Thursday 3 May 2018

@LUX_SA Celebrates #SouthAfrican Women With #WeAreMore Campaign #HouseofLUX

Hi Friends,

LUX, the iconic fragrant and luxury bath brand, recently launched year two of the brand’s highly publicised #WeAreMore campaign. Bringing together a couple former iconic faces of the brand, including Basetsana Kumalo, Sonia Mbele and Jo-Ann Strauss, along with the current face of the brand, Nandi Madida, the brand took social media – and the media – by storm at the end of March, with everyone wondering: what is #HouseofLUX and how can they get involved? Accompanied by eight of the country’s most well-known beauty and fashion digital influencers, and in celebration of the heritage and longevity of the brand, these 12 beautiful and multi-faceted women spent three glorious days together at the Fairlawns Boutique Hotel and Spa in Sandton, delving deeper into an emotive campaign to recognize South African women.

In what is can best be described as a luxurious brand experience, complete with a fine fragrance workshop, a #HouseofLUX dinner, celebrity stylists and hair and make-up crews on call, 3 production crews working day and night to ensure that every moment – and woman – is captured perfectly, and exotic flower crowns and creations, the #HouseofLUX was as much a retreat as it was a content creation breakaway.
@LUX_SA Celebrates #SouthAfrican Women With #WeAreMore Campaign #HouseofLUX
“Bringing the former faces, current face of the brand, and digital influencers Nadia Jaftha, Aqeelah Harron-Ally, Tshego Manche, Tuli Mola, Zola Zee, Crystal Kasper, Palesa Mahlaba and Nomalanga Shozi together for this experience was nothing short of history-in-the-making,” says Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care. “Each of these beautiful and iconic women was taken through the past, present and future of the brand, while simultaneously creating and co-creating powerful content to express their own connection with the LUX heritage in South Africa, and establish their individual positioning to celebrate #WeAreMore in 2018 and beyond. It was extremely powerful to witness the former faces of the brand engaging with the younger generation of influencers, giving them real advice and just being so open and candid about their life experiences. To me, this is what being unapologetically feminine is all about.”

With its #WeAreMore campaign, LUX wants to embrace and also call out the many personas, responsibilities, and facets that there is for every woman. Hidden within every woman are so many treasures which are unseen, but when these treasures are discovered, displayed and indeed celebrated, is when a woman truly become radiant, powerful and unapologetically feminine. LUX believes women are so much more and this should be celebrated and embraced.

“With a history of over 90 years, LUX has been at the forefront of creating affordable luxury bath and shower experiences for women, leaving skin feeling soft, smooth and fragrant, while also giving women the freedom and comfort to celebrate themselves in those everyday moments of life,” adds Mjadu. “In 2018 we want to continue our journey with the women of South Africa, reaffirming that LUX is not only a women’s brand but a brand for women – to inspire, rejuvenate and lather a new found feeling of ultimate femininity. With the collaboration of our beauty and fashion digital influencers – women who epitomize the future of the brand and #WeAreMore – and a rich heritage of phenomenal women standing firmly behind us, we are excited to unlock what lies ahead for the women of South Africa.”

With a superior range of products made with the finest fragrances and skin caring ingredients, the LUX range of soaps and liquid soap provides a variety of refreshing and aromatic bath time experiences for all women to recharge and appreciate themselves and their skin, giving them the extra edge to feel bold, put their best foot forward and own their stories #WeAreMore.

For more information about the LUX range of products, please visit and follow the inspiring conversation on social media using the hashtag #WeAreMore.
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