The Life's Way - Journey of Visual and Written Content through Brands

Saturday, 28 March 2015

@TsogoSun bets on SA’s Oldest Sprint Race

Hi Guys,

One of South Africa’s top horse racing events and the only sprint event with four Grade 1 races in one day has been given a major boost by virtue of Tsogo Sun adding its name and prestige to the event – the Tsogo Sun Sprint – scheduled to be held on 23 May 2015 at Scottsville Race Course in Pietermaritzburg.

First run in 1962, South Africa’s oldest, biggest and richest sprint event, previously known as the Golden Horse Sprint, is one of the six top race days held annually in South Africa and is this year offering over R3 million in prize money.
“Tsogo Sun has been a partner to the Golden Horse Sprint for 14 years and is now taking its support to a new level by changing the name to the Tsogo Sun Sprint,” says Jacques Booysen, MD of Tsogo Sun, who explains that Tsogo Sun’s Golden Horse Casino holds the enviable position of being the only casino in Africa to be located on a racecourse. He said, he is excited about this new strategic direction that is seeing the group ‘adopt’ key sporting events to the extent of taking on the naming rights to the event.

Last year the group launched its headline sponsorship of the Tsogo Sun Amashova Cycle Challenge in Durban, which heralded a new beginning for both brands. It was the first time that Tsogo Sun embarked on a title sponsorship and it was a clear indication of Tsogo Sun’s belief in the cycle challenge as one that has enormous potential for growth and appeal to its target market.

The race day will be marketed by Tsogo Sun in nine provinces for the first time, through all Tsogo Sun casinos, on every casino floor and in every hotel room, and on TV and radio.
Graeme Hawkins, Racing Director of Gold Circle Horseracing and Betting, says that the significant investment by Tsogo Sun will give the Tsogo Sun Sprint a much-valued boost in terms of positioning Pietermaritzburg as a horseracing destination in South Africa. “Scottsville is a lovely track steeped in tradition, and we believe this new partnership with Tsogo Sun in a top event on the horseracing calendar will bring the horseracing aficionados flooding in to experience the thrills and highlights of the day.

Tsogo Sun’s partnership with the City of Pietermaritzburg began in 2014 when the City participated in the race for the first time. The city’s objective is to support an event that takes place in the heart of the city and has the potential to bring footfall into Pietermaritzburg. Mayor of Pietermaritzburg, Chris Ndlela, says the City of Pietermaritzburg is delighted to be a part of the Tsogo Sun Sprint. “We believe that this new alignment with the Tsogo Sun brand will add impetus to the event and will help to position Pietermaritzburg more strongly on the South African map and drive tourism in the area.”
The four Grade 1 sprint races – races with a field of the most elite horses from all around South Africa and offering 1 200 metres of speed, power and skill – include the Tsogo Sun Sprint, an ‘open race’ for both fillies and geldings with a top prize of R1 million; the Tsogo Sun Gold Medallion, a race for two-year-old geldings with a prize of R600 000; City of Pietermaritzburg Filly Sprint, for fillies only with a prize of R600 000; the Allan Robertson (founder of the Thoroughbred Breeders Association of SA in 1921) Championship for two-year-old fillies with a prize of R600 000; as well as smaller charity and other races.

Tsogo Sun’s vision is to be the premier entertainment destination in the catchment area where its properties are located. Sizwe Jantjie, Tsogo Sun Marketing Manager, says, “The sponsorship of this race strengthens the group’s position as the place to go for entertainment and for creating great experiences. The Tsogo Sun Sprint will be an exhilarating day of pace and power, great style and African flair, as well as a host of added entertainment options.”

Tsogo Sun is the leading hotels, gaming and entertainment company in South Africa, providing a variety of hospitality and exciting entertainment and leisure experiences. Combining an established heritage with a professional and energised approach, the group proudly encompasses 14 casinos and over 90 hotels in South Africa, Africa, and the Seychelles. The company’s hospitality interests offer a wide distribution of hotels in Africa, providing world-class accommodation across all markets, including elegant, individually branded luxury hotels and well-known trusted market leaders in the premier through budget segments, including Southern Sun Hotels, Garden Court, SunSquare, StayEasy and SUN1 hotels.
The exciting urban and resort casino portfolio includes the most popular entertainment destinations, strategically located throughout South Africa. In the Gauteng province, Tsogo Sun owns the group’s flagship property, Montecasino in Fourways, which features, amongst other attractions, the award-winning Teatro; Gold Reef City Casino and Theme Park in Southern Johannesburg; and Silverstar Casino to the West in Krugersdorp. Additional properties are owned and operated in the Western Cape, Eastern Cape, Free State, Mpumalanga and KwaZulu-Natal, including the jewel on Durban’s Golden Mile, Suncoast Casino, Hotels and Entertainment.

Cheers!!!
Email - thelifesway@gmail.com   for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page 
Checkout my photo blog - www.photoyatra.blogspot.in  
Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay

No comments:

Post a Comment

Featured post

A Memoir - This Month Last Year - Oct 2016 www.thelifesway.com #TheLifesWay

Hi Friends, October is the month when the country welcomes the Summer season and Jacaranda trees are on the full bloom too. October se...