Samsung Holds No.1 Position in Global Soundbar Market @SamsungSA #SoundBar

Hi Friends,

Just as Samsung TVs have ranked number one globally for 14 consecutive years, the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.

“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”

Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. This technology received the CES 2020 Best of Innovation award, and is standardised across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).

For more information, please visit https://www.samsung.com/za/.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

Starbucks Expands its Footprint to #CapeTown @Starbucks_SA

Hi Friends, 

Starbucks has affirmed its bullish view on the South African market with a bold expansion into Cape Town, scheduled for later this year. This was announced by Adrian Maizey, owner and CEO of Rand Capital Coffee, the custodian of Starbucks in Southern Africa.

“We remain committed to our expansion strategy and vision, which is to provide all South Africans with an extraordinary experience and offering, from both a customer and partner perspective, despite the Covid-19 pandemic.” Maizey refers to Starbucks employees as ‘partners’ in line with the company’s global policy as the term fosters a sense of equality and shared vision, and is consistent with Starbucks’ mission to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Maizey says that Starbucks’ launch into Cape Town was initially intended to happen in June. “When Covid-19 hit we had to place the initiative on hold, triggering several hard decisions that impacted all partners, and a mass round of lease renegotiations across the country.

“Fortunately, we have resilient partners and we are grateful to those landlords who share our vision and commitment to contribute to the South African economy, and who have worked closely with us to help ensure our expansion was only delayed and not cancelled. It is during such a time of crisis that the importance of collaboration between all stakeholders for the greater good, is most apparent,” says Maizey.

With several leases now in place in the Mother City, and investment initiated in the requisite supply chain, which the company has now brought inhouse, Starbucks Southern Africa is now embarking on building its Cape Town team. Rand Capital Coffee’s expansion journey will initially result in at least 50 permanent new jobs, with the further employment of local artists, construction contractors, and artisans.

Behind the strong Starbucks brand, says Maizey, is its employees. “Our business is strong because of our store partners who have shown up in support of one another and our business in tough times. They will be the ones who take Starbucks South Africa to the next level, and who will be the drivers behind the South African public’s growing passion and enjoyment of this incredible brand.”

On the subject of store design and experience, Maizey says the Cape Town stores “will offer an experience consistent with the values and store atmosphere that Starbucks is known for globally, designed to reflect the most beautiful city of them all.”

Adds Maizey, “We are humbled and delighted to introduce the Starbucks Experience to customers in Cape Town and hope our store will become not only a destination for an exceptional coffee, but also a gathering place for the local community. We look forward to sharing our deep pride and enthusiasm for coffee, brewed and served by a world-class team of passionate, knowledgeable partners with Capetonians and visitors to the city.”

Starbucks began in 1971 as a roaster and retailer of beans, ground coffee, tea and spices, with a single store in Seattle. Today the company connects with millions of customers every day with its own special taste and offering that has seen the company grow to more than 30,000 retail stores in 80 markets.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 32,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at http://news.starbucks.com or www.starbucks.com.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

Anna Wolf & Pop Morrison Brings You #TheUnfamiliar Title Track @RealAnnaWolf

Hi Friends, 

SA born: Anna Wolf and Pop Morrison channel their spectral chemistry into the atmospheric title track for the new horror film The Unfamiliar – music video releases on Aug 21st

“Clinical production aligned to Anna Wolf's searing vocal” Anna Wolf via CLASH

“Sonic brilliance” Anna Wolf via Clout 

Listen/share: Anna Wolf and Pop Morrison - The Unfamiliar via Soundcloud | Spotify

Watch: Anna Wolf and Pop Morrison - The Unfamiliar via Youtube

“The song sets a tone before you’ve even seen the film, the same way the movie leaves a mark after you’ve seen it” – Pop Morrison, producer/songwriter. 

Anna Wolf photographed by Paul Harries for The Unfamiliar motion picture. 

