Celebrating the Top #Women #WineMakers @Cybercellar

Hi Guys,

Women winemakers are without doubt making major strides in producing some of the best wines in the country. From making the news headlines to clinching top awards and recognition for their wines internationally, our women winemakers are standing tall next to their male counterparts. CyberCellar.com have compiled a list of some of their favourite female winemakers to watch:

Andrea Mullineux - Mullineux Family Vineyards (Cape Winemakers Guild Member) 

Andrea, also a member of the Cape Winemakers Guild, moved from the US to South Africa in 2004 from the famous Napa Valley. Born and bred in San Francisco, Andrea had studied Viticulture and Oenology at UC Davis and gained all of her experience at Cakebread, Viader and El Molino wineries. She began her South African journey with six months at Waterford Estate. It was during a trip to Chateauneuf that she met her husband, Chris, at a wine festival in Champagne. Her passion for South Africa, Chris and being in the cellar brought her back to the country and Mullineux Family wines was born in the Swartland. Andrea focuses specifically on dry farmed Mediterranean varieties and insists on it being produced as naturally and classically as possible. She is passionate about harvest and aims to one day win the Pichon Longeville Comtesse Laland trophy.

Rianie Strydom - Haskell Vineyards (Cape Winemakers Guild Member)
Rianie, a member of the esteemed Cape Winemakers Guild, has travelled extensively through Europe, America and Australia to soak in as many foreign processes as she could. A graduate from the University of Stellenbosch, she began her career working in Burgundy in 1996, followed by moving to St Emilion, Bordeaux, in 1998. After ten years as the winemaker at Morgenhof Estate, Rianie took up the mantle of General Manager and winemaker at Haskell and Dombeya Wines in 2004. Rianie combines her love for science and nature in her winemaking and pours her passion into making distinctive, elegant wines that are totally unforgettable but yet still affordable. She has judged various wine shows and is passionate about improving South African wine.

Ntsiki Biyela - Stellekaya Wines

Ntsiki, the first black female winemaker in South Africa, entered the wine industry by chance. Before earning her scholarship at the University of Stellenbosch and making the move to Cape Town to study Oenology, she had never tasted wine. Nevertheless, she excelled and settled at Stellekaya in 2004 as the resident winemaker. After her first production, she took a bottle back home to show her grandmother who wasn’t too impressed by the taste of it, but was incredibly proud of her granddaughter who was clearly making major leaps and bounds in the industry. Stellekaya, a small boutique winery, has received various international awards thanks to Ntsiki’s genius. She has won the Landbouweekblad Woman Winemaker of the Year and currently judges various wine competitions. She has just come back from the US where she was a part of an African Women Entrepreneurship Programme. Her next step is establishing herself as an independent winemaker.

Marelise Nieman - Momento Wines
Marelise started her illustrious career in 2007 at Beaumont Wines in Bot River as the estate’s assistant winemaker. During these years, she spent a lot of time travelling and completing internships abroad in Burgundy (France), Priorat (Spain), Duro (Portugal) and Rhône (France). In 2011, she started her own label called Momento. Marelise searches for the perfect fruit and method combination, uses a gentle hands-off approach to the making of her wine and injects as much passion as she can muster into the creation of her passion. She is passionate about the uniqueness of the South African soils and vines, and trying out new and different methods of winemaking, such as open concrete tanks, whole bunches and natural yeasts.

Erica Obermeyer - Graham Beck 

Entrenched in a childhood belief of doing whatever you do to the best of your ability, Erica has led Graham Beck into award-winning status on more than occasion. Her first harvest in fact, which she claims to be her pride and joy, produced the Pheasants Run Sauvignon Blanc in 2005. This wine remains to be the only one featured in the Wine Magazines Sauvignon Blanc Top 10 Awards since 2007. Her Ad Honorem earned a five-star Platter rating as well as landed her the title of the Landbouweekblad South African Woman Winemaker of the Year in 2008. She began her career in 1999 at Kleine Zalze, where she worked for five years with trips to France, America and Australia. She joined Graham Beck in 2005, a few days before harvest and took over the terroir insisting on getting to know it like the back of her hand. She describes her style as elegant, earthy yet touched with finesse. She makes use of the old world elegance of wine making and delicately pairs it with new world fruit, styles and sunshine.

For more information, visit www.cybercellar.com

 

Cheers!!!

 

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

South Africa’s oldest #eCommerce Site Is 18 years Young @Cybercellar #Wine

Hi Guys,

Cybercellar.com, the oldest eCommerce company in South Africa, is officially of legal drinking age as it celebrates its 18th birthday. Founded in 1998 by Fiona Phillips, the company has established itself as the spirited leader in online alcohol sales in the country. By developing close connections with the wine industry, and surrounding themselves with wine experts, the company has taken dominance of the online wine retail industry by offering a unique experience to the customer and by bringing happy hour right to their door.

Cybercellar.com started making its presence felt in South Africa around the same time that the internet started gaining momentum. David Muller, current MD, bought the business over in 2012 along with Silvertree Investment Holdings and began building up the company from its base. He has always claimed that “You don’t choose the wine industry, the wine industry chooses you,” and he took this belief straight into the core of the business.

David’s vision was to move the company past the usual tradition that included purchasing a case of wine online and having it delivered to the address listed. His vision forced him to ask himself the essential question “How would I buy wine online?” and his answers led him to rerouting the strategy of the company. He insisted that customers were more interested in having their alcohol needs fulfilled instantaneously and moved to create a situation where customer could:

• Buy mixed cases instead of 6 bottles of the same wine
• Have a quicker and more efficient delivery time
• Receive better prices and get great deals on wines
• Have a generally better experience with the company and feel personally looked after

It was for this reason that Cybercellar.com introduced the non-wine products to the site. It began with craft beer and whiskeys in February 2015, opened up to accessories in July 2015 and eventually started including all non-wine alcohols and mixers by November of the same year. Suddenly the customer could order their full alcohol list online and have it delivered straight to their door. Whether it be for the rugby game happening over the weekend, a dinner party, or the monthly shop; customers were now spending more time on the site, picking and choosing from the great deals offered to them on their favourite beers, wines, spirits and accessories .

Gavin Forsyth, Chief Marketing Officer of Cybercellar, has had a strong background in the eCommerce industry and has built his career around ensuring the online customer keeps coming back for more. No longer is online shopping merely just a luxury, it is now becoming a part of daily life. He states that “A key challenge for eCommerce sites is not only competing for wallet share with other eCommerce sites, but the traditional brick & mortar store too”.

According to Gavin the success of Cybercellar lies in the effortlessness of buying online and having your product delivered. This, together with the fact that the site offers great deals, monthly specials and unique wines that one cannot easily find in your local shop. The site also features great investment wines and absolute ‘must haves’ like the Meerlust Rubicon and Vin De Constance from Klein Constantia, which is a simple click away and within a few days, you can be the proud new owner of these legendary wines. For more information on Cybercellar.com, follow them on twitter and facebook.

 

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com