The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Monday, 25 September 2017

DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi


Hi Guys,

The energy at Orlando Stadium was electrifying on the evening of 23 September 2017 as four epic Sound Systems battled it out for the Red Bull Culture Clash South Africa 2017 crown.

Over four intensely competitive rounds, AKA fronting Top Boyz Sound System, battled it out against DJ Tira’s Durban Massacre Sound System, Patoranking and Red Hot Sound System and Admiral & Jahseed with African Storm - each repping their respective genres - hip hop, house, afro-beats and reggae. In the end, it was DJ Tira and Durban Massacre Sound System that won over the crowd and took the coveted title.
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
Hosts Siyabonga ‘Scoop Makhathini’ Ngwekazi and Thapelo Mokoena’s on-stage chemistry kept the energy high between rounds as each one brought with it even more entertainment for the fans.

The four sound systems, each comprised of a heavyweight line-up of artists, delivered one-of-a-kind performances at the world’s most innovative live music experience – Red Bull Culture Clash. To add to the suspense, each crew threw out exciting custom dubplate specials* with highlights including Jub Jub (as part of Top Boyz) remixing famous gospel song, Ndikhokhele Bawo, earning them an overwhelming response from the crowd.
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
The crews battled it out to the very end and kept true to their original fan promise to bring ‘everything they had on the night’. Surprise acts are a big part of the excitement of Red Bull Culture Clash, and fans never know what to expect. International reggae star, Beenie Man’s appearance, which was part of African Storm and Red Hot’s surprise guest, Zola, got the crowd going, but adding the strong throwback from Mdu Masilela to the mix helped seal the deal for Durban Massacre.
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
Overwhelmed by his win, DJ Tira was proud to hoist the winner’s title belt: “Winning this title means a lot to me because it shows people that Gqom and Durban house is here to stay, and will dominate and shape future sounds. That’s all we ever wanted to do - stay true to ourselves and where we come from. We gave people what they wanted and they responded to the genuine, heartfelt music we shared. That’s what it’s all about and we are proud to solidify our sound further. Thanks to the music lovers and supporters, it wouldn’t be possible without them.”
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
The Culture Clash concept was introduced in the UK in 2010, by the Red Bull Music Academy. It is Red Bull’s longest-standing music programme and has since made its way around the world, to cities such as New York, Lisbon and Paris. Red Bull Culture Clash is based on the classic Jamaican sound system culture. It’s defined by the use of cutting-edge lyrics, fierce competition and ridiculously loud sound systems.
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
For more information around what went down on the night, follow Red Bull Culture Clash on Twitter @RedBullZA, Facebook @redbull, Instagram @redbullza and YouTube - #RedBullCultureClash.
DJ Tira Massacres #RedBullCultureClash 2017 Opponents @RedBullZA #Jozi
Tyrone Bradley/Red Bull Content Pool
 After attending the media invite 2 weeks before the show, I predicted that DJ Tira will win the show and indeed he did. Though he himself look calm and composed but once he is behind his machine, his music makes you dance on your feet and go crazy! Kudos! Heartiest Congratulations!!!
 
More information and exclusive interviews can be found at redbull.co.za

* Custom dubplate specials are made up of unique songs recorded by a crew that only they can play.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Tuesday, 19 September 2017

A Memoir - This Month Last Year - Sep 2016 www.thelifesway.com #TheLifesWay

Hi Guys, 

September is the start of the spring season and also the launch events starting from iPhone to many others who wants to cash in on the festival season in India. This is the time when Hindu community starts their celebrations towards the festival of lights and in Johannesburg Spring Walks is the talk of the season which converts to Jacaranda takes the center stage in October. 

1. Escape to Planet rAge - The Awesome Gaming Expo 07 to 09 October 2016 @rAgeExpo @TicketProDome - http://www.thelifesway.com/2016/09/escape-to-planet-rage-awesome-gaming.html - rAge has been one of my favourite events and this was my 3rd year at the show and this time I went with my family. The show was fully packed and there was no space to walk too. I really missed the CNA shop but there has been some new brands to showcase their latest gaming technology. Again this year rAge expo will celebrate it's 15th anniversary and it's going to be even bigger and better. I am looking forward to this year's event. 

