@SonyXperiaZA Set Up #Xperiatial Mall Activation to Launch #ItsASony Devices

Hi Guys,

Sony Mobile is proud to announce the arrival of the highly anticipated Xperia XZ Premium, XA1 Ultra and L1 in South Africa from July 2017. To align with the eagerly awaited Xperia devices, Sony Mobile will be hosting mall activations across Johannesburg, starting from 05 July at the Mall of Africa, which includes the Xperia XZ Premium voted the Best Smartphone of 2017 at the annual Global Mobile Awards (Glomo Awards). As a leading communications innovator, Sony Mobile has re-affirmed its position, by unveiling unique product experiences that break new ground in consumer technology with its key offering of the three devices. Each device has been strategically targeted to provide consumers with an array of suitable choices and options that match their lifestyle and interests, which is evident to Sony Mobile’s testament to innovation and to deliver great product features for mobile users.

As part of the mall activations, consumers will be invited to upgrade their current device that will come with a free gift, if done instore during the ‘Xperiatial’ activations. The mall activation stand will not only stock the latest Sony Mobile devices but will also showcase the powerful Qualcomm® Snapdragon™ 835 Mobile Platform plus the latest in Sony’s internet of things – products, Xperia Ear and Xperia Touch.

About Xperia XZ Premium
Announced at the Mobile World Congress (MWC) as the “Best New Smartphone of 2017”, the Xperia XZ Premium is Sony Mobile’s most technologically capable and ground-breaking smartphone to date. The Xperia XZ Premium boasts the world’s first super slow motion video in a smartphone, with its 960 frames per second, providing sensational videos that can be played back four times slower than any other smartphone. With additional key features such as the beautiful 4K HDR 5.5” display, 19MP high resolution, the XZ Premium captures motion that the human eye can’t see. Predictive Capture is included to ensure you always stay one step ahead and automatically started buffering images when it detects motion even before you press the button.

Taking intelligence to the next level, making it one of the first smartphones capable of Gigabit Class LTE, the Xperia XZ Premium is powered by Snapdragon 835 Mobile Platform with X16 LTE. This feature supports super-fast 1Gbps download speeds to get 4K movies in your hands in seconds, stunning graphics, superior performance and enhanced battery efficiency.

“We’re excited Sony has chosen the Qualcomm Snapdragon 835 Mobile Platform, our most powerful and efficient mobile platform to date, to power Xperia XZ Premium,” said James Munn, VP of Business Development, Qualcomm Technologies, Inc. “Snapdragon 835 supports in a new era of immersive consumer experiences and features the world’s first commercially announced Gigabit Class X16 LTE modem which is designed to support fiber optic speeds on the go for an unparalleled user experience.”

About Xperia XA1 Ultra
The XA1 Ultra is Sony Mobile’s mid-range model with its 6” screen, 23MP high resolution camera and fast speed. Building of the success of the XA models, the XA1 Ultra features a beautiful borderless design to make the most of the edge-to-edge screen for those who love to take selfies and capture their experiences to post online. The front camera of the XA1 Ultra boasts a 8MP, 23mm wide angle lens that will allow you to capture all the action even in a group selfie without missing anyone out.

About Xperia L1
‘Made for your hand’, the Xperia L1 is offers a 13MP Auto focus Rear Camera, 5MP Front Camera and a 5.5’’ HD Display.

“The new Sony Mobile devices is evident to our relentless pursuit to keep offering consumers the best mobile devices. It is evident that through continuous innovation and the evolving mobile industry, consumers are in search of mobile devices that are aligned with their lifestyle and personal interests. Whether it is a businessman looking for the best out of a smartphone or ladies that love to take selfies, Sony Mobile has ensured that the latest portfolio of Xperia products are the perfect fit for the user’s needs. We look forward to welcoming consumers to our mall activations to ‘xperience’ the best of Sony,” says Christian Haghofer, Sony Mobile Country Manager.

Consumers are invited to visit the below malls to upgrade their Sony devices and a chance to win great prizes with Sony Mobile. Check out some of the images from the Mall of Africa activation on my instagram.com/araijain

Mall of Africa: 05 July – 16 July
Northgate Mall: 18 July – 30 July
Menlyn Park: 01 August – 13 August
Keywest Mall: 15 August – 27 August

 

Cheers!!!

 

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC

Hi Guys, 

 

Sony Mobile Communications re-affirmed its position as a leading communications innovator and visionary, by unveiling product experiences that break new ground in consumer technology.

