@ReubenRiffel Showcased Signature Dishes At Food & Hospitality Africa #Hostex2017 @FandHAfrica

Hi Guys,

Renowned Chef Reuben Riffel showcased his culinary skills on the opening day of this year’s Food & Hospitality Africa powered by Hostex. From humble beginnings in Franschhoek, Western Cape, where he first discovered his passion for cooking, Reuben has enjoyed success as a restaurateur, TV host, and author. This philanthropic chef is a celebrated and respected member of the restaurant/hospitality industry.

Salmon Signature Dish

“It is an honour to host Reuben this year, and we can’t wait to find out what surprises he has in store for us” says Nick Sarnadas, Event Director for Specialised Exhibitions trade show, Food & Hospitality Africa taking place from 7 to 9 May at Gallagher Convention Centre in Midrand. “Having someone as well-respected as Reuben participating in the show this year speaks volumes in terms of the value Food & Hospitality Africa, which is powered by Hostex, holds within the industry,” Sarnadas continues.

This trade show boasts a range of features including an improved Tea & Coffee Africa, with the addition of The Drinks Cabinet and Contract Furnishing Africa to the show’s five-shows-in-one menu. These new shows provide the perfect showcase for a selection of local and international exhibitors, offering products and services relevant to all facets of their market sectors.

Pasta Prawn Gravy

Chef Reuben demonstrated his signature dish at The Skillery at 14h00 on Sunday, 7 May. He also spend the day experiencing the industry’s largest show exploring everything Food & Hospitality Africa powered by Hostex has to offer. Check out more photos on instagram.com/araijain

 

Cheers!!!

 

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Food & Hospitality Africa Serves Up Successful First Day #Hostex2017 @FandHAfrica #FandHA

Hi Guys, 

 

At 9.30am today the doors opened to Food & Hospitality Africa 2017, with queues of people eagerly awaiting the opening of the renowned trade show.

The day ran on an action-packed schedule which featured demos by the highly personable and proudly South African chef, Reuben Riffel, and other talented chefs in The Skillery. Visitors enjoyed networking time in this hub of activity as the South African Chefs Association served up their renowned hospitality, and a taste of the art and science of cookery. Checkout my instagram handle @araijain for more pictures from today's events. 

F&HA 2017 - Reuben Riffel interacts with exhibitor Carmien Tea

Inspiring thought leadership at HOST-ED - an interactive theatre, featuring key members of the hospitality, food and beverage industries - came from Victor Kharage, Director General of the Department of Tourism who shared insights about the economic implications of the South African food and hospitality industry. Chef Arnold Tanzer, owner of Food on the Move, shed some light on current and future industry trends.

The first heats in the semi-finals of the SCASA Barista Champs took place, creating a buzz of activity around the Tea & Coffee Africa area. On the exhibitor front, Black Lion Coffee was a proud representative of the birthplace of coffee, with their 100% Ethiopian Arabica coffee beans.

In the first round of the Global Pizza Challenge, contestants battled it out to prove that their base was best, and their toppings topped the rest...

Alongside the hundreds of exhibitors taking part in this year’s show, the South African Cake Decorators Guild put on a display of pure talent with their numerous, exquisitely decorated cakes. This intense programme left visitors spoilt for choice as to how they could spend their day exploring all that Food & Hospitality has to offer this year.

The full daily programme can be found on the Food & Hospitality website: http://www.foodandhospitalityafrica.co.za/_downloads/daily-programme.pdf

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SamsungSA Welcomes New #BrandAmbassadors Across Product Categories

Hi Guys,

Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories.

“At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA.

The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. 

Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand.

Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg.

Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because Samsung is all about engineering excellence and style.”

Award-winning celebrity chef and restaurateur Reuben Riffel, has an incredible talent and a genuine passion for food. Being a chef keeps him constantly on the go in the kitchen, managing his restaurants and consistently pushing the boundaries of possibility in his field. These qualities ad his relentless innovation and sense of discovery makes Riffel the ideal person to represent Samsung’s cooking appliances category. “Samsung constantly surprises and delights with quality and originality that raises the bar in the consumer technology space. In my book they are leaders in this market,” Riffel says.

Bobby van Jaarsveld, representing innovation and creativity in the Samsung integrated mobility and wearables category, is known as a dynamic, creative singer, songwriter and actor. He says: “Samsung believes in technology that supports creativity on the go and enables work and play easily and reliably, something I, as a musician, is always in need of.”

Jo-Ann Strauss, epitomising multi-functionality and sophistication in the Samsung Business-to-Business (B2B) category, is a businesswoman, model, former Miss South Africa, a mother as well as a champion for children’s rights. Her ability to successfully manage various vocations and projects effortlessly sets her firmly in place to represent the Samsung B2B business unit. “I’m proud to be a Samsung ambassador, because Samsung offers businesses solutions that not only makes these organisations more productive and successful, but also holds children’s rights and socio-economic development through its Corporate Social Investment (CSI) projects close to its heart,” she says.

“Samsung stands for innovation, excellence and the freedom to work smarter, live better and create a greener tomorrow. Our new local ambassadors exemplify these core values. We are a global and local leader in Consumer Electronics and Mobile Products and in our constant pursuit to lead, we are helping to make this possible for our customers,” concludes Potgieter.

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com