#StarWars Superfans #GoRogue to Reveal New Toy Line #DisneyAfrica

Hi Guys,

A team of Star Wars superfans revealed the new toy line for the highly anticipated “Rogue One: A Star Wars Story” movie via a series of fan-made animated shorts launching on the Star Wars YouTube (www.youtube.com/user/starwars) channel. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce the original, fan-made stop-motion shorts starring key toys from the new line to kick off a global social conversation with the hashtag #GoRogue.

“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories."

When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to new research (ZEFR online content report August 2016) fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to everyone in the world viewing at least two fan created videos.

“I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder of Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this ‘Rogue Story’ with the world as we celebrate the first standalone Star Wars film and the new characters and inspiration it brings to the Star Wars universe.”

The fan-created shorts showcasing the new line of “Rogue One” toys for the first time launches on the Star Wars YouTube channel (www.youtube.com/user/starwars) today, with new installments rolling out through September. The team was led by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators Dan MacKenzie and Tucker Barrie. The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.

The range of new “Rogue One” and Star Wars products will be available globally on September 30. Join the global social conversation with the hashtag #GoRogue. Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go to www.tongal.com.

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@SonyXperiaZA #XperiaXZ #Xcompact #Smartphones with Triple Image Sensing Technology

Hi Guys,

Sony Mobile announced two incredible additions to its new X series smartphones. Continuing the vision set out at MWC in February, the flagship Xperia XZ and premium Xperia X Compact offer an even more intelligent, personalised experience.

“With Xperia we want to assist you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Hideyuki Furumi, Executive Vice President, Global Sales and Marketing, Sony Mobile Communications, “With Xperia XZ and Xperia X Compact you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new triple image sensing technology.”

Capture the action laser-fast with true colour
Sony’s new flagship smartphone, Xperia XZ, and premium Xperia X Compact bring new and improved camera technology to give you the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology and in collaboration with our digital imaging engineers, the new models feature one of the most advanced cameras in a smartphone.

Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s tripleimage sensing technology. This allows you to capture beautiful images in motion with true to life colours in virtually any conditions. The technology is comprised of Sony’s original Exmor RS™ for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results.

Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, you will enjoy superb true to life colours thanks to the RGBC-IR sensor with colour sensing technology which accurately adjusts the white balance based on the light source in the environment. The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike. Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.

Videos are ever more popular for capturing and sharing unique moments on social media, both models bring significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam® camcorders, with Sony’s SteadyShot™ with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos even when walking or capturing extreme close-ups. Xperia XZ also offers the highest quality recording in 4k so you get sharp, crisp footage that is full of detail.

Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.

Premium design to fit in your life
With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, whilst ALKALEIDO™ metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design. Xperia XZ is available in a brand new blue colour inspired by the beauty of nature - Forest Blue - along with stylish classics Mineral Black and Platinum.

Adding a popular Sony form factor to the X series, the Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand. Xperia X Compact’s premium design can be clearly seen via its high-gloss finish and solid feel. It also follows our new signature blue colour expression with a Mist Blue colour hue together with timeless Universe Black and stylish White.

Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button on Xperia XZ and Xperia X Compact is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.

Learning your habits to improve your experience

We’ve incorporated intelligent features into our smartphones so that they can assist you to make your daily life more convenient, more efficient, and more enjoyable. Both models feature new Battery Care complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long.

Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed. Xperia Tips also recognises user habits to provide personalised tips and recommendations, helping you optimise your own personal user experience while Smart Cleaner automatically maximises performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.

Performance matters
Xperia XZ is driven by its Qualcomm® Snapdragon™ 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Accessories
Xperia XZ and Xperia X Compact each have a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20) which lets you access your favourite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. Each model will be supplied with the new USB Type-C™ charger for easy charging.

Xperia Smart Products
Sony continues to explore the unlimited possibilities for product innovation in the area of communications and we are advancing Smart Products to enable you to interact and connect in closer, more human ways. Xperia Ear, Sony’s in-ear and hands-free Smart Product that brings a new way of communicating, will be available to buy from November starting in select markets.

Xperia Ear responds to verbal commands with intuitive operations, and through a wireless connection to your smartphone, it gives you information and assistance in a natural, authentic voice interaction. Equipped with Sony Agent Technology and a proximity sensor, it provides you with useful information such as your schedule and other personalized updates when you just place it in your ear, enabling you to face forward and get things done. Sony will also display Xperia Projector and Xperia Agent as concepts at IFA, combined with services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user experiences offered by Smart Products.

