@HuaweiZA Launches the All-new Nova Series in #SouthAfrica #NovaIsHere #HuaweiNova8 #HUAWEInovaIsHere

Hi Friends, 

Introducing the HUAWEI nova 8 and HUAWEI nova Y60, the ultimate entertainment smartphones for Gen-Z on the market right now

Huawei’s newest nova series, which was launched at The Galleria in Sandton today, raises the smartphone experience with a bold design, advanced camera capabilities and productivity-boosting features. The Huawei nova series specifically targets the African youth by bringing them not one but two spectacular devices that are price conscious, stylish and socially on-par with what is out there right now. These two devices are the HUAWEI nova 8 and HUAWEI nova Y60.

“Gen-Z pride themselves on being the most digitally connected generation that keeps getting better and better. They prefer bite-sized video content and are not about to start compromising now; that’s why Huawei has tailored two smartphones just for them that meet their needs,” says Justin Sun, General Manager of Huawei Consumer Business Group South Africa.

Huawei also announced its collaboration with sneaker brand Bathu and another exciting Huawei Joburg Day with 947 collabs, for their event in October. “African youth are all about fashion and music, so these two collaborations are important for the nova series; we are very excited about the future,” explains Sun. “Bathu is uniquely African, and speaks to Gen Zers who value fashion and style, while Huawei Joburg Day with 947 has been entertaining this country’s youth with the best local musical talent for many years now.”

“Bathu is synonymous with the colourful South African spirit and has evolved beyond our imagined vision: cutting across ages, professions and places to resonate with any and everyone who appreciates innovation. We are thrilled to collaborate with the formidable Huawei nova 8 and Huawei nova Y60 series that heed the call to giving our consumers the ultimate style experience, in order to expand our reach as a brand,” says Theo Baloyi, the Founder and CEO of Bathu Sneakers.

"947 is home to the best music, top artists and the biggest personalities. For the second time this year, Huawei Joburg Day returns. It's just fitting that HUAWEI nova inspires the October edition of Huawei Joburg Day as the event becomes more engrained in youth and lifestyle culture through a fusion of fashion, design and music. This edition of Huawei Joburg Day forms part of 947’s popular Big September campaign, so listen to 947 over the next couple of weeks as we announce the exciting new artist line-up and big giveaways inspired by HUAWEI nova," says Thando Makhunga, 947 Station Manager.

Introducing the HUAWEI nova 8

The HUAWEI nova 8 comes in a spectacular Blush Gold colour. It features a thin and light body that weighs only 169 g. From the back, the universe-inspired Nebular Camera System sits elegantly on the exquisite glass panel, giving the device a unique and highly recognisable look.

The display on the HUAWEI nova 8 can render up to 1.07 billion colours, which allows the display to show smoother gradients and more realistic content in vivid colours. So, if you’re going to be spending hours on end watching Youtube videos, streaming video content or playing games, you’re guaranteed the best time because the quality will enhance your viewing pleasure even more.

Capture all the best angles

The HUAWEI nova 8 is equipped with a 64MP high-resolution rear camera that lets you take vividly sharp photos. Using incredible 4-in-1 light fusion technology, it can capture more detail in crystal-clear quality whether during the day or at night. When taking photos at night, HUAWEI nova 8 Super Night Mode makes sure that you still capture your best angles ever. It makes your photos sharp, bright, and ready to share thanks to AI technology and the 120° Ultra-Wide Angle Camera. The Main Camera and Ultra-Wide Angle Camera on the back of the HUAWEI nova 8 work together to enable Dual-View Video. And, if you love selfies, the 32MP front camera snaps hi-res selfies which will make you the talk of the town among your social circles, because who doesn’t love a good selfie?

Supercharge battery

The 66W HUAWEI SuperCharge support saves users the trouble of charging the device frequently, especially during games and movies. It can be charged to 60% in just 15 minutes and 100% in 35 minutes. In the time it takes to have a quick shower and breakfast, users can have the phone fully charged and ready to go.

And here is the HUAWEI nova Y60

Super smart cameras

If you are passionate about taking stunning pictures and sharing them on social media, then the HUAWEI nova Y60 will impress you. The HUAWEI nova Y60 comes with a solid AI Triple Camera, allowing users to capture clearer photos of everyday moments with ease. The 13MP Main Camera has an f/1.8 large aperture.

Even at night or in low-light conditions, the built-in noise reduction processes make photos look bright and clear. The 120° Ultra-Wide Angle Camera allows users to include more people in a group photo, while the Depth Camera creates a blurred background effect to make the subject stand out. The 8MP front camera and built-in AI Beauty algorithm offer customised beautifying effects, making the HUAWEI nova Y60 a great selfie phone. With a 6.6" HUAWEI FullView Display, the new nova series gives users an immersive multimedia experience. Covered with a simple yet trendy hood, the HUAWEI nova Y60 is available in two classic colourways – Crush Green and Midnight Black.

More social media time thanks to longer battery life

Equipped with a 5000mAh large battery and Huawei’s power-saving AI Algorithms, the HUAWEI nova Y60 lets users explore as much of what they love on their phone throughout the day. Coupled with Ultra Power Saving Mode, the smartphone can last longer even when the battery level is low, which is a welcome relief, especially if you’re on the go and rely heavily on your device.

The HUAWEI nova Series is designed to let the Gen-Zer enjoy the user-friendly experience and services of Huawei products at a more affordable price with the HUAWEI nova Y60 for R3099. And, if you’re into being the plug among your friends for all things cool and exclusive, then the HUAWEI nova 8 is the right device for you at R12 999

Pre-order nova deals before 1 September

HUAWEI nova 8

Pre-order the HUAWEI nova 8 now for R99 before 30 August and get R1100 off. Receive a HUAWEI FreeBuds 4i and HUAWEI Watch GT Bundle offer valued at R5698. Visit the HUAWEI Store (Online). T&Cs apply.

HUAWEI nova Y60

Pre-order the HUAWEI nova Y60 now for R3099 before 31st August and receive the Bluetooth headphones and Bluetooth speaker bundle valued at R1298. Visit the HUAWEI Store (Online). T&Cs apply.

Both these smartphones come with a 2-year warranty, one-time free screen guard service, free unboxing service at the store, and 50-days screen insurance.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com to collaborate and promote your brand, services and products. #TheLifesWay #PhotoYatra #9YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste! 

Movies @MontecasinoZA Brings Back the Magic of the Big Screen #MonteMovies #ZamundaRoyalsZA

Hi Friends, 

This past weekend, Montecasino held two exclusive movie media screenings, showing that one can still enjoy the thrilling cinema experience whilst adhering to strict safety rules and shifting the negative perception of taking up out of home activities during these times, to a positive outlook.

Aashish Rai Jain and Family

On Saturday, 6 March, guests were to Amazon’s Original Movie Coming 2 America, celebrating the local talent featured in the international hit and on Sunday, 7 March, guests were delighted to relive their childhood classic with Tom & Jerry in popcorn and pyjamas themed screening.

Sian Goliath and Family

The thought of taking the family or a date out to the movies can be challenging during these unusual times, but Movies@ Montecasino is changing all that; reminding the public how much fun and safe it is when watching the latest movie releases on the big screen.

Lerato Hoffele and Partner

The mandatory protocols being implemented, from social distanced seating to regularly sanitized theatres, Movies@ Montecasino is ensuring that all guests get to watch every thrilling blockbuster with peace of mind, just as they would in their homes.

Pearl and Austyne Umeh

With ten state-of-the theatres screening the latest that both Hollywood and Bollywood has to offer, you can be assured that your family’s safety is the biggest priority.

Zanna Katoka and Billy Mika

Visit Movies@ Montecasino for the full movie lineup and ticket bookings and follow them on Facebook or Twitter to be the first to know about other happenings on the complex.

I have been going to Montecasino for the last 7 years of staying in Johannesburg - I have seen movies for free, for R19, for R39 and sometimes for as high as R120 or more (3D movies in Il Grande) but I have always enjoyed the experience here. The rewards cardholders get a lot of benefits and me being on the Gold status (the first one) gets some discount which is good enough to keep the cost of visiting the theatre really low and you get to experience a lot more from shopping to food to games under a single roof of Montecasino. I am grateful to the team for the invite and for bringing my family together for a fun movie day. 

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

The ‘Melts in Your Mouth’ Goodness of #YumYum #PeanutButter #RCLfoods #5YearsofTheLifesWay

Hi Friends,

Being a modern parent has its own unique challenges, especially when it comes to preparing lunch boxes or tasty, wholesome treats that the kids will love. Luckily for parents and children alike, the creamy nuttiness of Yum Yum peanut butter not only helps spread the fun, but it is ‘Melts in Your Mouth’ delicious too.

“Yum Yum offers that ‘Melts in Your Mouth’ smoothness and creaminess as a result of our specially designed three-phase grinding process. This means that the delicious taste and flavour of the peanuts is retained, while creating a silky texture that leaves your taste buds wanting more,” says Yum Yum Assistant Brand Manager, Terreisha Naidoo.

MC, Mapaseka Koetle and the kids

Whether it is spread on a sandwich, drizzled on top of an ice-cream treat or used as a creamy addition to your baking, Yum Yum peanut butter is so deliciously smooth it ‘Melts in your Mouth’ every time you use it, another reason why 80% prefer Yum Yum. In fact it’s so tasty, you’ll be tempted to eat it straight from the jar.

Yum Yum ‘Melts in your Mouth’ taste is available in 6 nutty flavours. It is easy to spread & doesn’t break the bread and an all-round easy option for moms and kids. So next time you are looking for something truly delicious, be sure to spread the fun, smoothness and nutty goodness – it’s so creamy, you will go nuts for the #MeltsInYourMouth texture of Yum Yum.

Celebrity Chef Lucia Mthiyane and RCL Brand mananger Lonwabo Thinta

Yum Yum also launched Go Sachet containing 15 grams of smooth peanut butter to carry around and priced at around ZAR 1.79 only it can bring deliciousness to you all the time. The launch event was well planned but the rains has something else in store. I was part of the event with my family and some of the images from the event is shared on my instagram.com/araijain channel. I also won the dance competition with my daughter and awaiting the gift hamper for the same from the brand and I hope it will contain the sheer awesomeness of recipes that can be made out of Yum Yum Peanut Butter. Thanks a lot to the Yum Yum brand manager Lonwabo Thinta for making me a winner.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

A #Brand in Feature - @HuaweiZA #Huawei #SouthAfrica #TheLifesWay

Hi Guys, 

Huawei Technologies as I understood from reading articles published in the Harvard Business Review and by going through all the press releases and smartphone launch events which I was a part of starting from P8 to Mate S to Mate 8 and recently P9. 

The strength of Huawei lies in its aggressive yet thoughtful approach to spend money where it demands and save where it can be saved. This has been the key principle across many companies and sectors now but Huawei is lavish in all its launch events where Huawei employees, distributors and sponsored team players along with media supporting the brand enjoy to their heart desires. As every employee is the shareholder of the company, they work hard to earn the reward. I have seen the quality of Huawei smartphones against some top mobile brands and I can say that Huawei brings some of the best features at the value for money price tag. I have also used various versions of wifi data cards and USB dongles from the brand and found them to be the top class. Those have been my constant companion during all the launch events or trips to have wifi available for all my gadgets. 

During P8 they launched the light painting feature along with multi-directorial video feature to club several shots using several P8 smartphones to make one video covering different angles. The brand ambassadors are always the latest and the ones who really inspires the youth and the brand is constantly looking for in every country for the same. MiCasa's J Something was made Creative Director since P8 launch and he has been instrumental in bringing a lot of value to the brand locally. P8 Lite managed to cross more than 10 Million Shipments in just 9 months of it's launch. They launched their own Smartwatches along with Swarovski which looks awesomely great. 

The launch of P8 happened first in London which is the most sought after location giving worldwide recognition along with giving several top bloggers from every country an opportunity to attend the same. I know of some people who have been part of those trips and they have had an amazing experience of the launch along with the latest smartphone in their hands to actually make them the very first amongst their peers to review the devices as well to keep them too. Along with every launch event there comes an either Huawei branded product or something else that makes it way toward you in the form of goodies bag to each and every person attending the event. I have received Huawei Wifi Data card, Hugo Boss Sunglasses, Mont Blanc Card Holder, Huawei Band and Huawei OTG 16gb pen drive. 

