Vasudhaiva kutumbakam – the world is my family.
This philosophy is the driving force behind Indian-based content giant Zee Entertainment Enterprises Limited (ZEEL). Their new channel, known as ZEE WORLD, has launched on DStv (channel 166) on 3 February and will offer a range of scintillating shows, which will grow in variety by the end of 2015. I have been a fan of ZEE TV since it's launch in 1992 in India. I have loved every new program they have launched since that time.
You’ll be thrilled by nail-biting reality TV, cry your way through bittersweet Bollywood dramas, leap out of your seat with adrenaline-fueled action and even catch a quick nap while the kids watch their favourite shows. And that’s just the beginning. Kicking off the ZEE WORLD launch will be three award-winning series: Saloni, Laali, Married Again, The Promise as well as a myriad of blockbuster Bollywood movies. Bollywood needs no introduction as I have met many Non-Indian people who have seen 3 Idiots and many other movies multiple times. They are big fans of Sharukh/Salman and Aamir Khan. They all loved dance of Hrithik Roshan & charmed by the beauty of Priyanka Chopra, Kareena Kapoor, Sonakshi Sinha and Katrina Kaif.
ZEEL Chairman, Subhash Chandra’s message is: “We want you to become a part of our growing family” - his aim is to bring authentic and entertaining content to the world stage. And that’s not an exaggeration - ZEEL’s 33 channels reach more than 730 million viewers across 169 countries.
ZEE WORLD’s content is for everyone, a sentiment echoed by MultiChoice’s GM for Content Aletta Alberts: “Content from around the world is increasingly becoming more accessible to African audiences. Critically acclaimed Bollywood content and its stars such as Amitabh Bachchan and Aishwariya Rai is mainstream. In light of this, ZEE WORLD was specifically developed for African family audiences. Extensive research has been conducted on every aspect of the channel; from the look and feel to the content mix as well as the English dubbing. Zee World will be a compelling addition to the DStv family.”
To make the shows even more accessible, they’ve all been dubbed into English using our very own South African talent. ZEE WORLD is available in South Africa to DStv Premium, Extra, Compact and Family customers. The launch event was awesome and here are some of the pictures taken by me using #MissionSamsung #NX300 camera. Launch in every way was a grand party with Bollywood meet South Africa style with #notimeforordinary. Thanks a lot for the invite. Looking forward to more launches from @DSTV
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