Four Cousins Introduces Revamped Collection Of Single Cultivar Wines @4CousinsWine

Hi Friends, 

One of South Africa’s favourites, Four Cousins, now conveniently offers its range of popular single cultivar wines all under one label. Fresh from a revamp and re-shuffle, the excellent range made by Four Cousins has banded together as the Four Cousins Collection.

This exciting development comprises the same great wines (with an exciting extra or two), made by the same exacting team. If you’re looking for a spread of highlights – local and international – look no further.

The Four Cousins Collection incorporates South Africa’s No. 1 white and red cultivars - Sauvignon blanc and Merlot; and, the global top sellers, Chardonnay and Cabernet Sauvignon. Of course, no self-respecting collection should go without our own home-grown cultivar Pinotage so it’s also included, to the supreme quality standards that Four Cousins is famous for.

What you get are great all-rounder wines, suitable for every occasion. In fact, opening a bottle from the Four Cousins Collection is an occasion in itself – no extra fanfare required. The Chardonnay is a medium-bodied wine with an aroma of fresh grapefruit and flavour of creamy citrus-vanilla. Fresh and fragrant, the Sauvignon blanc has tropical fruit on the nose and ripe figs in the mouth.

As for the reds, aromatics in the Merlot are gentle berry and vanilla toastiness with a typical Merlot mulberry and summer fruit palate. Rich chocolate and mocha toastiness are revealed in the aromas of the Cabernet Sauvignon with every sip revealing flavours reminiscent of ripe blackcurrants.

1. Four Cousins Collection Cabernet Sauvignon 
2. Four Cousins Collection Merlot
3. Four Cousins Collection Pinotage 
4. Four Cousins Collection Chardonnay
5. Four Cousins Collection Pinot Grigio
6. Four Cousins Collection Sauvignon Blanc

The Pinotage, which is a cultivar developed right here in South Africa and has since spread to the world, shows beautiful strawberry and black cherry on the nose while rich layers of dark fruit, vanilla and spice characterise its flavour.

In this latest guise, Four Cousins once again steps up to its reputation for making South Africa’s “favourite vino in a bottle” and their story is true. The now well-known four Retief cousins joined forces in the mid 90's. One after the other, after completing their studies, they joined the family farm, Van Loveren. Today, they're the driving force behind the company. Hennie and Neil are the viticulturists, in charge of the farming units and managing the vines. Bussell is the winemaker while Phillip looks after the business side of things.

Their first big endeavour was introducing the Four Cousins range of wines in 2000 and today, their story continues.

The Four Cousins Collection is available online from www.fourcousins.co.za or via amongst others, Makro, Ultra Liquors, selected Spar stores, Food Lovers Market and Kaap Agri.

The recommended sales price is just R59.99/bottle, with a current promotional price of R100 for two.

Share your Four Cousins experiences online - be sure to tag Four Cousins on Facebook (https://www.facebook.com/fourcousins/) and Twitter (@4CousinsWine). We’re also on Instagram and TikTok (@fourcousinsofficial). For more information, visit www.fourcousins.co.za – where you can also sign up to get all the latest Four Cousins news; send email to info@fourcousins.co.za or call 023 615 1505.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to send your products, launch event invites, and services to be consumed. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

South Africa’s oldest #eCommerce Site Is 18 years Young @Cybercellar #Wine

Hi Guys,

Cybercellar.com, the oldest eCommerce company in South Africa, is officially of legal drinking age as it celebrates its 18th birthday. Founded in 1998 by Fiona Phillips, the company has established itself as the spirited leader in online alcohol sales in the country. By developing close connections with the wine industry, and surrounding themselves with wine experts, the company has taken dominance of the online wine retail industry by offering a unique experience to the customer and by bringing happy hour right to their door.

Cybercellar.com started making its presence felt in South Africa around the same time that the internet started gaining momentum. David Muller, current MD, bought the business over in 2012 along with Silvertree Investment Holdings and began building up the company from its base. He has always claimed that “You don’t choose the wine industry, the wine industry chooses you,” and he took this belief straight into the core of the business.

David’s vision was to move the company past the usual tradition that included purchasing a case of wine online and having it delivered to the address listed. His vision forced him to ask himself the essential question “How would I buy wine online?” and his answers led him to rerouting the strategy of the company. He insisted that customers were more interested in having their alcohol needs fulfilled instantaneously and moved to create a situation where customer could:

• Buy mixed cases instead of 6 bottles of the same wine
• Have a quicker and more efficient delivery time
• Receive better prices and get great deals on wines
• Have a generally better experience with the company and feel personally looked after

It was for this reason that Cybercellar.com introduced the non-wine products to the site. It began with craft beer and whiskeys in February 2015, opened up to accessories in July 2015 and eventually started including all non-wine alcohols and mixers by November of the same year. Suddenly the customer could order their full alcohol list online and have it delivered straight to their door. Whether it be for the rugby game happening over the weekend, a dinner party, or the monthly shop; customers were now spending more time on the site, picking and choosing from the great deals offered to them on their favourite beers, wines, spirits and accessories .

Gavin Forsyth, Chief Marketing Officer of Cybercellar, has had a strong background in the eCommerce industry and has built his career around ensuring the online customer keeps coming back for more. No longer is online shopping merely just a luxury, it is now becoming a part of daily life. He states that “A key challenge for eCommerce sites is not only competing for wallet share with other eCommerce sites, but the traditional brick & mortar store too”.

According to Gavin the success of Cybercellar lies in the effortlessness of buying online and having your product delivered. This, together with the fact that the site offers great deals, monthly specials and unique wines that one cannot easily find in your local shop. The site also features great investment wines and absolute ‘must haves’ like the Meerlust Rubicon and Vin De Constance from Klein Constantia, which is a simple click away and within a few days, you can be the proud new owner of these legendary wines. For more information on Cybercellar.com, follow them on twitter and facebook.

 

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

A Memoir - This Month Last Year - June 2015 www.thelifesway.com #TheLifesWay

Hi Guys, 

June in 2015 was the happiest month of my life as I was getting good response as I won the Mission Samsung Blogger Challenge. I got some amazing new gadgets to review and my blog pageviews started rising to cross 100,000. The weather is awesome during this time in Johannesburg but I fell sick with viral because I didn't took care of myself. With something new brewing up and with a lot of hope, I carried on in June 2015. 

1. Product Review - @HuaweiZA MATE7 - Android Phablet - http://www.thelifesway.com/2015/06/product-review-huaweiza-mate7-android.html - I loved the phone/phablet and took some great pictures in Drakensberg using the same. This year also I will be posting the review of the new Huawei Mate 8 in June. I loved the performance of the smartphone and the brand has really taken the world in its arms. 

2. @MercedesBenz_SA #BOKEH Fashion Film Festival - Johannesburg - http://www.thelifesway.com/2015/06/mercedesbenzsa-bokeh-fashion-film.html - Mercedes Benz has their second Fashion Film festival in Joburg and like the previous year, this one was awesome. I sat in the AMG car to reach from the parking and it was simply awesome. The goodies bag too had a Merc pendrive and Keychain. This event is definitely grand year after year. 

Aashish Rai

3. Celebrating Winter Solstice Collection @JCLeRoux - http://www.thelifesway.com/2015/06/celebrating-winter-solstice-collection.html - GC communications invited me for this awesome launch of new products from J C LeRoux and I simply enjoyed the evening with my friends. The goodie bag was a blanket from the brand and I simply loved the same. 

4. Coffee And Chocolate Expo 16 – 19 JULY 2015 #Jozi @montecasinoZA @Coffeechocexpo - http://www.thelifesway.com/2015/06/coffee-chocolate-expo-16-19-july-2015.html - I got this invite from the MonteCasino to be the guest for the launch of the event. Chefs had to make vegetarian food for me but it was super delicious. Also I made some new friends there which are still there for me after a year. Thanks to TsogoSun for inviting me to the event as I took some awesome pictures at the event. 

5. @MicrosoftSA Art Exhibition #SeeTheBigPicture @SandtonCity - http://www.thelifesway.com/2015/06/microsoftsa-art-exhibition.html - Microsoft was one of brands that I loved last year and they loved me too. I posted a lot of reviews and attended several of their events last year. This year I have not been involved with any of their launches which I am surely missing. Looking forward to refresh the relationship with the brand. 

This year I am working on building my posts to reach 1000 and cross 1Million in pageviews which I am sure I will be in the coming months. I have some new ideas to push my blog further so that brands invests their time and money in me. I am also thinking of starting on SnapChat as its already most trended social media channel now a days. Till that time I believe in the best for everyone!

Cheers!!! 

Follow me on twitter @araijain or @thelifesway 

Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!

Checkout my Instagram (araijain) page 

Checkout my photo blog - www.photoyatra.blogspot.in

Follow Facebook Page - https://www.facebook.com/TheLifesWay

Book me for your Brand's Influence at https://webfluential.com/TheLifesWay

#Johannesburg Movie Lovers having Gala Time @Sterkinekor Eastgate

Hi Guys, 

Movie lovers are having their wishes fulfilled as the new, state-of-the-art Ster-Kinekor cinema complex at Eastgate has opened its doors. The complex, now situated on the roof level of the shopping centre, houses an IMAX® theatre, two luxurious Cine Prestige 3D cinemas and seven Ster-Kinekor cinemas, two of which are 3D-ready.

Two lounge areas, one exclusively for SK Club members – the SK Club Lounge, offers customers the perfect place to relax with family and friends, both before and after the movie, while exciting new catering offerings, including a range of Pizza Hut pizzas, will satisfy any movie-watching hunger pangs.

“As the country’s leading cinema chain, we are delighted to offer movie fans in Johannesburg and surrounding areas some of the world’s most advanced cinemas. At our wonderful new site here on the rooftop at Eastgate, all ten cinemas feature the latest in digital projection technology, resulting in crystal clear images and perfect surround sound, and luxury cinema seating to enjoy that special big screen experience. All of this will ensure that our audiences enjoy ‘Great Moments at their Greatest’ each time they visit our Eastgate cinemas,” says Wanda Matandela, CEO of Ster-Kinekor Theatres.

Ster-Kinekor has a host of special treats and innovations in store for movie lovers at Eastgate.

Cine Prestige luxury…

These include the two ultra-luxurious Cine Prestige cinemas. Cine Prestige is the ‘business-class’ of cinema, and epitomises film-viewing heaven and pure luxury rolled into one. The two 39-seater Cine Prestige cinemas share an exclusive VIP Lounge area where both tickets and catering can be purchased. Here, customers can order a selection of delicious gourmet platters, coffees, desserts and cakes, the mandatory soft drink and popcorn and, as a new addition, a selection of Fairview wines and craft beers (only served to patrons aged 18 years and older). Customers can also pre-order any of these items to be served to them by the Cine Prestige waiters at their seats inside the cinema.

The large, red leather seats inside the cinemas are fully-reclinable at the touch of a button, and ooze lavish comfort. Each chair has a snack tray for the platters and refreshments, and also includes another Ster-Kinekor first: a refrigerated cup-holder.

SK Club Lounge

If you are a member of Ster-Kinekor’s loyalty programme, SK Club, you have the use of your very own exclusive lounge area – the SK Club Lounge. Here, members can relax and enjoy a range of delicious snacks and drinks from a dedicated catering counter. Here they can order a selection of imported Austrian coffees, desserts, delicious slices of cake to a range of Pizza Hut pizzas including a new Choc Dessert pizza, and frozen yoghurt. For the over-18s, select wines from Fairview Estate and a selection of craft beers can be enjoyed, both before and after the movie.

Catering self-service style

At the self-service catering terminals, customers can order their snacks and combos, and make a payment, before proceeding to the catering counter to collect their order. The introduction of this technology puts the power of choice in the hands of our customers. The self-service terminals provide our customers with a seamless experience when buying movie tickets and snacks, before entering the cinema to sit back and enjoy the latest blockbuster on our big screens.

“An exciting new addition to the catering offering at Ster-Kinekor Eastgate is a range of pizzas from Pizza Hut. There is a choice of eight different toppings available in small and large sizes, including an exotic Choc Dessert pizza to add a sweet touch to your movie date!” comments Matandela.

Loyalty programmes

Movie-goers also enjoy all the benefits and discounts available through membership of Ster-Kinekor and its partners’ loyalty programmes: the SK CLUB, Discovery Vitality and Edgars Club.

The IMAX Experience

Joburg-based IMAX fans can now enjoy the world’s most immersive cinematic experience with the opening of the 375-seater IMAX® theatre, which forms part of the new Ster-Kinekor complex. In the new IMAX theatre, the cinema is fitted with a floor-to-ceiling and wall-to-wall IMAX screen, the world’s most powerful digital sound system and a dual-projection system for maximum movie immersion. You literally feel as though you are in the movie.

Films releasing at Ster-Kinekor Eastgate during December, in addition to Star Wars: The Force Awakens that screens in both IMAX® 3D and Cine Prestige 3D, include some great titles for the kids in the special ‘Holly-Day-Care’ summer promotion: Snoopy and Charlie Brown: The Peanuts Movie; The Little Prince; Alvin and the Chipmunks: The Road ‘Chip’and The Good Dinosaur. For all the latest movie news and to make bookings, download the SK App on your smart phone – and have all the information you need in the palm of your hand.

For more information about Ster-Kinekor Eastgate, visit www.sterkinekor.com or sterkinekor.mobi. Download the Ster-Kinekor app on your smart phone for the latest information and to make bookings. To find out about other exciting offerings and promotions, or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres. For queries, contact Ticketline on 0861 Movies (668 437).

Cheers!!!

Follow me on twitter @araijain or @thelifesway 
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page 
Checkout my photo blog - www.photoyatra.blogspot.in

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@ObikwaWines For every meal - every day of the week

Hi Guys,

Every day is wine day with OBiKWA and with their wide variety of easy drinking, quality varietal wines you can afford to try a different one with every meal. In addition to the line-up of Chardonnay, Chenin Blanc, Sauvignon Blanc and Moscato to entice white wine lovers, OBiKWA also offers a blushing, refreshingly dry Pinotage Rosé. Red wine lovers are also spoilt for choice with Cabernet Sauvignon, Merlot, Pinotage and the much lauded, value for money Shiraz.

With a different wine variety for every day of the week, OBiKWA is sure to add a touch of adventure to every meal from appetisers to desserts. Treat your family and friends to the Chardonnay with a layered Mexican salad and nachos, to a main serving of chicken wraps and Chenin Blanc or gourmet boeries and Pinotage. And lastly, finish off your perfect food and wine pairings with the irresistibly sweet one, Moscato.

Life is a journey worth celebrating, so go on stick your neck out and grab a few bottles of OBiKWA. Selling at around R30 per bottle, the OBiKWA range of quality, value for money varietal wines is available country-wide.  

For more information visit www.obikwa.com, join the OBiKWA tribe on Facebook or follow them on Twitter @ObikwaWines. 

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page
Checkout my photo blog - www.photoyatra.blogspot.in
Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay