@SterKinekor opens #IMAXGauteng Cradlestone Mall #Johannesburg

Hi Guys, 

The normal cinema has been transformed to offer the most immersive cinematic experience as The IMAX Experience® returned to Johannesburg on 2nd July 2015.  Ster-Kinekor officially opened the doors of its fifth IMAX theatre in South Africa, and the first for the Johannesburg area, at its cinema complex at Cradlestone Mall, west of the city.

Exuberant 947 radio personality Anele Mdoda, the MC for the launch evening, welcomed the guests and got proceedings underway. Following speeches by John Sikiotis, Managing Executive of Ster-Kinekor Theatres, and IMAX spokesperson, Giovanni Dolci, VP Theatre Development: EMEA at IMAX Corporation, invited guests were treated to one of the first local screenings of the much-anticipated, sci-fi adventure, Terminator: Genisys in IMAX® 3D. Arnie is definitely back in the circuit!

The opening of this IMAX theater follows the success of The IMAX Experience® at four other Ster-Kinekor sites that have opened during the past year and a half. These include Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, and Baywest Mall in Port Elizabeth that opened in mid-June, as the country’s leading cinema chain continues to bring ‘Great Moments at their Greatest’ to its audiences.

One of the cinemas at Cradlestone Mall has been transformed to accommodate the impressive floor-to-ceiling and wall-to-wall IMAX screen and superior acoustical treatment. The design of the auditorium and the seating layout ensures a thrilling IMAX experience at every screening, while the cutting-edge, dual-projection system delivers crystal-clear images. Coupled with its customized theater design and powerful digital sound system, IMAX creates a unique cinema environment that makes audiences feel as if they are in the film. 

Fans of IMAX who are based in Johannesburg will be pleased to know that the next IMAX build will also be on their doorstep. Ster-Kinekor and IMAX have confirmed that the sixth theatre will be installed at the completely revamped Ster-Kinekor site at Eastgate shopping mall, which is scheduled to open towards the end of October this year. This latest deal brings Ster-Kinekor’s IMAX commitment to six theatres in under two years.

Since Friday, 03 July, the new IMAX theatre at Cradlestone Mall viewers have started enjoying the screenings of Terminator: Genisys in IMAX 3D. Follow @sterkinekor using the hashtag, #IMAXGAUTENG. With blockbuster titles such as Marvel’s Ant-Man (31 July), Mission Impossible: Rogue Nation (07 August) and Everest (18 September) scheduled for IMAX® release in the next few months, IMAX and SterKinekor are looking forward to giving their audiences even ‘greater moments’ on the big IMAX screen.

For more information about Ster-Kinekor and IMAX, download the Ster-Kinekor app on any smart phone for the latest information and to make bookings. To find out about other exciting offerings and promotions, visit www.sterkinekor.com or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres. For queries, contact Ticketline on 0861 Movies (668 437).

All the great benefits and discounts that members of the SK CLUB, Discovery Vitality and Edgars Club loyalty programmes enjoy, also apply for films screened in the IMAX theatre.

Cheers!!!

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@ObikwaWines For every meal - every day of the week

Hi Guys,

Every day is wine day with OBiKWA and with their wide variety of easy drinking, quality varietal wines you can afford to try a different one with every meal. In addition to the line-up of Chardonnay, Chenin Blanc, Sauvignon Blanc and Moscato to entice white wine lovers, OBiKWA also offers a blushing, refreshingly dry Pinotage Rosé. Red wine lovers are also spoilt for choice with Cabernet Sauvignon, Merlot, Pinotage and the much lauded, value for money Shiraz.

With a different wine variety for every day of the week, OBiKWA is sure to add a touch of adventure to every meal from appetisers to desserts. Treat your family and friends to the Chardonnay with a layered Mexican salad and nachos, to a main serving of chicken wraps and Chenin Blanc or gourmet boeries and Pinotage. And lastly, finish off your perfect food and wine pairings with the irresistibly sweet one, Moscato.

Life is a journey worth celebrating, so go on stick your neck out and grab a few bottles of OBiKWA. Selling at around R30 per bottle, the OBiKWA range of quality, value for money varietal wines is available country-wide.  

For more information visit www.obikwa.com, join the OBiKWA tribe on Facebook or follow them on Twitter @ObikwaWines. 

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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@MicrosoftSA Art Exhibition #SeeTheBigPicture @SandtonCity

Hi Guys!

