Monday 6 March 2017

@UltimateBraai Master Fans Cooking @LancewoodCheese #EmojiMeals

Hi Guys,

Keeping up with the trend of real-time social media consumer engagement, LANCEWOOD®, the number one cheese brand in SA*, has brought an innovative addition to its Ultimate Braai Master support: Emoji Meals.

As a first-time supporter of the popular reality series’ current fifth season, LANCEWOOD® recognised the need to provide their social media followers with an entertaining, interactive Bot that enhances their Braai Master viewing experience and speaks to their love of cooking with their favourite cheese products.
Top LANCEWOOD Full Fat Plain Cream Cheese with sweet chilli sauce
Top LANCEWOOD Full Fat Plain Cream Cheese with sweet chilli sauce
The LANCEWOOD® Emoji Meals mechanic was designed to ensure viewers could easily access a variety of exciting content. By sending a food Emoji to LANCEWOOD®’s Facebook page via private message, the Bot instantly responds with a recipe or tip related to the Emoji. As an example, Clarissa* sent the brand a strawberry Emoji and the Bot responded with a recipe for fruit cheese salad with strawberry vinaigrette – a delicious braai salad.

“People are often bombarded with a slew of marketing messages on brands’ Facebook pages. These posts quickly lose their appeal as they lack the essence of what these platforms are about: engaging with customers, giving users the opportunity to receive information in a fun, educational way and speaking to their core interests via inspiring, relevant conversations. We wanted to take our support of theUltimate Braai Master to another level and give followers of the series a quality, instant offering that is attuned to their passion for social media channels. With our Facebook Emoji Bot, we are rewarding consumers with bespoke recipes to try out at home, at the click of a finger,” says Shereen Anderhold, Marketing Manager at LANCEWOOD®.

Shereen continues: “The response from our Facebook community has been phenomenal. About 1 251 unique users have already tried out the LANCEWOOD® Emoji Meals Bot, and approximately 46 644 interactions have taken place to date.”
“Being a supporter of this season of Ultimate Braai Master gives LANCEWOOD® the opportunity to enhance fans’ overall watching experience with great recipes to whip up at their next braai. With over a million viewers having already tuned in for the second episode, we look forward to reaching even more braai enthusiasts across the nation with our LANCEWOOD® Emoji Meals.”

For more information on the LANCEWOOD® Emoji Meal Bot, visit the Lancewood Cheese Facebook page

* Source: IRi Aztec Defined Retailers MAT November 2016


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