"Xperia Touch is the most revolutionary interface" said Hiroki Totoki, President and CEO, at Sony Mobile Communications. “A year on from unveiling our new brand direction and vision for the future of communications, not only are we announcing Xperia XZ Premium, equipped with the most advanced technologies to enhance the essential features on smartphones, we’re creating whole new interactive communication experiences with our Xperia Smart Products.”

Acclaimed concept to commercial product: Xperia Touch, the interactive Android projector launches from Spring 2017
Xperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection. The interface is fast, fluid and responsive to physical touch - it’s built using Sony’s SXRD projection display technology, and touch is made possible through a combination of Infrared light and real-time detection via its built-in camera, at a rate of 60 frames-per-second.

Xperia Touch in action

Xperia Touch enables family and friends to gather around a table, kitchen island or flat wall to enjoy games, watch online video streaming services and communicate using messaging apps and social networks. The elegant home screen skin is engineered specifically for touch - designed to be both minimalistic and accessible in brightly lit or dark conditions. It provides real-time weather information, a memo board for doodles or video notes, calendar access and a Skype™ portal for video chat with colleagues or loved ones.

Not only is Xperia Touch compatible with PlayStation® 4 Remote Play1, it will run any app or game downloaded from the Google Play Store, setting a new precedent for the way hundreds of thousands of application experiences2 can now be enjoyed. And, the unique projection, touch capability and sensor architecture will provide developers with an entirely new platform on which to build and create. Xperia Touch availability and RRP is yet to be confirmed for South Africa.

Hands-free. Eyes-free. Ears-free: Xperia Ear “Open-style CONCEPT” is a next-generation Xperia Smart Product concept
Xperia Ear “Open-style CONCEPT” is based on 'open-ear' audio technology developed within Sony's Future Lab Program, an incubator that enables consumers to trial and shape prototypes from Sony’s R&D division.

It utilises Sony's acoustics research and leadership to deliver wireless 'open-ear' stereo headphones, so you can listen to music and receive notifications, whilst simultaneously hearing sounds from the world around you. Whether you’re listening to music during a workout or commute, it’s an unparalleled ambient experience.

Xperia Ear “Open-style CONCEPT” is built to completely reimagine everyday listening and communication - its two highly powerful spatial acoustic conductors and driver units work together to transmit sounds directly to the ear canal. And just as with Xperia Ear, Xperia Ear “Open-style CONCEPT” will be powered by Sony Agent Technology - a personal assistant that uses conversational voice interaction and head gestures to help you get things done, access information and communicate.

Sony Mobile will continue to develop new features to further increase the in-ear assistant capability. An example of this is ‘Anytime Talk’ - a new voice-chat service that will allow users to instantaneously start a group conversation in real-time without searching through contacts or needing to dial, with a simple single button press or head movement. The beta version will roll out for the first-generation Xperia Ear over the coming months.

Sony Mobile is also exploring the collaborative possibilities with Sony Agent Technology on Xperia Smart Products and the new cloud AI platform from LINE Corporation, the company behind the popular LINE messaging app, to develop and co-create a new integrated voice experience.

All-new Xperia smartphones; Flagship Xperia™ XZ Premium and super mid-range Xperia XA1 and XA1 Ultra
Sony Mobile also announced additions to its popular X-series enhancing both the premium and mid-range models - further ensuring that the range offers a variety of features to excite consumers and ensuring that Xperia is available at each key operator tariff point in markets around the world.

Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications said: “We’ve continued to evolve and transform our smartphone portfolio, with an unwavering focus on delivering the most advanced technology in elegantly designed products. Whether it’s a memory-stacked camera system capable of super slow motion capture or the world’s first 4K HDR smartphone display, we’re delivering experiences that connect with users in emotional and meaningful ways like never before.”

Xperia XZ Premium showcases Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display4 (5.5”). Motion Eye camera provides 960fps super slow motion video capture and playback, four times slower than any other smartphone5. Xperia XZ Premium availability and RRP in South Africa is yet to be confirmed.

Building on the success of the Xperia XA models launched last year, Xperia XA1 and the 6” large screen Xperia XA1 Ultra feature a beautiful borderless design with edge-to-edge screens. Both will surpass camera expectations with high-end rear camera specs including 23MP sensors and low-light capabilities, whilst XA1 Ultra has been designed specifically for selfie lovers with its superior 16MP front camera. Xperia XA1 and Xperia XA1 Ultra availability, colours and RRP in South Africa is yet to be confirmed.

 

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !