 910g and measuring just 11.9mm thin, and with a footprint smaller than a sheet of A4 paper, ZenBook 3 is undoubtedly one of the world’s most desirable ultraportable laptops.
ZenBook 3 incorporates the iconic design DNA that makes ZenBook instantly recognizable from any angle. The signature tapered edges and spun-metal finish on the lid — with its Zen-inspired pattern of concentric circles now milled even finer — are enhanced by unique new elements such as the golden ASUS lid badge and edge highlights, created with complex diamond-cutting and two-phase anodizing techniques. These tasteful additions are complemented by a soft golden backlight on the full-width keyboard. ZenBook 3 is available in three out-of-the-ordinary colours: sophisticated Rose Gold, nature-inspired Quartz Grey and luxurious Royal Blue.
@ASUS_za Announces #ZenBook 3 #Laptop #SouthAfrica
Unprecedented performance: 7th-gen Intel Core i7, 16GB RAM, 1TB PCIe SSD and USB-C
ASUS ZenBook 3 is designed to deliver unprecedented performance, and is one of the thinnest and lightest laptops to use the latest 7th-generation Intel Core i7-7500U processor. The powerful specification also includes 16GB of high-speed 2133MHz LPDDR3 RAM, and a 1TB PCIe® 3.0 x4 solid-state disk (SSD) — one of the largest capacity SSDs available, and which is three times (3X) faster than SATA-based SSDs. There is also a reversible USB Type-C (USB-C) port for any-way-up connections, with support for display output and power delivery as well as high-speed data transfers.

Considerable engineering challenges had to be overcome to fit these high-performance components into the ultra-thin chassis, including the development of a revolutionary cooling system that is a mere 3mm thin. This cooling system incorporates a fan with liquid-crystal-polymer blades that are only 0.3mm thick and heat pipes with walls a mere 0.1mm thick. Warm air is expelled through discreet hidden vents in the hinge for efficient, quiet cooling even under full load.

No-compromise multimedia: Edge-to-edge glass display and quad-speaker Harman Kardon audio
ASUS ZenBook 3 has a crisp and detailed 12.5-inch Full HD (1920 by 1080) display, with an edge-to-edge covering of tough Corning® Gorilla® Glass 4. It is framed by an ultra-slim bezel that is just 7.6mm wide, giving ZenBook 3 a class-leading 82 percent screen-to-body ratio for a distraction-free viewing experience. The display features wide 178° viewing angles, 1000:1 contrast ratio for deep blacks, superb colour reproduction with a wide 72 percent NTSC colour gamut. Video is also greatly enhanced by ASUS Tru2Life Video technology, which optimizes sharpness and contrast for every pixel in every video frame to produce smooth, natural-looking videos.

Adding immersive entertainment capabilities to ZenBook 3 is the stunning ASUS SonicMaster Premium quad-speaker surround-sound audio system, which was designed in cooperation with the renowned audiophile specialists Harman Kardon. The four powerful speakers are driven by a four-channel smart amplifier that intelligently maximizes volume levels without the risk of distortion or voice-coil damage, and the bass drivers use a special five-magnet design for low-distortion bass response. The result is sound that’s unlike anything ever heard from a laptop, with deep, rich bass and crystal-clear vocals, even at high volume levels.
@ASUS_za Announces #ZenBook 3 #Laptop #SouthAfrica
No-compromise productivity: Edge-to-edge keyboard, large glass-covered precision touchpad
On-the-go productivity demands the very best ergonomic design. ASUS ZenBook 3 has a full-width keyboard with just a 2.1mm bezel at each side, and the full-size keys have a pitch of 19.8mm, the same as most desktop keyboards. The impressive 0.8mm key travel is twice as much as rival devices, making typing much more comfortable.

The oversized touchpad has Windows Precision Touchpad support and is cleverly engineered for maximum comfort and accuracy, with a glass covering for smooth control. It also incorporates palm-rejection technology, handwriting input and support for four-point multi-touch Windows 10 gestures. The touchpad also features an optional fingerprint scanner located conveniently at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.  @ASUS_za Announces #ZenBook 3 #Laptop #SouthAfrica
Stylish and practical accessories: ASUS Mini Dock and ASUS Universal Dock
For enhanced on-the-go connectivity, two optional matching USB-C accessories are available for ASUS ZenBook 3. ASUS Mini Dock is a tiny, lightweight and handy expansion dock with USB-C, USB Type-A and HDMI ports. The stylish ASUS Universal Dock can connect to a wired network and multiple displays, and also provides HDMI, three extra USB ports — including one USB-C port — a combo audio jack and an SD Card reader. It also provides a USB power pass-through that can simultaneously power and charge an external device. Follow the brand on ASUS South Africa Facebook: and ASUS South Africa Twitter:


Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Africa's Largest #Photographic Event Starts 27-30 Oct @PhotoFilmExpo #Jozi

Hi Guys,

2016 sees the 8th annual event held at The Ticketpro Dome in Johannesburg, South Africa. The event has grown annually to include new brands & different aspects of photography. This one-of-a-kind annual event is open to both the trade and the public and is aimed at growing the industry by offering a unified space for product comparisons and featuring new technology, while also offering the end user training to improve the skills of the industry in general. This will be my third year when I will be attending this expo and looking forward to buy certain camera stuff which was pending for this year's expo.

The Photo & Film Expo not only caters to professional & amateur photographers but to enthusiasts, technology fanatics and their families looking for the ideal gift. The event provides the opportunity to compare, touch and demo hundreds of brands under one roof from high end camera & lighting equipment to accessories like bags, tripods, drones, underwater housings, printers, storage devices and much more. Several locally manufactured photographic products are also showcased at the event.
Africa's Largest #Photographic Event Starts 27-30 Oct @PhotoFilmExpo #Jozi
The most educational photographic event in the world!
For those all geared up and wanting to take their photography to the next level, The Photo & Film Expo offers over 120 FREE workshops (no repeats) to inspire and live demonstrations to blow them away.
(Workshop Schedules are available on Some exhibitors include colleges & varsities as well as clubs for those looking to pursue a career in photography or filmmaking.

Visitors take along their cameras, as there is always an abundance of photo opportunities with an underwater area, a beauty corner, drones, body-painted models and plenty more for their entertainment. Visitors can also get their camera sensors and lens outer elements cleaned for FREE at the Future Specialist stand or charge their cameras and mobile devices at the Rapidstudio Lounge while enjoying a FREE massage between workshop sessions.

Apart from rushing to see all the new product releases visitors tend to also save up for this event to take advantage of the expo deals. The specials are too tempting to resist & with all the new innovative products they are sure to find what they have been looking for. Professional advice, guidance & the ability to compare will ensure they make the right decision when investing in gear and the deals of up to 75% off make the purchase that much sweeter.

Attendees who are flat broke, & shopping is not an option, don’t have to stress. Competitions run from almost all the stands & by just attending the show they can enter into the PHOTO & FILM EXPO lucky draw!
Over a Million Rand worth of giveaways, special package deals and prizes are given away each year at the event.
The opportunity is there to network and learn, it’s the ultimate ‘One Stop Shop’ for everything photography related.

Every year the event incorporates new exciting feature areas. This year brings the return of the overwhelmingly popular bodypaint and beauty area where people can watch the process and photograph the end products in the established studio areas provided for visitors. Top bodypainters compete against each other in this area with an awards ceremony on Friday afternoon.

The upgraded underwater area features a large unique tanker built from a shipping container with windows built in so that visitors can watch the live underwater photoshoots taking place inside, expect to see mermaids and much more. Borehole water is utilized for the area and will be recycled after.

A dedicated meeting lounge provides visitors with an area to meet with fellow industry members or trade, the area also provides charging stations to top up their phone and camera batteries, and they can even take advantage of a massage session to ease their muscles between long training sessions.
Then take a trip down memory lane at the Alternative Print Workshop area where you can see the use of specialist chemicals and developing processes used to create images on site from taking a photo the old fashioned way right through to developing the image on site using modernized instant developing chemicals.
Africa's Largest #Photographic Event Starts 27-30 Oct @PhotoFilmExpo #Jozi
This year we have introduced several formal gallery areas showcasing the amazing works of local talent:
The SHE.CLIX gallery organized by Olefa Yalo features works of top female photographic artists, works will be available for purchase.
UNEQUAL SCENES – US born Johnny Miller is offering a new perspective on the sharp divide between rich and poor in South Africa with a series of aerial photographs. Johnny Miller's project, Unequal Scenes, saw him use a drone to capture images of some of the countries richest and poorest neighbourhoods.
EVERYDAY EDUCATION gallery is works by a trio, from the United States, South Africa, and Tanzania who visited 20 schools documenting learners, teachers, and leaders. Rebecca Crook, Zach Louw, and Sam Satchu aim to use visual storytelling to highlight the stories of innovative and resilient education, and to influence others to celebrate and share stories of educators in their own lives. 

