The Life's Way - Journey of Visual and Written Content through Brands

Thursday, 27 April 2017

Introducing the Uber Lost & Found Index @Uber_RSA #LostandFound

Hi Guys, 

Everyone has experienced that moment of panic when you realize you forgot a personal item on a plane, bus, train, taxi and in many cases, your Uber. To acknowledge Uber’s most forgetful riders, and to prepare for Mercury falling into Retrograde in just over a week, we’ve created The Uber Lost & Found Index.

The Uber Lost & Found Index is a snapshot of our riders’ most commonly forgotten items, - from keys to chargers to wallets - and the most surprising items left behind. It also highlights which areas are most likely to forgetfulness, and which days of the week Uber riders tend to be most forgetful.
Introducing the Uber Lost & Found Index @Uber_RSA
We found that phones and rings are the two most commonly forgotten items, with chargers and sunglasses rounding out the top 10. Riders have also left everything from licences and potted plants, to pool sticks and kites. Our riders never cease to amaze us!

Coming in at the top list of the most forgetful cities in South Africa, Ghana and Nigeria is Cape Town. And which day of the week do Uber riders tend to be most forgetful? We see the most reports on Sundays, presumably from items lost the night before. The full results are below. Take a look.

10 Most Commonly Forgotten Items in Ubers
  • Phone
  • Ring
  • Keys
  • Wallet
  • Glasses
  • Purse
  • License /ID
  • Gloves/ Glove
  • Charger
  • Sunglasses
50 Most Unique Items Forgotten in Ubers
  1. Paintings
  2. Diamond earring
  3. Payslip
  4. Guitar
  5. Engagement Ring
  6. Welcome Mat
  7. School Papers
  8. Chair
  9. Laser
  10. Nik Naks
  11. Laptop Bag
  12. Pool stick
  13. Smoke Machine
  14. Passports
  15. Pearl Earrings
  16. Wedding Outfit
  17. Hard drive
  18. Pram
  19. Police Uniform
  20. Fifty Shades of Grey Boxset
  21. Panado
  22. Braai
  23. Meat boerewors pack
  24. Bread board
  25. Wooden Clog
  26. Lottery ticket
  27. Back massage device
  28. Rose Tree
  29. Mustard
  30. Marketing 101 Textbook
  31. Elf costume
  32. Tap shoes
  33. Expensive slipper
  34. Harry Potter Glasses
  35. Green Pesto
  36. Kite
  37. Super Hero Cape
  38. Potted plant
  39. iPad
  40. Dog Jersey
  41. Contact Lenses
  42. Pink Floyd Vinyl
  43. One Direction Concert Tickets
  44. Arm sling
  45. Cleaning Mop
  46. Vacuum Cleaner
  47. Jewelry Box
  48. Money Bag
  49. Violin
  50. Umbrella
Most common days to report items as lost:
  • Sunday
  • Saturday
  • Friday
  • Monday
  • Thursday
  • Tuesday
  • Wednesday
Most forgetful days in 2016 (days items were reported as lost):
  • October 30
  • December 11
  • December 18
  • December 4
  • November 20
We also looked at lost items that are most commonly forgotten on each day of the week, compared to how frequently they’re reported as lost on the other days. Here’s what we found:
  • On Sundays, we see the biggest spike in lost mobile phones.
  • On Mondays, we see the biggest spike in lost skateboards.
  • On Tuesdays, we see the biggest spike in lost swimsuits.
  • On Wednesdays, we see the biggest spike in lost notebooks.
  • On Thursdays, we see the biggest spike in lost suitcases.
  • On Fridays, we see the biggest spike in lost briefcases.
  • On Saturdays, we see the biggest spike in lost plane tickets.
If you’re one of those people who left something behind, look no further than this video, which outlines the simple steps you can take the next time you leave something behind in your Uber. Follow the brand on

Facebook: /Uber_RSA
Twitter: @Uber_RSA
Instagram: @Uber_RSA
 
Cheers!!!
 
Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

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