The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Thursday, 30 November 2017

Equipping Gen Z For The 4th Industrial Revolution @SamsungMobileSA #GalaxyJPro #5YearsofTheLifesWay

Hi Friends,

Generation Z – those born between 1996 and the present – are watching less television than their predecessors. Instead they are spending all that free time on their phones. In fact, they are spending over 15 hours a week on their smartphones, which are a mode of introduction into global technology. To better usher Gen Z’ers into this era of hyper connectivity, Samsung introduced the next level of sophistication to its Galaxy J series range.

“The new and exciting Galaxy J Pro series consists of the Galaxy J5 Pro and Galaxy J7 Pro models and is poised to enable Gen Z’ers to enjoy a smarter life with a phone that has premium Samsung Galaxy range features, a stylish body design and enhanced camera technology at an affordable price,” says Rui Brits Senior Manager of Product Marketing, Samsung South Africa.

Those Gen Z’ers old enough to enter the workplace are already jacked into the connected era of the internet, memes and social media. They are an always-on generation and demand quick access to the information they need. Which is why the J7 Pro’s Always-On Display, which enables consumers to check information at a glance without waking up the screen, is the perfect feature for these users.

Equipping Gen Z For The 4th Industrial Revolution @SamsungMobileSA #GalaxyJPro #5YearsofTheLifesWay

Not only is this device practical, but it is also beautiful and comfortable to hold. The J Pro series models introduce a sleek design with a body made of metal and 2.5D glass. The curved back accentuates its fluid lines and provides a perfect grip for watching movies or playing games. It comes in a range of colours to suit everyone’s style.

But what would any smartphone be without the ever-evolving camera? The Galaxy J5 and J7 Pro series helps consumers take clear, bright photos. With its bright (rear: F1.7; front: F1.9), high-resolution, 13 MP cameras, it’s especially perfect for taking selfies in low light conditions. The Selfie Flash complements the front LED flash by turning the entire screen into a second flash to brighten your face, while a great selfie with friends can be taken by show of palm - without touching the shutter button.

Samsung wanted to bring our customers a new and exciting smartphone that meets their lifestyles, tastes and budgets. We are confident that the Galaxy J Series Pro (2017) will appeal to existing and new customers seeking a beautifully designed, powerful smartphone from a premium brand, all at an affordable price point,” Brits said.


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Wednesday, 29 November 2017

The ‘Melts in Your Mouth’ Goodness of #YumYum #PeanutButter #RCLfoods #5YearsofTheLifesWay

Hi Friends,

Being a modern parent has its own unique challenges, especially when it comes to preparing lunch boxes or tasty, wholesome treats that the kids will love. Luckily for parents and children alike, the creamy nuttiness of Yum Yum peanut butter not only helps spread the fun, but it is ‘Melts in Your Mouth’ delicious too.

“Yum Yum offers that ‘Melts in Your Mouth’ smoothness and creaminess as a result of our specially designed three-phase grinding process. This means that the delicious taste and flavour of the peanuts is retained, while creating a silky texture that leaves your taste buds wanting more,” says Yum Yum Assistant Brand Manager, Terreisha Naidoo.
The ‘Melts in Your Mouth’ Goodness of #YumYum #PeanutButter #RCLfoods #5YearsofTheLifesWay
MC, Mapaseka Koetle and the kids
Whether it is spread on a sandwich, drizzled on top of an ice-cream treat or used as a creamy addition to your baking, Yum Yum peanut butter is so deliciously smooth it ‘Melts in your Mouth’ every time you use it, another reason why 80% prefer Yum Yum. In fact it’s so tasty, you’ll be tempted to eat it straight from the jar.

