Friday 2 September 2022

HMD Global Launches #Circular To Reward Your Nokia That Was Close To You @NokiaMobile @HMDGlobal #IFA2022

Hi Friends, 

Four new devices including the most eco-friendly Nokia smartphone yet and a truly Circular subscription that rewards you the longer you keep your Nokia device
  • Circular, the all-new Nokia device subscription service announced in the UK and Germany
  • Built to last: a new tablet and three new Nokia smartphones launch across X, G and C-series for all budgets:
  • Nokia X30 5G: our most eco-friendly smartphone yet with no compromise on performance
  • Nokia G60 5G: sustainably crafted with industry-leading longevity promises
  • Nokia C31: delivers on durability with a long-lasting three-day battery life
  • Nokia T21: a reliable, family-friendly powerhouse
  • Plus, all-new eco-friendly accessories to match
HMD Global, the home of Nokia phones, announces Circular, a revolutionary new subscription service with sustainability at its core. Alongside this, four new devices launched including our most eco-friendly smartphone yet, Nokia X30 5G, made with 100% recycled aluminium and 65% recycled plastic. Plus, more responsible packaging, as well as our standard longevity, promises to revamp the Nokia devices portfolio across all ranges.

Florian Seiche, CEO, HMD Global, the home of Nokia phones: “At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones. We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that show our commitment to continue to work harder to protect tomorrow.”

Circular – a subscription service redefining mobile phone ownership with sustainability at its core
Introducing Circular – a revolutionary new subscription service offering a more sustainable and hassle-free way to use Nokia smartphones and tablets. We are incentivising people to keep their phones for longer with a range of eco-friendly rewards. Circular minimises the negative impact phone ownership can have on the planet by keeping smartphones and tablets out of the landfill and giving them a second life. Within our subscription model, Nokia devices go through recycling, refurbishing and re-subscribing or they go to a charitable cause that needs it the most. In addition, it provides people with complete freedom to choose and change their subscriptions. Any accidental damage, loss, or theft will be taken care of without a separate monthly cost, and a quick replacement arranged if needed.

Ben Wood, CCS Insight: “Sustainability is important to customers when it comes to connected electronics devices. CCS Insight’s research shows that roughly half of consumers in key European markets believe that creating products that last longer is helpful and positive for the environment. HMD continues to encourage consumers to keep their devices for longer and with Circular, it also means devices stay out of the landfill. Electronic waste is an issue the whole industry must address and services like Circular are a positive step towards creating change.”
HMD Global Launches #Circular To Reward Your Nokia That Was Close To You @NokiaMobile @HMDGlobal #IFA2022
Nokia X30 5G delivers our smallest eco footprint yet and our best-ever PureView photography experience
Nokia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 70% recycled paper boxes at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste.

With zero compromises on the phone’s performance, Nokia X30 5G comes with premium features including our best photo experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angle and vibrant nighttime shots. The camera is protected by scratch-resistant Corning® Gorilla® Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colours and smooth viewing.

Nokia G60 5G brings sustainability through longevity to as many people as possible
Sustainably crafted with a 100% recycled plastic back and 60% recycled plastic frame, Nokia G60 5G brings X-series longevity to the G-series for the first time. Helping people keep their phone for longer, it comes with the ‘3-3-3’ promise – three years of Android upgrades[1], three years of monthly security updates1, and an extended three-year warranty[2] at no extra cost. Complete with a 6.58” FHD+ 120Hz display for super-smooth scrolling and a 50MP AI triple camera, Nokia G60 5G makes premium experiences more accessible.

Nokia C31 is the new C-series hero delivering on durability with long-lasting three-day battery life[3]
Nokia C31 is the latest smartphone from the popular C-series. It brings signature durability, an improved 6.7” HD+ display, and a long-lasting three-day battery life3 with AI-powered battery-saving features. Plus, it comes with Android 12, triple rear and selfie cameras powered by Camera by Google, and improved protection with dust and moisture resistance. Guaranteed two years of regular security updates1 bring maximum security and superior durability with IP52 protection from one of the toughest manufacturing standards in the world – all at an ultra-affordable price point, perfect for introducing anyone to the world of smartphones.

Nokia T21 is a reliable, family-friendly powerhouse that is built to last
Designed with a tough body made with aluminium that features a 60% recycled plastic cover for the antenna, the new Nokia T21 brings all the durability and promises you would expect from a Nokia tablet. Two years of Android upgrades1 ensure it remains fresh on the inside as well. Industry-leading protection with up to three years of monthly security updates1 make it perfect for the entire family. Building on the success of its predecessor, it’s loaded with fan-requested features, such as HD video streaming, voice calling and NFC payment capability.

NFC[4] will help your business with payments and scan NFC tags, while Second Screen will allow you expand and control your Windows PC. And if you’re feeling creative, sketch out your ideas, jot down notes or draw your next masterpiece with an active pen[5].

New Nokia audio accessories join the sustainability journey
Bringing reliable sound on the go, the new, fully waterproof Nokia Portable Wireless Speaker 2 comes with a 100% recycled outer design[6] and a whopping 22-hour battery life[7].

The new Nokia Clarity Earbuds 2 Pro come in a charging case made with 100% recycled plastic and deliver a rich, uninterrupted audio experience with Hybrid Active Noise Cancelling.

Pricing and availability
Circular is available for select devices from in the UK and Germany with global roll out planned in the coming months.

Local variants and availability will be shared in-market at a later stage.

[1] From the global launch date of the device
[2] See coverage at Manufacturer’s Limited Warranty
[3] Based on real life usage test by HMD Global. See more info at
[4] WiFi + 4G NFC version only
[5] Pen not included. Compatible with active pens using WGP and/or AES 2.0 technology.
[6] Casing made of 100% certified post-consumer waste material and speaker mesh from 100% recycled aluminium
[7] Based on real life usage test by HMD Global. See more info at [add device name]

Contact me at to collaborate on your services and products. Subscribe to my YOUTUBE Channel for product reviews and mystery unboxings. #TheLifesWay #10YearsofTheLifesWay. Support me if you want with USD 10 - Namaste!