The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Tuesday, 13 December 2016

Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign

Hi Guys,

With the festive season fast upon us and as thousands of South Africans gear up for holiday travel this December, Diageo South Africa has timeously launched its 2017 Drive Dry campaign – which aims to shock South Africans into thinking twice about getting behind the wheel drunk.

Drive Dry, previously known for its award-winning scare campaign “Papa Wag Vir Jou”, will be using the power of storytelling in 2017, to try and change South Africans’ behaviour towards drinking and driving.
Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign
At an event attended by government, stakeholders, media and celebrities, guests were shown the reality of drink driving by watching real stories of South Africans who have experienced loss, trauma, hurt and difficulty due to driving while under the influence – either due to their own actions or those of a loved-one or a stranger.

These brave individuals were captured on film, telling their stories and these will be made into a series of short clips to be shared with media, as well as on social media over the next year.

“Our overall goal is to impact and change people’s lives by using real stories to give the campaign resonance. We have also approached celebrity ambassadors who are passionate about driving dry to spread the message far and wide,” said Diageo SA’s Legal and Corporate Security Director Viwe Soga.

In January 2016, Transport Minister Dipuo Peters highlighted that the festive season’s road fatalities had increased by 14% with a total of 1755 fatalities from 1 December 2015 to 11 January 2016 – many of which are a direct consequence of alcohol abuse. According to the WHO Global Status Report for 2015, South Africa is ranked 23rd out of 50 African countries for the highest number of road deaths. The report also estimates that 7,8% of South Africa's Gross Domestic Product (GDP) is lost due to road traffic crashes. This lost revenue could be used to address South Africa's other social issues, such as lack of funding for tertiary students.

South Africans Against Drunk Driving (SADD), a non-profit organisation based in Pietermaritzberg, recommends solutions such as an increase in random alcohol testing, the establishment of specialised drink-driving courts so that offenders are tried and convicted within one month of the incident, as well as for every driver to be tested for alcohol or drugs at every crash scene.
Are You Drinking And Driving? #DriveDry #ThisIsMyStory #Diageo Campaign
“Our mission is to stop drink-driving, protect families from the trauma of losing loved ones and in doing so, to make a tangible difference to South Africans’ lives,” said Caro Smit, founder of SADD and guest speaker at the 2017 Drive Dry campaign launch event.

The Drive Dry video clips will be rolled out over the next year and used across various media platforms, as well as for visual content at Diageo branded and partner events, school visits as part of a drive to educate the youth and at tavern workshops.

“This is going to be an incredibly powerful campaign, and we are honoured that our storytellers have agreed to share their stories in the hope of changing someone else’s life. Responsibility, and looking after the communities in which we operate is key to Diageo’s business. Our brands are made with pride and are only to be enjoyed responsibly,” says Soga.

South Africans can follow the conversation, tell their own stories, watch the video clips, and share the Drive Dry message with friends and family on Facebook and Twitter, using the hashtag #ThisIsMyStory.

For a sneak peek of the mash-up video visit https://youtu.be/kkIrAUzJT8o. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Love thy neighbour…but don’t get caught! #ChatsworthStyle #KandasamysMovie @kandasamysmovie

Hi Guys,

From the producers of Hard to Get and Happiness is a Four Letter Word, comes the two-sided, family-engaged-comedy affair, KEEPING UP WITH THE KANDASAMY’S. The film will be released in cinemas on 3 March 2017. It is directed by Durban filmmaker, Jayan Moodley (White Gold) and produced by Helena Spring and the late Junaid Ahmed.

Described by Moodley as a “love letter to Chatsworth”, KEEPING UP WITH THE KANDASAMY’S was filmed on location in Chatsworth, Durban, South Africa, and stars Jailoshini Naidoo (Eastern Mosaic, Lotus FM) and Maeshni Naicker (Broken Promises) as the matriarchal rivals of neighbouring families, whose young adult children become romantically involved, and despite their best efforts to keep them apart, they are forced to acknowledge that in the end “love will always prevail.”

