Showing posts with label Android smartphones. Show all posts
Showing posts with label Android smartphones. Show all posts

Tuesday, 21 December 2021

Unboxing Vivo Mobiles V21 5G Launch Event Goodies @Vivomobile_SA #DelightEveryMoment #vivoSA #V215G

Hi Friends,

Vivo Mobiles South Africa launched their new V21 5G smartphone in a Facebook Live event on 4-Aug-21 and I was invited to the same. I am grateful to the brand for the invite as well as sending a mystery package to unbox. See with me what they have sent me to Delight Every Moment with their latest V21 5G smartphone. Thanks, Vivo Mobiles for the lovely goodies and the latest smartphone. 

Unboxing vivo Mobiles V21 5G Launch Event Goodies @Vivomobile_SA #DelightEveryMoment #vivoSA #V215G

Check out the unboxing video for the same - https://youtu.be/7ujZRGaN43k


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Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Wednesday, 18 August 2021

@TelkomZA Reveals Its New Music Streaming App Powered by JOOX #TelkomMusic

Hi Friends, 

Telkom Music Powered by JOOX is the newest addition to Telkom Mobile’s product offering. The leading telecommunications company in South Africa revealed its new music streaming platform, in partnership with Tencent-owned JOOX, available from the Huawei AppGallery and Google Play Store.

Telkom recognizes that the landscape of music streaming is changing and highlights that the stand-out feature of its music app is the fact that it focuses on data-saving and shared music experiences between users: “In true Telkom style, our mission is to leave no man behind and we are thrilled to introduce this offering. We’ve introduced a bouquet of products recently to cater to the content needs of our customers, including video-on-demand and gaming services; and this closes the loop neatly for us from a content viewpoint,” commented Wanda Mkhize – Telkom Executive Smarthome and Content.

“The future of music streaming will include shared, social experiences,” says Tencent Africa Services CEO Brett Loubser. “With lockdown changing the way we connect, Telkom Music Powered by JOOX will include ‘Mods’ focused on sharing one’s music experience.”

JOOX has worked with Telkom Mobile to launch Telkom Music Powered by JOOX. With an app size of just 10MB, the all-new, exciting music app is designed to save data usage and space on one’s smartphone. Telkom Music allows you to stream and download songs while using less data than any other music streaming app. Users are able to listen for free with limited features, while Telkom customers can subscribe to the all-access VIP package for just R59.99 per month.
@TelkomZA Reveals Its New Music Streaming App Powered by JOOX #TelkomMusic
“We are very excited to embark on this endeavour with Telkom Mobile,” Loubser adds. “The team at Telkom Mobile and at Tencent Africa have put a huge amount of effort into delivering the most accessible music streaming product possible. Our app size reduces the amount of memory used in a listener’s phone, and integration with Telkom’s app ecosystem makes it easy for millions of people to have millions of songs in their pocket.”

Mkhize concluded: “We couldn’t have chosen a better partner; the technical know-how of the Tencent Africa and JOOX team in this space with our inclusive product portfolio has culminated in the perfect marriage. We can’t wait for everyone to sample the final product, we are confident it’s going to be a hit with them!”

Powered by JOOX, music fans can expect the app to include a host of new features, including a button where users can turn on and off their data usage. In addition, Telkom Music Powered by JOOX will include a variety of other innovative features under the ‘Mods’ section of the app.

Feature ‘Music Guru’ tests your music knowledge against other users. The interactive feature plays a song clip for users to identify within a few seconds. The goal? To get the highest score against other users in various genres and categories.

The music app’s ‘Radio’ feature allows you to find new tracks to share. The feature offers a non-stop listening experience that enables users to discover new music, aligned with and relevant to music they love.

Music Together is better. And that’s why the ‘Flock’ feature allows users to create playlists together for their next big event - whether in person or virtual. With Flock, it doesn’t matter who has their phone connected to the aux.

Download Telkom Music Powered by JOOX today - 
Telkom Music Powered by JOOX is for Android devices only. Download it from the Google Play Store here. Download it from Huawei AppGallery here.

Telkom Mobile customers can enjoy ad-free music, unlimited music downloads and access to millions of songs from just R59,99pm. For more information visit: https://telkommusic.co.za/

Cheers!!!

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Contact Aashish Rai Jain at thelifesway@gmail.com to collaborate and promote your brand, services and products. #TheLifesWay #PhotoYatra #9YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste! 