Tickets are available online at a discounted rate or you can simply purchase tickets at the door. For more information please mail / call 011 326 2257  Checkout more info at

27 - 30 OCTOBER 2016

Everything photographic for every kind of Photographer.


Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@AcerAfrica Awarded Japanese #GoodDesignAwards For Ultra-Thin-And-Light #Notebooks

Hi Guys,

Acer latest range of ultra-thin-and-light notebooks have been honored at the 2016 edition of Japan’s Good Design Award, including both the Acer Swift 7, which is the world’s first notebook to measure less than 1 cm thin, and the convertible Acer Spin 7, weighing just 1.2 kg. The abTouchPhone, a touchscreen multimedia IP desk phone, was also awarded for its full range of practical communication features, and also for its simple yet elegantly designed appearance.

Acer’s winning products stood out from over 4,000 entries, and were selected over a rigorous five-month screening process involving 76 international jury members. Screenings were held not only in Japan but also in South Korea, Taiwan, and Hong Kong.
@AcerAfrica Ultra-Thin-And-Light #Notebooks Awarded Japanese Good Design Awards
Jury’s Evaluation of the Acer Swift 7
“The thinness and functionality of a laptop PC conflict with its operability, but the Acer Swift 7 strikes an appropriate balance between the two elements. The streamlined shape of the PC, which is less than 1 cm thick, makes it look visually thinner than it actually is, and the product generally has a robust yet elaborate image due to its use of cut and molded aluminum alloy as a material. Furthermore, despite its thickness, it provides a favorable touch button, and the use of a large touch panel achieves both a beautiful design and ease of use.”
@AcerAfrica Awarded Japanese #GoodDesignAwards For Ultra-Thin-And-Light #Notebooks
Jury’s Evaluation of the Acer Spin 7
“Consumers have growing expectations for convertible laptop PCs as smartphones become more common and these convertible laptop PCs are expected to be used on occasions different from those for ordinary laptop PCs, and unlike the latter, the former also needs to meet various needs in terms of structure. The Acer Spin 7 is light and slim, and under these restricted conditions, it uses a rotary touch panel, meeting user needs in various situations through its 14-inch monitor and fan-less design. The case made from an aluminum alloy adds a sense of high quality to the product while ensuring its sturdiness. The Spin 7 boasts of outstanding performance as a hybrid convertible PC.”

Jury’s Evaluation of the abTouchPhone
“As smartphones offer increasingly diverse functions, users are also looking for installed touchphones. Using highly-functional and high-quality communications, this product meets the above-mentioned needs of users while they are busy at work or leading their busy lives. Another characteristic is its simple yet elegantly designed external appearance.”

About the Good Design Award
The Good Design Award is hosted by the Japan Institute for Design Promotion, a public interest incorporated foundation. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by Japan’s Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry), and has engaged in this field for about 60 years. Submissions come from a wide range of industries, and roughly 1,200 designs are recognized every year.
Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services! 

Sunday, 16 October 2016

Transformer 3 Pro T303 Announced @ASUS_za #VersatilePC

Hi Guys,

ASUS has announced the Transformer 3 Pro T303, the world’s most versatile PC. The Transformer 3 Pro is a premium 12.6-inch Windows 2-in-1 with unbelievable performance, amazing convenience and unrivaled expandability. It features four exclusive and powerful accessories that allow users to add functionality and performance: the ROG XG Station 2 external graphics dock for 4K UHD gaming and virtual-reality (VR) applications; immersive 5.1-channel virtual surround-sound with the ASUS Audio Pod; enhanced connectivity with the ASUS Universal Dock; and intuitive creativity using the ASUS Pen with its 1024 pressure levels.

Exquisitely styled in solid magnesium-aluminium alloy, with an incredibly thin 8.35mm tablet that weighs only 790g, Transformer 3 Pro is the perfect choice for discerning creators and professionals — or anyone who needs the ultimate take-anywhere versatility and power.
Transformer 3 Pro T303 Announced @ASUS_za #VersatilePC
Transformer 3 Pro is an incredibly powerful 2-in-1, featuring an up to a 7th-generation Intel® Core™ i7 processor and 16GB of high-speed RAM, and an ultra-fast up to 1TB PCI Express® (PCIe®) x4 solid-state disk (SSD). Quiet and efficient cooling of the powerful processor is ensured by the revolutionary ThermoMaster Pro cooling system — a liquid-filled vapour-chamber cooling module that is just 0.5mm thin, plus a 3mm-thin cooling fan with ceramic bearings.

