Sunday 16 April 2017

The Ultimate Braai Master - Season 5 is No 1 Cooking Show in #SouthAfrica @UltimateBraai @etv

Hi Guys,

It was announced that UBM is the Number 1 cooking show in South Africa based on independent measurement figures and in fact far exceeds the viewership figures of any food show currently on TV.

The Ultimate Braai Master which has swept away “the Best Reality TV” award for the last 4 years in a row was nominated again at this year’s SAFTA Awards which is yet another accolade to the countless awards won by South African, Branded Entertainment Company, Cooked in Africa Films.

Says Executive Producer Peter Gird: “ Its always such a pleasure to be recognised for doing great work which would not be possible without the army of support that we receive from so many people. In particular our sponsors who have been so supportive and of course the 65 crew members who give up two months of the year to travel some 9000km around this beautiful country. Not forgetting that a TV show like this would be nothing without amazing contestants, who put their lives on hold for the love of the “braai”."
The Ultimate Braai Master - Season 5 is No 1 Cooking Show in #SouthAfrica @UltimateBraai
The Ultimate Braai Master, currently showing on on Sundays at 4pm, is about to launch its 6th Season due to high demand. The show reaches on average 1. 5 Million people per week but more significantly it gets broadcast to over 100 Million homes around the world.
The Ultimate Braai Master - Season 5 is No 1 Cooking Show in #SouthAfrica @UltimateBraai
Says Gird: “Its a humbling experience to get fan mail and requests for more seasons, from countries like Poland, Sweden and Brazil, apart from all our fans right across Europe,the Middle East, Asia and throughout Africa. The show is also gaining traction in North, South and Latin America.”

Hosted by co- creator and famous bush cook Justin Bonello and introducing new judges Pete Goffe-Wood and Benny Masekwameng, who are no strangers to our television screens, the trio have many exciting additions and twists to the game in the forthcoming season which will test the contestants to the limit.
The Ultimate Braai Master - Season 5 is No 1 Cooking Show in #SouthAfrica @UltimateBraai
A significant and very exciting development is that the format rights for the Ultimate Braai Master have been acquired by world renowned distributer TVF in London, who believe that the show deserves its rightful place on the world stage. With UBM’s first international format deal about to be concluded in Brazil,it will make it the first homegrown show, created and produced in South Africa, to have travelled outside of the country and onto global markets.

“It’s a wonderful achievement for our company and we are very proud of this show because it is made with love, passion and a whole lot of gees!” Says Gird.

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