Thursday 2 March 2017

@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC

Hi Guys, 
Sony Mobile Communications re-affirmed its position as a leading communications innovator and visionary, by unveiling product experiences that break new ground in consumer technology.

"Xperia Touch is the most revolutionary interface" said Hiroki Totoki, President and CEO, at Sony Mobile Communications. “A year on from unveiling our new brand direction and vision for the future of communications, not only are we announcing Xperia XZ Premium, equipped with the most advanced technologies to enhance the essential features on smartphones, we’re creating whole new interactive communication experiences with our Xperia Smart Products.”

Acclaimed concept to commercial product: Xperia Touch, the interactive Android projector launches from Spring 2017
Xperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection. The interface is fast, fluid and responsive to physical touch - it’s built using Sony’s SXRD projection display technology, and touch is made possible through a combination of Infrared light and real-time detection via its built-in camera, at a rate of 60 frames-per-second.
@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC
Xperia Touch in action
Xperia Touch enables family and friends to gather around a table, kitchen island or flat wall to enjoy games, watch online video streaming services and communicate using messaging apps and social networks. The elegant home screen skin is engineered specifically for touch - designed to be both minimalistic and accessible in brightly lit or dark conditions. It provides real-time weather information, a memo board for doodles or video notes, calendar access and a Skype™ portal for video chat with colleagues or loved ones.

Not only is Xperia Touch compatible with PlayStation® 4 Remote Play1, it will run any app or game downloaded from the Google Play Store, setting a new precedent for the way hundreds of thousands of application experiences2 can now be enjoyed. And, the unique projection, touch capability and sensor architecture will provide developers with an entirely new platform on which to build and create. Xperia Touch availability and RRP is yet to be confirmed for South Africa.

Hands-free. Eyes-free. Ears-free: Xperia Ear “Open-style CONCEPT” is a next-generation Xperia Smart Product concept

Xperia Ear “Open-style CONCEPT” is based on 'open-ear' audio technology developed within Sony's Future Lab Program, an incubator that enables consumers to trial and shape prototypes from Sony’s R&D division.

It utilises Sony's acoustics research and leadership to deliver wireless 'open-ear' stereo headphones, so you can listen to music and receive notifications, whilst simultaneously hearing sounds from the world around you. Whether you’re listening to music during a workout or commute, it’s an unparalleled ambient experience.

Xperia Ear “Open-style CONCEPT” is built to completely reimagine everyday listening and communication - its two highly powerful spatial acoustic conductors and driver units work together to transmit sounds directly to the ear canal. And just as with Xperia Ear, Xperia Ear “Open-style CONCEPT” will be powered by Sony Agent Technology - a personal assistant that uses conversational voice interaction and head gestures to help you get things done, access information and communicate.
@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC
Sony Mobile will continue to develop new features to further increase the in-ear assistant capability. An example of this is ‘Anytime Talk’ - a new voice-chat service that will allow users to instantaneously start a group conversation in real-time without searching through contacts or needing to dial, with a simple single button press or head movement. The beta version will roll out for the first-generation Xperia Ear over the coming months.

Sony Mobile is also exploring the collaborative possibilities with Sony Agent Technology on Xperia Smart Products and the new cloud AI platform from LINE Corporation, the company behind the popular LINE messaging app, to develop and co-create a new integrated voice experience.

All-new Xperia smartphones; Flagship Xperia™ XZ Premium and super mid-range Xperia XA1 and XA1 Ultra

Sony Mobile also announced additions to its popular X-series enhancing both the premium and mid-range models - further ensuring that the range offers a variety of features to excite consumers and ensuring that Xperia is available at each key operator tariff point in markets around the world.

Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications said: “We’ve continued to evolve and transform our smartphone portfolio, with an unwavering focus on delivering the most advanced technology in elegantly designed products. Whether it’s a memory-stacked camera system capable of super slow motion capture or the world’s first 4K HDR smartphone display, we’re delivering experiences that connect with users in emotional and meaningful ways like never before.”
@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC
Xperia XZ Premium showcases Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display4 (5.5”). Motion Eye camera provides 960fps super slow motion video capture and playback, four times slower than any other smartphone5. Xperia XZ Premium availability and RRP in South Africa is yet to be confirmed.

Building on the success of the Xperia XA models launched last year, Xperia XA1 and the 6” large screen Xperia XA1 Ultra feature a beautiful borderless design with edge-to-edge screens. Both will surpass camera expectations with high-end rear camera specs including 23MP sensors and low-light capabilities, whilst XA1 Ultra has been designed specifically for selfie lovers with its superior 16MP front camera. Xperia XA1 and Xperia XA1 Ultra availability, colours and RRP in South Africa is yet to be confirmed.

Contact me at if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !