Friday 25 May 2018

@Acer Unleashes a #Gaming Beast with the new #Predator Helios 500 #Notebook #NextAtAcer

Hi Friends,
  • The new Predator Helios 500 combines up to overclockable 8th Gen Intel® Core™ i9+ processors with overclockable NVIDIA® GeForce®GTX 1070 graphics for a gaming force to be reckoned with.
  • Superior thermal architecture keeps the Predator Helios 500 running nice and cool during marathon gaming sessions.
  • The Predator Helios 500 offers sophisticated flair with blue lighting and trim accents that pop on its obsidian-black chassis.
  • The Predator Helios 300 Special Edition radiates class with its distinctive white chassis accented with elegant gold trim.
  • The Predator Helios 300 Special Edition features 15.6-inch FHD IPS displays with an upgraded 144Hz refresh rate, 8th Gen Intel Core i7+ processor and overclockable NVIDIA GeForce GTX 1060 graphics.
Acer unveiled two new Predator Helios gaming notebooks at the next@acer global press conference in New York. They include the exceptionally powerful Predator Helios 500, featuring up to 8th Gen Intel® Core™ i9+ processors, and the Predator Helios 300 Special Edition that includes upgraded specs from its predecessor and a distinctive white chassis. Both feature VR-Ready performance, advanced thermal technologies, and blazing-fast connectivity.

“We’ve expanded our Predator Helios gaming notebook line in response to popular demand from gamers seeking extreme performance on the go,” said Jerry Kao, President of IT Products Business, Acer Inc. "The Predator Helios 500 and Helios 300 gaming notebooks feature Acer’s proprietary thermal technologies and powerful components that, coupled with our award-winning software, deliver unparalleled gaming experiences.”

@Acer Unleashes a #Gaming Beast with the new #Predator Helios 500 #Notebook #NextAtAcer

“The 8th Gen Intel Core i9+ processor for gaming and creation laptops is the highest performance Intel has ever delivered for this class of devices; purpose-built for enthusiasts who demand premium gaming experiences whether at home or on the go,” said Steve Long, Vice President and General Manager, Client Computing Group Sales and Marketing, Intel. “Intel and Acer’s long relationship has produced amazing products over the years, and the new Acer Predator Helios gaming notebooks are powerful examples of what’s possible with this unprecedented level of performance.”

Predator Helios 500 is a gaming beast featuring overclocking, 4K 144 Hz panels
Designed for extreme gamers, the Predator Helios 500 is a gaming beast. It features up to overclockable 8th Gen Intel Core i9+ processors[i] and overclockable GeForce® GTX 1070 graphics. Intel® Optane™ memory1 increases responsiveness and load times, while ultra-fast NVMePCIe SSDs, Killer DoubleShot Pro networking, and up to 64GB of memory keep the action going, making the Helios 500 the ideal gaming notebook for graphic-intensive AAA titles and live streaming.

Top-notch visuals are delivered on bright, vibrant 4K UHD or FHD IPS 17.3-inch displays with 144Hz refresh rates for the blur- and tear-free gameplay. NVIDIA® G-SYNC® technology is supported on both the built-in display and external monitors, allowing for buttery-smooth imagery without tearing or stuttering. For those looking for maximum gaming immersion, dual Thunderbolt™ 3 ports, and display and HDMI 2.0 ports support up to three external monitors. Two speakers, a subwoofer, and Acer TrueHarmony™ and Waves MAXXAudio® technology deliver incredible sound and hyper-realistic 3D audio using Waves Nx™.

@Acer Unleashes a #Gaming Beast with the new #Predator Helios 500 #Notebook #NextAtAcer

The Helios 500 stays cool with two of Acer’s proprietary AeroBlade™ 3D metal fans, and five heat pipes that distribute cool air to the machine’s key components while simultaneously releasing hot air. Fan speed can be controlled and customized through the PredatorSense app.

A backlit RGB keyboard offers four lighting zones with support for up to 16.8 million colors. Anti-ghosting technology provides the ultimate control for executing complex commands and combos, which can be set up via five dedicated programmable keys.

Acer’s PredatorSense app can be used to control and monitor the notebook’s vitals from one central interface, including overclocking, lighting, hotkeys, temperature, and fan control.

Predator Helios 300 Special Edition brings a sophisticated design twist to gaming notebooks

Acer’s budget-friendly Helios 300 gaming line sees the addition of a Special Edition model featuring an all-white aluminum chassis accented with gold trim, an unusually chic design for gaming notebooks.

The Helios 300 Special Edition (PH315-51) allows for ultra-smooth gameplay via its 15.6-inch FHD IPS display with an upgraded 144Hz refresh rate. The rapid refresh rate shortens frame rendering time and lowers input lag to give gamers an excellent in-game experience. It’s powered by up to an 8th Gen Intel Core i7+ processor, overclockable GeForce GTX 1060 graphics, up to a 512 GB PCIe Gen 3 NVMe solid state drive, and up to a 2 TB hard disk drive.

The Helios 300 Special Edition also comes equipped with up to 16 GB of DDR4 memory and is upgradable to 32GB. Intel Optane memory speeds upload times of games and applications, access to information and improve overall system responsiveness. In addition, Gigabit Ethernet provides fast wired connections, while Gigabit Wi-Fi is provided by the latest Intel Wireless-AC 9560 that delivers up to 1.73Gbps throughput when using 160 MHz channels (2x2 802.11ac, dual-band 2.4GHz, and 5GHz).

The Helios 300 Special Edition also includes two of Acer’s ultrathin (0.1 mm) all-metal AeroBlade™ 3D fans designed with advanced aerodynamics and superior airflow to keep the system cool. They can be controlled with Acer’s PredatorSense app, which offers three usage modes:
  1. Coolboost mode: For heavy loading games, rendering, streaming, and extended video consumption
  2. Normal mode: For productivity tools like Microsoft Office
  3. Silent mode: For web browsing and online chatting
Price and Availability
Predator Helios 500 will be available in South Africa in June starting at R34 999.00
Helios 300 Special Edition will be available in South Africa in August 2018. Exact Price will be communicated closer to the time.
Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@Acer #Nitro Series #Desktops and #Monitors Satisfy Gamers’ Need for Speed #NextAtAcer

Hi Friends,
  • Powered by up to 8th Gen Intel® Core™ i7 processors and NVIDIA® GeForce® GTX 1070 GPUs, Acer Nitro 50 Series desktops offer performance that exceeds the needs of casual gamers and can easily handle graphics-intensive tasks.
  • Sleek and stylish, the new Acer Nitro VG0 and RG0 series monitor both earned 2018 Red Dot Design Awards.
  • They feature AMD Radeon™ FreeSync[i] and up to a 1ms Visual Response Boost™[ii] to deliver smooth and tear-free gameplay.
Acer unveiled new Nitro Series gaming desktop PCs and monitors that expand its Nitro product family, designed for outstanding casual gameplay at affordable prices. The new Acer Nitro 50 Series desktops and Nitro VG0 and RG0 Series monitors easily handle demanding processing and graphics requirements for both content creation and consumption.

Acer Nitro 50 Desktops

Acer created the Nitro 50 Series for those seeking the processing power and capabilities only a desktop PC can offer. These performance PCs are powered by up to 8th Gen Intel® Core™ i7 processors and equipped with up to NVIDIA® GeForce® GTX 1070 GPUs to deliver superior performance for graphics-intensive tasks including gaming.

They deliver stunning 4K resolution visuals and can support up to four displays[iii] simultaneously for immersive gameplay. With up to a 3TB HDD and a 512GB SSD, there’s no shortage of storage. They sport a handy wireless charging deck[iv] for keeping users’ Qi-enabled wireless devices powered up and ready to go. To top it off, the Nitro 50 series features striking and edgy armor-inspired housing with front-facing LED lighting that emits a sinister red glow.

Lastly, the Nitro 50 desktops optimize network speed for gaming, browsing, and streaming through Realtek Dragon LAN. For totally immersive entertainment or to transform the gaming experience into an eye-popping stereoscopic experience, just match the Nitro 50 desktop with an Acer Nitro VG0 or RG0 monitor.

@Acer #Nitro Series #Desktops and #Monitors Satisfy Gamers’ Need for Speed #NextAtAcer

Nitro VG0 and RG0 Series Monitors
These new IPS[v] monitors with AMD Radeon™ FreeSync1 satisfy gamers’ need for speed with a blazing fast response time of up to 1ms Visual Response Boost (VRB) for smooth gameplay without breaking the bank. The Acer Nitro VG0 series is available with 27-, 23.8- and 21.5-inch panels delivering true-to-life color, and resolutions of 4K UHD, WQHD or Full HD. The ultra-thin Acer Nitro RG0 series boasts a sleek .27-inch thin profile and is offered in 27- and 23.8-inch models. Both models feature the sophisticated but functional design that has earned them 2018 Red Dot Design Awards.

@Acer #Nitro Series #Desktops and #Monitors Satisfy Gamers’ Need for Speed #NextAtAcer

Boasting AMD Radeon™ FreeSync, the new Nitro monitor’s frames sync with the graphics card’s frames to eliminate screen tearing and minimize lag, allowing for smooth gaming. Integrated Visual Response Boost™ (VRB) decreases blur in fast-moving images to achieve the effect of a 1msMPRT, along with up to 144 Hz refresh rates. Integrated 6-axis color adjustment lets gamers fine-tune color, hue, and saturation to best suit the game at hand, while built-in black boost enables gamers to select from 11 black level options to optimize visual advantage and clearly spot enemies, duck for cover, or navigate curves on a race track.

The new Nitro RG0 series’ 1920x1080@75Hz resolution delivers excellent visual detail and is perfect for 1080p Full HD gaming, multimedia, and productivity applications, including Blu-ray Disc console gaming and widescreen cinematic playback.

The IPS panels provide accurate views even at wide angles of up to 178 degrees horizontally and vertically. For optimum viewing angles, the monitors can tilt from –5 to 20 degrees [–5 to 15 degrees for RG0 series]. Meeting 72 percent of the NTSC standard and delivering a 250 cd/m2brightness, Acer Nitro monitors produce vibrant colors and images. Two 2W stereo speakers4 deliver quality audio and HDMI, VGA and DisplayPort ports4 connect to a wide array of PCs to support powerful sound effects.

@Acer #Nitro Series #Desktops and #Monitors Satisfy Gamers’ Need for Speed #NextAtAcer

Integrated Acer Game Mode has eight pre-set display modes to optimize visuals depending on the type of content being displayed. Display modes include Action, Racing, Sport, User, Standard, ECO, Graphics and Movie. Settings are easily accessed through a hotkey or the On Screen Display (OSD) settings menu.

Acer VisionCare encompassing Flickerless, BlueLightShield, ComfyView and low-dimming technologies enhance viewing comfort during long gaming periods. Outfitted with a VESA mount, the monitors can be hung on a wall to free up desk space, leaving more room for game sticks, mice and more. In addition, a ZeroFrame design maximizes viewing area and supports near seamless multi-monitor setups.

@Acer #Nitro Series #Desktops and #Monitors Satisfy Gamers’ Need for Speed #NextAtAcer

Pricing and Availability
The Acer Nitro VG0 series monitors will not be available in South Africa.
The Acer Nitro RG0 series monitors will not be available in South Africa.
The Acer Nitro 50 series desktop will not be available in South Africa.

[i] Requirements to enable Radeon FreeSync dynamic frame-refresh syncing: OS: Windows® 7 or Windows® 8.1 l Graphics card: AMD Radeon™ R9 290 Series or AMD Radeon™ R7 260 Series l Driver: AMD Catalyst™ beta driver l Display interface: DisplayPort™ or eDP l Monitor: Must support DisplayPort Adaptive-Sync
[ii] 1ms VRB value based on internal tests under specific test conditions. Level of brightness may vary as a result of VRB mode in use.
[iii] For configurations with NVIDIA® GeForce® GTX 1060 GPUs and above
[iv] Specifications may vary depending on model or region
[v] All brands and product names mentioned herein include trademarks of their respective companies and are used solely to describe or identify the products
Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@Acer Debuts Two Premium 13-Inch #Chromebooks Designed for #Business Use #NextAtACER

Hi Friends,
  • The new Acer Chromebook Spin 13 and Chromebook 13 boast stylish all-aluminum designs that are durable, thin, and light
  • Designed with productivity in mind, the new Acer Chromebooks feature 3:2 aspect ratio screens for more vertical space than wider 16:9 screens, reducing the need for scrolling while editing documents and spreadsheets
  • Includes 8th Gen Intel® Core™ processors providing remarkable performance and exceptional battery life[i]
  • The new Acer Chromebooks feature dual USB 3.1 Type-C Gen 1 ports for convenient charging and data transfers, and Android app support via Google Play Store
Acer introduced two new premium Chromebooks designed for business use – the Acer Chromebook Spin 13 and the Acer Chromebook 13. Both models feature a stylish and durable all-aluminum design and a full HD+ 13.5-inch display in a 3:2 aspect ratio. The new Acer Chromebooks are powered by 8th Gen Intel® Core™ processors providing exceptional performance and battery life for productivity on the go.

The convertible Chromebook Spin 13 (CP713-1WN) has 360-degree hinges for use as a tablet, notebook, display, or in tent-mode. It comes with a Wacom® stylus (for pen input) that can be conveniently stored in the device slot. The Acer Chromebook 13 (CB713-1W) opts for the traditional notebook design for keyboard-heavy tasks.