Sunday, 1 August 2021

@SamsungMobileSA Brings Flagship Features to Broader Smartphone Market With #LPDDR5 Multichip Package

Hi Friends, 

Industry’s first LPDDR5 uMCP to be mass-produced and deployed across mid-to-high-end smartphones, starting this month Samsung uMCP combines LPDDR5 memory and UFS 3.1 NAND storage, providing industry’s highest performance, capacity and efficiency to make 5G functionality accessible to many smartphone users

Samsung, the world leader in advanced memory technology, today announced that it has begun mass producing its latest smartphone memory solution, the LPDDR5 UFS-based multichip package (uMCP). Samsung’s uMCP integrates the fastest LPDDR5 DRAM with the latest UFS 3.1 NAND flash, delivering flagship-level performance to a much broader range of smartphone users.
@SamsungMobileSA Brings Flagship Features to Broader Smartphone Market With #LPDDR5 Multichip Package
Samsung’s new LPDDR5 uMCP is built upon our rich legacy of memory advancements and packaging know-how, enabling consumers to enjoy uninterrupted streaming, gaming and mixed reality experiences even in lower-tier devices,” said Young-soo Sohn, vice president of the Memory Product Planning Team at Samsung Electronics. “As 5G-compatible devices become more mainstream, we anticipate that our latest multichip package innovation will accelerate the market transition to 5G and beyond, and help to bring the metaverse into our everyday lives a lot faster.”

Based on the latest mobile DRAM and NAND interfaces, Samsung’s uMCP can deliver lightning-fast speed and high storage capacity at very low power. This combination will allow more consumers to immerse themselves in numerous 5G applications that were previously only available on premium flagship models, including advanced photography, graphics-intensive gaming and augmented reality (AR). Such flagship-level capabilities are made possible by a nearly 50% improvement in DRAM performance, from 17 gigabytes per second (GB/s) to 25GB/s, and a doubling of NAND flash performance, from 1.5GB/s to 3GB/s, over the previous LPDDR4X-based UFS 2.2 solution.
@SamsungMobileSA Brings Flagship Features to Broader Smartphone Market With #LPDDR5 Multichip Package
The new uMCP also helps to maximise space efficiency within a smartphone by integrating DRAM and NAND storage into a single compact package that measures only 11.5mm x 13mm, allowing more space for other features. With DRAM capacities ranging from 6 gigabytes (GB) to 12GB and storage options from 128GB to 512GB, the Samsung uMCP can be easily customised to accommodate the diverse needs of 5G smartphones throughout the mid-and high-end segments.

Samsung has successfully completed compatibility testing of the LPDDR5 uMCP with several global smartphone manufacturers and expects its uMCP-equipped devices to hit mainstream markets starting this month.

Cheers!!!
Contact Aashish Rai Jain at thelifesway@gmail.com to collaborate and promote your brand, services and products. #TheLifesWay #PhotoYatra #8YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

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Saturday, 17 April 2021

A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep

Hi Friends, 

Finnish mobile brand HMD Global introduces six new Nokia phones across three distinct lines, builds on the audio accessory line-up and continues its move into the mobile services sector

X-series: Nokia X20 and Nokia X10 – refined quality and experiences that you will love, with extra durability
G-series: Nokia G20 and Nokia G10 – innovative features in a reassuringly secure package, supported by the longest battery life yet
C-series: Nokia C10 and Nokia C20 – smartphone essentials you’ll want to keep for many years thanks to their signature durability

HMD Global, the home of Nokia phones and accessories, is today announcing its biggest launch to date featuring six new smartphones – Nokia X20, Nokia X10, Nokia G20, Nokia G10, Nokia C20 and Nokia C10 – that have been streamlined into three distinct lines.

Top of the range Nokia X-series, intermediate G-series and entry-level C-series all deliver the quality experience that consumers have come to expect from the European mobile company. Products that are built to last inside and out thanks to industry-leading[i] security, superior durability, and the promise to provide the latest software, so you can keep your phone for longer.
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
Florian Seiche, CEO, HMD Global: “Today is more momentous than a regular product launch. The past 12 months have no doubt been challenging, yet they also gave us a moment to pause, think and prepare for the next big step in our start-up journey. As a Finnish company, our approach to technology and business is human-first and that is reflected in this new smartphone range. We want people to love their phones. The launch of HMD Mobile – a milestone in our journey to a holistic provider of all things mobile – amplifies this, and it is only the beginning. We want you to trust that we put security at the heart of everything we do – Nokia smartphones come with security and software updates for extra peace of mind. And we want people to keep their phones for longer, thanks to our signature durability.”

