Scandinavian Appliance Brand #ASKO to Launch in #SouthAfrica @askoschoonmaak

Hi Friends, 

Premium appliance brand ASKO will be launching its high-quality and environmentally friendly dishwashers, kitchen and laundry appliances in South Africa, October 2021

What you need to know about ASKO

Swedish-born ASKO has been making high-performance appliances for more than 60 years. Functional, smart and durable, ASKO offers durability, safety, premium performance and Scandinavian detail such as understated elegance, clean lines, high-quality craftsmanship and natural materials.

ASKO-Kitchen-Elements-Design-Line-Oven-with-extra-large-capacity

The products are built to last, they are environmentally friendly, and reflect a minimalist design, allowing them to integrate effortlessly within your kitchen and laundry spaces. Every component is constructed of steel rather than plastic wherever possible, and every ASKO product is built with Scandinavian quality and performance.

ASKO-Kitchen-Dishwashers-Programmes-Quick-Pro-Wash

The range

Products that will be available in South Africa this year include dishwashers (free-standing, built-in and fully integrated), washing machines, condenser and heat pump tumble dryers, microwaves, hobs, ovens and a coffee machine.

They will be sold online and through kitchen design companies and dealerships.

ASKO-Kitchen-Oven-Features-Get-the-most-out-of-your-oven-resized

“We are excited to bring a brand to South Africa that combines functionality, environmental concerns and clean lines,” says Luna Nortje, marketing manager of ASKO. “Today, ASKO is an award-winning international brand with a full line of high-performance washers, dryers and dishwashers that use a fraction of the water, electricity and detergent of many other machines. We look forward to adding incredible functionality and sleek design into South African homes.”

For more information go to https://www.asko.com/za/

Asko_dishwasher_built_in_image

“A household appliance is rarely just a machine. It's something you will come to rely on, something that helps take care of you and your family. And it's also a familiar presence in the home, one that you might see and use every day. With this in mind, we think that every appliance should be a pleasure to use. It should be a companion in your everyday life, making things easier for you – and even inspiring you to indulge your own passions.”

Cheers!!!

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Starbucks Expands its Footprint to #CapeTown @Starbucks_SA

Hi Friends, 

Starbucks has affirmed its bullish view on the South African market with a bold expansion into Cape Town, scheduled for later this year. This was announced by Adrian Maizey, owner and CEO of Rand Capital Coffee, the custodian of Starbucks in Southern Africa.

“We remain committed to our expansion strategy and vision, which is to provide all South Africans with an extraordinary experience and offering, from both a customer and partner perspective, despite the Covid-19 pandemic.” Maizey refers to Starbucks employees as ‘partners’ in line with the company’s global policy as the term fosters a sense of equality and shared vision, and is consistent with Starbucks’ mission to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Maizey says that Starbucks’ launch into Cape Town was initially intended to happen in June. “When Covid-19 hit we had to place the initiative on hold, triggering several hard decisions that impacted all partners, and a mass round of lease renegotiations across the country.

“Fortunately, we have resilient partners and we are grateful to those landlords who share our vision and commitment to contribute to the South African economy, and who have worked closely with us to help ensure our expansion was only delayed and not cancelled. It is during such a time of crisis that the importance of collaboration between all stakeholders for the greater good, is most apparent,” says Maizey.

With several leases now in place in the Mother City, and investment initiated in the requisite supply chain, which the company has now brought inhouse, Starbucks Southern Africa is now embarking on building its Cape Town team. Rand Capital Coffee’s expansion journey will initially result in at least 50 permanent new jobs, with the further employment of local artists, construction contractors, and artisans.

Behind the strong Starbucks brand, says Maizey, is its employees. “Our business is strong because of our store partners who have shown up in support of one another and our business in tough times. They will be the ones who take Starbucks South Africa to the next level, and who will be the drivers behind the South African public’s growing passion and enjoyment of this incredible brand.”

On the subject of store design and experience, Maizey says the Cape Town stores “will offer an experience consistent with the values and store atmosphere that Starbucks is known for globally, designed to reflect the most beautiful city of them all.”

Adds Maizey, “We are humbled and delighted to introduce the Starbucks Experience to customers in Cape Town and hope our store will become not only a destination for an exceptional coffee, but also a gathering place for the local community. We look forward to sharing our deep pride and enthusiasm for coffee, brewed and served by a world-class team of passionate, knowledgeable partners with Capetonians and visitors to the city.”

Starbucks began in 1971 as a roaster and retailer of beans, ground coffee, tea and spices, with a single store in Seattle. Today the company connects with millions of customers every day with its own special taste and offering that has seen the company grow to more than 30,000 retail stores in 80 markets.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 32,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at http://news.starbucks.com or www.starbucks.com.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

Coffee Connoisseurs are Going Back to Coffee’s Birthplaces #ArabicaEthiopiaHarrar #RobustaUganda @Nespresso

Hi Friends, 

 

For centuries, people across the globe have sought out the wondrous experience of drinking coffee. Coffee has always been so much more than a simple beverage: it is a social experience entrenched in the culture. The celebrational quality of coming together to enjoy a coffee moment and sharing stories, music, conversation and camaraderie is a beloved ritual enjoyed by people from all walks of life.

Now, in an age of contemporary coffee culture, Nespresso is treating coffee lovers to a taste of where it all began. Embark on a journey of discovery to the mythical origins of coffee with two new Limited Edition coffees, Arabica Ethiopia Harrar and Robusta Uganda. Bursting with myth and flavour and immersed in folklore, these Limited Editions take inspiration from the birthplaces of coffee, Ethiopia and Uganda, and the mystical discovery stories around these regions.

THE MYTH OF ARABICA
The Curious Goats
Transport yourself to the ancient highlands of Ethiopia, where the story of Kaldi, a young goat herder begins. He sat in the shade one afternoon and watched over his goats. In the heat of the day, Kaldi drifted off to sleep and left his goats to wander off into the wilderness. The goats discovered and started to eat some red cherries from the bushes.

When Kaldi awoke to find his goats gone, he hastily went in search of them. He found them leaping and dancing around the mysterious bushes. He picked up a cherry and tried it for himself. He too felt elevated and began to dance alongside his goats.

A passing monk was extremely suspicious of the situation and decided to burn these mysterious cherries. Soon after he threw them in the flames, delicious aromas started to rise. Enchanted, the monk brushed the beans out of the fire, crushed them up and combined them with water to make the captivating drink we now know as Arabica coffee.

Arabica Ethiopia Harrar is a delicious espresso with notes of ripe fruits, fresh flowers that boasts a remarkably velvety body. Best enjoyed as an Espresso or a Lungo. Intensity: 5

THE MYTH OF ROBUSTA
The Unity Bond
To discover the alleged birthplace of Robusta, we are in the bygone land of Buganda, now known as Uganda. Here, the precious Robusta coffee beans were part of a sacred ritual that united families. A single coffee cherry would be split and two people would each eat one of the two beans from inside. From that moment onwards, the spirit of the bean would connect both families and descendants for eternity in a pact of friendship and loyalty.

Nespresso believes that the journey of coffee is just as important as the taste and that the heritage that inspires the coffee of today should be celebrated with every sip.

Robusta Uganda is surprisingly sweet and undeniably intense, rich in cacao notes. Best enjoyed as an Espresso or Ristretto. Intensity: 10

Arabica Ethiopia Harrar and Robusta Uganda will be available for a limited period from Nespresso Boutiques and Booths nationwide, as well as the new Booth at Mall of Africa, and through orders from the Nespresso Club on 0800 637773 or online at www.buynespresso.com.

 

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Around the World in a Coffee Moment @Nespresso #LattissimaOne

Hi Friends,

Creating and enjoying your perfect cup of coffee is no longer a daily chore: it is a ritual that is ingrained in our lifestyle and our culture. While your coffee moment is a routine that people across the world have in common, different cultures and nationalities all have a unique way in which they create their coffees. Here are some of the wonderful ways that coffee is made and enjoyed around the world, all of which can be made using the versatile Nespresso Lattissima One.

America
Americans are famous for creating fancy coffees like the Macchiato, but this nation can be defined by their coffee namesake, the Americano: a single or double shot of espresso topped up with hot water.

South Africa
South Africans have a penchant for milky coffees, so their beverage of choice is a flat white. This is similar to a latte though smaller in volume and can be made by pouring microfoam (steamed milk) over a shot of espresso.

Greece
The frappé is a popular summer beverage in Greece, made by pouring an espresso over ice and topping it off with milk foam. Try this by using the Nespresso Intenso on Ice or Leggero on Ice, limited edition capsules created specifically to be enjoyed as a cold drink

Italy
The classic Italian coffee is an espresso-like Nespresso Roma - served with a slice of lemon, which is said to amplify the coffee’s sweeter notes.

Vietnam
Vietnamese people are renowned for a very sweet and a very strong brew called Cà phê đá. This is made by brewing intense, dark coffee directly into a cup of condensed milk and ice.

Spain
The Spaniards enjoy their coffee on the sweeter side. Cafe Bombon, as it is known, is created by stirring an equal amount of condensed milk into black coffee.

France
The French serve their coffee, Cafe au lait, with equal parts steamed milk and freshly brewed cup. Best served in a big cup for extra ooh la la.

Germany
German coffee is the very definition of decadent Pharisäer is made with espresso, rum, and sugar, and topped with whipped cream and chocolate shavings.

Nespresso Lattissima One : One Machine. Multiple Possibilities.
Wherever you are around the globe, try your hand at a variety of recipes and make your coffee and milk moments simple and delicious with the Nespresso Lattissima One. The luxurious Lattissima One provides the perfect convenient, compact and easy-to-use solution - your favorite coffee and milk drink is the touch of a button away. Simply fill the specially designed milk container to the stipulated level for your recipe, press the button and the machine will froth the fresh milk directly into your cup. Voila! Ready to enjoy, just the way you like it. The Nespresso Lattissima One (R3,250.00) is available in Mocha Brown or Silky White and can be purchased from all Nespresso boutiques and booths nationwide, or online at www.buynespresso.com and through the Nespresso Club on 0800 63 777 3

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