Yum Yum ‘Melts in your Mouth’ taste is available in 6 nutty flavours. It is easy to spread & doesn’t break the bread and an all-round easy option for moms and kids. So next time you are looking for something truly delicious, be sure to spread the fun, smoothness and nutty goodness – it’s so creamy, you will go nuts for the #MeltsInYourMouth texture of Yum Yum.
The ‘Melts in Your Mouth’ Goodness of #YumYum #PeanutButter #RCLfoods #5YearsofTheLifesWay
Celebrity Chef Lucia Mthiyane and RCL Brand mananger Lonwabo Thinta
Yum Yum also launched Go Sachet containing 15 grams of smooth peanut butter to carry around and priced at around ZAR 1.79 only it can bring deliciousness to you all the time. The launch event was well planned but the rains has something else in store. I was part of the event with my family and some of the images from the event is shared on my channel. I also won the dance competition with my daughter and awaiting the gift hamper for the same from the brand and I hope it will contain the sheer awesomeness of recipes that can be made out of Yum Yum Peanut Butter. Thanks a lot to the Yum Yum brand manager Lonwabo Thinta for making me a winner.


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Nokia 8 Takes Its First Bite of Oreo™ @HMDGlobal #AnroidOreo #Nokia8 #5YearsofTheLifesWay

Hi Friends,

HMD Global, the home of Nokia phones, is excited to announce that Android™ 8.0 Oreo™ is now available for the Nokia 8. If you own a Nokia 8, you can enjoy a truly pure and secure version of Android Oreo, packed with the latest features to make content creation and sharing even more fun.

Patrick Henchie – Head of Product, Sub-Sahara Africa, said:
“We’re proud to deliver our pure and secure take of Android 8.0 Oreo on the Nokia 8. We always want to give our fans the best possible Android experience. That’s why we’ve taken the time to test, optimise and refine the platform.

“Working together with our fans under our newly setup up Nokia phones beta labs, we’ve created a pure version of this highly anticipated mobile platform, delivering all the exciting new features with none of the unnecessary clutter paired with great performance and even better battery life. Android 8.0 Oreo is packed with new features that make communicating, creating, gaming and exploring even more fun.”

Nokia 8 takes its first bite of Oreo™ @HMDGlobal #AnroidOreo #Nokia8

Always pure, secure and up-to-date Android experience
Nokia 8 delivers a pure version of Android 8.0 Oreo with no skins and no changes in the user interface. And with no pre-installed apps you don’t need or hidden processes that eat up battery life, it guarantees a snappy experience every time you pick up your smartphone. Monthly security updates come as standard to keep your smartphone safe, and give you real peace of mind in the palm of your hand.

Super powers that give you the best real-life experiences
Android 8.0 Oreo update on Nokia 8 enables fans to enjoy new features that will enhance their day-to-day experiences with none of the gimmicks:
  • Picture-in-Picture mode gives you the power to multi-task while processing power of Nokia 8 ensures the smooth operation of even the most demanding apps. Watch a YouTube clip while catching up with friends or check your bank balance while ordering from Amazon – the Nokia 8 processor ensures smooth operation.
  • No unnecessary apps come pre-installed on Nokia 8 and with Android Instant Apps, you can de-clutter your software even further. Just go to the supported link on Chrome and you’ll be able to use new apps without having to install them. Google Play Protect works to keep your device and data safe from misbehaving apps by scanning over 50 billion apps per day, even the ones you haven't installed yet.
  • Smart software helps the Nokia 8 power up even faster, letting you create content quicker than ever as moments unfold in front of you. Exclusive to Nokia smartphones, Dual-Sight™ mode means you can also stream your reaction to events on social media in real time, using both the front and back cameras simultaneously.
  • Android Oreo smart features limit background activity on the apps you use least, maximising battery life so your Nokia 8 will be ready for action when you are.
  • Because Nokia 8 stands for self-expression through content creation, fans can now visualise their emotions better than ever before thanks to the fully redesigned set of emojis on Android 8.0 Oreo – more than 60 of them being brand new!
Your Nokia 8 will automatically update with Android Oreo. You will receive a notification on your smartphone when it becomes available in your country. Android Oreo will be coming soon to other Nokia smartphones, stay tuned for updates.


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28 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Perseverance

Hi Friends, 

#Perseverance Part 2

Nobody believed my luck that day as I called my friend who was with me and also that day I had my house owner's daughter's birthday party so I returned immediately after getting the Sony Handycam from UEFA executives. As I was sitting in Jubilee Line to go to Wembley Park, I was all smiles as I always wanted a Handycam and thought that now I can make awesome videos from the same. London really fulfilled many of my small and big dreams and I simply love and adore this city!