Stephen Taylor, CMO, HMD Global: “For our team, innovative thinking is about unlocking high-value experiences to those who may have not had access to them before. Millions of people rely on a Nokia device for their everyday needs, from basic connectivity to payments and creativity. We care about people trusting their phone. That’s why our industry-leading security offering runs across the new X, G and C ranges – everyone deserves to feel safe. We care about people keeping their phone for longer. These products are built to last inside and out, thanks to our upgrade promises and superior durability. And we want people to continue to love their phone. The X-series allows us to offer the benefits of our high-end partnerships with Qualcomm and ZEISS Optics. Finding that perfect balance between specs and affordability is what the G-series is all about. The C-series, meanwhile, thrives on delivering ultra-high value tech to the smartphone market. I’m proud of the niche we’ve carved within this extremely competitive market.”
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
X-series launches with Nokia X20 and Nokia X10
Sitting proudly at the top of the new portfolio is the Nokia X20 and Nokia X10. Pushing the boundaries of the mid-range, these smartphones provide experiences and quality far above their price tag. Both powered by the latest Qualcomm® Snapdragon™ 480 5G Mobile Platform which delivers series-defying performance and truly global 5G.[ii] The signature Nordic design that inspires all Nokia smartphones, is matched with three years of security and software updates for extra peace of mind. Presented on the clean AndroidTM One interface, these handsets come with Android 11 straight out of the box. Renowned ZEISS Optics and innovative AI solutions are at the heart of the impressively versatile imaging options. With a wide 6.67” Full HD+ punch-hole display, all of your content will be delivered on a crisp, eye-catching screen. Nokia X20 and Nokia X10 also come with a 100% compostable case in the sales box – designed to be tough on the ground but soft on the earth, it reduces waste, helping X-series go the distance.

The Nokia X20 comes with an impressive 32MP front camera and a 64MP quad-camera on the rear. The all-new Dual-Sight feature will activate two cameras simultaneously so you can capture multiple sides or multiple angles of the story. Then, enhance it further with a host of watermarking options.

Bringing exceptional value to the range, the Nokia X10 features a 48MP quad-camera with Cinematic capture, is complemented with a full suite of pro editing tools, so you can personalise, style and share stand-out content that inspires others.
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
G-series launches with Nokia G20 and Nokia G10
The G-series represents the perfect balance of delivering on all your daily needs through straightforward problem-solving technology. Featuring on both phones in the G range is the three-day battery life[iii] – the longest yet on a Nokia smartphone. The Nokia G20 is supported by the signature Android promise available on Nokia smartphones. That’s three years of monthly security updates to help keep your data as secure as possible and two years of OS updates. The first members join the G-series with signature longevity, improved security thanks to face and side fingerprint unlock and an impressive 6.5” teardrop display with a handy brightness boost.

The Nokia G20 is an on-the-go creative studio that fits in the palm of your hand. With a stunning 48MP camera, ample storage and immersive OZO surround audio, you can capture then relive your memorable moments in all their glory.

Nokia G10 has a triple rear camera and advanced imaging with AI-enhanced shooting modes, so your memories are perfectly preserved even from tricky low-light settings.
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
C-series adds Nokia C20 and Nokia C10
Bringing amazing value, the C-series makes high-quality smartphone technology accessible to everyone. The latest additions to the popular range bring forward much-loved features like the wide 6.5” HD+ display, at amazing price points. With Android 11TM (Go edition), adding up to 20% faster speeds, and improved security features, as well as Nokia smartphone durability with quarterly security updates for two years.

The Nokia C20 is an ultra-high value smartphone that comes with standout features that include the front and rear LED flash to capture those special moments even in low-light.

Nokia C10 is the most affordable device in the new portfolio. With superior build quality in a sleek Nordic design, it arrives at the portfolio as a result of rigorous testing. The ergonomic casing with a micro-texture finish will ensure it’s truly built to last.
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
HMD Mobile builds on the success of HMD Connect
Introducing the brand-new mobile network from HMD Global, HMD Mobile, offering simplicity and value to mobile customers. Entering its very first market as an independent mobile virtual network operator (MVNO), HMD Mobile follows the success of the brand’s global roaming solution, HMD Connect which launched in March 2020. The new service launches in the UK this month, with a gradual global roll-out planned.