For on-the-go expansion and connectivity Transformer 3 Pro has not only a USB 3.0 Type-A port, full-size HDMI connector and a micro SD Card reader, but also the very latest USB 3.1 Gen 2 Type-C (USB-C) port with Thunderbolt™ 3 for 4K UHD display output, power delivery and up to 10Gbps data transfers via USB 3.1 or 40Gbps via Thunderbolt 3.

Transformer 3 Pro is the first model in the Transformer Series to feature the ultra-slim, magnetically-attached ASUS Transformer Cover Keyboard, which has a large Windows Precision Touchpad with support for Windows gestures. Transformer 3 Pro also has a stepless any-position kickstand that securely props the display at any angle up to an almost-horizontal 170°.
Transformer 3 Pro T303 Announced @ASUS_za #VersatilePC
Transformer 3 Pro’s wide-viewing-angle, wide-colour-gamut display has a 3K (2880 by 1920) resolution, enhanced with ASUS TruVivid direct-bonding technology to reduce reflections and ASUS Tru2Life Video technology for clearer, sharper videos. For immersive entertainment, Transformer 3 Pro has a powerful Harmon Kardon stereo audio system, incorporating smart-amplifier technology for minimum distortion and maximum volume.

ASUS Audio Pod is a Bluetooth® wireless or wired speaker system with four powerful speakers that deliver 5.1-channel virtual surround-sound, making it the perfect companion for watching movies or listening to music on the go.
ASUS Pen is a high-precision active stylus with 1024 levels of pressure sensitivity to detect every nuance of movement. It allows users to point, write or draw accurately and offers a natural handwriting experience. ASUS Pen is compatible with wide range of software, from Microsoft OneNote® for serious note-taking, to professional-grade tools like SketchBook® for digital artists, illustrators and designers.

Despite its powerful specification, the power-efficient design of Transformer 3 Pro delivers all-day freedom. And when a recharge is needed, fast-charge technology allows the lithium-polymer battery to be topped up to 60% capacity in just 50 minutes.

For superb on-the-go entertainment, Transformer 3 Pro is fitted with an ASUS SonicMaster Premium audio system, developed in conjunction with audio experts Harman Kardon, with powerful front-facing stereo speakers driven by smart amplifiers. These amplifiers use intelligent software algorithms to boost volume levels by 350% — compared to speakers of similar size and power driven by standard amplifiers — while minimizing distortion.
Transformer 3 Pro T303 Announced @ASUS_za #VersatilePC
The ultra-slim ASUS Transformer Cover Keyboard attaches magnetically to allow instant mode-changing between laptop and tablet, and is gently backlit for perfect visibility in any environment. The generous 1.4mm key travel is longer than many slim mobile keyboards, giving a more comfortable laptop-like feel. The large glass-covered touchpad is extremely smooth to use and supports Windows Precision Touchpad features including multi-touch gestures for easy navigation and control.

Transformer 3 Pro has a 13MP rear camera, in addition to a front camera with infrared capability that supports Windows Hello biometric login. The front camera can recognize the user’s face in seconds and for instant and secure login. Cortana with Voice is the personal digital assistant that accepts voice commands. With Transformer 3 Pro’s array microphone, background noise is reduced so that voices are captured clearly from any direction, giving accurate voice recognition and recording.

ASUS Transformer 3 Pro T303 will be available from February 2017 in South Africa from leading online stores. Please contact your local ASUS representative for further information.

ASUS South Africa Facebook:
ASUS South Africa Twitter:
Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Saturday, 15 October 2016

@KelloggsZA Commits To Create #3BillionBetterDays #KelloggsBFBD #WorldFoodDay

Hi Guys,

Kellogg Company announced new commitments today focused on fighting hunger and feeding potential, while creating 3 billion better days for people around the world, through the company’s global purpose platform Breakfasts for Better Days™.

John Bryant, Kellogg Company chairman and CEO, emphasised the company’s global long term solutions to food insecurity today in his remarks during the Borlaug Dialogue International Symposium and World Food Prize ceremony in Iowa, USA ahead of World Food Day, October 16. This year marked the 30th anniversary of the World Food Prize which was established as a major summit on global hunger and food security by Nobel Laureate Dr. Norman E. Borlaug.