About ‘The Unfamiliar’ 

With its fey atmospherics and ethereal performances, there’s a fairytale quality about ‘The Unfamiliar.’ The accompanying video shows Anna Wolf and Pop Morrison performing, interspersed with clips from the film, appearing like spectral presences outside the narrative. Anna’s voice here recalls the otherworldly aesthetics of Kate Bush and Joanna Newsom as the track plays around with the dynamics of loud and quiet, bright and dark, with subtle layered intricacy. Pop Morrison’s production is replete with screaming banshee guitar leads and hauntingly mixed reverberating backing vocals. The sum of all this is a haunting and memorable performance that finds beauty amidst the occult psychodrama of the film. 

About Anna Wolf and Pop Morrison 

Anna Wolf is a singer-songwriter and holder of multiple awards for her piquant, poignant and highly idiosyncratic music. Pop Morrison is the alias of Jamie Morrison, currently the drummer of Stereophonics, and under this moniker, an explosive madcap music producer in his own right. Before writing, the duo were sent a private link of The Unfamiliar to discuss the song’s direction with the film’s director and co-writer Henk Pretorius. Anna says: “We took a metaphorical approach with it to convey the forever-building eerie tone of the film. The lyrically-driven song is also an homage to the nostalgia that the film evoked in me as a fan of The Shining and Hitchcock’s Psycho.” The final result lived up to the vision of its filmmakers, with Henk Pretorius saying of it: ““Anna Wolf and Pop Morrison’s music dreamily conveys the dark lure of The Unfamiliar. I got emotional when I heard what they created.” 

About The Unfamiliar film | Link to YouTube Trailer 

The Unfamiliar is an independent horror film, set in the UK and Hawaii, showcasing a melting pot of rising British, European and South African crew and cast members. Directed by Henk Pretorius and produced by Llewelynn Greeff and Barend Kruger, the Anglo-French Jemima West (Indian Summer, The Mortal Instruments) stars as British Army doctor Elizabeth ‘Izzy’ Cormack, returned from war to rekindle her relationship with her estranged family. Alarmed by the numerous inexplicable activities around the house, Izzy seeks ineffectual professional help before confiding in her husband. He believes that she is going through PTSD and advises her to rest and recuperate in Hawaii. It’s there that she gets sucked into the underworld of Hawaiian mythology, as she attempts to piece together the elaborate and elegant puzzle to reveal an ancient and terrifying spiritual presence haunting her family. 

https://www.facebook.com/RealAnnaWolf/

https://twitter.com/realannawolf

https://www.instagram.com/realannawolf/

https://open.spotify.com/artist/0DpjMYzcA7lY3DawON9HP0

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

#TheLifesWayReviews - RAAT AKELI HAI @NetflixSA #Movie #Crime #RaatAkeliHai

Hi Friends, 

Raat Akeli Hai is the new crime drama movie which was released on Netflix on 31st July 2020 and is directed by Honey Trehan. The movie stars Nawazuddin Siddiqui, Radhika Apte and Ila Arun in a powerful performance which also has Shweta Tripathi, Tigmanshu Dhulia, Shivani Raghuvanshi, Swanand Kirkire, Nishant Dahiya and Aditya Srivastava. 

The movie is a murder mystery of Raghuveer Singh played by Khalid Tyabji on the night of his second marriage to Radhika Apte. The whole family and relatives go quiet about the murder and bring in a small town cop Inspector Jatil Yadav to solve the case played by Nawazuddin Siddiqui. As the investigation progresses, he comes to know that he has already met Radha played by Radhika Apte as she tries to run away from her parents some 5 years ago. Around the same time, Raghuveer Singh's wife and the driver are also killed by a mercenary. 

The crime drams is really fast-paced and slowly unpacks the mystery behind the murder and the other selfish motives of all the characters one by one. Jatil Yadav falls in love with Radha as he is a bachelor whose mother played by Ila Arun always tries to find a suitable bride for him wherever she goes. The scenes between Ila Arun and Nawazuddin are really funny and the dialogues are really good.