Availability and specifications
Xperia XZ will be available locally from October 2016 at a recommended retail price of R12, 999 at select operators nationwide. The Xperia X compact will be available locally from October 2016 at a recommended retail price of R10, 999 at select operators nationwide. The Xperia XZ will come in Forest Blue as well Mineral Black, and Platinum. The Xperia X compact comes in Mist Blue, Universe Black and White. http://www.sonymobile.com/za/products/phones/

 

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All inquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

@Logitech Introduces New #Prodigy #Gaming Series #Mouse #Keyboard #Headsets

Hi Guys,

Logitech has announced the Prodigy series, a family of gaming gear that was designed to enhance the way you play. The new series, which includes two mice, a keyboard and a headset, all share the same attributes of high-performance technology, exceptional comfort, and a sleek and modern design.

“We love building products for hardcore gamers, and we’ll never give that up,” said Ujesh Desai, vice president and general manager of Logitech G. “With the explosion of play across all ages and skill sets we knew we needed something more. Our new Logitech G Prodigy series gives all gamers access to our best technology. It’s gaming gear made exclusively for everyone.”

The Logitech G Prodigy series includes the Logitech® G403 Prodigy™ Gaming Mouse, Logitech® G403 Prodigy™ Wireless Gaming Mouse, Logitech® G213 Prodigy™ RGB Gaming Keyboard, and the Logitech® G231 Prodigy Headset.

Logitech G213 Prodigy RGB Gaming Keyboard

Designed for gamers of all levels, the G213 Prodigy keyboard features a sleek, spill-resistant design that is comfortable and durable. An integrated palm rest and adjustable feet let you set your keyboard to the ideal position, so it feels perfect during extended gaming sessions. The G213 Prodigy keyboard brings together the best in tactile feel and performance with keys built specifically for gamers. Each key on the G213 Prodigy is tuned to deliver ultra-quick, responsive feedback that’s up to four times faster than standard keyboards. Plus, its anti-ghosting gaming matrix is tuned for optimal gaming performance, keeping you in control when you press multiple gaming keys simultaneously.

The G213 Prodigy keyboard features five RGB illumination zones that can be personalized from a spectrum of up to 16.8 million colors. Change colors to match your setup, specific games, or showcase your favorite colors, and synchronize lighting effects with other Logitech G devices using Logitech Gaming Software (LGS). Low light leakage around each keycap means more light comes through the lettering and less spills out around the keycaps, making it easier to find your keys in the dark. Additionally, the dedicated media controls allow you to play, pause, skip and adjust the volume of your music with a touch of a button, without having to switch out of the game.

Logitech G403 Prodigy Gaming Mice
The G403 Prodigy Gaming Mouse and Logitech G403 Prodigy Wireless Gaming Mouse deliver long-lasting comfort, thanks to their lightweight, ergonomic design. Rubber grips on the left and right sides give you added control, and the included 10g removable weight allows you to increase the weight if you prefer a heavier mouse.

Both mice are up to eight times faster than standard mice, which means when they are moved or clicked, the on-screen response is near-instantaneous. Each mouse has advanced button tensioning that helps keep the left and right mouse buttons primed to click, reducing the force required to click, delivering exceptional responsiveness. These mice feature the PMW3366, the world’s most advanced gaming mouse sensor, preferred by eSports pros worldwide. Exceptionally precise and consistent, the PMW3366 gives you the confidence of quicker responses and more accurate targeting. The mice can be used directly out-of-the-box, or with LGS you can fully configure the mouse to customize your lighting, buttons and DPI settings. Specifically, the G403 Prodigy Wireless Gaming Mouse is equipped with the same energy efficient, high performance wireless technology as the award-winning Logitech G900 Chaos Spectrum. The highly optimized 2.4GHz wireless connection has 1ms report rate for incredible lag-free responsiveness that outperforms competitive solutions, including wired ones.

Logitech G231 Prodigy Gaming Headset
Using 40 mm neodymium drivers, the G231 Prodigy Gaming Headset delivers high-quality stereo sound that keeps you immersed in your PC or console game from start to finish. The earcups are covered with carefully selected sports performance cloth for a comfortable, soft touch even after hours of use. And they slip off easily for washing to keep the headset in top shape. The earcups are also designed to be slim and light, without skimping on audio quality.

A crystal-clear unidirectional boom mic can be positioned to pick up your voice alone, ensuring that you will be heard loudly and clearly. And when not in use, the mic can be folded back into the headphones. In-line audio controls for volume and microphone mute are within easy reach on the connection cable.

 

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Making Heads Turn @HuaweiZA Red and Blue #HuaweiP9 #IFA2016

Hi Guys, 

Huawei Consumer Business Group has announced that its award-winning flagship smartphone, the Huawei P9, is now available in two new colours: Red and Blue. Inspired by the dramatic and colourful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favourite fashion ensembles.

In line with the colourways that are predicted to dominate 2016/17 collection catwalks, the cutting-edge Huawei P9 in Red and Blue is a spectacular smartphone for those who aren’t just part of the crowd, but define it. A harmony of design and technology, industry leaders in the worlds of fashion, style and art can now both capture and be the trend setters of 2017. Light dances across handset thanks to polishing process and an additional glaze applied to the metal finish. The result is an exquisite variety of visual effects under different lighting conditions.

Glory Zhang, CMO, Huawei Consumer Business Group, described the inspiration behind the new colourways. “Red and blue are two visual extremes for artists, two kinds of characters or two opposite moods and styles. Red is the colour of passion and fire, exuding confidence and youthfulness and expressing the vitality of the fashion industry, while Blue conveys a classic elegance and poise still popular in global fashion circles today. The bold collision of red and blue is fire meeting ice: all the passion and glamour of the fashion world inspired by a clash of the elements. When combined with the intricate wave design of the nova series these colourways show confidence, style and dynamism, and gives the artists and innovators amongst us a new level of choice and style.”

The innovative dual lens 12 megapixel camera, co-engineered with iconic photography brand Leica Camera, ensures that every detail is captured. The result is a smartphone that has the capabilities to complement the vision of the world’s fashionistas and culture creators. Super-fast auto focus means no moment is lost, whilst the magic of the evening shows and after-parties can be caught in all their glory with superb low light photography functionality.

The P9 is now available in six colours: Red and Blue join the launch colours of Rose Gold, Prestige Gold, Titanium Grey and Mystic Silver. I have fallen in love with the Red coloured P9 Plus and if Universe or Huawei South Africa is listening I would love to have the same! 

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@SamsungSA Redefines the Consumer Experience #IFA 2016

Hi Guys, 

Samsung Electronics Co., Ltd. used its IFA 2016 press conference in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the home appliance, visual display and home entertainment markets.

“At IFA 2016, we want to show delegates how we are continually striving to revolutionise the Samsung experience for all our customers and partners - and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich people's daily lives with innovative technology, based on a deep understanding of what consumers really want and need,” said Matthew Thackrah, Deputy Managing Director at Samsung South Africa.

Committed to Europe’s Potential
During the press conference, held in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14 000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households, owning a Samsung mobile phone, as well as one in three families watching their favourite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.

Samsung Quantum Dot

In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100 000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung said that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400 000 young people by the end of 2016 - three years earlier than expected.

“Samsung’s investment to Europe is mirrored by its expanding footprint in Africa, with the company strongly focused on creating jobs and developing skills for the future. This is being achieved through its Samsung Academies, Brand Stores, Service Centres and many other local partnerships,” continued Thackrah.

The Future of Television: Redefined by Quantum Dot
Samsung reinforced its focus on Quantum dot display technology at IFA 2016. Samsung revealed its new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colours. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalising on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors - the new CF791, with a 34” UltraWide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144-hertz refresh rate for smooth, flawless gaming.

Samsung is the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President & CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Quantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.

Samsung introduced its content platform, Smart Hub and announced the formation of a new premium HDR content partnership that will help realise the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service - which has proven so popular in South Korea – to both the United States and Europe.

Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.


Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.

Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos® audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.

Samsung Experience. Redefined.

Redefining the Fastest Growing Brand in Home Appliances
Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products - the AddWash Combo, which eliminates the need to purchase a separate dryer and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.

Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that delivers a modern, timeless look and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling PlusTM, Cool Select Zone Plus.

In addition, Samsung announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator features Twin Cooling Plus TM technology to maximise food freshness, as well as Precise Chef Cooling TM, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone TM’, which is ideal for managing temperature-sensitive proteins. It also provides three inner-view cameras, which take photos that consumers can access via their mobile devices, enabling them to see what’s inside, wherever they may be.

Samsung Family Hub

Family Hub also features a 21.5-inch Full HD touchscreen, offering consumers a wide range of functionality. It can serve as the family’s interactive whiteboard for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s coop@home.

Family Hub will give European customers a chance to cook with the masters, via the Club des Chefs App. Straight from the Family Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.

“IFA has always provided a wonderful opportunity for Samsung to showcase its latest technologies, with 2016 being no different. The innovative new offerings on show at this event, both in the TV and large appliance space, indicate that Samsung takes both the present and future of technology extremely seriously. The appliances on display at IFA represent Samsung at its best and offer a window into the amazing technologies that South Africa can expect to experience in the near future,” concluded Thackrah.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

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