The marketing timing is next to perfect as I have seen the posters going up in Sandton City as I was coming back from the launch event of P9 a little bit early to match the timing that people leaving for their cars could easily remember and recap all the things of the event in mind. P9 has great Hollywood stars becoming brand ambassadors Scarlett Johansson and Henry Cavill. Just some months ago, expanding their association with Soccer teams Lionel Messi was announced the global brand ambassador. At this year Valentine’s Day in Sandton City, the brand gave a special chocolate card to everyone who was passing their pop-up store and a similar maze exhibition was launched for Mate7 along with a Group Selfie Contest to make public aware of the brand with an opportunity to win their G7 mid-range devices. In South Africa, they sponsors the Ajax Cape Town soccer team as a whole and recently was part of Huawei Media Tour 2016 to China. Huawei also bought out the networking stakes in MTN and all MTN network engineers are now on the payrolls of the brand. With their Media Pads they collaborated with Harman Kardon to provide niche audio experience to the beholders of the device. 

Huawei has cultivated new partnerships to bring latest technology to further their ambitions. They were the manufacturers for Google’s Nexus 6P and with P9 dual camera they have tied up with German photography lens brand Leica who have assisted them in bringing the latest niche camera smartphone. The P9 has one colored lens and one black and white lens to give you the liberty to choose your own style and no need of post processing the images any longer. This is also one of the innovations as other brands have only brought dual lens to make use of wide camera shots or 3D shots. With the latest collaborations with 94.7FM and KFM the brand is going to reach each and every corner of Gauteng and Western Cape from which the business will drive the company forward. I am not aware of the Rest of Africa’s strategy but I think it will be the same worldwide to capture as many penetration as possible. Along with that this time they have tied up with Hugo Boss to offer their sunglasses worth R3000 with every purchase of P9 and P9 Plus. 

Huawei have also tied up with top instagrammers and photographers to showcase their smartphone camera capability including Tim Moolman who was last seen promoting LG G4. He has been given an opportunity to travel to all 9 provinces in 9 weeks and people can follow his journey and share it on their social media channels to win premium devices. With several Instagram competitions running to giving people an opportunity to win several of their top devices, Huawei is not leaving any stone unturned to keep them trending on a daily basis. Earlier during Easter, they had fun competition with their telecom partners to hold a treasure hunt on the principle of Finders keepers. I did tried my luck but unfortunately went to the wrong location but I did had fun running from one shop to another. 

African market has strong hold of Samsung and Apple but slowly and steadily with great products and price range the brand has reached a good stronghold. The same pattern is seen in Indian market when Apple quarters profit fell and CEO came running to India to open new App development centers to reach the market that’s so huge that only China and India is enough to make any brand successful. Huawei has done great with Honor brand in India but to replace Samsung in the niche market will be an uphill climb as was the case for Apple but I am sure that Huawei will surpass that too in the next 2-3 years. With the Brand Logo changing its color from Red to Black, it has opted for the color of choice of World’s top brands rather than just China's Splendid Achievement as mentioned on Wikipedia. The company is building itself by investing vast amount of money into the research and development of the new products. 

I didn’t had any such luck to be travelling with the marketing team to the launch event in London or a trip to China till this day but I do get invited to the South Africa launch events. I have really spammed my social media channels to promote and showcase their smartphones and launch events. I took Mate7 to Drakensberg and shared photographs. Check out my Instagram feed for more than 300 photographs from several launch events as well from the time of actually reviewing the device along with more than 30 posts for the brand with 1000s of tweets going via twitter handles which I did all without any sponsorship and just for the love of the brand. 

I am really looking forward to be become one of the sponsored unofficial ambassador to use their products in my day to day life. “So I will dream…until I make it real, for all I see is Stars” and Huawei will make this Dream Possible soon. Check out this Youtube Huawei theme song which is my favorite motivational song and I am hooked to the same listening it more than 100 times per week. Till the time my dreams are in the process of reaching via Universe to the brand...

Cheers!!!