The crime-solving capability and character of Jatil Yadav are tested as the whole system is against him and doesn't want him to solve the case as the family is against the outsider Radha who gets the share in the property due to her marriage with Raghuveer Singh. They want to put the blame on her and looking for an opportunity to throw her out of the house and may kill her on the way. The locations look really real as the movie is shot in Lucknow and Kanpur. 

The film never felt like it's limited budget release or digital platform release but made on the scale of a full feature film and rises way above the other feature film releases too in recent times. The acting of Radhika Apte and Nawazuddin Siddiqui is amazingly great and the tension building between them is great to watch. Raat Akeli Hai has a rugged and rustic look to the whole drama and it feels really real and believable. 

The movie is produced by Ronnie Screwvala and Abhishek Chaubey and written by Smita Singh and is available on Netflix to watch if you have not seen yet. This movie is 1000 times better than the last released movie of Nawazuddin named Ghoomketu on the ZEE5 digital platform. If you are a fan of Nawazuddin you should not miss this Singham style fun without beating anyone, killing anyone or any other un-necessary macho action. RATING 4/5

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

A Memoir - This Month Last Year - July 2019 www.thelifesway.com #TheLifesWay #PhotoYatra

Hi Friends,

July 2020 marks the 40 years of my existence on the Planet Earth and what a time to celebrate the same with the family within the structure of not able to go anywhere, not able to invite someone, not able to get any gifts or so and everything you are doing is for yourself. I also took time to clean out all the old stuff from my own collections along with taking out more than 600 posts from my blog for all those brands who are not part of my life now or have given me no benefits in the past too. The process is still not complete and will continue in August and September till it's as fresh as Spring Clean. 

I could not do any of the blog posts during July 2020 as I got into a new project for Australia from South Africa and the time difference is too much. The coordination between the various team in three separate continents is taking up all the time I have. I kept thinking about all the posts I should do and can do but the energy levels kept me to cover the sleep I need to take to be fully awake for the job. Another aspect was that I am not earning any money from all this extra-curricular activity so the priority got reduced automatically though I am passionate about all the social media aspect and sharing my knowledge and skills. 

After taking out all the posts, ironically in the month of July 2019, only 1 post remains to belong to Prima Toys launch event which I really enjoyed. They always have a kind of annual event in the month of July as Christmas in Summers but this time they changed the name and invited us for a lavish lunch. 

@PrimaToys Launches #Fortnite #BattleRoyale Figurine Collection #PrimaToys #BringingTheFUN - https://www.thelifesway.com/2019/07/primatoys-launches-fortnite.html I am not a Fortnite fan but I really loved the toys with all the details and the ability to replicate the video game in real life with these small figurines. Last I heard they became really popular amongst all the people who collect this kind of stuff. 

I kept thinking about whether to write this post or shall cancel the series altogether but then I thought that this is something which helps me connect the dots and also I shall start a new series to take you through all the recent courses, books and audiobooks I read and found valuable during the month. Soon I will start sharing about all those online courses I keep attending either on Youtube, Udemy, LinkedIn Learning, Coursera and SkillShare from time to time. 

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

#TheLifesWayReviews LOOTCASE @DisneyplusHSVIP #Movies #Lootcase #Comedy

Hi Friends, 

It's been a while that I have written about some of the movies and TV series I have watched and today I got the time to write about the same. Disney+ Hotstar is bringing a lot of great entertainment which includes some 7 Bollywood movies which are going to be showcased exclusively on this OTT platform as a part of their Multiplex Initiative. The one I was waiting for is Lootcase which stars Kunal Khemu, Gajraj Rao, Vijay Raaz, Rasika Dugal and Ranvir Shorey in main roles. 