As with many other industry buzzwords, Big Data means different things to different people, but commonly accepted is the challenge of how to find, combine, manage and analyse any type and volume of data in order to quickly gain insights and solve problems. In practicality this means, for example, that advertising agencies would be able to improve campaign effectiveness and boost ad revenue with big data by providing crucial analytics to advertisers, faster. 

“To most people and organisations, Big Data might be no more than an industry buzzword. People and organisations need to be made truly aware of the capability Big Data has to deliver the competitive advantage for businesses or empower consumers to do more with the data that they have, and ultimately empower them to transform their businesses?” asks Kelly Husband, Data Platform Product Marketing Manager at Microsoft SA. Technology has the ability to empower people and organisation to see the big picture from the masses of data that is out there. Not many people are aware of the power that technology has to manage big data and turn it into meaningful insights and show the big picture.

To illustrate the business benefits that Big Data analytics can unlock for local companies and communicate how international Big Data trends are relevant for local consumers, Microsoft partnered with Innovator and trend analyst Dion Chang.

Chang asserted that the world of the consumer is changing; with the use and analytical power of Big Data, consumers are able to redefine the way they engage with brands, companies and services. Focusing on his most recent research findings in the retail sector, Chang went on to state that retailers no longer compete against their local, provincial or national competitors, but with global players. These global competitors are capable of quoting prices in local currencies and delivering products and services in the same timeframe as a local business is able to. To stay relevant to the customer, retail companies have to anticipate changes in buying patterns and product turnover by tapping into the power of Big Data. Follow Dion Chang on twitter & FluxTrends.

Companies such as Tracker, a leading vehicle tracking company in South Africa, has been leveraging the data collected through the nodes in their customer database of vehicles to provide insights to organisations such as Navigation companies, Insurance companies, and Emergency Services. 

“With the use of already installed vehicle tracking devices, we are able to track the live movements of vehicles around the country, segmenting the data down to the side-streets of the city we can predict traffic issues, map traffic incidents and even help define the state of the roads. The possibilities are endless to help organisations like to improve the quality of our roads or reroute emergency services to help improve emergency response time,” says Wayne De Nobrega CEO of Tracker South Africa.

To address this, Microsoft South Africa has launched a Big Data campaign entitled See the big picture, to spark conversations around Big Data and educate people around the technological tools they can use to tap into the power of Big Data and see the big picture. As part of this campaign, the company commissioned six young artists to produce works of art that depict Big Data as seemingly meaningless pieces that only make sense or come into focus, when technology is used to interpret the artwork. 

All six pieces of artwork form part of an exhibition at the Mr Price Court in Sandton City, and will be on show during normal shopping hours between 19 June and 3 July. Entrance to the exhibition is free for all visitors. Follow the conversation on twitter and facebook and https://www.microsoft.com/en-za/

All of these photographs are taken using +Samsung Mobile #GalaxyS6 phone which I received for product review.

 

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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Celebrating Winter Solstice Collection @JCLeRoux

Hi Guys,

Donning their finest winter chic, Jozi fashionistas toasted the longest night with flutes of bubbly at J.C. Le Roux’s glamorous Winter Solstice Celebration on a cold night of 20th June 2015 .

Guests also got up close and personal with the limited edition J.C. Le Roux Winter Solstice Collection, three beautifully designed packs showcasing Le Domaine, La Fleurette and La Chanson for the first time with different designs and ribbons in celebration of the winter night sky.

The limited edition bottles will be up for sale only for a month and are available in all stores across the country at R59 each.

Famous faces spotted at the event, held at the trendy Level 3 in Marlboro place, Kramerville, included actors Diaan Lawrenson, Jody Abrahams, Atandwa Kani, rugby player Robbie Coetzee, SABC 2 news anchor Louise Wingerden and YFM DJ Ayanda Mdluli.

The evening certainly provided one bubbly highlight after another, with superb live electric violin music followed by a breath-taking laser show and a surprise performance by songstress Chiano Sky. Ebith Jurgens Brand Manager #JCLeRoux welcomed all the guests and explained about the new Winter Solstice Collection. 

The DJ played all the favourite songs and everyone was on the dance floor till the end of the party at around midnight. Chiano Sky was awesome and even sang a song from her latest album which will be out in the market in July.

The guests were given awesome J.C. LeRoux soft blankets to keep them warm after the party also in their goodies bag along with a bottle opener. It was an awesome launch event and I really enjoyed myself with great food and company. Follow the brand on twitter, facebook, instagram & https://www.jcleroux.co.za/. Thanks very much to @GC_Com once again for the invite to this awesome launch event.

All of these photographs are taken using +Samsung Mobile #GalaxyS6 phone which I received for product review.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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Product Review - @SonyXperiaZA E4 Android Smartphone

Hi Guys,

It's been many years since I tried any of the Sony mobiles and when I visited the website some weeks back, I could see the whole range of smartphones catering to different segments. I remember the last time when I bought a Sony phone just to get the goodies from Orange Stores in Southwark, London as the price of goodies was much more than the cost of the phone. The phone was the cheapest option available in colored screen with Walkman feature and at that time in 2011, I paid £49 for the same. I still have that Sony phone which I use in emergency when the battery dies on the main phone. 

I do keep an eye on the flagship models that are available in the market from all the brands but never got the opportunity of venturing into the value range of products for Sony Mobile Communications. I got this device names Xperia E4 to review for 2 weeks. It was my first experience of Sony's user interface on android device, all the various apps and camera functionality which comes along with the smartphone.

Sony Xperia E4 is a value segment phone which is targeted at the young generation. The phone has big 5" qHD smart display which helps you to view the phone screen from any angle to get super sharp image and accurate colors. Thought the ppi density (960x540 pixels) is less on the phone but considering the price that's good which also comes with scratch resistant glass. I watched a complete movie on Youtube on this screen and never felt the need to watch the same on tablet or laptop. The other feature that kept me glued to the device was it's xLOUD Loudness Enhancement Engine which really helped me listen to dialogues of the movie without any need of headphones or so in a home environment where kids are also making a lot of noise playing etc. The audio was crystal clear (Clear Audio+ technology) and I even used their normal (old style) earphones but they produces some nice quality music and I was lost in my own zone within no time. Also the equalizers that are available in this smartphone makes you really go in your own zone. I totally loved this feature and also Walkman phones needs no introduction and hence the legacy continues in all of Sony Xperia devices.

Sony Xperia E4 smartphone has 1.3 GHz quad-core processor (ARM Mali-400 MP2) with 1GB RAM and 8GB of ROM. The memory capacity can be extended upto 32GB using the micro-SD card which goes behind the cover on the back of the smartphone. The phone runs on Android 4.4 KitKat and weighs only 144 grams. The curve factor is very high on the phone and it feels really nice to hold the phone. The battery capacity of Xperia E4 is 2300 mAh and comes with power savings features called STAMINA to extend the usage of the smartphone. I was able to watch the 3 hours long hindi movie on Youtube with 35-40% reduction in the battery life of the phone on wi-fi network at home. I also installed some games from PlayStore and was able to play them without any lag on the new review device but may be when all the apps are running and consuming data then there will be lag due to only 1GB of RAM.

Sony Xperia E4 has 5 megapixel rear camera with flash and front camera is 2MP (720p video capability). Here considering the fact that all value segment devices from other manufactures are going towards 5MP wide selfie camera, Sony didn't followed the herd race. But I took some selfies which were really clear and crisp. The main camera also takes nice pictures with 4X digital zoom & image stabilizers and I found them good enough for a phone in the value segment. The rear camera takes Full HD videos at 1080p.

The phone screen feels like sitting on the top of the body of the phone and I never felt that the phone has 5inch display as it was so easy to grasp the phone. Underneath the back cover you will find slots to insert the micro-SIM and micro-SD card. The battery is hidden underneath the cover and can't be taken out. The power button and volume rockers are on the right hand side of the phone. The top portion has 3.5mm jack for your earphones etc and left hand side has the mini-USB charging port. The phone package contains Xperia E4, a charger, cable (small length) and earphones with mic along with some manuals, warranty etc. The phone also has a dual-SIM version available. The phone is available in two colors - Black and White and priced at around R2100 on Orange website for South Africa.
 

It was a great experience to use a Sony Xperia device made especially for the value segment customers. Also the Sony has made the whole experience towards using the phone to develop your interest in mobile photography and music. They have various tutorials on their website to learn various types of mobile photography and camera software on the phone offers you a lot to venture into the same. The phone is really nice for the students and gives you a long battery output which under normal conditions goes till 2 days. If you want a new phone for day to day activities then this is the phone to go for. Follow Sony Xperia ZA on twitter and Facebook.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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