Thursday 17 December 2015

#TheForceAwakensSA Biggest Opening Wednesday in #BoxOffice History #SouthAfrica

Hi Guys,

The Walt Disney Company Africa is having some proud moments as they announced that Star Wars: The Force Awakens has broken the record for the biggest opening Wednesday in South African Box Office history, replacing the previous title holder, Marvel’s 2013 release of Iron Man 3. The film grossed R4726865.00 on Wednesday 16 December, its first day of release, with over 70000 fans flocking to cinemas.
“We are thrilled at the reception South African fans have given Star Wars: The Force Awakens,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “As the next instalment in the Star Wars saga, the release of this film means that every generation will now have their own Star Wars story to experience.”
Fans across the globe have certainly embraced the release of Star Wars: The Force Awakens, with many holding their own celebratory fan events – South Africa included. Yesterday Star Wars fans of every age met at Nelson Mandela Square in Sandton, Johannesburg, to celebrate the film’s release in true cosplay style.
Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens. The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is written by Lawrence Kasdan & J.J. Abrams and Michael Arndt. Star Wars: The Force Awakens is now playing across South African cinemas in all formats. 
Follow the action on social media #TheForceAwakensSA

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Photo Credits - Greg Reynolds / eImage for The Walt Disney Company Africa, Disney 2015. 


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