The Life's Way - Journey of Visual and Written Content through Brands

Thursday, 17 December 2015

#SouthAfrica Sixth IMAX @SterKinekor Opens up with #TheForceAwakensSA

Hi Guys,

Following the ongoing success of The IMAX Experience® at five popular Ster-Kinekor sites – Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, Baywest Mall in Port Elizabeth and Cradlestone Mall in Krugersdorp – the country’s leading cinema chain officially launched its sixth IMAX® theatre on 15 December.
Star Wars super-fan on the black carpet
Joburg movie audiences can now enjoy the world’s most immersive cinematic experience in the 375-seat IMAX® theatre, which forms part of the new Ster-Kinekor state-of-the-art, ten cinema complex on the rooftop of Eastgate Shopping Centre. Built as a bespoke IMAX theatre, this cinema boasts the biggest screen of all six IMAX theatres across South Africa.

The IMAX theatre played host to the Official South African Special Event Screening of the highly anticipated Star Wars: The Force Awakens: An IMAX 3D Experience. The more than 300 attendees – VIP guests, celebrities, media and Star Wars ‘super fans’ (suitably dressed for the occasion) – settled into the brand new IMAX seats and marveled at the impressive, ceiling to floor and wall to wall screen. Following speeches by the film’s distributor, The Walt Disney Company Africa, Ster-Kinekor and IMAX Corporation representatives, the audience was treated to a movie experience of inter-galactic proportions, as the audience travelled back to a galaxy far, far away…
Wanda Matandela CEO of Ster-Kinekor Theatres & Giovanna Dolci VP Theatre Dev EMEA of IMAX Corp
”At the end of business on Tuesday (15 December), pre-ticket sales for the film across all Ster-Kinekor cinema experiences – IMAX, Cine Prestige 3D and Ster-Kinekor 3D and 2D cinemas – had amassed to 63 200. This figure makes Star Wars: The Force Awakens the film with the second most advance bookings for Ster-Kinekor in recorded history,” says Wanda Matandela, CEO of Ster-Kinekor Theatres.
Fans of The IMAX Experience® at Ster-Kinekor Eastgate are in for a treat over the next few months with the release of a variety of movies for the whole family to enjoy: The Finest Hour; Deadpool; Divergent Series: Allegiant Part 1; Batman vs. Superman: Dawn of Justice and The Jungle Book.
For more information about Ster-Kinekor Eastgate, visit www.sterkinekor.com or sterkinekor.mobi. Download the Ster-Kinekor app on your smart phone for the latest information and to make bookings. To find out about other exciting offerings and promotions, or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres. For queries, contact Ticketline on 0861 Movies (668 437). 
Cheers!!!

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