2. Sometimes you do a lot of stuff for several brands but receive nothing in return, so is the case with Huawei. I have always tried to win their sponsorship to get one of the best product either Mate series or the P series smartphone but it never happened till now. The number of posts I have done for them is much more than their most of the sponsored media and celebrities also but still nothing in return. These are all the posts in a single month of September 2016 for the brands leading to hundreds of tweets, retweets and other social media sharings. 
3. Acer Africa too launched several products this year as well as in IFA 2016 and send me various press releases to share on my channels. This year they launched their online shop and you can buy some of their products at some amazing deal prices at shopacer.co.za


This brand also feels that my social media influence is not that much but never received the data from their end as to how much it is? Sometimes, it makes me think to close down The Life's Way social media channels but then I see a lot of unfinished tasks at my hands that I can't close this business in such adversaries.
  
4. Lenovo in all my engagements till now, I have only received one 4gb pendrive that too at one smartphone launch and nothing else. I don't know what to say about the same but here are some posts which I did for them in Sep 2016. 


5. A Memoir - This Month Last Year - Sep 2015 www.thelifesway.com #TheLifesWay - http://www.thelifesway.com/2016/11/a-memoir-this-month-last-year-sep-2015.html - My favorite stories from last years September and connecting the dots during those times. 

Spring Cleaning can be applied to all parts of your life if I think about it, it can be used to clean all those brands and PR companies where you are getting nothing in kind or favour. As social media is all about give and take and If I am not getting benefits out of the brand, I won't invest my time and efforts into that brand. It can also be applied to all your old stuff which you haven't used in the last year. It's just that we are attached to so many things and always think that it might be handy sometime or someday but that time never comes and we are caught in that vicious circle all the time. 

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo

Hi Guys,
 
Believing that what you create and bring into the world must be exceptional and has been the primary goal of Danish audio and television manufacturer Bang & Olufsen since 1925. For more than 90 years the company has defined or re-defined the way consumer electronics look, work and interact with users. It’s the story of a remarkable partnership between an engineer and a designer, determined to create the look of sound.
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
Now you can experience the beauty and magic of Bang & Olufsen at their flagship sensory store in Cape Town, located at the V&A Waterfront’s Silo District. The V&A Waterfront is one of Africa’s most visited destinations with 24 million visitors annually. The city prides itself in art-and-design, and that’s where the synergy was established.

“One of the most beautiful things about the brand is the design, that’s why we are so excited about being at the Silo District because it’s all about design…” says Shannon Rogotzki, Director of Bang & Olufsen South Africa, to Ryan O’ Connor on KFM. 
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
The brand offers consumers A-V equipment from a completely different point of view - that will leave them in awe while at the same time creating an emotional remembrance.

Once you step inside Bang & Olufsen of Silo you experience a feeling like no other. Time just stops and you begin to unwind as you focus your eyes on a plethora of beautiful design centric televisions, loudspeakers and much more. We focus on sharing stories about our brand that stays with you and deepens your interest. We believe that sharing stories creates an emotional association with our products.
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
Don’t forget to relax in our experience room for a moment. The B&O experience room secretly hides the majestic BeoVision 85” on a motorised stand and the top of range BeoLab 90 loudspeakers that pushes out 8200 watts of pure digital Bang & Olufsen Signature sound. Upon noticing them you feel goosebumps running through your body because you already know you are in for an experience like no other. All you need to do is sit back on the fine leather couches and take in the beautiful sight and sound you are about to witness.
 
Upon opening our doors to the public we are proud to launch two new products that everyone is looking forward to experience. The first is BeoSound Shape, a new wireless “off the wall” speaker system focused on the design conscious music lover. Designed by renowned Danish designer Olivind Slatto, the idea for BeoSound Shape was actually inspired by honeycombs & snowflakes due to their hexagon pattern. It was immediately decided that this will be the primary form because it will give audiophiles the freedom to constantly expand and build onto it until a unique design and optimised sound experience is achieved.
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
The second is BeoLab 50. A new wireless loudspeaker designed in light of BeoLab 5, the main objective for creating BeoLab 50 is to connect past & present Bang & Olufsen products with the latest technology used today. Amongst all the amazing features that are built into BeoLab 50, there is one that stands out and that’s the mechanical movement of the Acoustic Lens. We’re sure you have all seen the B&O Acoustic Lens pop-up from the dash of an Aston Martin either through a video or at an Aston Martin dealership at some stage, and we have to admit its absolutely amazing to see that.

Well, that’s what designers Thorsten Frackenpohl and Andre Poulheim achieved when they designed BeoLab 50. When the speaker is activated the acoustic lens slowly appears from the silver polished aluminium top and lights up. However, the acoustic lens has now been upgraded and gives you the ability to control the sound dispersion by achieving a wider or narrower listening experience.
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
Visit our showroom to experience BeoSound Shape, BeoLab 50 and other amazing HOME products for a personalised demo. If you’re looking for our portable & trendy range of headphones, earphones and portable Bluetooth speakers you will find them on display at the PLAY table.

The B&O PLAY Range of products are constructed from premium quality materials that you can feel between your fingers, and they are integrated with the latest technology to achieve acoustics like no other audio brand, so that you can experience true Bang & Olufsen signature sound. Our headphones, earphones and portable Bluetooth speakers deliver sound just as your favourite artist intended for it to be listened to.
@BangOlufsenSA Opens at V&A Waterfront #CapeTown #LikeNoOneElse #BangOlufsenSilo
Bang & Olufsen of Silo is open from Monday to Friday between 9am and 6pm, and Saturdays between 9am and 2pm. If you would like to enquire about a particular product or just want to experience our range, feel free to book a demo, pop by the new flagship store, or email us at info@beo-sa.com. #BangOlufsenSA #LikeNoOneElse #BangOlufsenSilo 
 
Email: silo@beo-sa.com or info@beo-sa.com
Connect on Facebook: /Bang & Olufsen South Africa
Connect on Twitter: @BangOlufsenSA

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Sunday, 17 September 2017

@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs

Hi Guys,

“The reading of all good books is like a conversation with the finest minds of past centuries.” Rene Descartes, philosopher and mathematician, 1600s

September is World Literacy Month, and Montecasino together with tenant, Skoobs Theatre of Books, is extending a challenge to the local community and staff to donate books for underprivileged schools in Diepsloot throughout the month. The goal is to collect a minimum of 1000 books. At the end of September, the books, together with bookshelves from Montecasino, will be handed over to schools, in and around Diepsloot.
@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs
Book depositories have been placed in Skoobs book store and in the Monte staff canteens for the month.

Says Lisa Sukdev, Montecasino’s Public Relations Manager, “Literacy is the foundation of communication … Literacy is the bridge from misery to hope. I strongly believe that literacy is the vehicle that will carry people out of poverty, we need to do everything we can to ensure children are literate and love reading and are able to pen their thoughts and ideas clearly. I know that the community surrounding Montecasino will give generously, I encourage parents to ring their children along when they donate the books, let’s teach them, from an early age to be socially responsible.”
@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs
Mike Page, GM of Montecasino, says it’s a privilege for the precinct to be in a position to contribute to improving literacy in local disadvantaged communities. “It’s a reality that disadvantaged schools in South Africa are unlikely to have well-stocked, fully-functional libraries. This book drive will make many books available to four Diepsloot schools, increasing the chances of improved literacy for many local children.”

Montecasino’s CSI activities are primarily focused on educational initiatives in schools in the Diepsloot area, which is 10km from the precinct and home to many staff members.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

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