Hi Guys,
Johannesburg, I have a question for you. Have you ever queued overnight for a Funko Pop drop? Rewatched your favourite anime for the third time this month? Or stayed up until 2 am binge-watching a series? Do you proudly display your LEGO figures next to your work laptop? If you’re nodding along, congratulations, you’re officially a Kidult.
Globally, adults now account for 28% of all toy sales, and they are creating demand for high-end, collectable, and nostalgic merchandise. This trend is growing at over 10% annually and is becoming a full-blown cultural shift. Kidult culture is rewriting the rules of adulthood and blending grown-up responsibilities with a splash of youthful passions, and Comic Con Africa stands at the epicentre of this movement for local lovers of collectables and limited-edition items.
Kidults aren’t hiding in the shadows anymore: they are proudly collecting, gaming, cosplaying, and geeking out like never before. From scouring the internet for that rare Labubu character to stacking shelves with Squishmallows in every size, South African adults are reclaiming the joy of their childhood obsessions and turning them into full-blown lifestyle statements.
This isn’t a phase, it’s a movement, and Comic Con Africa is the one place where it all comes to life.
Whether your office is lined with action figures or your weekends are dedicated to anime marathons, Comic Con Africa is where you belong. It’s the beating heart of geek culture on the continent, it’s the only event where collectors, gamers, Cosplayers, and fans from every fandom collide in a celebration of unapologetic passion.
But kidult culture isn’t limited to toys and collectables. It’s thriving in the world of gaming, too, with Nintendo as one of the most nostalgic gaming brands. Once childhood favourites, franchises like Zelda, Mario Kart, Pokémon and Metroid have become nostalgic cornerstones for adult gamers who now revisit them not just through gameplay, but through collecting figurines, retro consoles, and exclusive titles. These games aren’t just played, they’re cherished. This year at Comic Con Africa, you will find an entire zone dedicated to all things Nintendo.
Comic Con Africa gives kidults the chance to get their hands on exclusive collectibles and immersive experiences. This is the grown-up playground you’ve all been waiting for. And yes, there will be shopping. Lots of it. If you’re hunting down that one elusive figurine or that specific Star Wars collectible, Comic Con Africa is your chance to find it. And with Toys R Us taking over the KidsZone, there’s shopping for everyone.
Comic Con Africa isn’t just an event. It’s a cultural meeting point where childhood memories are reawakened, friendships are sparked in every aisle, and passion is proudly put on display.
So why only tell your kids about the stories you loved growing up, when you can live it with them?
To every adult who’s ever worn superhero merch to a meeting, hunted for that rare comic drop, queued for exclusive collectibles, or gamed till sunrise, Comic Con Africa sees you and is calling you to come joyfully express yourself this August.
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