Janne Lehtosalo, VP of Services, HMD Global: “HMD Mobile is built on the foundation of trust, simplicity and flexibility where you only pay for the features you will use every day with no fixed-term subscriptions or premiums. This momentous launch presents our ambition to become the ultimate one-stop-shop for all your mobile needs.”

Nokia audio accessories range expanded with Nokia Lite Earbuds
Featuring easy-to-learn touch controls for music, voice assistant and calls, Nokia Lite Earbuds go on sale globally today. Echoing the premium design and impressive battery life on Nokia phones, the pocket-size case will carry around six additional charges to your trusty buds.[iv] The equivalent to 36 hours of blissful playback, almost double the industry standard.
A New Portfolio That Consumers Will Love, Trust and Want to Keep @NokiaMobile #LoveTrustKeep
Pricing and availability
The Nokia X20 will be available in select markets globally starting May in Midnight Sun and Nordic Blue colour options and comes in 6/128GB and 8/128GB configurations. 
The Nokia X10 will be available in select markets globally starting June in Forest and Snow colour options and comes in 6/64GB, 6/128 GB and 4/128GB configurations. 
The Nokia G20 will be available in select markets globally starting May in Night and Glacier colour options and comes in 4/64GB and 4/128GB configurations. 
The Nokia G10 will be available in select markets globally starting late April in Night and Dusk colour options and comes in 3/32GB and 4/64GB configurations. 
The Nokia C20 will be available in select markets globally starting June in Sand and Dark Blue colour options and comes in 1/16GB, 2/32GB configurations. 
The Nokia C10 will be available in select markets globally in Light Purple and Grey colour options and comes in 1/16GB, 1/32GB and 2/16GB configurations. 
The Nokia Lite Earbuds (BH205) will be available in select markets globally starting today in Polar Sea and Charcoal colour options. Local variants and availability will be shared in-market at a later stage
HMD Mobile launches in the UK in late April, global roll-out in plans. Available to purchase directly from Nokia.com/phones

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones and HMD Services. HMD’s mission is to provide accessible connectivity for everyone. HMD designs and markets a range of smartphones and feature phones and an expanding portfolio of innovative service offerings. With an ongoing commitment to security, durability, reliability, and quality across our range, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.

Nokia is a registered trademark of Nokia Corporation. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries, registered in the United States and other countries. Google, Google Photos, Android and Android One, are trademarks of Google LLC. All specifications features and other product information provided are subject to change without notice. Variations on offering may apply. Check local availability.

2 5G coverage is limited and might not be supported by your network service provider. Actual speed depends on the network and other factors.
3 Based on a real-life usage test by HMD Global. See more info at [add product webpage]
4 Earbud playtime is up to 6 hours on one charge. A fully charged case gives up to five additional charges, which makes the total playtime up to 36 hours.

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Wednesday, 17 March 2021

Faster, Better, Premium @OPPOSouthAfrica Prepares to Upgrade Connectivity Locally

Hi Friends, 

Last year, global smartphone sales decreased by 5%, highlighting the complex impact that COVID-19 had on the general economy. As the world slowly acclimatises to the ongoing pandemic, smartphone sales are said to increase in Q1 of 2021. OPPO, which just last year launched in South Africa, has already sold thousands of handsets as of February 2021, and it shows no signs of slowing down, even during a pandemic.

Opulence by OPPO
OPPO which recently passed Huawei as the leading smartphone brand in China continues to converge between world-class technology that offers premium functionality at affordable rates. Coming to South Africa, OPPO saw the opportunity to leverage a unique ecosystem of a fast-developing country to further amplify its technological infrastructure.

“Our devices are developed to be tangible, changeable and powerful no matter the user or situation. Our A15 and A72 series are just the cusps of what we plan to offer locals in South Africa,” says Liam Faurie, Head of Go-to-market and Operations for OPPO South Africa.

As one of the global leaders in smartphone design and manufacturing, OPPO has placed a firm emphasis on developing technology that creates digital opulency. Whether it's the photography AI that specifically targets light and distortion when capturing images for studio-quality results or improving infrastructure to enable 5G connectivity, OPPO is dedicated to re-engineering the smartphone experience.
Faster, Better, Premium @OPPOSouthAfrica Prepares to Upgrade Connectivity Locally
Premium, please
Since 2012, premium smartphone options have only increased and so have its price points. With smart devices built to do more but cost less, the market both locally and internationally has become competitive. OPPO promises its next range set to launch sooner than one might think will redefine the elements of any great smartphone including increased charging speeds, smarter partnerships with Google and Qualcomm and a design that refracts colour while remaining scratch-resistant.