“Through the global Breakfasts for Better Days initiative, we’re fighting hunger every day while partnering with farmers and other important role-players to create longer-term solutions to these challenges for generations to come,” said Bryant. “We are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
@KelloggsZA Commits To Create #3BillionBetterDays #KelloggsBFBD #WorldFoodDay
To provide 3 billion better days by 2025, the company’s five key commitments through Breakfasts for Better Days worldwide include:
  • Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks across five continents;
  • Expanding breakfast programs so that 2 million children worldwide can get the best start to their day;
  • Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
  • Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
  • Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.
Since its inception in South Africa in 2014, the initiative has served over 13 million breakfasts to children in need. That is over 390 000 kg of cereal and 1 300 000 litres of milk to date. It makes sure that there are 26 000 full tummies every school day across Gauteng, Kwa-zulu Natal, Western Cape and Eastern Cape.

“What’s important to us is people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” said Vuyokazi Xapa, ‎Kellogg South Africa’s corporate communications manager. “Through this renewed Breakfasts for Better Days commitment, we’re not only honouring our heritage of philanthropy and conservation, but also making a real difference in South Africa by nourishing families so they can flourish and thrive.”

Since Breakfasts for Better Days launched in 2013, Kellogg Company has helped provide more than 1.7 billion servings of food to people in need globally, exceeding its original milestone to provide 1 billion servings by the end of 2016. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women. Its new commitment to provide 3 billion meals for people around the world by 2025 furthers this important work of fighting hunger and feeding potential through its Breakfasts for Better Days purpose platform. Check out more on
Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

White Rabbit Gaming Are @rAgeExpo DGL Master #Winners @ASUS_za #rAgeExpo2016

Hi Guys,
  • This past weekend saw the culmination of one of South Africa’s largest gaming leagues.
  •  The Telkom Digital Gaming League hosted a R1 million Masters tournament which invited eight of South Africa’s top multi-gaming organizations to compete in Counter-Strike: Global Offensive and Dota 2.
  • ASUS Republic of Gamers is the proud sponsors of White Rabbit Gaming, an organisation who fielded teams in both competitions.
  • The White Rabbit Gaming Counter-Strike: Global Offensive team managed to secure a 5th/6th place finish, while the Dota 2 team defied the odds to win the Grand Final and be crowned Champions of the Digital Gaming Masters.
After a year of tireless practice and dedication the White Rabbit Gaming Dota 2 team managed to defeat their biggest rivals in a fantastic showcase of South African eSports. Bravado Gaming (who placed second) had been the reigning champions for the past two years, and dominant in every competition for the past four. For the entirety of 2016 the White Rabbit Gaming Dota 2 team trailed behind the Bravado Gaming squad, finishing second at numerous tournaments throughout the competitive year. After a recent team change, and a considerate amount of practice, they were able to defeat the reigning champions in front of a fully packed crowd backing their road to victory. The three matches were extremely close, and provided an insight into a new level of Dota 2 which is emerging in South Africa. The White Rabbit Gaming team defeated Bravado 2-1 in the Grand Finals.

ASUS Republic of Gamers the Worldwide No.1 Gaming Brand, came onboard with White Rabbit Gaming during last year’s Digital Gaming Championships. The gaming mogul soon recognised the passion and dedication of the players and team manager, Alwyn Venter which resulted in a more formal sponsorship of funding and supplying the team with ROG products and gaming peripherals.

“We are ecstatic about our DGL Masters win. We have been preparing the entire year, refining our approach and smoothing the edges for this major event. The team preparations were on point and everyone played their part to ensure we claim that number 1 spot in South Africa.”
White Rabbit Gaming Are @rAgeExpo DGL Master #Winners @ASUS_za #rAgeExpo2016
Dota 2 winning team, (Left to Right) Anthony “Scant” Hodgson (coach), Ryan “ChiDoWi” Lancaster (captain), Nicholas “Schlinks” Dammert (support), Travis “Castaway” Waters (mid), Charl “Welp” Geldenhuys (support), Michael “Santo” Myburgh (carry)
“ASUS played an integral part in our planning and approach this year and we simply would not have been able to do this without the support we have received. We are extremely proud of our partnership with this great brand and amazing bunch of people and look forward to a long and successful future together.”

Frances Lombard, ASUS Product Manager, followed the team closely throughout the weekend, sharing her sentiments after the big win.

“As ASUS we are extremely proud of the teams, not just this game changing moment of first place for the Dota 2 squad, but the CS:GO team defying the predictions and placing 5th/6th, the Academy team showing the future of the brand and not forgetting the 4th place in Hearthstone. The players and the management of White Rabbit entered into this year with a clear goal and a sense of professionalism that has reaped rewards.”

As the South African competitive year comes to an end, we can look back on an extremely successful year of eSports and of course look ahead as ASUS remains the choice of champions. 

Contact me at if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

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