Last year, global smartphone sales decreased by 5%, highlighting the complex impact that COVID-19 had on the general economy. As the world slowly acclimatises to the ongoing pandemic, smartphone sales are said to increase in Q1 of 2021. OPPO, which just last year launched in South Africa, has already sold thousands of handsets as of February 2021, and it shows no signs of slowing down, even during a pandemic.
Opulence by OPPO
OPPO which recently passed Huawei as the leading smartphone brand in China continues to converge between world-class technology that offers premium functionality at affordable rates. Coming to South Africa, OPPO saw the opportunity to leverage a unique ecosystem of a fast-developing country to further amplify its technological infrastructure.
“Our devices are developed to be tangible, changeable and powerful no matter the user or situation. Our A15 and A72 series are just the cusps of what we plan to offer locals in South Africa,” says Liam Faurie, Head of Go-to-market and Operations for OPPO South Africa.
As one of the global leaders in smartphone design and manufacturing, OPPO has placed a firm emphasis on developing technology that creates digital opulency. Whether it's the photography AI that specifically targets light and distortion when capturing images for studio-quality results or improving infrastructure to enable 5G connectivity, OPPO is dedicated to re-engineering the smartphone experience.
Since 2012, premium smartphone options have only increased and so have its price points. With smart devices built to do more but cost less, the market both locally and internationally has become competitive. OPPO promises its next range set to launch sooner than one might think will redefine the elements of any great smartphone including increased charging speeds, smarter partnerships with Google and Qualcomm and a design that refracts colour while remaining scratch-resistant.
“March and the following months are set to be our grandest yet for South Africa, as we look to bring global excellence to shores of home. We’re excited for what’s to come and can’t wait to see how everyone interacts with our latest offerings designed to make life better,” concludes Faurie.
OPPO hints at big plans on the verge for the South Africa market, stating that citizens can expect a wider product range that brings world-class technology at just a tap.
OPPO has been a leading global technology brand since 2004, dedicated to providing products that seamlessly combine art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology to global consumers through the ColorOS system Experience and Internet services like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
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