The story is a common middle-class hard-working man who toils day and night to earn a meagre living and not able to fulfil his family wishes of going to Shimla and Water Kingdom. Kunal Khemu plays his character really well as Nandan Kumar who is married to Lata played by Rasika Dugal and they have a son Aayush played by Aryan Prajapati. His life changes when one night after completing his duty at printing press he found a suitcase filled with 10 Crore Rupees and a file which he was not aware of till the end belonging to a Minister Patil played by Gajraj Rao. The series of events that happens after he gets the bag and tries to hide it from everyone is what makes Kunal Khemu's acting unique and brings back a lot of memories from Hum Hain Raahi Pyaar Ke where he was a small naughty kid. 

Meanwhile, Vijay Raaz plays a gangster who also is after the bag named Lootcase by Nandan along with the Cop Madhav Kolte played by Ranvir Shorey. Vijay Raaz promotes a lot of National Geographic Channel and wildlife in this movie and each scene will be etched in your memory for a lifetime. Gajraj Rao plays the perfect cunning and selfish minister who knows how to turn events into his own favour. All his dialogues are very well written and overall the movie dialogues is something that the writers took time to write and are worth every penny. 

Fox Star Studio is the production house behind this 132 minutes of situational comedy directed by Rajesh Krishnan and story is written by Kapil Sawant and Rajesh himself. The movie also has some good background music and you should definitely watch it with your family this weekend. In the end, this movie has three strong pillars which will entertain you the most - Kunal, Vijay and Gajraj. The small kid Aryan too is entertaining in his scenes and Rasika has played her role well and though this one is released on Digital Platforms but has all the parameters of a great movie. The ending though is a shortcut taken and reminded me of Ek Chalis ki Last Local. RATING 3.5/5

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

Shall I Delete All The Old & Irrelevant Blog Posts? #TheLifesWay #PhotoYatra

Hi Friends,

I was thinking of cleaning my blog for the last few months as the old content is irrelevant and most of the brands have lost interest in my blog and I also lost interest in those brands and promoting their products and services. After much deliberation and advice from The Cape Town Guy and TechnoBok, I decided to delete most of the content and reuse some of them. This is otherwise going to be my 2082nd post and subsequently, in the days to come, it will fall within the range of around 1000 or something.

The most important thing is if the brand is not valuing you and they are not giving you anything for your efforts in promoting their products or services, then it's better to let go of all the content which has now ended in interest and web searches. The content is generally of two types - Trending topics and Evergreen topics. Trending topics means the latest news, new products, new events, etc happening around you. Evergreen topics are like which will remain of value but might need some updates in terms of introducing new updates to the old posts and reinventing them and sharing it with the community again.

The whole list of blog posts are mentioned in detail before the process of deletion starts - 

