The Life's Way - Journey of Visual and Written Content through Brands

Tuesday, 7 July 2015

@SterKinekor opens #IMAXGauteng Cradlestone Mall #Johannesburg

Hi Guys, 

The normal cinema has been transformed to offer the most immersive cinematic experience as The IMAX Experience® returned to Johannesburg on 2nd July 2015.  Ster-Kinekor officially opened the doors of its fifth IMAX theatre in South Africa, and the first for the Johannesburg area, at its cinema complex at Cradlestone Mall, west of the city.

Exuberant 947 radio personality Anele Mdoda, the MC for the launch evening, welcomed the guests and got proceedings underway. Following speeches by John Sikiotis, Managing Executive of Ster-Kinekor Theatres, and IMAX spokesperson, Giovanni Dolci, VP Theatre Development: EMEA at IMAX Corporation, invited guests were treated to one of the first local screenings of the much-anticipated, sci-fi adventure, Terminator: Genisys in IMAX® 3D. Arnie is definitely back in the circuit!

The opening of this IMAX theater follows the success of The IMAX Experience® at four other Ster-Kinekor sites that have opened during the past year and a half. These include Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, and Baywest Mall in Port Elizabeth that opened in mid-June, as the country’s leading cinema chain continues to bring ‘Great Moments at their Greatest’ to its audiences.

One of the cinemas at Cradlestone Mall has been transformed to accommodate the impressive floor-to-ceiling and wall-to-wall IMAX screen and superior acoustical treatment. The design of the auditorium and the seating layout ensures a thrilling IMAX experience at every screening, while the cutting-edge, dual-projection system delivers crystal-clear images. Coupled with its customized theater design and powerful digital sound system, IMAX creates a unique cinema environment that makes audiences feel as if they are in the film. 


Fans of IMAX who are based in Johannesburg will be pleased to know that the next IMAX build will also be on their doorstep. Ster-Kinekor and IMAX have confirmed that the sixth theatre will be installed at the completely revamped Ster-Kinekor site at Eastgate shopping mall, which is scheduled to open towards the end of October this year. This latest deal brings Ster-Kinekor’s IMAX commitment to six theatres in under two years.

Since Friday, 03 July, the new IMAX theatre at Cradlestone Mall viewers have started enjoying the screenings of Terminator: Genisys in IMAX 3D. Follow @sterkinekor using the hashtag, #IMAXGAUTENG. With blockbuster titles such as Marvel’s Ant-Man (31 July), Mission Impossible: Rogue Nation (07 August) and Everest (18 September) scheduled for IMAX® release in the next few months, IMAX and SterKinekor are looking forward to giving their audiences even ‘greater moments’ on the big IMAX screen.
For more information about Ster-Kinekor and IMAX, download the Ster-Kinekor app on any smart phone for the latest information and to make bookings. To find out about other exciting offerings and promotions, visit www.sterkinekor.com or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres. For queries, contact Ticketline on 0861 Movies (668 437).

All the great benefits and discounts that members of the SK CLUB, Discovery Vitality and Edgars Club loyalty programmes enjoy, also apply for films screened in the IMAX theatre.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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