“Shanti Naidoo (Maeshni Naicker) is a typical Type-A personality. Always on the move, going out of her way to please people, and overcompensating for her perceived inadequacies by continually cooking up a storm in the kitchen. Her life would be just fine, except that her neighbour Jennifer Kandasamy (Jailoshini Naidoo), always seems to hold the upper hand.

When Jennifer realises her daughter Jodi (Mishqah Parthiephal) is in love with Shanti's son Prinesh (Madhushan Singh), she is determined to break them up. But in order to do that she will have to enlist her rival's help. Together the two women scheme and plot, recruit prospective partners and generally interfere with their kids wherever they can,” says Spring.

The cast also comprises, among others, Mishqah Parthiephal, Madhushan Singh, Mariam Bassa, Rajesh Gopie, Koobeshen Naidoo and Neil Govender.

KEEPING UP WITH THE KANDASAMY’S was produced in association with M-Net and the DTI, with distribution by Ster-Kinekor Entertainment.


Twitter: @kandasamysmovie
Instagram: @kandasamysmovie
Facebook: facebook.com/kandasamysmovie
Hashtag: #ChatsworthStyle #KandasamysMovie

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@TheeLegacySA Provide The #Soundtrack To @SimbaChipsSA #SimbaMapha TVC

Hi Guys, 

The inaugural winners of The Sing Off SA, Durban-based Isicathamiya group, Thee legacy, have collaborated with the iconic South African heritage brand, Simba, by providing the sound track to the latest Simba Mapha TVC with their chart topping hit single Wena Wedwa (MusicCraftMAN Mix), as Simba chips celebrates 60 years. 

Watch the Simba Mapha TVC here: https://www.facebook.com/SimbaChips/videos/1295638113821298/

“The fun new TVC adds a special twist to the Simba Mapha story that South Africans have grown to recognise and emulate,’’ shares Natasha Singh, Marketing Head of Snacks at PepsiCo. “We are also very excited to announce that the TVC showcases an original, fresh, upbeat track from a local rising band. Wena Wedwa (MusicCraftMAN Mix) from Thee Legacy is the ideal backdrop to the Mapha narrative, adding contemporary local flavour to Simba’s rich brand story.’’
@TheeLegacySA Provide The #Soundtrack To @SimbaChipsSA #SimbaMapha TVC
South Africans were introduced to the Simba Mapha storyline in 2013 and the latest TVC builds on the success of this concept, reiterating the idea that “Some things are better when you Mapha”.

Thee Legacy’s collaboration with Simba comes shortly after being profiled by Apple Music globally as “Artists To Watch”. This opportunity provides Thee Legacy with a solid foundation to gain traction on the international stage.

Fast becoming the discovery of the year, Thee Legacy has had a strong presence on radio this year with their latest single, Wena Wedwa (MusicCraftMAN Mix), currently topping charts and on high rotation on radio stations such as Metro FM, Ukhozi FM and Thobela FM. This past week, Wena Wedwa (MusicCraftMAN Mix) featured at number #8 on the RAMS chart.

You can now hear Thee Legacy’s hit single, Wena Wedwa (MusicCraftMAN Mix), as the sound track to the Simba Mapha TVC which is centered on the joy of sharing. The word ‘Mapha’ is a South African phrase developed in the townships, born out of the humour of young kids meaning to share or to give. Thee Legacy’s Wena Wedwa (MusicCraftMAN Mix) is an appropriate soundtrack selection for this campaign as there is much love in the act of sharing.

“We have grown up on Simba chips and never imagined that one day we would collaborate with this iconic brand. We are both proud and humbled that our single Wena Wedwa (MusicCraftMAN Mix) was selected for the Simba Mapha TVC. We’re looking forward to having all South Africans see the Simba Mapha TVC and relate to the TVC through our music” expresses Thee Legacy.

Wena Wedwa (MusicCraftMAN Mix) can be found on Thee Legacy’s self-titled debut album out now in stores and all major digital platforms. Thee Legacy have crafted a body of work that represents a contemporary take on Isicathamiya for a new millennium – produced by RJ Benjamin and Sam Soweto (of The Soil fame).

Connect with Simba: www.simba.co.za
Facebook: Simba Chips http://www.facebook.com/SimbaChips/
Twitter: @SimbaChipsSA

Connect with Thee Legacy:
Facebook: Thee Legacy SA https://www.facebook.com/TheeLegacySA
Twitter: @TheeLegacySA
Instagram: @TheeLegacySA
Purchase Thee Legacy’s album here: https://SonyMusicAfrica.lnk.to/B5Tdq
Cheers!!!
 
Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Saturday, 3 December 2016

@SunStreamEnergy PLUS™ Keeps You Connected Using #SolarEnergy #SunStream

Hi Guys,

The arrival of summer holidays usually sparks a migration between the big urban cities and the smaller rural and coastal regions as South Africans around the country head for home, the sea or the bush. Whatever the destination this time of year is often characterised by long road trips and time spent outdoors making it even more important to stay connected anywhere, anytime.

Mobile devices are a lifeline, a connection to family, friends, work and play. This connection doesn’t stop when we’re out and about. In today’s world keeping mobile phones charged on the go is a life essential. The challenge with mobile devices has always been the need to stay continuously charged. This has required access to a fixed plug point or reliance on expensive and often inconvenient charging options.

SunStream™ provides mobile electricity wherever you go, by streaming the sun’s power directly into your mobile phone. SunStream™ technology converts sunlight to electricity instantaneously at a 99% throughput rate, making it the most efficient mobile solar solution on the global market. Because it eliminates the need for circuit boards, charge controllers, or chipsets – components that are notorious for breakage -- the hand-held panel is extremely durable. This patented technology offers a reliable, daily solution for the mobile device user who has limited or no access to electricity.
@SunStreamEnergy PLUS™ Keeps You Connected Using #SolarEnergy #SunStream
A necessary must have for the holiday season is the SunStream PLUS™. It offers half an amp of power, making it the ideal mobile electricity solution for smartphones, bringing some phones up to full power within two hours. The SunStream PLUS™ also powers feature phones faster than a wall plug and provides an excellent source of energy to power other digital and battery storage devices.

Whether as a practical, thoughtful gift or an essential life item, the SunStream™ solution offers a chipset free, fast charging (for multiple devices), portable, waterproof (it even works under water) and extremely robust advantage. It has been drop tested to two meters with positive results and comes with a shatterproof glass face, is heat-proof, freeze-proof and UV stable.

No need to run around looking for a plug point. It’s as simple as connecting your phone to a SunStream™ via a USB cable and angling the panel directly towards the sun. So wherever you’re heading make sure you take your energy with you with the SunStream™.

SunStream PLUS™ is available at all Builders Warehouse and select MTN stores across South Africa. Visit www.sunstreamenergy.com or connect on Facebook, Twitter, Instagram (@sunstreamenergy) and YouTube
 
Watch the following link for the John Anderson's vision behind the SunStream™:
https://www.youtube.com/watch?v=cJhVyzvq_bw
 
I felt touched after watching this video and I hope that it will have positive impact on all of you too. I feel I need to buy these for all the people in my life who comes from far rural area where electricity is still not available all the time.  

About World Panel Inc. and SunStream™ products
Based in Colorado, USA, World Panel Inc. is a triple-bottom line company (people, planet, profit) founded by solar expert and entrepreneur John Anderson. The company produces a line of mobile solar devices under the SunStream™ brand, with retail relationships on the African continent where mobile electricity is in high demand. World Panel’s SunStream™ products charge 2G, 3G, and 4G LTE handsets as well as most USB devices.
 
Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Monday, 28 November 2016

@ASUS_za Wins 8 Prestigious #CES2017 Innovation Awards #Gadgets

Hi Guys,
 
ASUS ZenFone 3 Deluxe @Asus_za #TheLifesWay #PhotoYatraASUS has won eight prestigious CES® 2017 Innovation Awards for products with outstanding design and engineering, the Consumer Technology Association™ announced. The award-winning products that are currently available on the market include ZenFone 3 Deluxe, ZenBook 3, ROG GX800 and Vivo AiO V221. The other award winners will be unveiled during CES 2017, and all the products will be on display at the ASUS Media Suite at Trump International Hotel in Las Vegas.

ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level, won in the Wireless Handsets category. ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminium design; Republic of Gamers (ROG) GX800, the world’s first liquid-cooled gaming laptop featuring the latest NVIDIA® GeForce® GTX 1080 SLI graphics; and Vivo AiO V221, the slimmest-ever model in the Vivo AiO range of all-in-one PCs designed for family living, all won awards in the Computer Hardware and Components category.

The award-winning products underscore the ASUS commitment to designing and building innovative products that deliver an incredible consumer experience. The CES Innovation Awards, held annually since 1976 in conjunction with CES in Las Vegas, is one of the most prestigious awards programs in the consumer electronics industry. The awards cover 28 product categories and products are judged by a prominent panel of independent industrial designers, engineers, and trade journalists.

CES 2017 Innovation Award winners  
ASUS ZenFone 3 Deluxe
ASUS ZenFone 3 is the flagship model of the ZenFone 3 Series, and the world’s first full-metal smartphone with invisible antenna design. It has a strong and light aluminium alloy unibody, and a rear surface free of unsightly antenna lines and an ultra-thin 4.2 mm edge.

ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a gamut of over 100% NTSC colour space for rich, vibrant colours, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, it has the world’s first Qualcomm® Snapdragon™ 821 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.

ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilization for steady 4K UHD videos, PixelMaster 3.0 technology and the ASUS TriTech autofocus system. The latter automatically selects 2nd-generation laser, phase detection, or continuous autofocus to provide accurate and nearly instant 0.03-second focusing and subject tracking.
ASUS ZenBook 3 @Asus_za #TheLifesWay #PhotoYatra
ASUS ZenBook 3
ASUS ZenBook 3 is the next-generation ZenBook. It has been completely redesigned with a gorgeous, ultra-sleek 11.9 mm chassis that weights only 910g. With a unibody design, ZenBook 3 is made from aerospace-grade aluminium alloy featuring the signature ZenBook spun-metal finish. It is available in three exclusive colours, Royal Blue, Rose Gold and Quartz Grey, and a special two-phase anodizing process was used the create the stunning golden highlights on its diamond-cut edges.

This prestigious laptop delivers unprecedented performance with the latest 7th-generation Intel Core i7 processors, 16GB of high speed 2133MHz RAM, up to 1TB PCle® x4 SSD and a powerful quad-speaker audio system certified by Harman Kardon. A slim bezel design provides an 82 percent screen-to-body ratio for the maximum display size with the minimum footprint.
ASUS Vivo AiO V221 @Asus_za #TheLifesWay #PhotoYatra
ASUS Vivo AiO V221
Built to combine amazing sound and beautiful styling, ASUS Vivo AiO V221 is the slimmest-ever Vivo AiO all-in-one PC that measures just 7.2mm at its thinnest point. Designed to complement any décor, its clean and elegant lines are enhanced by a seamless one-piece integrated stand that is slim and graceful, yet extremely strong.

Its powerful ASUS SonicMaster Premium sound system features dual front-mounted transmission-line stereo speakers driven by the latest smart-amplifier technology, which triples the audio volume compared to a normal amplifier with the same speakers. This finely-tuned audio design delivers crystal-clear sound with deep, rich bass for a superbly immersive entertainment experience.
 
The superb 21.5-inch Full HD screen features exclusive ASUS display technology to ensure sharp, realistic-looking videos and vibrant, vivid colours for any kind of visual content.

Vivo AiO V221 is the perfect digital hub for the home, with full connectivity provided by four USB 3.1 Gen 1 ports, a convenient side-mounted USB 2.0 port, a full-size HDMI port and ultra-fast dual-band 802.11ac Wi-Fi.

The ASUS ZenFone 3 Deluxe and ASUS Vivo AiO V221 are not available in South Africa however the ASUS ZenBook 3 UX390UA will be available in South Africa during 2017. Pricing will range from R24 999 to R34 999 (depending on the Rand Doller exchange rate) and will be available from Incredible Connection, DionWired and Online Clients. Please contact your local ASUS representative for further information. ASUS South Africa Website: https://www.asus.com/za/
ASUS South Africa Facebook: https://www.facebook.com/ASUSza
ASUS South Africa Twitter: https://twitter.com/ASUS_za
ASUS South Africa Instagram: https://www.instagram.com/asus_za/?hl=en
ROG South Africa Facebook: https://www.facebook.com/ASUSROGZA/

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Sunday, 27 November 2016

@AcerAfrica #Predator Z301CT Monitor wows CES Award Judges #CES2017

Hi Guys,
 
The Predator Z301CT monitor has captured a big win leading up to CES 2017 with the “Best of Innovation” award, the #1 prize in the Computer Peripherals category.

The “Best of Innovation” award for the Predator Z301CT monitor means that the judges deemed it to be the most impressive technology in the computer peripherals category and that it scored higher than all other entries. The Predator Z301CT is the world’s first 21:9 curved monitor with eye-tracking functionality. The monitor’s eye-tracking technology adds to a gamer’s arsenal of control tools, helping them to intuitively aim, target and shoot faster than competitors who only have access to a keyboard and mouse.
@AcerAfrica Predator Curved Gaming Monitor with Eye-Tracking wows CES Award Judges
In addition to the Predator Z301CT the Swift 7, the world’s thinnest notebook, as well as the Spin 7, the world’s thinnest convertible notebook, were also named “Honouree” in the computer hardware and components category. Since their unveiling at IFA 2016, both notebooks have much received international acclaim, including Japan’s Good Design award.

About Acer
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets. Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games. The Acer Group employs 8,000 people worldwide. Revenues for 2010 reached US$19.9 billion. See www.acer-group.com for more information.

Cheers!!! 

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@HuaweiZA Launches Video Cloud Solution #HuaweiEnvision #AfricaCom2016

Hi Guys, 

At AfricaCom 2016, Huawei launched its new hybrid video solution ‘Huawei Envision’, which is designed to assist carriers in developing video as a fundamental service and helps them achieve success. Huawei’s Video Cloud solution enables our customers in Africa to develop video services in the quickest manner possible, deliver supreme user experience and all at a cost that was never possible before. Huawei Video Cloud helps customers to quickly bring video services online, reduces the TTM to one week, reduces infrastructure cost by 90%, and ensures the best user experience and data security.

Video Cloud supports multiple service scenarios, including cloud live broadcast, cloud VOD, cloud TV games, celebrity or games live broadcast, multi-screen interaction, remote health care, and online education, reducing the costs of on-premise video platform and Content Delivery Network infrastructure construction, assisting customers in quick commercial use of video services, promoting industry cooperation and building a win-win video ecosystem based on increasingly open video capabilities.
@HuaweiZA Launches Video Cloud Solution #HuaweiEnvision #AfricaCom2016
Wilson Feng, Vice President of Huawei Southern Africa region, said “Nowadays video services are not just an intrinsic part of telecommunications services but also a standard feature. Video should be positioned as a basic service for operators,”

According to figures presented by Huawei, video is already the dominant content type on many mobile networks, accounting for more than 50 percent of all traffic. In the coming years, that figure is expected to grow to more than 80 percent as video becomes a more integral part of life with the rise of VR and mobile video.

Huawei aims to become the best video solution provider in Africa, lead new video ecosystem construction and assist customers in achieving success. With Huawei Envision Cloud business solution, based on Huawei’s advanced Video Envision Solution, Huawei assists African operators to enable quick video service launch and business success through cloud services and massive high quality video content. Based on this solution, Huawei launched the Comedy+ with MTN in Nigeria and the Baze-live live show service with partners in Kenya in October 2016 and Huawei is planning to expand these services to the whole of Africa in the very near future.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@SimbaChipsSA Launches Ready-to-eat Kettle Popped-Popcorn #SimbaPopcorn

Hi Guys,

Simba, the King of Snacks has introduced delicious Kettle Popped Popcorn to South African snackers, adding even more tasty snacking options that Roarrr with Flavour to the current Simba snack family.
@SimbaChipsSA Launches Ready-to-eat Kettle Popped-Popcorn #SimbaPopcorn
Simba Kettle Popped Popcorn, which offers extra crunch for enjoyment, is available in two scrumptious flavours that appeal to South African tastes: White Cheddar Flavoured Popcorn and Sweet & Spicy Chutney Flavoured Popcorn. These are packed with all the quality, freshness and great taste that fans have come to expect from Simba, new Kettle Popped Popcorn is made using a traditional kettle-popped process, and offers an ideal snacking opportunity for snackers seeking a different yet satisfying, flavour-filled snack.