Enquiry for your brands, launch events, sponsored posts, giveaways and product reviews - Contact me at thelifesway@gmail.com 

Reinvent #Smartphone #Photography With The New @HuaweiZA #HuaweiP9 #OO

Hi Guys, 

Huawei Technologies, a leading mobile manufacturer unveiled the the much anticipated P9, the world’s first co-engineered Leica dual-camera smartphone, to its South African consumers. The P9, created in partnership with Leica Camera AG, not only offers consumers industry-leading imaging innovation but comes in Huawei’s stylish signature design. 

The P9 brings together best-in-class technologies. By integrating the design values and engineering excellence of Leica and Huawei, the two have transformed smartphone photography into an experience that enables users to capture the highest-quality pictures.

Charlene Munilall introducing the Huawei P9

“We are excited to give our users the ultimate smartphone photography experience. Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to their everyday lives. Our P9 users can capture images with unmatched clarity no matter where they are,” said Charlene Munilall, General Manager, Huawei Consumer Business Group."

Hawa Hyath introducing new collaborations with 94.7 and Kfm

Munilall expects the P9, P9 Plus and P9 Lite to exceed sales expectations in the history of Huawei’s P-Series devices. The P9 is the most innovative smartphone Huawei has produced by far and is guaranteed to raise the benchmark in the smartphone industry. 

Choose your lens - Colored or Black/White

The P9’s ground-breaking dual-camera, subject to the industry’s most stringent quality screening requirements, specialises in capturing vivid colour and acquiring precision imagery through the camera’s monochrome capabilities. With the P9 dual-camera, users can become expert photographers and capture images with superior detail and depth. Need superb selfies? Say no more, the P9 has an 8MP front-facing camera that can turn you into a professional and keep you on top of your selfie game.

Colored Side of P9 Launch

Furthermore, the P9 comes with the power and performance synonymous with Huawei. With a stunning 5.2-inch 1080p display, the P9 is powered by the new Kirin 955 2.5GHz 64-bit ARM-based processor for world-leading mobile performance. The 3000mAh high-density battery offers P9 users outstanding mobility and greater battery life. In addition, the P9 boasts an enhanced fingerprint sensor which gives users added security and easy access to unlock your smartphone. 

Clement Wong Introducing Huawei Select Services

The P9 has a state-of-the-art industrial design. With the same minimalist design DNA as earlier products in Huawei’s acclaimed flagship P-series, the P9 was built to fit your hand. Each device is perfectly constructed from superior-grade glass, diamond-cut edges and an aluminum unibody with curves in all the right places. 

Wayne Zheng introducing Tim Moolman and new consumer campaign

South African consumers can look forward to the P9 in three remarkable colours: Haze Gold, Ceramic White and Titanium Grey. Capturing brilliant images requires space and the P9 is available in two storage sizes, 32GB and 64GB, perfect for your storage needs. The P9 will be available at all local operator networks from today both on contract and prepaid packages from a recommended retail price of R11 999 and from a recommended retail price of R13 499 for the P9 Plus.

Aashish Rai with Shradha taking Selfie With Huawei P9 #OO

With the introduction of dual camera having one monochrome lens and other one RGB lens, this smartphone can immediately make you an instagram star. I would love to use this device as my day to day phone if Huawei South Africa honors me with the same. 

Cheers!!!

Follow me on twitter @araijain or @thelifesway 

Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!

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The Evolving #Toolkit of the #Entrepreneur #MixedTalents @SamsungSA

Hi Guys,

Entrepreneurs can be defined as those who take capital and use it to make more, generally employing others during the process. Currently, entrepreneurialism is one of the key areas of focus in the drive to reduce high levels of unemployment locally. The urgency of this issue has been reiterated following recent reports by Statistics South Africa, which indicates this year’s first quarter unemployment rates in the country to have risen sharply to 26.7% of the work force. 

With the introduction of new technologies and initiatives, young business people are now able to access a world of innovative tools that were previously unheard of in order to create much needed opportunities. Mere decades ago, those with new ideas for business generally started small, with access to limited opportunities for funding. Aside from taking on the challenge of competing with larger, more established organisations, entrepreneurs of the recent past were required to physically engage with potential investors, partners and mentors. This was often carried out by way of knocking on doors, investing countless precious hours in securing and travelling to meetings. 

The emergence of the Internet and access to modern technology has led to a plethora of new ventures and entrepreneurs who have found easier ways to do business by making use digital communication. In today’s world, entrepreneurial undertakings and technology tend to be intrinsically connected. 

This is according to Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung SA, who says, “Technology today can be used by entrepreneurs both as the focus of their talents and also as a tool that encourages and aids innovation. A creative and key example of a modern tool for South African entrepreneurs is the recently unveiled Samsung Launching People: Mixed Talents solution.”

The Samsung Mixed Talents campaign invites young local entrepreneurs to make use of a technological platform created to offer them a mouthpiece for voicing their ideas and connecting to expert partners for mentorship and guidance. This resource hub is powered by an innovative Ideas Bank, which was created by the Mixed Talents expert team and further developed in partnership with METIME, an online start-up company that facilitates job creation and operates differently to normal employment models. 

Ian Wright, co-founder of METIME, says, “Technology and the modern devices we have access to can act as the most amazing tools of progression. However, the true importance lies ultimately in how the entrepreneur uses the tool. For example, today’s technology is a critical tool for entrepreneurs in their endeavours to access funding and information, as well as communicate with potential partners and mentors. This is what the Ideas Bank is all about.”

Wright says the Ideas Bank helps people to promote their business and skills using a social media mindset within a business context. “The site allows users to categorise themselves in one of three different ways – as a sponsor (investor), an employer or a consultant (coach) – and from day to day, users can change their on-site definition of themselves depending on the need at the time. 

“A sponsor is somebody who offers themselves as an enabler for another person’s work idea. An employer could be anyone who has a particular need for a particular service, while a consultant offers their time and talents to others. This multi-dimensional characterisation means that users are able to present themselves in different ways at different times and transforms the job-seeking from knocking on doors, both literally and metaphorically, highlighting just one aspect at a time.”

Wright says that the database’s information is not prescriptive. “Those on our system will tell the community what they need. From the customisation of their specific requirements we are seeing and noting new trends to start working with. For example, we have already seen a trend of building up the informal trader and are looking at potential matches in this arena from differing needs across the database.” 

“Given enough real help and guidance, successful entrepreneurs can ultimately impact the economy of a country in significant ways,” says Wright. “In today’s tech-driven world, the Samsung Mixed Talents platform is of tremendous help to young South African entrepreneurs. But, in our opinion, this is just the beginning.”

Potgieter concludes by explaining that the true benefit to entrepreneurs does not lie in any one piece of technology that Samsung develops. “Samsung’s greatest value lies in its approach to building a solution that can be used by those who have been looking for it and truly need it. We believe this ideology – of sharing ideas and resources - lies at the heart of how the world will work in the future and how we will combat unemployment going forward, thus ultimately facilitating the growth of our country’s economy as well as its population’s wealth and social security.”

For more information on the campaign or to register, visit: www.launchingpeople.co.za and follow #MixedTalents

Cheers!!!

Follow me on twitter @araijain or @thelifesway 

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The New Standard in #Smartphone #HuaweiMate8 Technology @HuaweiZA

Hi Guys,

The standard for high-spec smartphones was raised when Huawei unveiled its latest top-of-the-range device - the Mate 8 in South Africa. The defining feature of the Mate 8 is its ability to unleash its powerful features without sacrificing battery life. The 4000mAh high-capacity battery provides more than one-and-a-half days of heavy use, nearly two-and-a-half days of regular use and an astounding 22 days' standby time. This allows for 17 hours of continuous HD video, or web navigation for 20 hours. This was the most prevalent feature across all the displays on the experience zone at the launch event. 

“The Mate 8 is evidence that style, processing power and groundbreaking innovation can co-exist in harmony with long battery life,” says Charlene Munilall, General Manager for Huawei Consumer Business Group SA. 

The phone’s 6-inch Full HD screen boasts a 1500:1 contrast ratio that delivers a crisp display thanks to the 2,5D diamond cut glass screen encased in a super-slim metallic uni-body that is a mere 7,9mm deep and weighs 185g. Powered by a brand-new Kirin 950 chipset that features TSMC’s 16 nm FinFET Plus chip technology, the octa-core processor is made up of four A72 2.3 GHz cores and four A53 1.8 GHz cores. The phone does feel light weight as compared to Mate 7 launched last year. 