“March and the following months are set to be our grandest yet for South Africa, as we look to bring global excellence to shores of home. We’re excited for what’s to come and can’t wait to see how everyone interacts with our latest offerings designed to make life better,” concludes Faurie.

OPPO hints at big plans on the verge for the South Africa market, stating that citizens can expect a wider product range that brings world-class technology at just a tap.

About OPPO
OPPO has been a leading global technology brand since 2004, dedicated to providing products that seamlessly combine art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology to global consumers through the ColorOS system Experience and Internet services like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and five R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Friday, 13 December 2019

@Vivomobile_SA Enters #SouthAfrica with Y11 & Y91C #VivaVivo #VivoSA #Smartphones

Hi Friends, 

Entering the market ahead of the holiday season, and amid great excitement, the new cell phone provider, VIVO mobile launches in South Africa.

With a global footprint of over two hundred million users, VIVO allows consumers the choice to own premium phone technology at an accessible price point. Known for high style and technical innovation VIVO launches in SA with the latest models from the Y-series: the Y11 and Y91C smartphones.

Inspired by the concept of “powered by youth”, VIVO’s Y Series is consistently evolving to channel the needs of today and tomorrow’s consumers in an easy to handle, technologically efficient device. All the Y-series phones combine VIVO’s AI Triple Camera’s professional camera feature with the flagship-standard visual impact of the Halo Full View™ Display.
@Vivomobile_SA Enters #SouthAfrica with Y11 & Y91C #Vivo #VivaVivo #VivoSA #Smartphones
This can be seen in the Y11, a phone designed with social and multimedia consumers in mind. It runs a Funtouch OS 9.1 system and has a.35-inch Halo Full View™ Display with a screen-to-body ratio of 89% ensuring superb visual impact with super-narrow bezels on all sides.

Additionally, the VIVO Y11 is packed with the dual-camera setup of a 13MP Main Camera and a 2MP Depth Camera. From magnificent landscapes to beautiful portraits, users can capture impressive shots effortlessly. The massive, high capacity 5000mAh battery is further complemented by VIVO's smart power management system. For gamers and those on the go, there is no need to worry about running out of battery.

For selfie lovers, and those wishing to capture the best family moments, The Y91C adopts AI photo algorithms for its camera to automatically deliver facial enhancements, saving users the trouble of manually adjusting beautification levels; achieving professional shots has never been so easy.
@Vivomobile_SA Enters #SouthAfrica with Y11 & Y91C #Vivo #VivaVivo #VivoSA #Smartphones
A 6.22-inch Halo FullView™ Display gives the Y91C a further enhanced viewing experience with a screen-to-body ratio of 88.6%. It is also fitted with a 4030mAh large-capacity battery that works with VIVO’s exclusive smart power management system, allowing for longer-lasting endurance.

The Y11 is priced at R2,699 and the Y91C enters the market at R1,899.

“We are very excited to be bringing this technology to South Africa,” says Hawa Hyath, Marketing Director, VIVO mobile South Africa. “VIVO is a hugely successful global brand that is known for its innovation and style. With global R&D centers, VIVO is consistently refining their offering to bring consumers the very best phone offering – in our pursuit of perfection, we always aim to address user pain points thereby continuing to innovate and provide the best user value. By launching ahead of the holiday season we are also giving consumers the choice to use the phones’ superlative cameras to capture holiday moments. Additionally, the Y11’s front-facing 2MP selfie camera with AI face beauty technology ensures perfect selfies are never to chance.”

To launch VIVO will kick off with a competition on 5FM and in partnership with TikTok. Listeners stand a chance to win a new device and R2,500 daily. The competition runs from December 7 for two weeks. 

The Life's Way welcomes VIVO smartphones in South Africa and let's hope that they will be able to create a great future for themselves as well as users using them. 

Cheers!!!
Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to discuss your products, launch events, and services. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay #NoFreePosts. TheLife'sWay charges a blogging fee for the time and efforts to join a new campaign or an existing one based on your requirements. Namaste!

