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Sunday, 22 June 2014

Ster Kinekor - Cine Prestige @ Sandton City, Johannesburg

Hi Guys,

Ster Kinekor cinemas requires no introduction in South Africa and when they launched their fifth Cine Prestige in Sandton City, I was lucky enough to be invited for the launch event as well as to see the latest movie Edge of Tomorrow in 3D on the luxurious leather seats with great catering services. It was red carpet show with a lot of who's who of Jozi welcomed to attend the launch event. I met some of the great people there. At the end of the event, I received an awesome Cine Prestige Diary and Pen with stylus which I always wanted to have. Thanks a lot. Here is a snapshot of the media release - 

Movie-lovers have enjoyed the eleven state-of-the-art Ster-Kinekor cinemas on offer at Sandton City for over 40 years, resulting in it being one of the group’s busiest sites. With the opening of the cinema chain’s premium  cinema experience, Cine Prestige, at its popular Sandton complex, Ster-Kinekor will ensure that audiences continue to experience ‘Great Moments at their Greatest’ in luxurious comfort.

All the cinemas at Sandton boast the latest in digital projector technology that offers crystal clear images and quality surround sound speaker systems, with five cinemas able to screen films in 3D. The most exciting news is that, due to popular demand, the complex now also boasts an exclusive Cine Prestige cinema, which is also 3D capable.

This exclusive cinema format epitomizes film-viewing heaven and pure luxury rolled into one. Audiences relax in large leather chairs that, at the touch of a button from the control panel, unfold into a comfortable reclining position to watch the latest blockbusters play out on the big screen, all whilst you indulge yourself in one of the many gourmet platter options available.


The Cine Prestige cinema at Sandton is fitted with 52 seats, made up of a mix of single and double automated recliner chairs that ooze lavish comfort. Each chair has a snack tray neatly fitted into it, together with yet another first for Ster-Kinekor – a refrigerated cup-holder to ensure that your cold-drink stays cold throughout the movie!


“The designer chairs are what make Cine Prestige our premium offering,” says Doug Place, Marketing Executive of Ster-Kinekor Theatres. “The upgrades to the seats in our new Sandton cinema, including the automated reclining facility and a refrigerated cup-holder, ensure a smooth, sleek and ultra-comfortable cinema experience.

“This is the perfect date-night venue. Adding to the experience is an exclusive VIP lounge where delicious platters of food can be ordered and enjoyed inside the cinema, and where queuing is a thing of the past.”

This is the company’s fifth investment in the luxurious Cine Prestige format, following the successes of installations at The Zone in Rosebank in April 2012, Cradlestone Mall to the west of Johannesburg. The Grove Mall in Pretoria East and most recently, Gateway in Durban.




For more information about Ster-Kinekor, or to book your tickets, visit: www.sterkinekor.com or call Ticketline on 082 16789. For news and updates, go to Facebook: Ster-Kinekor Theatres, follow Ster-Kinekor on Twitter @sterkinekor (#CinePrestige), or download the SK App on your Nokia, Samsung Android, iPhone or Blackberry smart phone for updates and to make bookings directly from your mobile phone. With tickets at a premium in the exclusive Cine Prestige cinema, advance booking is recommended!

The best thing I loved about the #CinePrestige seats is the refrigerated glass chamber to keep your drink chilled throughout the movie which can be turned ON or OFF as per your convenience. The seats are comfortable and I would love to see one extra pillow to be supplied as when in full reclining position your neck is not in a perfect angle to see the screen. Also, if they can provide with a small blanket also so that we can have a comfortable experience and doze off if the movie is not good enough. I agree it will increase a lot of investment and a lot of hygiene stuff into the equation but that's my wishlist. The popcorn, drinks etc is not included in the ticket price as compared to what happens in India's PVR Gold Class where you get a complimentary drink in the ticket price.

But overall the theater has a great aura of luxury as soon as you enter the lounge till the time you reach your seats. There is a place to keep your food on the side of your seat which is well lighted so that you can see what you are eating. Overall, it's a great experience and I can't wait to buy the tickets and reinvent my love for awesome movie experience. 

Cheers!!!

Contact me for your product's review on twitter @araijain or @thelifesway or email - thelifesway@gmail.com

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