Flawless AI #Photography and #Videography with The #HUAWEInova5T @HuaweiZA

Hi Friends, 

At the core of Huawei, products are a focus on innovative technology, and the latest HUAWEI nova 5T smartphone is no different. The HUAWEI nova 5T challenges what’s possible with mobile phone cameras, and incorporates a quad camera array on the rear comprising a 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, 2MP bokeh lens, and 32 MP selfie Superstar lens. These, together with the device’s AI technology and advanced beautification algorithms, ensure that consumers get the best images and videos every time. This smartphone also comes pre-installed with all Google apps and the Google Play Store.

Powerful quad-camera configuration for all shooting scenarios

Following the trend of flagship Huawei devices, the HUAWEI nova 5T hosts four cameras on the rear, supporting high-definition, ultra-wide-angle, macro, and depth-of-field photography. This configuration enables the HUAWEI nova 5T to capture rich, clear images within a single shot in all scenarios, ranging from vast landscapes to close-ups.

The embedded technology combines powerful AI- fuelled image semantic segmentation and partition optimization technology via the device’s 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, and 2MP bokeh lens. The combination presents crystal-clear details in the image and balances the exposure under all lighting conditions. This results in the prevention of under- or over-exposure and offers an array of shooting modes for capturing colorful and high-resolution images anywhere, anytime.

Landscape shooting has never been easier with the HUAWEI nova 5T, as it features an f/2.2 17mm ultra-wide angle lens, allowing even the most vast cityscapes or landscapes to easily fit within the frame. Ever wanted to shoot amazing close ups? The HUAWEI nova 5T allows for images to be taken as close as 4 cm away. The smartphone’s bokeh lens, software algorithms, and advanced Kirin chipset also allow for seamless bokeh shooting, ensuring the subject of the picture stands out without the distraction of a busy background.

More realistic AI beautification with the 32MP front-facing selfie camera

Early adaptations of beautification algorithm technology resulted in every image being treated with the same adjustments, often resulting in the image appearing obviously fake, or applying an extremely pale skin tone to the subject. The current AI beautification algorithms on the HUAWEI nova 5T, however, contour a specific face shape based on individual features. By operating with the Kirin 980 chipset’s dual NPUs, the AI system is able to tailor the beautification influence on the image, avoiding a caked-on appearance and accentuating the user’s own personal beauty and characteristics.

Another drawback of many smartphone cameras is that the contrast between the brightest and darkest areas can prove difficult for even a professional SLR camera to capture effectively. However, with the HUAWEI nova 5T, multi-frame synthesis is deployed for backlit scenes that snap a number of images in one shot. The system then merges the best parts of each shot to form one final photo, in which the dynamic range is effectively widened, and image contrast, sharpness, and quality are substantially enhanced. This ensures images with ultra-clarity definition and unmatched sharpness and detail, down to even the finest of hair strands.

Advanced AI settings for spectacular videos

The HUAWEI nova 5T’s AI-powered cameras also lay the groundwork for optimal video shooting effectiveness, with settings such as AI Image Stabilisation (AIS), Auto Exposure Lock (AEL), and Auto Focus Lock (AFL) technologies working together. This device also comes equipped with an automatic video editing feature that is ideal for novices and brings simplicity to the video editing process. The camera has the ability to automatically recognize recurring subjects in videos, thus saving the user the hassle of sorting through clips, by creating edited subject-based videos.

AI also assists in applying auto-beautification for the subjects in video clips. Developing this technology required substantial trial and error, including testing on approximately 60,000 models before the beautification effects were fine-tuned. Over the course of this tireless process, Huawei developers took into account factors such as brightness contrast, inactive blur, saturation, as well as advanced photography composition principles.

Lastly, the HUAWEI nova 5T’s Kirin 980 chipset is equipped with dual NPU computing, resulting in the ability to cipher advanced algorithms. This AI-powered colour results in the camera capturing and keeping the colour of a subject in a video, all while applying a greyscale background to the image, and thus giving it the appearance of leaping off the screen.

The HUAWEI nova 5T comes in two creative colour schemes – Crush Blue and Midsummer Purple. The smartphone is available on contract from the following service providers:

• Vodacom - R599 Smart XS+ Plan
• MTN - R599 MFMXS Plan
• Telkom - R599 FREEME 1GB Plan
• CELL C - R619 Pinnacle 2G Plan

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Five Key Features of a Superior #MobileGaming Experience @HuaweiZA #HuaweiNova5T

Hi Friends, 

Mobile gaming has come a long way in recent years, so how have today’s mobile gaming devices been able to close the gap with premium standalone units?

From the early days of playing Snake, it’s no secret that the arena of mobile gaming has evolved to an extent where it is now close on the heels of standalone gaming consoles. While the first few years of mobile gaming was characterized by crude monochrome dot matrix graphics and single-channel tones, today’s devices boast screens that even the most high-end TV sets would be envious of. Major gaming titles that were previously reserved for premium standalone consoles are now also available for mobile device download, highlighting a shift in the market.

Mobile devices require a certain amount of innovation to ensure a premium user gaming experience, including high processing power, significant RAM and internal memory, enhanced screen and speaker capabilities, as well as great battery life. Here are five key features that make for the ultimate mobile gaming device.

1. High-performance processor

For gaming in the mobile sector, users must consider the CPU and GPU of the device. The high processing power of an embedded chipset allows users to manage multiple tasks at the same time. In addition, an advanced chipset provides lag-free gameplay and overall greater user experience. Apart from this, users should consider clock speed and number of cores.

2. Impressive RAM and memory

Mobile games should be experienced with a device featuring at least 2GB RAM – the greater the RAM, the greater the experience. These days, large internal storage is advantageous when playing games featuring optimal graphics. These high-resolution games are most often around 1GB in size, so if you have a device that comprises at least 64GB of internal storage, then you needn’t be worried, and the phone should provide a smooth, lag-free experience.

3. Precise display and resolution

Although display resolution may impact GPU performance, the philosophy of ‘the greater the better’ does not apply in this instance. Users must remember that GPU capacity is related to display resolution, and if the GPU is not set up for top-notch graphics, it won’t provide the optimal user experience. For a premium gaming experience, users must look for a device that provides a resolution of at least 720p. Further, users should opt for at least a 5-point multi-touch screen to allow for easier control manipulation. In terms of screen size, mobile gamers prefer a larger display to truly enjoy a game’s dynamic and extensive interface. 

4. Immersive sound

We all love a good sound system that provides clear and crisp tones. In the gaming realm this allows the gamers to immerse themselves in the action, and, coupled with a high-end display, it allows them to be part of the game itself. With multiple gamers choosing to make use of the onboard speakers of the device itself instead of headphones, mobile devices must provide an extraordinary sound experience to truly satisfy hardcore gamers.

5. Sustained gaming

One of the most common annoyances for would-be mobile gamers is the fact that cellphone battery life can often interfere with gameplay. Mobile devices need to have extended battery life and speedy charging so that games are not interrupted.

The new HUAWEI nova 5T – The ideal device for mobile gaming

The new HUAWEI nova 5T is undoubtedly the optimal device for mobile gamers. It features the innovative and groundbreaking Kirin 980 Dual NPU AI chipset – the most powerful and intelligent chipset to date. Recognized as the world’s first 7nm mobile AI chipset, it is also the world’s first Cortex-A76 architecture chipset, the world’s first dual NPU design, and the world’s first chipset that supports LTE Cat.21. These all make for an exceptional gaming experience.

The HUAWEI nova 5T is equipped with a number of innovations such as Huawei’s latest EMUI 9.1 operating system, 8GB of RAM, and its premier GPU Turbo 3.0 (Huawei’s hardware-software integrated graphics processing acceleration technology). GPU Turbo greatly increases CPU and GPU processor performances and allows users to play more graphically-demanding games, boosting the average frame rate to the maximum level, and extending the battery life by reducing the SoC power consumption by 10%. These features culminate in a premium gaming experience, which is not only lag-free and fluid but is also a full-frame with reduced latency.

Currently, 25 games are supported by GPU Turbo 3.0, covering most of the popular games around the world, including Fortnite, PUBG Mobile, Vainglory, and Arena of Valour. The HUAWEI nova 5T also comes pre-installed with Google applications as well as Google Play Store, which means gamers will be spoilt for content choice.

In addition, its 6.26-inch Huawei Punch FullView display offers immersive viewing on a wafer-thin 7.87mm thick body that weighs a mere 174 grams. This mobile phone also packs Histen 6.0, Huawei's third-generation headset 3D audio technology, which supports 9.1 channels for an immersive 3D audio experience unlike ever before, taking gaming and entertainment to a whole new level.

HUAWEI’s nova 5T also won’t leave you stranded mid-game, as its 22.5W SuperCharge technology enables the device’s large 3750mAh battery to charge quickly, refueling to 50% charge in just 30 minutes.

The HUAWEI nova 5T comes in two creative color schemes – Crush Blue and Midsummer Purple. The smartphone is available on contract from the following service providers:

• Vodacom - R599 Smart XS+ Plan
• MTN - R599 MFMXS Plan
• Telkom - R599 FREEME 1GB Plan
• CELL C - R619 Pinnacle 2G Plan

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!