“The new premium profiles of the Acer Chromebooks are a reflection of the superior performance they provide, as well as of the vast capabilities of Chrome OS,” said James Lin, General Manager, Commercial & Detachable Notebooks, IT Products Business at Acer. “As a leader in Chromebooks, Acer has helped accelerate their adoption in business, education, and at home. As Chrome OS has evolved to include more features, we’ve responded with designs and form factors that offer meaningful benefits to our customers.”
@Acer Debuts Two Premium 13-Inch #Chromebooks Designed for #Business Use #NextAtACER
Productivity-Boosting Full HD+ 13.5-inch Display
The new Acer Chromebook Spin 13 and Acer Chromebook 13 feature a 13.5-inch Full HD+ display with 2256x1504 resolution for 3.3 million pixels of brilliant clarity and vibrancy while running apps and viewing content. The IPS display lets users easily present projects and shares content thanks to its wide 178-degree viewing angles.

The display’s 3:2 aspect ratio adds 18 percent more vertical space compared to an equally wide 16:9 display, so customers scroll less when viewing websites, documents, and spreadsheets. Plus, when the Chromebook Spin 13 is in tablet mode, the taller display feels more like an actual magazine, enhancing the reading experience.

Stylish and Sturdy Premium Aluminum Design

The Chromebook 13’s new design features a beautiful all-aluminum chassis that is visually appealing for professionals, students, or anyone who appreciates sleek, modern design. The attractive diamond-cut effects on the edges and surrounding the touchpad complement the sandblasted matte aluminum chassis, making it pleasing to touch and easier to grip.

The Chromebook Spin 13 and Chromebook 13 are both built with a sturdy but stylish aluminum chassis to improve durability while reducing flex. The Corning® Gorilla® Glass touchpad provides smooth navigation when browsing the web and using apps, while dual microphones effectively pinpoint sound for clear audio during video chats and online calls.
@Acer Debuts Two Premium 13-Inch #Chromebooks Designed for #Business Use #NextAtACER
Convertible Chromebook Spin 13 with Four Usage Modes and Wacom Pen Input
The Chromebook Spin 13’s convertible design with 360-degree hinges allows it to be opened a full 360-degrees so the touchscreen display can be used in tablet mode, useful for reading online content, gaming, or chatting. The convertible design brings the keyboard forward quickly for input. In addition, customers can stand it up in display mode to get closer to the screen or use it in tent-mode in tight spaces.

The included Wacom EMR stylus lets customers sketch, take notes, capture ideas, and interact with programs and apps with precision. The refined elastomer tip provides unsurpassed accuracy and a natural writing experience. In addition, it can be stored in the Chromebook Spin 13’s storage slot to prevent it from getting misplaced.

Staying Connected
The new Acer Chromebooks have USB 3.1 Type-C ports on each side for charging the Chromebook from the most convenient angle. Plus, the ports can be used for quick data transfers when connecting to an external display or for charging other devices. Both new Chromebooks also have a legacy USB 3.0 port and a MicroSD card reader.

The Chromebook Spin 13 and Chromebook 13 feature dual slot-antennae to provide fast and reliable 2x2 MIMO 802.11ac Wi-Fi, while Bluetooth 4.2 delivers a convenient connection to peripherals.

All-Day Battery Life and Enhanced Performance
The new Acer Chromebook Spin 13 can be used for a full day of work or school, streaming or gaming, with its industry-leading battery life of up to 10 hours.

The Acer Chromebook Spin 13 is powered by an 8th Gen Intel Core i5-8250U processor or Core i3-8130U processor. It offers up to 16GB LPDDR3 memory and up to 128GB of onboard eMMC storage.

The Acer Chromebook 13 processor options include an 8th Generation Intel Core i3-8130U, Intel® Pentium® 4415U or Intel® Celeron® 3865U. It comes with up to 16GB LPDDR3 memory and either 32GB or 64GB of on-board eMMC storage.

Android App Support; Chrome OS Speed, Simplicity and Security
Both the new Acer Chromebook Spin 13 and Chromebook 13 fully support Android apps via Google Play, so customers can have access to Chrome apps and more than two million Android apps for productivity, connectivity, and fun.

The new Acer Chromebooks are not only easy to use but also easy to share with multiple users. Customers simply log into their Google account to access Gmail, Google Docs, apps, extensions, bookmarks, and more. Chromebooks run on Google’s Chrome OS platform, which automatically updates and uses multiple levels of security to guard against ever-changing online threats.

Pricing and Availability
The Acer Chromebook Spin 13 will be available in South Africa in Q4 2018 starting at R10 999.00
Chromebook 13 will be available in South Africa in Q4 2018 starting at R9 499.00
Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@Acer Debuts Big-Screen Flexibility with First 15-inch Convertible #Chromebook #NextatAcer

Hi Friends,
  • Acer Chromebook Spin 15 has 360-degree hinges and 15.6-inch display; ideal for media streaming, apps, and productivity
  • Upward-facing speakers deliver robust audio to complement visuals
  • Features Corning® Gorilla® Glass touchpad for smooth navigation
  • Long 13-hour battery life[i] means more productivity and fun
  • Acer also announces new Chromebook 15 model that pairs a large screen with long 14-hour battery and value pricing
  • Both new Chromebooks boast Android app support via Google Play Store
Acer introduced the Acer Chromebook Spin 15 (CP315-1H), the industry’s first convertible Chromebook with a 15.6-inch display. The large touchscreen display pairs with the convertible 360-degree design to deliver a powerful and portable Chromebook with first-rate entertainment and productivity capabilities.

In addition, Acer is launching a new Chromebook 15 (CB315-1H/1HT) line that pairs a large 15-inch display and long 14-hour battery life at a budget-friendly price.

“Acer has led the Chromebook market with a wide range of form factors, sizes and designs to meet the needs of our customers, and we’re expanding our line with new exciting 15-inch models today,” said James Lin, General Manager, Commercial & Detachable Notebooks, IT Products Business at Acer. “Acer’s new Chromebooks with large 15-inch Full HD displays are ideal for collaborating on projects for work and school, enjoying streaming media and running the latest apps. Plus, the Acer Chromebook Spin 15 is the company’s first to combine a large 15.6-inch display with a convertible design, so customers can use the device in different modes.”

