@LUX_SA Celebrates #SouthAfrican Women With #WeAreMore Campaign #HouseofLUX

Hi Friends,

LUX, the iconic fragrant and luxury bath brand, recently launched year two of the brand’s highly publicised #WeAreMore campaign. Bringing together a couple former iconic faces of the brand, including Basetsana Kumalo, Sonia Mbele and Jo-Ann Strauss, along with the current face of the brand, Nandi Madida, the brand took social media – and the media – by storm at the end of March, with everyone wondering: what is #HouseofLUX and how can they get involved? Accompanied by eight of the country’s most well-known beauty and fashion digital influencers, and in celebration of the heritage and longevity of the brand, these 12 beautiful and multi-faceted women spent three glorious days together at the Fairlawns Boutique Hotel and Spa in Sandton, delving deeper into an emotive campaign to recognize South African women.

In what is can best be described as a luxurious brand experience, complete with a fine fragrance workshop, a #HouseofLUX dinner, celebrity stylists and hair and make-up crews on call, 3 production crews working day and night to ensure that every moment – and woman – is captured perfectly, and exotic flower crowns and creations, the #HouseofLUX was as much a retreat as it was a content creation breakaway.

“Bringing the former faces, current face of the brand, and digital influencers Nadia Jaftha, Aqeelah Harron-Ally, Tshego Manche, Tuli Mola, Zola Zee, Crystal Kasper, Palesa Mahlaba and Nomalanga Shozi together for this experience was nothing short of history-in-the-making,” says Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care. “Each of these beautiful and iconic women was taken through the past, present and future of the brand, while simultaneously creating and co-creating powerful content to express their own connection with the LUX heritage in South Africa, and establish their individual positioning to celebrate #WeAreMore in 2018 and beyond. It was extremely powerful to witness the former faces of the brand engaging with the younger generation of influencers, giving them real advice and just being so open and candid about their life experiences. To me, this is what being unapologetically feminine is all about.”

With its #WeAreMore campaign, LUX wants to embrace and also call out the many personas, responsibilities, and facets that there is for every woman. Hidden within every woman are so many treasures which are unseen, but when these treasures are discovered, displayed and indeed celebrated, is when a woman truly become radiant, powerful and unapologetically feminine. LUX believes women are so much more and this should be celebrated and embraced.

“With a history of over 90 years, LUX has been at the forefront of creating affordable luxury bath and shower experiences for women, leaving skin feeling soft, smooth and fragrant, while also giving women the freedom and comfort to celebrate themselves in those everyday moments of life,” adds Mjadu. “In 2018 we want to continue our journey with the women of South Africa, reaffirming that LUX is not only a women’s brand but a brand for women – to inspire, rejuvenate and lather a new found feeling of ultimate femininity. With the collaboration of our beauty and fashion digital influencers – women who epitomize the future of the brand and #WeAreMore – and a rich heritage of phenomenal women standing firmly behind us, we are excited to unlock what lies ahead for the women of South Africa.”

With a superior range of products made with the finest fragrances and skin caring ingredients, the LUX range of soaps and liquid soap provides a variety of refreshing and aromatic bath time experiences for all women to recharge and appreciate themselves and their skin, giving them the extra edge to feel bold, put their best foot forward and own their stories #WeAreMore.

For more information about the LUX range of products, please visit www.houseoflux.co.za and follow the inspiring conversation on social media using the hashtag #WeAreMore.

 

 Cheers!!!

 

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@SamsungSA Welcomes New #BrandAmbassadors Across Product Categories

Hi Guys,

Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories.

“At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA.

The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. 

Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand.

Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg.

Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because Samsung is all about engineering excellence and style.”

Award-winning celebrity chef and restaurateur Reuben Riffel, has an incredible talent and a genuine passion for food. Being a chef keeps him constantly on the go in the kitchen, managing his restaurants and consistently pushing the boundaries of possibility in his field. These qualities ad his relentless innovation and sense of discovery makes Riffel the ideal person to represent Samsung’s cooking appliances category. “Samsung constantly surprises and delights with quality and originality that raises the bar in the consumer technology space. In my book they are leaders in this market,” Riffel says.

Bobby van Jaarsveld, representing innovation and creativity in the Samsung integrated mobility and wearables category, is known as a dynamic, creative singer, songwriter and actor. He says: “Samsung believes in technology that supports creativity on the go and enables work and play easily and reliably, something I, as a musician, is always in need of.”

Jo-Ann Strauss, epitomising multi-functionality and sophistication in the Samsung Business-to-Business (B2B) category, is a businesswoman, model, former Miss South Africa, a mother as well as a champion for children’s rights. Her ability to successfully manage various vocations and projects effortlessly sets her firmly in place to represent the Samsung B2B business unit. “I’m proud to be a Samsung ambassador, because Samsung offers businesses solutions that not only makes these organisations more productive and successful, but also holds children’s rights and socio-economic development through its Corporate Social Investment (CSI) projects close to its heart,” she says.

“Samsung stands for innovation, excellence and the freedom to work smarter, live better and create a greener tomorrow. Our new local ambassadors exemplify these core values. We are a global and local leader in Consumer Electronics and Mobile Products and in our constant pursuit to lead, we are helping to make this possible for our customers,” concludes Potgieter.

Cheers!!!

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