Brand	Self	Press Release	Grand Total
TheLife'sWay	577		577
Huawei	19	100	119
Samsung	15	90	105
Indiblogger	39	44	83
Montecasino		82	82
Acer	3	64	67
Disney		65	65
Faltu		56	56
Sony	10	42	52
Silverstar		48	48
Sterkinekor		38	38
rAge Expo		36	36
ZEE	1	27	28
LG	1	23	24
Microsoft	3	20	23
BluBlood		21	21
Uber		20	20
Lenovo		20	20
Debra		19	19
Logitech	1	18	19
Tsogo Sun		15	15
Savanna		13	13
Spotify		13	13
Madex		13	13
HTC		12	12
Comic Con		11	11
GC Com		11	11
Gold Reef City		10	10
Grand West		10	10
Goliath		9	9
Imperial Auto		9	9
DJI		8	8
Gammatek		8	8
Adata		8	8
Movies		8	8
Drink Score		7	7
Jacaranda		7	7
Starburst		7	7
Blogadda	7		7
Hasbro		7	7
CH Com		7	7
Annie PR		7	7
Vodacom		7	7
Bang & Olufsen		7	7
Asus		7	7
Gemalto		7	7
HP	1	5	6
JHB Property		6	6
Bokeh fff	1	5	6
Prime Video	6		6
Native VML		6	6
Africa Com		6	6
Adcock Ingram		5	5
Rand Show		5	5
Vanessa		5	5
DSTV		5	5
Red Bull		5	5
Empire Ent		5	5
Get Black		5	5
Braai Master		5	5
Nespresso		5	5
MSC Cruise		5	5
Kelloggs		5	5
Canon		4	4
Cadbury		4	4
Simba		4	4
Emperors Palace		4	4
Prime Interactive		4	4
Flight Centre		4	4
Shield		4	4
Airbnb		4	4
Smirnoff		4	4
Netflix	4		4
DNA		4	4
Ponds		4	4
Craft		4	4
TLC - Bjorn		3	3
Siemens		3	3
Doritos		3	3
WWF		3	3
Sprite		3	3
Namritha		3	3
Fujifilm	1	2	3
Core Group		3	3
Fanta	1	2	3
NDTV	3		3
Hostex		3	3
Nestle		3	3
Hotstar	3		3
Nokia		3	3
Total SA		3	3
Reach for a Dream		3	3
U Cook		3	3
Diageo		3	3
Unilever		3	3
Monica		3	3
Western Digital		3	3
Camp World		2	2
Times Media		2	2
Nutribullet		2	2
Cell C		2	2
Price Check		2	2
Allianz		2	2
News Café		2	2
Mugg and Bean		2	2
Telkom		2	2
Corona		2	2
Tomy Takkies		2	2
Reebok		2	2
Prima Toys		2	2
Wedding Expo		2	2
Island Tribe		2	2
Battery Centre		2	2
Geek Fest		2	2
Hello Paisa		2	2
BrightRock		2	2
Case Logic		2	2
Mattel		2	2
Netflorist		2	2
Oyster Box		2	2
Hogan Lovells		2	2
12 Apostles		2	2
M&M’s		2	2
Prima Interactive		2	2
Simon		2	2
EOH		2	2
Jodi		2	2
Veritas		2	2
Solgar		2	2
Windhoek		2	2
Honor		2	2
Roman's Pizza		2	2
Heineken		2	2
Cybercellar		2	2
Kings Price	2		2
Badplaas		1	1
Vega School		1	1
Tresemme		1	1
Zee5	1		1
Frys		1	1
Qualcomm		1	1
Tom Tom		1	1
CANSA		1	1
Orbit		1	1
Capitec		1	1
Pizza Hut		1	1
Defy		1	1
Curves		1	1
READ		1	1
ICE		1	1
Lifti		1	1
Nikon		1	1
DeskStand	1		1
Craving Novity		1	1
Getaway Show		1	1
Panasonic		1	1
SADAG		1	1
Vivo Mobile		1	1
Carbon Track		1	1
Voot	1		1
Sanral		1	1
Crystal Cruises		1	1
Diaglo		1	1
Sun Stream		1	1
Discop		1	1
Epic MSL		1	1
Showmax		1	1
Body Glove		1	1
Astrum		1	1
India Apps		1	1
Bosch		1	1
Travelstart	1		1
Mophie	1		1
Trish		1	1
Motorola		1	1
Fisher Price		1	1
SkullCandy	1		1
Cresta		1	1
Cerebra		1	1
Vanessa Naude		1	1
3M		1	1
Pirelli		1	1
MTN		1	1
VMWare		1	1
Cisco		1	1
Volvo		1	1
Clorets		1	1
Flying Fish		1	1
Starbucks		1	1
Jungle		1	1
BBC		1	1
Yum Tum		1	1
Audi		1	1
STK		1	1
Zespri		1	1
Kirk		1	1
Krispy Kreme		1	1
Grand Total	704	1377	2081

This is kept for the purpose of keeping memory and the efforts that have gone into promoting the content on various social media platforms. The best part of the performance came when I used to share all the old blog posts on twitter on a daily basis but it also led to the people and brands muting or blocking me. If I reduce some 600 posts my press release to self-written posts will come to 50% and it will definitely make me happy. Meanwhile, I will continue to promote more and more self-written content on the platform and will schedule the series of posts for some time to come if possible. 

What are your opinions about the old posts and press releases? Shall we delete them all or modify them to see if they can be reused?

Sawubona!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts. Namaste!