When it comes to eliminating unnecessary elements in the design, the first stage in the process is to ascertain what aspects are essential. In designing their TVs, Samsung Electronics pursues a design evolution aesthetic that brings about value through careful elimination – rather than unnecessary addition.
The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by reducing the number of bezels to almost nothing. The boundaries of Samsung Neo QLED 8K have been trimmed to near-zero thanks to advanced technologies and design processes. It's 0.8mm stainless steel frame removes the boundary between the screen and its environment, practically giving the illusion that the screen is floating. To further remove any hindrances to a viewer’s experience, the Samsung logo has also been reduced in size so that the product itself, not just its name, stands out as the icon.
Despite its slim appearance, the TV’s performance is powerful thanks to the inclusion of innovative technologies. The speaker hole and subwoofer systems, precisely implemented in the back of the screen, emit sound quality rich enough to require no additional speaker, and thanks to AI technology, users can enjoy optimised sounds tuned to their content and environments. The Neo QLED 8K offers viewers immersion from both inside and outside of the screen – all wrapped up in a sleek, thin package.
Reimagining One Connect
One of the main benefits of a large screen TV is the ability to true and vivid immersion in your favourite content, but if the area surrounding the TV is distracting, this enjoyable experience can be interrupted. In designing the Neo QLED 8K, Samsung’s designers took into consideration such scenarios and underwent a re-examination of the way the product fits into its space.
Wall-mounted TVs usually require accessories embedded into both the product and the wall they sit against, while stand-type TVs require tables or other furniture that can quickly become cluttered. To avoid any of these inconveniences, Samsung’s One Connect has been redesigned to fit various usage environments in order to enhance viewer immersion. The optimised size and thickness of the renewed One Connect was determined through careful consideration of different environments, and its plate-type, slim appearance makes installation easy and neat.
Part of this redesign to the existing One Connect led Samsung designers to devise a new accessory: the Attachable Slim One Connect, which can be utilised as a TV stand. While the stand has always been an integral component of TV design, it has not played any role other than that of screen support – until now. The Attachable Slim One Connect has been designed as a stand, too, with a form that interferes neither with function nor shape and effectively disguises the Attachable Slim One Connect as a simple stand.
Further to the space efficiency and aesthetic benefit offered by the Attachable Slim One Connect, elements on the TV itself have been reorganised in order to preserve immersion and prioritise ease-of-use, such as the change of the placement of the cable input module from the back of the TV to the side of the Attachable Slim One Connect stand for seamless access. You can also find more details at Design Samsung website.
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