Coming back to Perseverance, as it was London Summer time the sun used to set very late in the evenings and UEFA stalls used to get closed around 630-700pm. I used to leave office around 530 and reach Hyde Park to participate in the online contest at the stalls. I did it continuously on Monday, Tuesday, Wednesday and right on Thursday afternoon, I got another call from UEFA that I have won 2 tickets to the Finals between Manchester United and Football Club Barcelona. Again, I was overjoyed and collected the tickets in the evening that day. I couldn't believe my luck and it was awesome to win the prestigious tickets to the Finals of Champions League Trophy. 

Perseverance is what kept me going on my blog as I continue to face discrimination despite creating content which is above average and giving ROI to brands much more than they deserve too for free. I have used my channels to promote a lot of brands from whom I have never got anything in return. As I celebrate my 5th anniversary of the #TheLifesWay I won't work for brands those who are not invested in me unless it's their first or second post with me. I also have family and also need time and money to work on myself and all these social media handles so there has to be a reward for the same. 

28 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Perseverance
Somewhere in Scotland, United Kingdom on a Road Trip in April 2011
Another story of perseverance in my life is all the facebook contests where there is some app and you need to play certain levels to win once you clear all the levels. Similarly, an Indian gaming website once had a campaign where you can redeem the points collected by playing their mini-games for a Hand Blender. I had heard earlier from my mom how much she desired the hand-blender so I thought it to be the right opportunity to work out the plan to reach that levels of points and earn the hand-blender for my mom. I worked for continuous 10 days playing a lot of games each evening after office hours at home till the time my eyes automatically used to shut down. I reached the level and ordered the hand-blender without the knowledge of my mom and took the delivery of the same in my office and then when I traveled back to my mom's place 275 kilometers far and gifted her the same she was so happy. I thought that my perseverance has paid off big time that day. 

Once I have set my mind to achieve something no one can change the same until I get that thing. I have that in me but it doesn't mean I have not struggled in my life. My life has always been a Life of Pi because I was born on 22 July so numerically its 22/7 which is a Pi value. The Life's Way is my love and passion which gives me smiles all the time I look at and some unfulfilled expectations which I am working towards on a daily basis. 

Invest in me and your ROI will be beyond your thinking! Check out my


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Tuesday, 28 November 2017

Finally #Marketing Has Its Crystal Ball @MadexExpo #Madex2018 #5YearsofTheLifesWay

Hi Friends,

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is after all still a human planet. So here’s the important bit: the driving force to integrate the machine world into the human word is artificial intelligence; in short AI.

AI is however only that which is presented on the surface. It’s what lies beneath – the machine programmes that are the drivers of a successful AI solution, and the intelligence gleaned from these that benefit marketing.

A recent Martech survey shows that almost 80 percent of marketers say AI will be the next big thing, but an astonishing 90 percent of professionals aren't yet using AI in their marketing. The survey also shows that only 40 percent of that 90 percent plan on using it in the next three years.

This is possibly due to AI being seen as still an alien concept, especially when a user is presented with a bottomless sea of data. It can be overwhelming. However, AI - and more specifically machine learning - is the autonomous solution that makes sense of all the data so that it can positively be used in the world of marketing.
Finally #Marketing Has Its Crystal Ball @MadexExpo #Madex2018
Back to basics
In simple terms, explains AI as “the concept of having machines ‘think like humans’ - in other words, perform tasks like reasoning, planning, learning, and understanding language. While no one is expecting parity with human intelligence today or in the near future, AI has big implications in how we live our lives. The brain behind artificial intelligence is a technology called machine learning, which is designed to make our jobs easier and more productive.

Okay cool, but what exactly is machine learning? Again looking to’s basic definitions, machine learning is the “core driver of AI. It is the concept of having computers learn from data with minimal processing.”

That is, data is fed to the computer, whether you are swiping a loyalty card at a supermarket or surfing the web. The computer detects patterns and provides “marketer’s gold” – that is, superb insight into the customer.

If you are a customer of two of our foremost retail stores, you have probably noticed the personalised vouchers sent based on your most purchased items; this is a machine learning garnered from human habits.

The good news is that AI solutions combining machine learning have become both straightforward and cost-effective, meaning they can easily integrated into all businesses. You don’t need to be a data scientist or a computer boffin to deploy a good machine learning solution.

What will make the good marketers stand out from the rest though is how specific you are regarding what information you would like to assemble per customer. By doing this you add both a hypothetical or real voice – think Siri, or other virtual assistants – for your marketing to add real value to your customers’ lives, your projection abilities and so optimise the entire business. It’s all about predictive journeys and personalisation, in a way that has never before been possible. Think of it as your crystal ball.

Jeffry Nimeroff, CIO at Zeta Global, really summed it up it in a great way when he published an article on He said: “Machine learning techniques are being used to solve many diverse problems, and we stand to benefit as we move towards a world of hyper-converged data, channels, content, and context – having the right conversation at the right time with the right person in the right way. For us marketers, machine learning is about finding nuggets of ‘predictive’ knowledge in the waves of structured and unstructured data.”

Nimeroff also identified the following four marketing areas that will be impacted by machine learning this year:
  • Automated data visualisation (including machine learning results) will become more rich, and user-friendly.
  • Content analysis (textual, lexical, multimedia/ rich) will be used to drive better marketing conversations.
  • Incremental machine learning techniques will become more prevalent, leading to real-time, not just on-going and automated, changes in marketing execution.
  • Learning from machine learning results will accelerate the growth and skills of marketing professionals.
Machine learning is pushing the marketing industry forward – full stop. It may seem otherworldly for now - as with anything new, and it will take some time to be fully understood. But, it is a conversation that needs to take place in every marketing department.

We are all beginners and so need to arm ourselves with as much knowledge as possible whether through online courses, conversing with gurus, or reading as much as possible about this phenomenal phenomenon.

AI is an evolutionary steps that will have serious implications on your marketing. Drill down further into these concepts and other burning marketing issues at Madex 2018, taking place between 6 and 7 June 2018 at the Sandton Convention Centre in Johannesburg. For more information, visit

Finally #Marketing Has Its Crystal Ball @MadexExpo #Madex2018
Written By Natasha Heiberg, trade marketing manager: Madex 2018, Specialised Exhibitions Montgomery
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29 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Perseverance

Hi Friends, 


Continuing the journey of the 5th year anniversary for my baby whom I grew from strength to strength and which kept me alive by giving me enough motivation and passion to carry on despite nothing turning out as I desired. Perseverance is a powerful skill and if you have the same, you can do wonders. I will tell you a story from my life where I got something great in my life by following this principle of life. 

I created my twitter handle @araijain long back on 14 Dec 2009 when I got the first Google Android Smartphone G1 from my brother who used to work for Google. It was a lovely smartphone which defined what is Smart and what lies beyond in the world of technology. I really loved the Google G1 because of its full-fledged sliding keyboard and ability to increase the memory using the micro-SD card. As it was the first smartphone from Google, it used to get the latest android updates till version 2.3 it got and after that it was kind of incompatible with the next versions of Android Operating System. I used it throughout my London Stay before getting migrated to Google's Nexus One smartphone so as to play Angry Birds on the same. 

29 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017
At the Hyde Park Venue for UEFA Champions League Wembley Finals 2011
Coming back to the story of perseverance, it was during those times in London, I came across an advertisement in the Metro newspaper for the UEFA Champions League Trophy 2011 where the finals were to be held in Wembley Stadium and UEFA is organizing an awareness campaign in Hyde Park, London for the week following the finals. I had no clue about the football but only used to see people buying and wearing merchandise from Manchester United, Liverpool, Arsenal and many such teams sponsored by many brands. Though I used to live right next to Wembley Stadium but never watched any football match before that time. I asked my friends if they want to go to Hyde Park on Saturday to attend the Road to Finals event but they declined other than 1 who said he wants to come and see the trophy live. 

We reached and venue and saw all the stalls setup and tried our luck in various competitions all day long. UEFA stall girls who were from Germany and were not fluent in English did some partiality in terms of handing out the right prizes to us when we answered some of the questions in one of their main stalls. We were happy with what we got and visited several of the stalls from video games to actual tshirts signed by biggest players. Messi was gaining much popularity and people were supporting him a lot. Meanwhile, my friend figured out all the 12 questions answers using a gang of Chinese people who were non-stop participating in the contest. We were not aware as to why and what’s the top prize but came to know when we also go our 12 questions correct in the online system. Not only I got the bagpack or the football as the prize but also stood a chance to see the finals at Wembley Stadium. Till that time our strategy was to get all the prizes nominated for 1 to 11 right answers and collect all the unique UEFA memorabilia. Crazy huh!!!

29 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017
With one of the Adidas soccer balls to be used in the Wembley Finals 2011
After a hectic day where I also got into the finals for that game where you have touch the blinking light in the fastest hands with the fastest time around to be called for the next round on Sunday, I reached and slept in my room. Next morning again I went alone to play the second round but could not perform better than the first day so couldn’t reach next round. 

Disappointed with my performance I was walking and enjoying the Hyde Park when I received a call from the UEFA team that I have won a Digital Camera to come and collect by a certain time. I became so excited that I ran to the main stall and waited there till the time the executives came and handed me a brand new Sony HDR 120GB Handycam in my hands. It was a moment of true joy and I thanked all Gods and everyone and immediately followed the principle of perseverance again by participating in the quiz contest. Rest story will be in another post tomorrow.

Any brand or company wants to sponsor any of my social media channels or to do sponsored posts are welcome to contact me on email -

28 Days                                                                                                                                  30 Days


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30 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Hope

Hi Friends,


It all started when we visited one of my wife’s friend and she told that she had won a Kindle from a contest from writing a blog post. After some days, she visited our house and I asked her how and where she won the same?

Before that time I used to participate in Facebook contests and used to win 1 or 2 every week or month and was happy with the goodies received from the same. Then I tried participating in twitter contests and my winning rate multiplied significantly by 7 to 15 per week. It was awesome where I need to track which contests I won on which date and then whether the goodies/prizes have been received or not? It was awesome and then there were times when I didn’t win even a single contest for 3 months at one go despite more efforts and it was really devastating. So I thought about the same later and connected the dots and the results was that you need to be grateful for every small as well as big wins and you have to stay in the attitude of winner. It’s something that take time to come but can be mastered with practice. I really loved learning new things as social media channels grew and worked on many different social media channels.

30 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017
One of the dreams came true to visit Wimbledon and see all the Tennis Stars live

As she hesitated but finally introduced me to the website after several requests on the same, I only focussed on remembering the website she logged on my laptop and this way I came to know about Indiblogger. Indiblogger is the biggest bloggers community with their unique and advanced platforms in India and they used to organize several bloggers events collaborating with brands. As I was good with my tweets and continued to win several contests, I blogged about all the goodies received from several brands.

The first year of blogging was slow till March, when I just launched the online blogpost page and did some posts to get into the Indiblogger community. After I got some posts done and I got chance to be on the Blogadda bloggers platform too where they has these fastest blogger wins sure shot gift vouchers. I participated in the same and got some gift vouchers from the branded posts. My biggest break came in my first Indiblogger meet for Microsoft where I met some of local bloggers and they gave me some good ideas to advance my blogging skills. I won several gifts at the event and at the second meet, I won my first big prize of HP Sleekbook for one of my posts on HP Connected Music. 

Blogadda and Indiblogger became my family networks as I continued to win several prizes in many of their contests. With Blogadda I even got their esteemed Notable Newbie Blogger award and many books and products to review on their platforms. 

I will continue my journey during these 30 days to the 5th Birthday of The Life’s Way on 27th Dec 2017 and write more about my experience with the social media channels. 

Any brand or company wants to sponsor any of  my social media channels or to do sponsored posts are welcome to contact me on email -

Contact me at to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Sunday, 26 November 2017

A Memoir - This Month Last Year - Nov 2016 #TheLifesWay

Hi Friends, 

November is the time when you plan to finish all your pending tasks and I am also busy completing all the pending review posts for some of the devices I either bought or got it for review. It's also the time to meet and start new associations for the next year. As my blog will be completing 5 Years on 27th Dec 2017, I have upped my Instagram game and also associating all the channels across all my handles and some days ago only, I switched to Business account on Instagram. I have also started seeking help from many in the industry to learn from their experiences which I was not doing earlier. This has opened my world further and I am getting a lot of ideas. 

1. @HuaweiZA Introduces the #HuaweiMate9 #Android #Phablet #aStepAhead - - Huawei launches their Mate Editions range of smartphones during this time and this year Mate 10 was launched in CapeTown but I was not the chosen blogger to be flown to the launch but anyhow I watched the same live on facebook as my love for the brand. Let's see what happens as I try again and again to get sponsored a smartphone by Huawei. 

2. A #Trolls Movie Experience of Lifetime @FantaFunZA #FantaPhotoBomb - - This was such a great campaign I was part of last year which gave me a lot of fun along with fun with family too. I also won the Samsung A5 Smartphone as a lucky draw prize when I attended the Trolls movie at Sterkinekor. I gifted the same to my mom as she was looking for something new and always was getting old smartphones from either my brother or myself. She was very happy to get this gift. Thanks to Fanta South Africa for the same. 

A Memoir - This Month Last Year - Nov 2016 #TheLifesWay - Silverstar Casino is the only brand which calls me to most of their without any fail and I have also done a lot for them on social media promoting all their events. Recently, I am not doing much for anyone as I am now looking to go sponsored so totally taking away all the free posts. If I am not getting the pageviews, I want to achieve, then only I will go and post press releases but it will be only my wish.

4. Halloween Just Got Real With @DStv #DStvHalloween @MNet #NightRun - - I attended this unique launch for a Night Run with the Zombies and it was amazing. The amount of detail in the setup was awesome and checkout some of the images from the night run in this post.  - I simply love my memoir series of posts as it brings back those memories and thoughts which I was having that time of the year. I am very lazy sometimes and too busy sometimes to write these but last year November I covered for all the pending ones. It also gives me perspective and benchmarks the amount of clients I have currently and who left me and I left whom. There were many companies from whom I have not got anything in return so I have simply stopped working for them or covering them on my blog.

The next big thing that is happening in November 2017 is the launch of Anytime Anywhere Magazine Print Edition in UK and South Africa along with Online edition where I will be writing articles on Travel and Technology. In case, you want to sponsor my pages on the monthly magazine, do contact me either via or and I will introduce you to our Sales Team and Editor for further advertisement rates in the print editions. In case you want to sponsor my personal blog and channels, you can do that too. Follow Anytime Magazine on facebook, twitter and instagram. Looking forward to this associations!


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Pearson India Launches New Book on #Python #Programming @PearsonIn #SoftwareDevelopment

Hi Friends, 

Pearson, the world’s leading learning company, today launched the first edition of its new book on Python programming. The book titled – ‘Python Programming - A Modular Approach’ – is authored by Sheetal Taneja and Naveen Kumar. and provides practical understanding of concepts and contemporary solutions to programming snags. The book, in its first edition, focuses on building a strong conceptual foundation to facilitate the understanding of advanced applications.

USP of the book
  • Uses the concept of modularity to introduce one of the most rapidly evolving programming languages
  • Chapter on debugging—an essential skill for making programs work
  • Includes applications related to web, mobile, and database development
  • Discusses the seamless integration of Python code with Java code and vice-versa
The text includes basic sorting and searching techniques. It also provides comprehensive coverage of recursion, which includes problems on list manipulation, Tower of Hanoi, permutation generation, n-queens' problem, Sudoku and plotting Hilbert curves. It has a separate chapter on graphics covering 2D, 3D objects and animations. To buy the book online:
Pearson India Launches New Book on Python Programming @PearsonIn #SoftwareDevelopment

Bhavya Suri (PR & Communications head-Pearson) & Professor Naveen Kumar
Commenting on the launch, Vikas Singh, Managing Director, Pearson India, said, “Pearson India is committed to offer world-class content that helps the learners in understanding the concepts and preparing them for future. In today’s hyper competitive times, it is critical for learners to stay abreast of the latest developments in the field and gain expertise on the subject. Understanding the need, the authors have put in a lot of effort and as a result provided high-quality content to enable faster and better learning. We believe that this book will come in handy and will offer the much-needed guidance and support to students and learners.”

Priced at Rs. 499, the book will be available at all leading stores and major e-commerce portals across the country starting today. Checkout Book Launch live streaming - FB Link:

About Pearson India
Founded in 1844, Pearson is the world’s learning company, with 35,000 employees across 70 countries worldwide. We have expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. Our mission is to help people make progress through access to better learning. We believe that learning opens opportunities, creating fulfilling careers and better lives.