The Mate 8 is the world’s first smartphone to use the latest Cortex-A72 CPU and high-performance Mali-T880 GPU. The revolutionary i5 intelligent processor is the most powerful coprocessor currently available and supports all the functions of a sensor hub as well as speech recognition, low-power consumption, MP3 playback, Fused Location Provider (FLP) navigation, and reduces location-based power consumption by nearly 70%. This feature I need to test once I have the device in my hands but on paper this seems very responsive. 

While close attention to detail is evident in the outer shell, it is the Mate 8’s powerful melding of hardware and software enhancements that really make it shine. I would love to take the device everywhere if I have one. 

“The Mate 8’s industry-leading power efficiency not only has exceptional staying power, but is equipped with rapid charging technology that also allows for a full day’s power to be changed in just 30 minutes. Also, the new chipset delivers significant improvements over the A57 processor, offering 11% better performance, 20% less power consumption and a 30% improvement in energy efficiency,” Munilall says.

The Mate 8 user experience is paramount to the success of a smartphone, and Huawei has incorporated its Knuckle Sense feature into the Mate 8 that takes gesture control to a new level. Apart from simple functions such as taking and sharing screenshots, the Mate 8 features productivity enhancements such as the split-screen mode that supports multitasking.

Similar attention to the user experience is evident in the Mate 8’s camera, which has been built on top of Sony’s IMX 298, 16MP stackable image sensor. This hardware is enhanced by Huawei’s proprietary image sensor processor for faster focusing, higher clarity, and more accurate colour representation.

Image quality is enhanced further with Huawei’s Optical Image Stabilisation technology that uses intelligent light level monitoring and anti-shake technology to create sharp, bright, and detailed images in low-light conditions.

The host of processing power enhancements is the engine that drives Huawei’s redesigned EMUI 4.0 interface that provides its unique user experience on top of the Android 6.0 Marshmallow operating system.

“This is made possible by Huawei’s proprietary SmartPower technology that optimises the allocation of the phone’s resources, with its 'Heart Beat' smart power-saving feature continuously scanning background apps to reduce their power consumption when not in use. The Mate 8 also features advanced six-layer thermal mechanics that provides higher heat dissipation, leading to an excellent handling experience and lower power consumption,” says Munilall

The Mate 8 has not ignored its primary purpose of connecting its users through an unparalleled voice and data quality. It supports FDD-LTE, TDD-LTE, WCDMA, TD-SCDMA, GSM, CDMA2000, and CDMA networks for global roaming, and is equipped with a dual SIM slot. The Mate 8 has a built-in HiSilicon RF chip, which supports more channels and bands than any other chip. It can maximally support 5 2G channels/10 3G channels/18 4G channels and 1334 carrier net parameters from 217 countries and areas.

Mobile data connectivity is supported through it ultra-fast Cat 6 4G LTE connectivity that provides download speeds of up to 300 Mbit/s.

“We believe that the Mate 8 is a high-end device that not only represents the new style of business but comes with the elegance that is expected of Huawei. The Mate 8 is available in three colours champagne gold, moonlight silver and sky grey with a 32GB and 64GB version of the device,” concludes Munilall.

I am just waiting for the Universe to issue me one #HuaweiMate8 on my name and I will be happy for a while till the time I can say that #8isbetterthan7. 

Cheers!!!

Book me for your Brand's Influence at https://webfluential.com/TheLifesWay

Follow me on twitter @araijain or @thelifesway 

Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!

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@HuaweiZA #HuaweiMate8 Started Doing Business in #SouthAfrica

Hi Guys, 

The latest addition to Huawei’s premier smartphone range, the Mate 8, was unveiled to an expectant audience on 7 April 2016 at Studio Blu in Fourways. The who’s who of the mobile device industry gathered at the glittering event fit for this first-class device, that seamlessly integrates design excellence with an unsurpassed user experience. 

“The Mate 8 represents the pinnacle of style, innovation and ground-breaking technology that introduces a new style of business,” said Charlene Munilall, General Manager for Huawei Consumer Business Group SA. “The Mate 8 has set a new standard in style that transcends its beautifully-crafted exterior to deliver a mobile companion that meets the needs of today’s always-connected and sharing user.”

Dancers Introducing MATE 8

Encased in a super-slim metallic uni-body, the 6-inch Full HD screen is the first indicator of the brilliance of this user-centric smartphone. The diamond cut glass screen produces a vivid display that brings photos, videos and games to life like never before. This visual experience is enhanced by the intuitive user experience built on Huawei’s revamped Emotion UI 4.0 that brings out the best in the Android 6.0 Marshmallow operating system.

Coupled with the industry’s largest screen in the 6” category, the first commercial application of the ARM Cortex A72 chipset, unsurpassed battery life and new security and encryption features immediately set the Mate 8 apart from competitors.

Delivering such an immersive user experience is more than catered for by the all-new Kirin 950 chipset that delivers powerful performance and low power consumption. The responsiveness of the Mate 8 is certainly one of its outstanding features, whether browsing the web, watching videos, or launching apps.

“The Mate 8 processing power is not at the expense of its battery life and usability. With an impressive 4000mAh high-capacity battery that offers more than one-and-a-half days of heavy use, nearly two-and-a-half days of regular use and an astounding 22 days' standby time. Should the need arise, you can watch 17 hours of continuous HD video, or navigate the web non-stop for 20 hours,” adds Munilall.

This is possible because of Huawei’s proprietary SmartPower technology that optimises the allocation of the Mate 8’s resources. One of the key components of this technological breakthrough is the 'Heart Beat' smart power-saving feature that continuously scans apps to determine the optimum ratio between power usage and performance that cuts the power consumption by background apps by half.

With the advantage of these intelligent power saving options, Mate 8 users will be thrilled by the vast improvements and features that have been built into the smartphone’s camera.

Drawing on the superior performance and size of the Sony 16MP sensor, Huawei has upped the smartphone camera stakes by adding its proprietary image sensor processor for faster focusing, higher clarity, and more accurate colours. This new Image Sensor Processor delivers stunningly vivid images, which are improved further by the built-in Optical Image Stabilisation that uses intelligent light level monitoring and anti-shake technology to create unbelievably sharp, bright, and detailed images in low-light conditions.

These features are harnessed to introduce the Continuous Capture function that allows you to shoot 100 burst shots at 12 frames per second to capture images of fast-moving objects. Or, if you prefer to go in the opposite direction to express your creativity, the Mate 8 now features a Slow Motion mode for shooting high-definition videos that are rendered at one-quarter speed.

The impressive rear-camera functions are matched by the 8MP, wide-angle front-facing camera that introduce new dimensions in high-quality selfies.

“The Mate 8 would not be complete without a feature that has become synonymous with this popular series from Huawei - the fingerprint sensor. Located on the back of they smartphone body, this security feature that unlocks the phone has been re-designed for enhanced performance to more accurately match the shape of a finger, while decreasing the depth of the sensor to improve recognition accuracy and speed,” says Munilall.

Security on the Mate 8 is enhanced even further with the in-built, real-time encryption/decryption that provides protection of all information, while the microSD card lock feature prevents unauthorised access to information stored on this storage device.

Speed of use has also been enhanced with the update Knuckle Sense feature that was introduced by Huawei last year in the P8 smartphone. This gesture feature allows users to take partial or full screenshots with the tap of a knuckle and share with friends, record video or control a multitude of apps in a unique and intuitive way.

The Huawei Mate 8 is available in four eye-catching colours: champagne gold, moonlight silver, sky grey, and mocha brown. Two versions - 32GB and 64GB - are provided, each with a dual-SIM slot and are compatible with 2G, 3G and 4G data connection standards.

“We are proud that we are able to offer our discerning consumers a device that we believe delivers on innovation, style and functionally. The Mate 8 is truly the device that meets the needs of a new style of business,” concludes Munilall.

The device really looks great and is light weight, moreover the camera takes amazingly sharp images instantly. I am really looking forward to have a device in my hands soon. 

Cheers!!!

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