Wednesday, 20 November 2019

Flawless AI #Photography and #Videography with The #HUAWEInova5T @HuaweiZA

Hi Friends, 

At the core of Huawei, products are a focus on innovative technology, and the latest HUAWEI nova 5T smartphone is no different. The HUAWEI nova 5T challenges what’s possible with mobile phone cameras, and incorporates a quad camera array on the rear comprising a 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, 2MP bokeh lens, and 32 MP selfie Superstar lens. These, together with the device’s AI technology and advanced beautification algorithms, ensure that consumers get the best images and videos every time. This smartphone also comes pre-installed with all Google apps and the Google Play Store.

Powerful quad-camera configuration for all shooting scenarios
Following the trend of flagship Huawei devices, the HUAWEI nova 5T hosts four cameras on the rear, supporting high-definition, ultra-wide-angle, macro, and depth-of-field photography. This configuration enables the HUAWEI nova 5T to capture rich, clear images within a single shot in all scenarios, ranging from vast landscapes to close-ups.

The embedded technology combines powerful AI- fuelled image semantic segmentation and partition optimization technology via the device’s 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, and 2MP bokeh lens. The combination presents crystal-clear details in the image and balances the exposure under all lighting conditions. This results in the prevention of under- or over-exposure and offers an array of shooting modes for capturing colorful and high-resolution images anywhere, anytime.

Landscape shooting has never been easier with the HUAWEI nova 5T, as it features an f/2.2 17mm ultra-wide angle lens, allowing even the most vast cityscapes or landscapes to easily fit within the frame. Ever wanted to shoot amazing close ups? The HUAWEI nova 5T allows for images to be taken as close as 4 cm away. The smartphone’s bokeh lens, software algorithms, and advanced Kirin chipset also allow for seamless bokeh shooting, ensuring the subject of the picture stands out without the distraction of a busy background.
Flawless AI #Photography and #Videography with The #HUAWEInova5T @HuaweiZA
More realistic AI beautification with the 32MP front-facing selfie camera
Early adaptations of beautification algorithm technology resulted in every image being treated with the same adjustments, often resulting in the image appearing obviously fake, or applying an extremely pale skin tone to the subject. The current AI beautification algorithms on the HUAWEI nova 5T, however, contour a specific face shape based on individual features. By operating with the Kirin 980 chipset’s dual NPUs, the AI system is able to tailor the beautification influence on the image, avoiding a caked-on appearance and accentuating the user’s own personal beauty and characteristics.

Another drawback of many smartphone cameras is that the contrast between the brightest and darkest areas can prove difficult for even a professional SLR camera to capture effectively. However, with the HUAWEI nova 5T, multi-frame synthesis is deployed for backlit scenes that snap a number of images in one shot. The system then merges the best parts of each shot to form one final photo, in which the dynamic range is effectively widened, and image contrast, sharpness, and quality are substantially enhanced. This ensures images with ultra-clarity definition and unmatched sharpness and detail, down to even the finest of hair strands.

Advanced AI settings for spectacular videos
The HUAWEI nova 5T’s AI-powered cameras also lay the groundwork for optimal video shooting effectiveness, with settings such as AI Image Stabilisation (AIS), Auto Exposure Lock (AEL), and Auto Focus Lock (AFL) technologies working together. This device also comes equipped with an automatic video editing feature that is ideal for novices and brings simplicity to the video editing process. The camera has the ability to automatically recognize recurring subjects in videos, thus saving the user the hassle of sorting through clips, by creating edited subject-based videos.

AI also assists in applying auto-beautification for the subjects in video clips. Developing this technology required substantial trial and error, including testing on approximately 60,000 models before the beautification effects were fine-tuned. Over the course of this tireless process, Huawei developers took into account factors such as brightness contrast, inactive blur, saturation, as well as advanced photography composition principles.

Lastly, the HUAWEI nova 5T’s Kirin 980 chipset is equipped with dual NPU computing, resulting in the ability to cipher advanced algorithms. This AI-powered colour results in the camera capturing and keeping the colour of a subject in a video, all while applying a greyscale background to the image, and thus giving it the appearance of leaping off the screen.

The HUAWEI nova 5T comes in two creative colour schemes – Crush Blue and Midsummer Purple. The smartphone is available on contract from the following service providers:
  • Vodacom - R599 Smart XS+ Plan
  • MTN - R599 MFMXS Plan
  • Telkom - R599 FREEME 1GB Plan
  • CELL C - R619 Pinnacle 2G Plan
Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!