Our unique insight and world-class expertise comes from our long history of working closely with teachers, learners, researchers, authors, and thought leaders. Our products and services are used by millions of teachers and learners around the world every day.

We are organized around three key stages of learning - a) K-12, b) Higher education and test preparation and c) Vocational and professional education. Established in India since 1998, Pearson has introduced its wide range of products and services in educational institutes as well as directly to the learners. To know more about us visit and follow us on and


Contact me at to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Monday, 13 November 2017

Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra

Hi Friends, 

Sony recently launched the second versions of the hit series of smartphones enhancing their capabilities and in some places changing the whole design of the smartphone as compared to the last year's version of the phone. I loved the Sony Xperia XA Ultra smartphone last year and there are a lot of images I shared on my instagram channel using the smartphone. 
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
This year I got the review unit for 2 weeks and it came in dashing Gold color which looks amazingly beautiful. I totally fell in love with the same and it was heart breaking to let it go back to the PR company. But anyhow, here are some of the features of the smartphone which I really liked and loved. I thing I observed is that all smartphones from Sony in this range has USB Type-C but still has a headphone jack intact.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
I feel I am attracted to the devices which have 6 inch display screens and XA1 Ultra has Full HD (1080p) display which acquires the whole property of the smartphone. The six inches of screen covers edge to edge and only top and bottom portions have some metal on this Sony's marvel design.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
Low Light Photo at Water Circus Show at Silverstar Casino
This really looks wonderful when you are playing HD games or watching some Youtube video's at 720p or 1080p resolutions as this also includes  the Sony's trademark image enhance technology. The best part is that this smartphone is only 8.1mm thick and display is protected with Corning Gorilla Glass 2.5D. The text and images both looks great and sharp.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
The Globe at Silverstar Casino
Sony Xperia XA1 Ultra is equipped with 23MP rear camera with Hybrid Autofocus, Steadyshot and 5X Clear Image Zoom. I loved the Exmor RS mobile image sensor on this device as it had the capability of ISO to go upto 6400 which can help in low light photos. Talk about the front camera and you will be swooshed to the floor as it takes amazing selfies with its 16MP OIS enabled (Optical Image Stabilizer) and a smart selfie flash is added in the front too instead of screen going white to glow. As in all Sony Smartphones, this one also has a dedicated camera button to open the app in an instance and comes with all the extra apps that you can find in any of the Sony Xperia smartphone like AR effect, Creative effect, Sound Photo, Timeshift burst and Panorama as pre-installed.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
Shot at Fairlawns Boutique Hotel

Sony Xperia XA1 Ultra is powered with MediaTek Helio P20 Octa Core 64bit (Quad Core 2.3GHz + Quad Core 1.6GHz) processor and 4GB RAM and internal memory on the review unit was 32GB which can be expanded upto 256GB using microSD card. This smartphone has 2700mAh battery which seems small on paper but it performs for a day's operation and can be quick charged using Qnovo Adaptive Charging technology powered by MediaTek Pump Express Plus 2.0.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
Shot at Fairlawns Boutique Hotel

In the end, this smartphone weights only 188 grams and is a single SIM phone which takes Nano-SIM to connect you to 2G, 3G and 4G networks. The out of the box smartphone runs on Android v7.0 Nougat and offers amazing features. As in all Sony products, they are known for their audio and video capabilities, this one too doesn't need any introduction. I truly loved this one and here are some of the images I took with this smartphone. The smartphone is retailing at around ZAR 7000 and can be bought during the Black Friday sale if you are looking for a smartphone in that price range.
Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra
Selfie using front 16MP with flash ON

At one point of time way back in 2010-11 in London I used to have so many Sony products (from earphones to headphones, ebook reader to iPod dock, CD player to cassette player, mobile phone to Noise cancellation headphones) around me but currently I am not using even a single one. All of those were bought by me in London or gifted to me by my brother back then.

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A Memoir - This Month Last Year - Jun 2019 #TheLifesWay #PhotoYatra

Hi Friends,  June 2019 had so much in store from Disney on Ice to various other phone launches and I was using Netflix to watch all th...