Tuesday 17 July 2018

The @Cadbury_SA #Martians Meet #AugmentedReality in New Campaign #JoyOfANewKind

Hi Friends,

The new Cadbury Martians, Cosmo, Buzz, Cupido and Luna, are building an emotional connection through sight and sound with consumers and are igniting joy of a new kind through an exciting Augmented Reality (AR) experience.

With the support of the Cadbury Martians APP and the new Limited Edition chocolate wrappers, consumers are now able to interact with the Martian figurines, in a way never seen before. Using augmented reality, the APP brings the Martians to life, in a fun song and dance routine.
The @Cadbury_SA #Martians Meet #AugmentedReality in New Campaign #JoyOfANewKind
“In celebration of the new campaign, we teamed up with LikeDigital to turn the new limited-edition chocolate wrappers into an augmented reality storytelling device for the Martian figurines. Using product design and innovation through packaging, we have improved customer engagement – with meaningful and enticing interactions,” says, Grant van Niekerk, Chocolate Category Lead, at Mondelez South Africa.

Download the APP now on Google Play or the App Store to immerse yourself in this exciting AR experience, enjoyed exclusively through the Cadbury chocolate wrappers. Scan any limited-edition Cadbury slab and see the Martians come to life. Scan two slabs and who knows what you might discover? 

I am downloading this app while I am writing this and it's a 154MB app so download over Wi-Fi and enjoy the magic! I and my kids really loved the music and the dance combination for all the members of Martians. Now next target is to collect all 4 of these characters as I missed them last season. Enjoy and share the fun on Facebook at @CadburyDairyMilkSA and on Twitter @Cadbury_SA
The @Cadbury_SA #Martians Meet #AugmentedReality in New Campaign #JoyOfANewKind
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion. Creating more moments of joy in about 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. Also, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in some countries in Southern, Central and Eastern Africa where it invests in growing these markets.


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