Monday 7 October 2013

Product Launch - Gionee ELIFE E6 Smartphone

Hi Guys,

It was some lucky moments when you want something to be there and you get that sooner than you have thought. I wanted to attend some more of the Product launch events and got an invite from one of the famous event management and brand building company managing a lot of big clients like LG and many more.

It was very humble on their part to invite me to the Gionee E6 launch event which was scheduled on 3 Oct at The Oberoi Hotel, New Delhi. The Royal ballroom was fully decorated with circular tables and a debate was going on "China vs Made in China" paradox headed by none other than Rajiv Makhni.

It felt great to see the person whom we loved on NDTV and also seeing him live & talking about the stuff you love to listen was awesome.

Never ever I knew about the company but after watching an entrepreneur talking about his vision I felt inspired a lot. Arvind R Vohra, Director Syntech Technology is the guy I am talking about.

The panel included Nikhil Mathur, Subhash Chandra, Rajat Aggarwal, P. K. Roy and Bharat Nagpal.  After the discussion every panel member was presented with the newly yet to be launched E6 phone.

It was time to give everyone a brief about the company and get on with the launch of Gionee Elife E6 Smartphone. With Global footprints, the Gionee is likely to go local with their mobile customizations based on the networks across the globe.

 The setup facility that is setup for 80mn handsets is running at 60mn at the moment. Everything is done inhouse.
It's a small township they have established in China. Research and Development facility is divided on the basis of various operating models.

 The beautiful looking design room really brings out the innovation in every employee working there.
 Unless they get the delivery systems right, they don't target that city or country whatever be it. Still they are looking for partners in Delhi and Mumbai and hopefully they have found out some great ones which will start doing business by mid of October.
 Their plan is very simple as India and China has 42% market share, so target India and take on from there.

 Arvind explained the plan to build their brand in India and what he has done to do the same? It was really a great presentation and being an MBA myself, I totally loved it.
 With the right product in their baskets, they just need to put the pressure on the accelerator for Indian Markets.

How they are going to gain momentum in building their brand and phone market was well explained. It looked good on the presentations but the actuals will be showcased to the world in the coming months and years.

I wish all the very best to the Gionee Mobile for launching their flagship model E6 in India.

After the presentation, it was the well awaited launch of  Gionee Elife E6 - "Do More with Less" and to my surprise there was Huma Qureshi who unveiled the phone.

 She is the brand ambassador of the E6 Smartphone and really loved the looks and design of the phone.
After the launch at the experience store, I fell in love with the white version of E6. It looked great, form factor was awesome, thin, shiny and really it meant "Do More With Less".

The lunch was served by The Oberoi Hotel on the round tables we were sitting in. It was an amazing starters, main course and dessert. Wine was being served continuously. The goodies bag has Gionee material and a branded Tshirt.   

I felt jealous of all the panel members who got the mobile in their hands, and also of those tech bloggers/companies who got the phone for testing/review that I decided to be ONE very soon.

I will also follow Gionee E6 vision of DO MORE WITH LESS!

Looking forward to the same asap!


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