Simba has been a part of South African family fun times and memories for almost 60 years. Whether you are settling into a Sunday or family night movie, weekend braai, picnic at the park with a date or simply want to savour as a midday snack, share a pack of Simba Kettle Popped Popcorn for a truly enjoyable treat of choice.
@SimbaChipsSA Launches Ready-to-eat Kettle Popped-Popcorn #SimbaPopcorn
Keep an eye out for an activation in your nearest mall or shopping centre for a chance to sample the tasty new snacks over the festive season and you could win exciting prizes! Enjoy Simba Kettle Popped Popcorn in 90g bags available from all major retailers. Follow Simba Chips on Facebook and @SimbaChipsSA on Twitter, www.simba.co.za #SimbaPopcorn 

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@ASUS_za Republic of Gamers #ROG Launched GX800 #GamingLaptop

Hi Guys,

ASUS Republic of Gamers (ROG) announced GX800, a gaming laptop with the latest NVIDIA® GeForce® GTX 1080 SLI graphics and an advanced version of the Hydro Overclocking System liquid-cooling module. The 18-inch GX800 is the first gaming laptop designed to deliver real 4K UHD gameplay. It features NVIDIA G-SYNC™ technology and supports leading virtual-reality (VR) headsets for super-smooth and stutter-free VR gaming. In addition, GX800 features the Mechanical Tactile Advanced Gaming (MechTAG) keyboard with programmable ROG Aura RGB LED effects for individual keys.
@ASUS_za Republic of Gamers #ROG Launched GX800 #GamingLaptop
NVIDIA SLI graphics and Hydro Overclocking System
ROG GX800’s NVIDIA GeForce GTX 1080 SLI graphics provides super-fast, silky-smooth gameplay and detailed gaming environments.

GX800 is paired with an advanced version of its predecessor’s Hydro Overclocking System to give it the cooling performance required for extreme overclocking of the processor and graphics cards. The Hydro Overclocking System helps boost GX800 clock frequencies from 3.2GHz to 4.2GHz. When overclocked, GX800 achieves a 3DMark Fire Strike Ultra score of 10395.

A ROG-proprietary connection between the Hydro Overclocking System and GX800 ensures coolant flows smoothly between the two without leaking. The coolant is pumped and circulated around the processor and graphics card, before it returns to the cooling module where two radiators help to dissipate heat. To cope with these demands, GX800 has two 330W power adapters.
@ASUS_za Republic of Gamers #ROG Launched GX800 #GamingLaptop
Designed for real 4K UHD gaming visuals
The 18-inch ROG GX800 is the world’s first gaming laptop to provide real 4K UHD gameplay for realistic, highly-detailed gaming worlds with faster and smoother frame rates. GX800 can run games at ‘Ultra’ graphics settings at frame rates averaging over 60fps.

In addition, the combination of NVIDIA SLI graphics and the Hydro Overclocking System ensures GX800 has the performance to deliver the very best VR gaming experiences. GX800 provides super-smooth, stutter-free VR visuals with frame rates exceeding 90fps. Featuring plug-and-play compatibility with leading VR headsets, GX800 is designed for immersive VR gaming.
@ASUS_za Republic of Gamers #ROG Launched GX800 #GamingLaptop
Accurate and responsive keystrokes
The MechTAG keyboard has mechanical switches for positive clicks and 2.5mm of key travel for accurate, tactile keystrokes. It incorporates 100 percent anti-ghosting with 30-key rollover to ensure that multi-keystroke commands are correctly logged — even when 30 keys are pressed simultaneously. In addition, ROG Aura RGB LED effects can be customized for each key, allowing gamers to configure different effects and colours for individual keys.

ASUS ROG GX800 will be available from February 2017 in South Africa Online from Evetech and DionWired (Note that it will be order on request) with a SRP of R129 999.00. Please contact your local ASUS representative for further information. ASUS South Africa Facebook: https://www.facebook.com/ASUSza and ASUS South Africa Twitter: https://twitter.com/ASUS_za

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

#StarWars: THE FREEMAKER ADVENTURES Comes to @DStv #DisneyXD

Hi Guys,

"Star Wars: The Freemaker Adventures" is an all-new animated television series debuted on 21 November, at 19:00 on Disney XD (DStv channel 304). The fun-filled adventure comedy series  introduces all-new heroes and villains in exciting adventures with many familiar Star Wars characters.

Told in the whimsically-charged style that audiences have come to expect from LEGO Star Wars entertainment, the series stars the Freemakers, a family of scavengers who build and sell starships from the scoured debris of space battles strewn throughout the galaxy. When their youngest discovers a natural connection with the Force through an ancient artifact - the Kyber Saber – his world is turned upside down, and he and his family are thrown into an epic struggle against the Empire to restore peace and freedom to the galaxy. Throughout their adventures, the Freemakers explore new worlds, meet new and familiar characters, and learn the true value of what it means to be a family.
"Star Wars: THE FREEMAKER ADVENTURES" Comes to @DStv #DisneyXD
"We are very excited to launch for the first time a TV series with Disney XD," said Jill Wilfert, vice president, licensing & entertainment at the LEGO Group. "The creative team behind 'The Freemaker Adventures' is extremely talented, and the series is a great testament to our longstanding and successful partnership with Lucasfilm and Disney. The show masterfully combines the rich heritage of storytelling, great characters, action and adventure in a galaxy far, far away with the creativity, imagination and humor that only LEGO Star Wars can deliver. We are sure fans young and old are going to love the show."

"With 'The Freemaker Adventures' we are thrilled to bring all new stories to life that could only be realized in the LEGO Star Wars universe," said Carrie Beck, vice president, animation development at Lucasfilm. "We are embarking on an unprecedented collaboration that will allow us to extend the narrative experience of the Star Wars saga with the same playful spirit that’s always made LEGO Star Wars so much fun to watch. We are so thankful to have such great partners in the LEGO Group, Disney XD and series developers Bill Motz and Bob Roth."

"Star Wars: The Freemaker Adventures" is a production of Wil Film, the LEGO Group and Lucasfilm. Developed for television by Bill Motz and Bob Roth ("Penguins of Madagascar"), they join Torsten Jacobson ("LEGO Star Wars: Droid Tales") and Jill Wilfert ("The LEGO Movie") as executive producers alongside producers Carrie Beck ("Star Wars Rebels"), Jason Cosler ("LEGO Marvel Super Heroes: Avengers Reassembled!"), Jake Blais and John McCormack.
 
Cheers!!!
 
Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

Loring Produces First-time Album #YAELflyAway for Crossover Talent YAEL @YAELvocals

Hi Guys,

Petite and beautiful, YAEL so impressed Richard Loring with her crystal-clear, powerful classically- trained voice that he took her on as his first protégé, mentoring her over 18 months to produce her debut album, ‘Fly Away’, which was launched on 13 November. The event, held at Tshwane’s stylish new inner-city event venue, ‘O12 Central’, featured YAEL, backed by the Soweto Spiritual Singers in a ‘Richard Loring’ Production. An exhibition of up-and-coming urban artists and African craft beer tasting added to the ‘wrap-around’ experience.

“In my 50 years in the entertainment industry, producing a nurturing talent, I have rarely found a voice so pure and powerful,” says Richard Loring, a Multi Lifetime Achievement Awardee and he himself an award-winning performer on stage, film, TV, cabaret and as a recording artist – in London’s West End and in South Africa.
Loring Produces First-time Album  #FlyAway for Crossover Talent YAEL @YAELvocals
Loring was particularly captivated by YAEL’s international star quality when he heard her performing ‘crossover’ numbers from classical to pop. He was inspired to draw on his experience to produce a world-class performer in the style of popular ‘crossover’ stars like Katherine Jenkins, Andrea Bocelli, Hayley Westenra and Sarah Brightman, who have made classical performances accessible to the global market.

YAEL’s own story is particularly poignant. Classically trained in piano and voice, YAEL had dreamed of following a career in music. Love came early and she married Dave Benjamin and became mother to two beautiful children. For many women this would have been the end of their dream but, determined and committed, YAEL, encouraged by her family, decided to fund her own album, to ‘Fly Away’ and to follow her dream.

Also with a dream, Jeffrey Wapnick, MD of the property giant, City Property, is spearheading the revival of the Tshwane city centre.
YAEL and Richard Loring (credit Steve Castings)
YAEL and Richard Loring (credit Steve Castings)
012central, in the hub of Wapnick’s vision of creating an artistic precinct in the city, has been attractively revived to create an expansive atmospheric multi-functional venue – highly desirable for event organisers especially for staging special and, specifically, culturally significant events.

Wapnick says, “012central is the perfect place for discovering something new. It is a place of renewal, of hope and functions on a raw, urban plane dotted with art and greenery. There is no doubt of the sense of scale of 012central, and its uniqueness is the blank canvas it offers event hosts to create something new, something bold, to cross divides.

“We have a long history of supporting young artists to showcase their talent, from sculptors to artists from a variety of backgrounds and the venue was an easy choice to launch the career of such an exciting new talent as YAEL.”

YAEL performs in diverse styles - from operatic arias, contemporary to rock - and her repertoire extends across many languages – English, French, Italian, Spanish, German, Hebrew, Yiddish and Zulu.
YAEL, Richard Loring and the Soweto Spiritual Singers (credit Steve Castings)
YAEL, Richard Loring and the Soweto Spiritual Singers (credit Steve Castings)
To create an exciting musical juxtaposition, Loring identified the Soweto Spiritual Singers to offer an ideal natural synchronicity with YAEL’s talents. Says Loring, “On several tracks YAEL’s soaring voice contrasts with the rich blend of earthy, African spiritual sounds and gospel rhythms, which are infused with a jazzy saxophone and a hint of African instruments to create a triumphant unifying harmony.”

“I love my country,” says YAEL, “and believe that we South Africans can show the world, currently so torn by racial strife, that tolerance and harmony can be achieved through music.”

Nkululeko Vilakazi of the Sowetan Spiritual Singers explains the dynamics of this unique mix: “The fusion of the Eurocentric sound and African ‘heartbeat’ music produces an unusual and interesting harmony through music creating a universal message of hope.”
YAEL with piano (credit Steve Castings)
YAEL with piano (credit Steve Castings)
In this album, Fly Away, YAEL effortlessly transcends boundaries of culture, race, language and genre through African, European, pop, folk and contemporary music, which blend into one, rich experience. Tracks include those originally written and performed by David Foster, Madonna, Brian May, Mick Jagger, Jon Bon Jovi, Joy, and Albert Hammond. Illustrating the range and languages featured are tracks such as Canto Alla Vita; What are you doing the rest of your life; One day I’ll fly away; Love is; I’ve dreamed of you; Viva La Vida; and Eres Tu, a tour de force finale.

The title of YAEL’s album is in part inspired by the Will Jennings/Joe Sample piece, One day I’ll fly away, written for Randy Crawford around 1980. Fly Away is more than a remarkable crossover success for South Africa; it is the realisation of visionary thinking that rings universally in the lyrics of Will Jennings: “Leave all this to yesterday. Why live life from dream to dream and dread the day when dreaming ends?”

For further information on YAEL and ‘Fly Away’ go to www.yael.co.za or contact: Richard Loring on richardl@mweb.co.za or loring@mweb.co.za or on 27(0)83 325 7346. YAEL’s album is available on iTunes, Shazam, Spotify, Deezer and Google Play. For venue bookings at 012Central, please contact Sara Grindley-Ferris on 079 733 1689 or go to www.012central.co.za

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

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