@SterKinekor opens #IMAXGauteng Cradlestone Mall #Johannesburg

Hi Guys, 

The normal cinema has been transformed to offer the most immersive cinematic experience as The IMAX Experience® returned to Johannesburg on 2nd July 2015.  Ster-Kinekor officially opened the doors of its fifth IMAX theatre in South Africa, and the first for the Johannesburg area, at its cinema complex at Cradlestone Mall, west of the city.

Exuberant 947 radio personality Anele Mdoda, the MC for the launch evening, welcomed the guests and got proceedings underway. Following speeches by John Sikiotis, Managing Executive of Ster-Kinekor Theatres, and IMAX spokesperson, Giovanni Dolci, VP Theatre Development: EMEA at IMAX Corporation, invited guests were treated to one of the first local screenings of the much-anticipated, sci-fi adventure, Terminator: Genisys in IMAX® 3D. Arnie is definitely back in the circuit!

The opening of this IMAX theater follows the success of The IMAX Experience® at four other Ster-Kinekor sites that have opened during the past year and a half. These include Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, and Baywest Mall in Port Elizabeth that opened in mid-June, as the country’s leading cinema chain continues to bring ‘Great Moments at their Greatest’ to its audiences.

One of the cinemas at Cradlestone Mall has been transformed to accommodate the impressive floor-to-ceiling and wall-to-wall IMAX screen and superior acoustical treatment. The design of the auditorium and the seating layout ensures a thrilling IMAX experience at every screening, while the cutting-edge, dual-projection system delivers crystal-clear images. Coupled with its customized theater design and powerful digital sound system, IMAX creates a unique cinema environment that makes audiences feel as if they are in the film. 

Fans of IMAX who are based in Johannesburg will be pleased to know that the next IMAX build will also be on their doorstep. Ster-Kinekor and IMAX have confirmed that the sixth theatre will be installed at the completely revamped Ster-Kinekor site at Eastgate shopping mall, which is scheduled to open towards the end of October this year. This latest deal brings Ster-Kinekor’s IMAX commitment to six theatres in under two years.

Since Friday, 03 July, the new IMAX theatre at Cradlestone Mall viewers have started enjoying the screenings of Terminator: Genisys in IMAX 3D. Follow @sterkinekor using the hashtag, #IMAXGAUTENG. With blockbuster titles such as Marvel’s Ant-Man (31 July), Mission Impossible: Rogue Nation (07 August) and Everest (18 September) scheduled for IMAX® release in the next few months, IMAX and SterKinekor are looking forward to giving their audiences even ‘greater moments’ on the big IMAX screen.

For more information about Ster-Kinekor and IMAX, download the Ster-Kinekor app on any smart phone for the latest information and to make bookings. To find out about other exciting offerings and promotions, visit www.sterkinekor.com or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres. For queries, contact Ticketline on 0861 Movies (668 437).

All the great benefits and discounts that members of the SK CLUB, Discovery Vitality and Edgars Club loyalty programmes enjoy, also apply for films screened in the IMAX theatre.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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Celebrating Winter Solstice Collection @JCLeRoux

Hi Guys,

Donning their finest winter chic, Jozi fashionistas toasted the longest night with flutes of bubbly at J.C. Le Roux’s glamorous Winter Solstice Celebration on a cold night of 20th June 2015 .

Guests also got up close and personal with the limited edition J.C. Le Roux Winter Solstice Collection, three beautifully designed packs showcasing Le Domaine, La Fleurette and La Chanson for the first time with different designs and ribbons in celebration of the winter night sky.

The limited edition bottles will be up for sale only for a month and are available in all stores across the country at R59 each.

Famous faces spotted at the event, held at the trendy Level 3 in Marlboro place, Kramerville, included actors Diaan Lawrenson, Jody Abrahams, Atandwa Kani, rugby player Robbie Coetzee, SABC 2 news anchor Louise Wingerden and YFM DJ Ayanda Mdluli.

The evening certainly provided one bubbly highlight after another, with superb live electric violin music followed by a breath-taking laser show and a surprise performance by songstress Chiano Sky. Ebith Jurgens Brand Manager #JCLeRoux welcomed all the guests and explained about the new Winter Solstice Collection. 

The DJ played all the favourite songs and everyone was on the dance floor till the end of the party at around midnight. Chiano Sky was awesome and even sang a song from her latest album which will be out in the market in July.

The guests were given awesome J.C. LeRoux soft blankets to keep them warm after the party also in their goodies bag along with a bottle opener. It was an awesome launch event and I really enjoyed myself with great food and company. Follow the brand on twitter, facebook, instagram & https://www.jcleroux.co.za/. Thanks very much to @GC_Com once again for the invite to this awesome launch event.

All of these photographs are taken using +Samsung Mobile #GalaxyS6 phone which I received for product review.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page
Checkout my photo blog - www.photoyatra.blogspot.in
Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay

@SavannaCider #JoziComdey VIP Encounter #SavannaNewBottle

Hi Guys,

It was the first time that I saw a Yellow carpet and felt so happy to see the same. People know about my obsession with Yellow as I drive a Yellow Fiat 500, have a Yellow Tomato watch and many other things.

To me yellow represents sunshine and brings in a hope to stay the best no matter what happens in your life. The event was VIP encounter at Protea Hotel - Fire and Ice! in Melrose Arch for the new bottle launch of Savanna Premium Cider. Check more about the same at @SavannaCider & check their brand new website at http://savannacider.com/welcome

The carpet brought us closer to the stand where the cold crisp Cider was served by these lovely ladies in yellow clothes. With the stage as clouds, it clearly looks like Sun shining brightly on the other sides of the podium.

This is the first look at the new enhanced bottle and it's packaging as a whole. The design change has taken place after many years as they say.

The desserts and food was amazing and I really dug into Sushi option as I wanted to go vegetarian way.

It was time to showcase the latest advertisement which will be launched to public soon but we got to see it on the first day other than senior officials.

The stage was set for #JoziComedy to start as Mpho Popps was the MC for the evening which started at around 830pm. The auditorium at the hotel was fully booked and no chairs was empty to be occupied.

Soon the stage was cleared for Vittorio Leonardi who started the night on the right note. The audience was going mad with craziness and laughter can be listened even outside the hall. 

There were many acts which kept on adding fun to the whole event as a whole with artists like Kagiso Lediga, Trevor Gumbi, Mojak Lehoko, Karou Charou being at their best. 

The event ended at around 12 in the night and as we were making our way out, I got the best present as a blogger from the brand. It was a brand new Beats by Dre Solo HD headphones along with bottles of Savanna, I was so elated as I got to laugh for the whole evening and at the end my heart was filled with the soulful music that beats headphones will produce in the days to come. All the photographs are taken using the Huawei Ascend Mate 7 phablet smartphone. 

Thanks to @Goliath_Goliath ; @Samoka_SA ; @FireandIceMA for making this event possible and really looking forward to other events soon in Johannesburg. A big thanks to @GC_Com for finding me and making my blog a success via all their brands and endorsements!

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page
Checkout my photo blog - www.photoyatra.blogspot.in
Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay

Gillette - Shave for the Soldiers Campaign 2011

Hi Guys,

Gillette has always been a brand that has continuous promotional campaigns going on throughout the year. Way back in 2011, they were promoting Gillette Fusion which was just launched in India at Ambiance Mall, Gurgaon. I was there with my wife so got this opportunity to get myself shaved with the newly launched blade and got the same for me for free. Here goes the pics...

 

 Thanks all!