Both the new Acer Chromebook Spin 15 (CP315-1H) and Chromebook 15 (CB315-1H/1HT) fully support Android apps via Google Play, joining the performance, security, and simplicity of Chrome with the more than two million Android apps that consumers know and love.
@Acer Debuts Big-Screen Flexibility with First 15-inch Convertible #Chromebook #NextatAcer

Chromebook Spin 15 Provides Big Entertainment
The new Acer Chromebook Spin 15’s large 1080p display is ideal for people who want an affordable computer that can also be used for entertainment in homes, apartments or dorm rooms. The 1920x1080 resolution delivers sharp visuals while IPS technology provides wide viewing angles for sharing streaming video. Plus, the display supports 10-finger touch for responsive website browsing and running the latest apps. The large FHD IPS display is complemented by two full-sized upward-facing speakers that deliver enhanced volume and audio range for an excellent HD entertainment experience. The large display boosts productivity with the additional screen real estate for apps and tabs. This also makes room for a comfortable full-sized keyboard and a large Corning® Gorilla® Glass touchpad that provides smooth navigation through sites and apps.

Flexible Design That Looks Great
The Acer Chromebook Spin 15’s 360-degree hinges allow the touchscreen display to be rotated a full 360°until it becomes completely open and ready for use as a large tablet for reading online content, enjoying the video and staying in touch on social media. This convertible design means that the keyboard can be quickly maneuvered back for use in traditional notebook mode. In addition, customers can stand it up in display mode to get closer to the screen or use it in tent-mode for constrained spaces like airplane cabins.

The Chromebook Spin 15 has a silver cross-hairline pattern on the top cover that looks great in any setting. This unique silky texture provides a premium look that’s professional enough for the office and stylish enough for the home. The Chromebook Spin 15 can easily be moved around the home or office since it weighs only 2.1kg (4.63 pounds).

Performance and All-Day Battery Life

The new Acer Chromebook Spin 15 can be used for a full day of work or school, plus streaming and fun since it delivers industry-leading battery life of up to 13 hours1. The fanless design allows it to run quietly, making it great for shared spaces such as a family room, library or coffee shop.

It provides solid everyday performance since it’s powered by the quad-core Intel® Pentium® N4200 processor, Intel® Celeron® N3450 processor, or the dual-core Intel® Celeron® N3350 processor. It comes with 4GB or 8GB LPDDR4 memory and either 32GB or 64GB of onboard eMMC storage.

Staying Connected
Fast and reliable 2x2 MIMO 802.11ac Wi-Fi keeps customers connected, while Bluetooth 4.2 provides a convenient connection to peripherals. The Acer 720p HD webcam has the high dynamic range (HDR) and a wide field of view for accommodating groups in video conferences and Google Hangouts.

The new Acer Chromebook Spin 15 has two USB 3.1 Type-C Gen 1 ports for quick transfer of data, connecting to an HD display as well as charging the device or other products. In addition, the Acer Chromebook Spin 15 includes two USB 3.0 ports and a MicroSD card reader.

@Acer Debuts Big-Screen Flexibility with First 15-inch Convertible #Chromebook #NextatAcer
New Value-Oriented Chromebook 15 Model
Acer is also introducing a new model in its popular Chromebook 15 line that delivers the same large 15.6-inch display and long 14-hour battery life at a budget-friendly price. The Chromebook 15 has a vibrant Full HD 15.6-inch display in both touch (CB315-1HT) and non-touch (CB315-1H) displays that both provide a Full HD 1920x1080 resolution ideal for enjoying Android apps and viewing multiple tabs and apps. The Chromebook 15 is powered by the quad-core Intel Pentium N4200 processor, the dual-core Intel Celeron N3350 processor, or quad-core Intel Celeron N3450 processor and comes with two full-sized upward-facing speakers that support high-definition audio. It can be connected to a wireless network via Intel®Wireless-AC 7265 (802.11ac 2x2 MIMO) WiFi and to other devices with its two USB 3.1 Type-C ports and two USB 3.0 ports. It will be available with up to 8MB dual-channel LPDDR4 memory and 64GB of onboard eMMC storage.

Chrome OS Provides Speed, Simplicity, and Security

Both new Acer Chromebooks are easy to use and can be easily shared between multiple users. Customers simply log into their own Google account to access their Gmail, Google Docs, apps, extensions, bookmarks and other information. Chromebooks run on Google’s Chrome OS platform, which provides automatic updates and multiple levels of security to guard users against ever-changing online threats.

Pricing and Availability
The Chromebook 15 (CB315-1H/1HT) and Acer Chromebook Spin 15 will not be available in South Africa.

[i] Battery life is based on Google power_LoadTest for the non-touch model ( Actual battery life varies by model, configuration, applications, power management settings, operating conditions, and utilized features.


Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Smart Energy Efficiency Driven By @SamsungSA Wind-Free Technology #SANS

Hi Friends,
Since the recording of global temperatures began in 1951, the 17 warmest years were within the past 18 years[ii]. Natural resources are continually under pressure and the global temperature is rising. South Africa’s natural resources are strained as the main electricity grid needs coal and water to generate power. One power station alone burns 50 000 tons of coal every day[iii], while a study showed that the average suburban resident uses up to 300 liters of water a day[iv].

In an effort to be kinder to the planet and preserve natural resources, the South African National Standard (SANS) 10400-XA was established in 2011. This regulation dictates that the energy usage of buildings needs to be considered by architects and builders. In the past, harmful materials such as asbestos and lead paint were used, with no thought given to optimizing design and structure for increased efficiency or reduced energy usage. Essentially, this means that all homes and businesses that were subsequently designed and built needed to make use of innovative technology to be energy efficient.

With this in mind, Samsung designed air conditioner technology that not only keeps the room at a constant, comfortable temperature but is light on electricity.
Smart Energy Efficiency Driven By @SamsungSA Wind-Free Technology #SANS
Mike van Lier, Director of Consumer Electronics at Samsung South Africa, says, “Samsung’s Wind-Free technology offers a highly energy efficient solution because not only does it ensure that the temperature is constant, the digital inverter 8-pole consumes only 32% of the energy used by conventional air conditioners.”

“We also make the most of our own components and devices within Samsung, allowing us to keep up-to-date with the latest industry standards. Energy efficiency is no exception, which is why Samsung’s Wind-Free technology is the perfect solution for being kinder to the planet.”

Samsung’s Smart Home app can monitor not only the Wind-Free unit, but all compatible Samsung appliances, and allows users to control their systems from virtually anywhere.

“The App features include basic control and monitoring of power usage, temperature settings, fan speed and louver swing, as well as exclusive features such as Smart Installation and Smart Check. The Smart Installation feature automatically checks for installation faults to ensure the system is installed properly – keeping the office or home compliant - while the Smart Check feature detects and diagnoses problems with the system to provide quick and easy troubleshooting solutions.”

“Samsung innovates today to create a better tomorrow, not only for businesses but for residential areas too. As we innovate, we don’t take a one-size-fits-all approach. Every sector is different and has different requirements. We keep evolving, in every product category and in every region, trying to offer people the products and services that are just right for them. By combining Wind-Free technology as well our future innovations with talented designers and architects, Samsung can assist in making future buildings and homes energy efficient,” concludes van Lier.
Support me if you like reading this blog post by buying me a cup of tea or coffee - Contact at to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Wednesday 23 May 2018

@Acer Announces 15-inch #Swift5 Notebook Weighing Less Than 1 kg #NextAtAcer

Hi Friends, 

Acer today announced its new Swift 5 notebook designed for users who want superb portability, solid performance, and a touch of style. With a 15-inch display, the elegant chassis weighs less than 1 kg (2.2 lbs), ideal for people always on the go. The Swift 5 is powered by Windows 10, the latest Intel® Core™ processors and features exceptional performance and battery life that lasts through the workday.

“There’s been great feedback on Acer’s amazingly light 14-inch Swift 5, and we are now pushing the limits with the 15.6-inch model,” said Jerry Hou, General Manager, Consumer Notebooks, IT Products Business, Acer Inc. “We’ve kept the weight under the 1 kg mark by using ultra-narrow bezels and a marginally larger chassis.”
@Acer Announces 15-inch #Swift5 Notebook Weighing Less Than 1 kg #NextAtAcer
The Swift 5’s Full HD IPS1 touchscreen features ultra-narrow bezels measuring just 5.87 mm (0.23 inches), giving it an incredible 87.6% screen-to-body ratio to maximize the viewing experience. The Swift 5 features Acer Color Intelligence™ technology, which dynamically adjusts gamma and saturation in real-time, optimizing screen color and brightness without clipping or over saturation, while Acer BluelightShield technology allows adjusting of the screen’s blue-light emission over extended periods of use.

The Swift 5 is constructed with advanced materials including ultra-light magnesium-lithium alloys for the top and bottom cover, and magnesium-aluminum alloys for extra sturdiness on the palm rest area. Thanks to the LED backlit keyboard, users can work effectively on the go all day and even at night.

Powered by the latest Intel® processors, the Acer Swift 5 offers an exceptionally fast and responsive experience with battery life that lasts through the workday. The Swift 5 features Intel® Wireless-AC 9560 which offers 2x2 802.11ac wireless Gigabit performance that enhances streaming, sharing, conferencing and gaming experiences.

Up to 1 TB of SSD storage and up to 16 GB of DDR4 memory keeps the system fast and responsive, while connectivity is provided through one USB 3.1 Type-C Gen 2 port (10 Gbit/s data transfer, supporting power delivery and display output), two USB 3.1 Type-A ports (one with power-off charging functionality), an HDMI port, and an SD card reader. The Swift 5 supports Windows Hello through a fingerprint reader, allowing users to log in to their accounts faster and more securely.
@Acer Announces 15-inch #Swift5 Notebook Weighing Less Than 1 kg #NextAtAcer
Pricing and Availability
Exact specifications, prices, and availability will vary by region. To find out about availability, product specifications and prices in specific markets, please contact your nearest Acer office or retailer via

The new Acer Swift 5 was unveiled today at the next@acer press event held in New York, where the company announced a range of new devices and solutions for gamers, creators, families, students, and professionals. For more information, visit

Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@Acer Announces Powerful Predator #Orion5000 #Gaming #Desktops #NextAtAcer

Hi Friends,

Acer today unveiled its new Predator Orion 5000 series gaming desktops, designed for gamers who require superior performance and an adaptable chassis for future expansion. The company also released the mid-range Predator Orion 3000 series gaming desktops, as well as an expanded collection of Predator accessories designed to support gamers as they tackle their mission of choice.

"Getting the specs right is just half the fight. Predator Orion desktops provide a well-rounded choice for gamers with a striking chassis, built-in airflow management, expandability, and award-winning software that brings everything together," said Jeff Lee, General Manager, Stationary Computing, IT Products Business, Acer. "We're excited to add the new 5000 and 3000 series to the Predator Orion family, and together with the top-of-the-line Predator Orion 9000, Acer is providing a full lineup of gaming desktops that cater to a wide range of needs."

Predator Orion 5000 Series: Win the Battle

The new Predator Orion 5000 Series gaming desktops feature up to 8th Gen Intel® Core™ i7+ 8700K processors paired with the latest Intel Z370 chipset1, up to 32 GB of Intel® Optane™ memory for fast load times and improved responsiveness, and up to 2-way NVIDIA® GeForce® GTX 1080 Ti GPUs in SLI1 so gamers can enjoy their favorite game titles at incredibly high screen resolutions, as well as premium VR experiences.
@Acer Announces Powerful Predator #Orion5000 #Gaming #Desktops #NextAtAcer
“The 8th Gen Intel Core i7+ 8700K is the best desktop gaming Intel has ever built, and when combined with the acceleration and responsiveness offered by Intel Optane memory, the result is incredible performance needed for the most demanding gaming experiences,” said Steve Long, Vice President and General Manager, Client Computing Group Sales and Marketing, Intel. “The close collaboration with Acer to bring Intel’s best-in-class performance to life is on full display with the new Predator Orion 5000 and 3000 Series gaming desktops.”

“Powered with the extreme gaming horsepower delivered by our GeForce GTX 10-series GPUs, the Predator Orion 5000 can run the most graphically-demanding games with ease,” said Kaustubh Sanghani, General Manager of PC Platforms at NVIDIA. “Gamers will appreciate Acer’s flexible configuration options ensuring they can play to win on GeForce GTX - the world’s largest gaming platform.”

The Predator Orion 5000’s chassis has a transparent side panel to show off its powerful internals and is EMI-compliant to protect users and peripherals from potential electromagnetic interference. Easy-open side panels allow users to quickly swap out components and cables during upgrades. The IceTunnel 2.0 airflow management design segments the system into different thermal zones and provides each sector with its own airflow tunnel to expel heat. A front mesh panel with dust filters allows the Predator Orion 5000 to inhale massive amounts of air while filtering out annoying dust. Additional features for core gamers include Killer LAN high-speed Ethernet, cradles for audio headsets, a carry-handle for portability and Acer’s signature Predator design for aggressive yet refined styling.

Predator Orion 3000 Series: Peak Performance and Style

With up to 8th Gen Intel Core i7+ processors, and up to NVIDIA GeForce GTX 1080 GPUs, the VR- ready Predator Orion 3000 supports 4K gameplay as gamers take aim at opponents on the battlefield with crystal clarity. Like the 5000 series, the Predator Orion 3000 can be configured with up to 32 GB of Intel® Optane™ memory to increase responsiveness and load times, and up to 64 GB DDR4-2666 RAM to support lightning fast action while playing the latest titles.
@Acer Announces Powerful Predator #Orion5000 #Gaming #Desktops #NextAtAcer
The Predator Orion 3000 Series features the same attractive design language as its bigger brother, with a transparent EMI-compliant side panel1, RGB lighting, sleek lines, blue accents and built-in headset cradles. Excellent heat dissipation is achieved with a front-facing intake LED fan, mesh cover and rear exhaust for optimized air flow throughout the chassis.

Predator Gadgets and Accessories to Complete the Gaming Experience
Alongside the new Predator Orion 5000 and 3000 series gaming desktops, Acer has expanded its gaming gadget and accessory line to complete the gaming experience with consistent quality:

Predator Cestus 510: a customizable high-performance gaming mouse with a precise optical sensor that supports up to 16,000 DPI
Predator Gaming Chair: includes detachable cushions, superior ergonomics, and lumbar spine support to give players an edge on marathon gaming sessions
Predator Hard Case: protects the most valuable assets with a hard-as-rock outer shell and customizable foam inserts that fit exactly around your computer
Predator Aethon 500 extra-durable mechanical keyboard with a lifespan of 70 million strokes per key, customizable with 16.8 million colors
Predator Mousepad series available in plastic or fabric finishes with dramatic cinematic landscapes to keep the player in the game

Pricing and Availability
The Predator Orion 5000 gaming desktops will be available in North America in July starting at $1,499; in EMEA in June starting at €1,699, and in China in June starting at ¥15,999.

The Predator Orion 3000 gaming desktops will be available in North America in October starting at $999; in EMEA in July starting at €1,299; and in China in July starting at ¥6,999. 

Exact specifications, prices, and availability for these new products may vary by region. To find out about availability, product specifications and prices in specific markets, please contact your nearest Acer office or retailer via

The new Predator Orion 5000, Orion 3000, and Predator gadgets & accessories were unveiled today at the next@acer press event held in New York, where the company announced a range of new devices and solutions for gamers, creators, families, students and professionals. For more information, visit
Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Warning Signs That It Is Time to Replace Your #SSD @AdataTechnology @XPG_Global

Hi Friends,

While solid state drives (SSD) are more stable than hard drives, age can eventually cause them to fail. It is therefore important to know what signs to keep an eye out for, which could signal an impending failure. According to Tony Yu, South African country manager at ADATA, while there are tools available to monitor your SSD for flaws, there are some very specific signs you can look out for.

“While the technology in SSDs has evolved over the years, making them even more stable and reliable, there are instances where they can fail. When a computer attempts to read or save a file, but it takes unusually long, the system will eventually abandon the task and give an error message. These are known as bad blocks and can result in you not being able to read from or write files to the SSD,” he says. Other symptoms of bad blocks include needing to repair your PC or file system, and the freezing and crashing of active applications. “If you are getting frequent errors when moving files or your system is running slow, particularly when you access large files, you should consider running a diagnostic tool to determine whether there are any physical problems with your drive. I would also advise you to back up your files immediately to avoid data loss.”

Yu says there are two ways in which bad blocks can affect your files. “If your system refuses to write data to the drive, I would recommend that you try and save the files to another location, or copy it to the cloud, restart your computer and try saving them to the drive again. Fortunately, in this case, the data has not been compromised as it was not written to the drive in the first place,” he says. “Unfortunately, if your system refuses to read the data, you have a much bigger problem, because often, that data is lost for good.”
Warning Signs That It Is Time to Replace Your SSD @AdataTechnology @XPG_Global #SolidStateDrives
An error popping up stating that your PC needs to be repaired can be a sign of your SSD developing bad blocks. “While this error sometimes pops up purely because the computer was not shut down properly, it can mean that you have issues with your SSD. Fortunately, most operating systems come with built-in repair tools that will guide you through the steps of repairing the file system,” says Yu. “There is the possibility of losing some data in the process though, which is why we recommend that you back up your data on a regular basis.”

Another symptom that your SSD is on its way out, is when your computer crashes during the boot process, but works fine after hitting the reset button multiple times. “If you are experiencing this, I would suggest that you immediately back up your data, because this is usually caused by a bad block or an impending SSD failure,” he says. “Again, it’s best to use a diagnostic tool to test whether it is the drive and, if you have backed up your data, consider reformatting your drive and reinstalling the operating system.”

In the event of the drive becoming read-only, data can still be recovered. “If you are unable to save to the drive, we recommend that you try and connect it to another device as an external or secondary hard drive. That way, if the SSD is still working, you can at least recover all your files and delete all the data before discarding your SSD,” says Yu

Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Product Review - @XPG_Global EMIX I30 #WiredEarphones #Gaming Headset @AdataTechnology

Hi Friends,

Sometimes you make a view about certain things without even trying them out and that called your perception towards that brand or product. I too have a lot of perceptions which are generally correct but sometimes they get challenged by the value the product offers and makes me think why I had that perception in the first place. I always try to find out the reason and keeps challenging my brain for all the perceptions learned during this lifetime. One of these products which challenged my perception is called XPG EMIX I30 which I was able to review is this Gaming Headset from ADATA Technology. Launched during the last year and made its way to South Africa recently is World's first real 3D surround in-ear headsets and after reading its specifications, I contacted the PR company to arrange a review unit at that time.

XPG is not a new name in the Gaming Industry Market for launching products which are excellent, reliable and value for money. They are mostly in Solid State Drives and DRAM modules for increasing the random access memory for your gaming desktop and laptops. Adata Technology is more into external storage, USB flash drives, memory cards and readers, power banks, cables and more recently wireless chargers. Coming back to the product XPG EMIX I30, the first thing you will like is the packaging of the product and the accessories the package contains. As these are wired handsets, so they will give you the pleasure of using your old 3.5mm jacked devices and you will really enjoy the same.
Product Review - @XPG_Global EMIX I30 #WiredEarphones #Gaming Headset @AdataTechnology
Packed inside a small pack is the premium carrying case with XPG logo to carry your earphones around. The pack is small enough to fit your jeans pocket and can be easily held in your hands too. Inside the package, you will also receive airplane adapter along with a 2-in-a adapter cable to connect to most of the gaming devices. As all earphones contain, EMIX I30 comes with extra earplugs in Small, Medium and Large sizes. The product is packaged in a black box with red streaks which really makes the product look premium.

Coming to the main in-ear headsets unit, the first time I saw them, I just waited for some time before taking them out of the packaging. I just loved the Red and Black design matching the natural shape of the pottery vessels from Egypt. This shape helps the XPG earphones to bring in the necessary technology to bring world's first real 3D - 5.2 surround-sound effect. The earphones have an inner vacuum tube which allows EMIX I30 to transfer sound in a way that creates a convincing spatial effect. The elastic materials that line this tube move inwards and outwards based on frequency, allowing for a wider range of frequencies. Each earphone has a micro-subwoofer embedded for bass boost, and together with these innovative designs, these 13.5 mm driver unit creates an impressive surround effect which is rich in bass and clear sound.
Product Review - @XPG_Global EMIX I30 #WiredEarphones #Gaming Headset @AdataTechnology
Extra 3.5mm driver unit amongst its competitors really helps the headsets punch in extra bass and also the ability to handle deeper lows and sharper highs to cater to all kinds of music, movies, and games. I have been able to test these earphones in various genre of songs and totally loved the same. It brought in the feeling that how much I love music and what I am missing these days in my day to day struggle for earnings and running the family.

The design of the earbuds is very good where the cable is handled on the left side for left earbud and right earbud has the cable connected on the extreme right end of the earbuds. This really helps you to put them into your ears correctly without thinking and working out which way is the microphone so that will be right side etc. There is a small cavity on the top ends of both the drums of the earbuds. Silicon earplugs provide noise isolation and are comfortable to wear because the earbuds are really lightweight. The right side cable also contains in-cable remote button and mic for attending to phone calls and conversing with your fellow players during gameplay. You will be able to control track forward and rewind, play and pause and several other general functions with the same.
Product Review - @XPG_Global EMIX I30 #WiredEarphones #Gaming Headset @AdataTechnology
I am not a fan of powerful bass other than while watching movies but these days, you can control the same on your smartphone using some of the audio equalizer settings. I have used these headsets with Sony Walkman MP3 player and iPod Shuffle along with several other smartphones available with my family members. After using them for more than a month, I can proudly say that these earphones can easily replace my day to day earphones which are Bose MIE2i mobile headsets since 2013. What I loved about Bose earphones was the theatre like surround sound effects but these headsets produce 5.2 channel surround sound with full noise isolation which brings in powerful effects. I delayed my review post for a fortnight so that I can continue to use this review unit so you can judge how much I loved these earphones! Ha Ha Ha!!!

Note - All the images are from the website. I will be posting the images on my Instagram page soon.
Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Tuesday 22 May 2018

Capture #Selfies Which Are Once In A Lifetime Moment #Mobiistar @MobiistarIndia

Hi Friends, 

The camera is the invention which brought the world to capture the memories and keep them forever. Around the world museums, memorials and government buildings are flooded with photographs of world leaders and things alike. With the invention of the camera in a smartphone, the world came real close as the photographs were shared on online channels instantly. Rear camera smartphones were the trend but then the whole of the action moved to the front camera giving us what we call as a Selfie Experience

Selfie Camera gained wide acceptance and grew from VGA to now more than rear cameras megapixels or to dual cameras as seen in most of the smartphones these days. Vietnamese Smartphone brand, Mobiistar is one of those brands which beliefs in the principle of ENJOY MORE! They have come up with their smartphones in India which are launched in collaboration with Flipkart where you can check out its amazing 120-degree wide angle dual selfie camera capabilities.

I had an Enjoy More moment some months back at the birth of my second child after a gap of more than eight and half years since I became a father. My elder daughter was very eager to have one of her own brothers or sisters as she felt alone while we both go the office and in the day to day struggles or the rat race to meet your goals. The gap became wider and wider because of working locations and other commitments like not able to take maternity holidays in the first year of your job with the new organization.

Capture #Selfies Which Are Once In A Lifetime Moment #mobiistar @MobiistarIndia

Check out this selfie right from the hospital as my wife came out of the operation theatre and icing on the cake was that my parents too reached our city on the same day just hours before the birth of our child whom we named Reyansh - meaning a Ray of Light. Playing with him is just like playing with a toy and I really could relive the moments which I could not with my elder one. I was sent to London for a project assignment whereas my wife and daughter stayed back in India when she was just 11 months old. My wife got the opportunity to work again when she was 6 months old after a gap of two and half years. And I only came back after she celebrated her 2nd birthday too without me. It was a huge sacrifice for which I have no reasons or arguments to justify the same.

With Reyansh in my hands, I thank Almighty Lord that I was there for him from the time he was conceived to the caesarean birth time and out of the hospital. I take time to spend with him every morning and in the evenings to enjoy the parenthood which I missed earlier though I was with Keisha for around 11 months. Little kids are like a flower for which you smile as you look at them every once in a while. I always make it a selfie moment every weekend so that we can remember how it was to do his first things. I still remember when Keisha went to see her first movie, we met Amitabh Bachchan just randomly without any expectations. He came right into the PVR Gold Class lounge at Ambience Mall, Gurugram and sat just behind where I was sitting and later came Ritesh Deshmukh and Jacqueline Fernandez.

Such moments in life can only be captured if you had a selfie camera which clearly I didn't have at that time but now I am sure, I will definitely go for Mobiistar #StarSelfieSeries Dual-selfie camera smartphone to capture both my family as well as the locations where we take Reyansh on his first tours around the world! Till that time....keep clicking on your smartphone and keep making memories with you in them too!!!

Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Sunday 20 May 2018

6 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #SelfSufficient

Hi Friends,

Life will always be full of surprises and you will always be amazed at what it offers if you are curious enough. There is no dearth for someone who is ready to take on the challenge to live the life joyfully. Gratefulness is the first step which can really bring us a positive change in our lives. I have felt this so many times in my life that stay humble and you will get what you have even in your subliminal mind. I have full faith in the Law of Attraction and Law of Karma.

I think on a different pattern where I want to be self-sufficient as I don't like using anyone's else stuff and only love my own things which I have bought. I can live without until the time I can get the same for myself. In my life, I have always taken care of all the things myself and totally loved handling the pressure or the thought process to overcome the same. It has helped me grow into an individual who has his own opinions about stuff and views on several topics. 
6 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #SelfSufficient
I can always talk about various topics, stuff, and things under the sun and I have won so many General Knowledge contests. I have always thought of myself as an encyclopedia of information with a good processor to get the information access fast when someone asks me in a quiz contest. That competitive spirit is always inside me and I have loved bringing that up during the contest. If there is some contest going on and if I am interested in winning the thing, there is nothing that can stop me to reach my end result. I will always achieve what I set my eyes on and I am thankful to Universe to help me in the same. 

Nothing can be accomplished without hard work and if you brain power then it will be easy. It just needs discipline and perseverance to carry on towards your goals. Sometimes I have felt that a person takes a lot of time to define new goals once the first ones are achieved, there shall never be the dearth of activities you want to learn or do in your life. Always keep a life journal with you and keep making the list of things you want to do in your life! Life is limited but you can have the infinite joy in this life and that's living the life in a real The Life's Way!!! - Aashish Rai

Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Saturday 19 May 2018

7 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Community

Hi Friends, 

A week's worth of posts and then I can relax until the end of this year when I complete 6 Years of The Life's Way. I have learned a lot and now I am applying the learnings from fellow bloggers and influencers. You need to be in the community if you seek any guidance or advice or help or support. These communities grow together and you learn from each other. We are not made in isolation and we can't progress in isolation. We always need to collaborate with several individuals and agencies to let our network grow further. I have been missing a lot on this parameter but now as I have opened my arms, a lot of new opportunities are coming my way this year. 

A lot of efforts are required if you need to collaborate and the first one being disciplined. It means that you need to do what you were supposed to do on a certain date or as promised to the other party. Sometimes in my life, I am too tired to do the same but I have made this a rule of my life, long back that if I have promised something, I will surely do it. Habits are difficult to make but once you make them, they will help you throughout your life. With passing time, as you grow older you become more and more wise and humble and you start to think from other person's perspective too. 

7 Days To 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Community
Trying Canon EOS M50 Mirrorless Camera #CanonRoadshow
Life is all about bringing your true potential and realizing your full potential. Mostly in our lives, we are not able to realize our own potential as we might not get suitable mentors or we never sought the guidance of anyone. Communities, if you a part of one, can take this disadvantage away from you as someone will be there to guide and mentor you. As I think of the past and connect the dots, I have been part of Landmark Forum community even before I started writing my blog and it helped me grow by putting me on right trajectory of thinking. It helped me grow myself from a boy to a man who valued his words.

Once I have started valuing my own words, I take time to respond and also say what is required to be said. But when you are in the industry of influencers then you need to constantly say, the same thing again and again to several people which might be boring to you but the other person will have a different reaction. You don't need to bring in a new topic of discussion in a single evening but the same talk with each and everyone present but make sure that the same person is never there in your conversations else he will find it boring to hell. I don't know how much benefit it will bring to you but I will definitely try out the same strategy at one of the next events I attend. Till that time...


Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

From Stone to Smart Tablets and Back Again (oh, and the glitch in the road) @MadexExpo #Madex2018

Hi Friends,

By Nick Sarnadas, Portfolio Director, Specialised Exhibitions Montgomery
“I just want to be heard!” wails the marketing director (who shall remain anonymous due to his or her extreme thespian abilities).

Before you think this is one of those life-coaching columns, let me be direct: It’s not. It’s about retro marketing experiencing a revival. It’s about the importance of direct mail campaigns. In particular, the rise of mail (yes the real tangible stuff) and the slight traffic detour on the SA postal highway (did someone say PoPIA?).

As all good stories go, let’s start at the beginning: A long, long time ago time in Egypt, about 3,000 years ago, a landowner wrote an ad on papyrus offering a payment of gold in return for his runaway slave.

True story. You can view this ancient example of direct marketing in the British Museum.

Although the term “direct marketing” is only just over three decades old (having been coined by Lester Wunderman in 1987), beside the historic artifact referenced above, other ancient civilizations were already carving ads into stone tablets!

Skip ahead to present day and not only is chipping away at ads made easier, but the distribution of ads to the target market has evolved thanks to the rapid succession in invention following printing press: the computer, the internet and, of course, our beloved mobile devices.

Herewith ends the history lesson…or does it?

Not really. Nostalgia is making a comeback in the form of direct mail. The hard-copy papers received in letterboxes. For marketers and business owners, one of the biggest urban legends is that direct mail is dead and that it was killed by the internet.
From Stone to Smart Tablets and Back Again (oh, and the glitch in the road) @MadexExpo #Madex2018
The real scenario is that it’s not just alive and well, but that in fact, “direct mail could be considered superior to other marketing channels based on recent statistics and studies,” states a post on

It also highlights stats from the Direct Marketing Association (DMA), which found that overall, “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. [It notes that] consumers, overwhelmed by inboxes cluttered with unsolicited marketing e-mails, are more receptive to direct mail, which arrives on a much less-cluttered channel.

Recently, published that “according to recent studies, more than 269 billion e-mails are sent daily. The chances of your marketing campaigns getting lost in the sea of spam are only set to increase as we rely more on technology. However, compared to that statistic, direct mail is said to be kept in the house for 17 days, with 87 percent of consumers trusting messages within direct mailing, and only 48 percent trusting what is said in e-mails.”

Ha, imagine the cool factor if everyone could receive a stone tablet! In fact, influencing the popularity and rise of direct mail is its perceived value. It’s emotive: to receive something tangible adds to a more authentic human experience.

Perhaps it is also a sense of security that direct mail extracts from people of all generations (yes, millennials included). Opening mass e-mails opens individuals up to cybercrime and data mining. There’s certainly no phishing threat however when receiving a postcard.

Marketers should therefore thoroughly embrace this retro resurgence – the possibilities are endless, ironically, thanks to digital driving the traditional. Some of the technological advances and developments in the industry mentioned by include multi-channel integration (this refers to the combination of the primary forms of marketing: digital and direct mail), programmatic mail (which provides companies with the power to transform online activity into hyper-personalised mail), augmented reality (think of the success of Pokemon Go and the rise of QR codes – two worlds are colliding), dimensional mailers (as the term states – it’s stuff that does not fit in an envelope) and then….PoPIA – the South African Protection of Personal Information Act.

The reality is that direct mail success relies on clean customer data. Importantly though, the PoPIA legislation needs to be prioritized before you even begin to collect customer data or you could face hefty fines, a big ding in your reputation, your best direct mail campaign lying crumpled in a wastebasket, and a revival that was never revived.

Jano Fourie, SEESA consumer protection and PoPIA legal advisor, says that direct marketing is defined by the PoPI Act “as any means to approach a data subject, either in person or by mail or electronic communication, for the direct or indirect purpose of promoting or offering to supply any goods or services in the ordinary course of business, or alternatively requesting a data subject to make a donation of any kind.”

He further explains that a data subject (defined in terms of the Act as any person on whose behalf a company holds personal information), may only be contacted for direct marketing purpose on two very specific situations: The data subject must consent to receive such communication; and the data subject must be an existing client of the business, whose information has been retrieved in the marketing of similar goods and services as those offered to the data subject and the data subject must have been provided with an opportunity to reasonably object at any time to their information being collected.

Fourie stresses that it is important to note that consent in this instance should always be obtained in writing, unless reasonably impossible, as the business will have the responsibility to prove that consent has been given by a data subject to process his or her information in the instance.

Get it right (both creatively and legislatively) and you’ll have charmed your customers standing head and shoulders above your competitor crowd. You’ll have been heard!

Hooked on marketing trends? Well then, you’re going to love Madex 2018, the ultimate marketing, advertising, design, social media and all that good stuff expo. We’ve got an entire panel of dynamic, expert presenters speaking at the show, so visit, or download the Madex app on Google Play or iTunes, to see the full seminar programme and to plan your trip accordingly!

Madex 2018 takes place on 06 and 07 June this year at Sandton Convention Centre and is strategically co-located once again with Markex 2018, Africa’s premier promotional event, now in its 31st year.


Contact me at to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!