The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Saturday, 15 September 2018

@CanonRSA Breaks New Ground in Lens Design #400mm #600mm #32mm #Liveforthestory

Hi Friends,

Setting yet another historic milestone in lens design and marking a step change in optical quality, Canon Europe launches the EF-M 32mm f/1.4 STM - a pioneering 32mm mirrorless lens designed exclusively for the EOS M system, and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM – the world’s lightest professional super telephoto lenses in their class. Embracing the legacy of quality engendered by the EOS system, yet compatible via adapters with the new, cutting-edge, EOS R System – the considerably lighter EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM radically enhances ease-of-use, giving photographers the confidence to consistently deliver superior images.

EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM
These two new telephoto lenses encompass a revolutionary combination of ultra-high performance and lightweight design. The EF 400mm f/2.8L IS III USM and the EF 600mm f/4L IS III USM are the world’s lightest 400mm f/2.8ii and 600mm f/4 lenses iii, making them ideal for action and wildlife photography. Thanks to five-stop Image Stabilizer (IS) technology, their game-changing weight and the portable design, both lenses allow photographers to achieve professional performance with the confidence to shoot handheld, as camera shake, and subsequent blurring, are significantly reduced.
@CanonRSA Breaks New Ground in Lens Design #400mm #600mm #32mm #Liveforthestory
EF400mm_f2.8L_IS_III_USM
A blend of cutting-edge optical formulas have dramatically reduced the EF 400mm f/2.8L IS III USM’s weight to 2840g (previously 3850g), and EF 600mm f/4L IS III USM’s weight to 3050g (previously 3920g). Sporting the familiar white finish that Canon L-series super telephoto lenses are renowned for, this now acts as a thermal insulation coating to ensure the lenses operate in all temperatures. The protective weather sealing guards against dust and moisture, whilst fluorine coating enables easy cleaning. The fluorite lens elements virtually eliminate chromatic aberration, boosting resolution and contrast. The Subwavelength Structure Coating (SWC) dramatically reduces flare and ghosting – ensuring a quality shot every time. The EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM both have a nine-bladed diaphragm, enabling the creation of eye-pleasing blurred backgrounds.

Superb for action and wildlife, the ring-type USM autofocus motor and high-speed CPU enables fast and quiet focusing. When shooting video, both lenses provide pull-focus effects with power focus controls and focus presets, which are excellent for creative shot making. Instant adjustments can be applied via the full-time manual focus control and focusing speed can be customised with electronically-controlled manual focus for extreme precision.
@CanonRSA Breaks New Ground in Lens Design #400mm #600mm #32mm #Liveforthestory
EF600mm_f4L_IS_III_USM
Shooting images in the style users choose is easy, as both lenses have fingertip controls on the barrel allowing focusing to be started, stopped or locked momentarily. Furthermore, two pre-programmed focusing positions can be recalled instantly with the twist of the pre-set ring. Controls for focusing mode, focusing range, focus pre-set recall and IS are all conveniently located for seamless control. Paying attention to the way photographers like to work and travel, a new soft case is provided with the EF 400mm f/2.8L IS III USM and the EF 600mm f/4L IS III USM to ensure straightforward transportation for the lenses. Hard cases and a new short hood are also available as optional extras.

EF-M 32mm f/1.4 STM
The EF-M 32mm f/1.4 STM is a premium EF-M lens designed to be fast, discreet and capable of delivering exceptional detail and clarity, making it perfect for elegant portraits, candid photography or natural looking compositions. Offering a 51mm equivalent focal length, the EF-M 32mm f/1.4 STM provides a natural perspective and a ‘normal’ field of view, close to the perspective of the eye. This helps to bring candid images to life, with realism and detail, as they look natural and spontaneous. A wide f/1.4 aperture allows high-quality images to be captured with excellent depth-of-field control or to shoot in challenging low-light conditions. Also ideal for creative portrait photography, the EF-M 32mm f/1.4 STM’s 7-blade circular aperture creates an attractive bokeh effect, blurring the background, which accentuates the subject in the foreground.
@CanonRSA Breaks New Ground in Lens Design #400mm #600mm #32mm #Liveforthestory
EF-M_32mm_f1.4_STM
Comprising an exceptional quality, glass-molded, aspheric lens, the EF-M 32mm f/1.4 STM has an even greater level of image detail and edge-to-edge quality. With 14 elements in 8 groups, this lens possesses the high level of performance required to guarantee stunning images, whilst its wide, tactile, focus ring enables precision focusing that generates the precise results every serious enthusiast craves. The EF-M 32mm f/1.4 STM’s Super Spectra Coating achieves startling clarity by preventing the photographic phenomena that can ruin images – such as ghosting and flare. A remarkable mix of premium craft, ergonomic design and weighing only 235g, it is easy to carry on the move for candidly capturing any moment. The EF-M 32mm f/1.4 STM maintains the usual EF-M series diameter, for a svelte and comfortable feel while shooting, while the 0.25x magnification and class-leading, highly-versatile, 23cm close focusing enable the user to get in close to capture detail. The EF-M 32mm f/1.4 STM autofocus has a quiet and smooth mechanism, which provides subtlety when capturing an image, or when capturing amazing footage with video.

In conjunction with the pioneering EOS R System – Canon pushes the boundaries in lens design and optical quality to ensure that all photographers and filmmakers have access to the best tools possible to tell their stories.

Cheers!!!
Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

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