Mattel Celebrates 80th Anniversary with Ruby Collection

Hi Friends, 

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is celebrating its 80th anniversary with the preview of the limited-edition Mattel 80th Ruby Anniversary Collection. This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.

The range, which will be unveiled for the first time at the Nuremberg Toy Fair, features a collection of products from iconic Mattel brands, including collectible Barbie dolls, Polly Pocket compact playsets, Hot Wheels vehicles, a ruby-red Magic 8 Ball, a special edition UNO deck, a Thomas & Friends die-cast engine, and a reimagined Fisher-Price Chatter Telephone. Each item reflects the legacy of innovation and joy that Mattel has brought to generations of children and fans worldwide. Founded 80 years ago in a Californian garage by Ruth and Elliot Handler and Harold Matson, Mattel has transformed how generations of children play, inspiring dreams and leaving an indelible mark on global culture. To commemorate this remarkable journey, Mattel will celebrate 2025 with this product unveiling being the first in a year-long journey that reflects its vibrant history and commitment to delighting fans of all ages.

Since its founding, Mattel has made giving back a core part of its mission, embedded in its culture and amplified through the purpose of its iconic brands. In celebration of its 80th Anniversary and Ruby collection, Mattel will Play it Forward by donating resources to Save the Children in the U.S. and U.K., marking 20 years of partnership with the global humanitarian organization. Since 2005, Mattel has supported Save the Children’s education and emergency response programming.

Speaking about the launch Lisa McKnight, Chief Brand Officer, Mattel said: “As we celebrate 80 years of inspiring play and sparking imaginations, the Mattel 80th Ruby Anniversary Collection reflects our rich history and commitment to innovation. This collection pays tribute to our iconic brands and the millions of fans who have made Mattel a cherished part of their lives for generations.”

Featured Products from the Mattel 80th Ruby Anniversary Collection:

Barbie™Barbie® 

• Mattel 80® Doll (JGD25)SRP: €14.99 | Ages: 3+ | Available: Spring 2025
• Dressed in a ruby-red party dress adorned with a festive bow and a bodice inspired by the iconic Mattel logo, this collectible Barbie doll celebrates Mattel’s long legacy of play. Accessories include silvery heeled sandals and a matching necklace, perfect for fans and collectors alike.
• Mattel 80® Anniversary Barbie® Signature Dolls (JBJ17/18)SRP: €84.99 | Ages: 6+ | Available: Fall 2025
• This elegant collector’s doll pays tribute to Mattel’s legacy with a glamorous design draped in radiant ruby red, a stunning representation of the company’s milestone anniversary.

Polly Pocket™

• Polly Pocket Ruby Red Ring Box (JGK21)SRP: €14.99 | Ages: 4+ | Available: Fall 2025
• Celebrate with Polly in a heart-shaped Ring Box Compact featuring a transparent glitter finish. Inside, Polly doll enjoys a festive party scene complete with a balloon animal pet and a removable, adjustable cake-themed ring.

GamesUNO® 

• Mattel 80th Ruby Red Edition (JGK30)SRP: €12.99 | Ages: 7+ | Available: Fall 2025
• This celebratory edition of UNO features graphics inspired by Mattel products, combining classic gameplay with a nod to the company’s storied past.

Magic 8 Ball™ 

• Ruby Red Edition (JKG11)SRP: €12.99 | Ages: 6+ | Available: Fall 2025
• The classic fortune-telling toy gets a ruby-red makeover to mark the anniversary, inviting fans to celebrate decades of joy and innovation.

Hot Wheels™

• Hot Wheels® Pop Culture Kool Kombi (JBL68)SRP: €2.39 | Ages: 3+ | Available: Spring 2025
• This premium Hot Wheels vehicle celebrates iconic pop culture properties with authentic details and display-worthy packaging.
• Hot Wheels Core Mattel 80th Anniversary 5-Pack (JGK08)SRP: €11.95 | Ages: 3+ | Available: Fall 2025
• A must-have set featuring Hot Wheels classics like Bone Shaker and Twin Mill, each adorned with special 80th-anniversary decos in collectible packaging.

Thomas & Friends™

• Thomas & Friends Small Die-Cast Mattel 80th Engine (JFV72)SRP: €13.99 | Ages: 3+ | Available: Fall 2025
• This collector’s edition die-cast Thomas engine features premium metallic-colored paint and rolling stock cars, perfect for fans and collectors.

Fisher-Price®

• Fisher-Price® Red Chatter Telephone™ (JGG97)SRP: €15.99 | Ages: 1+ | Available: Fall 2025
• The iconic Chatter Telephone pull-along toy is reimagined in Mattel’s signature red, complete with a spinning dial, realistic ringing sounds, and moving eyes to engage little ones.

The Mattel 80th Ruby Anniversary Collection is a testament to the company’s enduring commitment to play, innovation, and cultural impact. Fans and collectors can look forward to these collectible items beginning Spring 2025, with additional products rolling out through the year.

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Did you know that Monster Trucks are empowering and therapeutic? #MonsterTrucks

Hi Guys, 

They are! Here’s why:

Have you ever considered that playing with Hot Wheels Monster Trucks is not only fun, but also a beneficial activity for your kids? Monster Trucks can be an excellent stress reliever for your child. The feeling of control they have over the truck and the power it possesses can be empowering and therapeutic. It can help them blow off steam and ease any pent-up frustrations they may be feeling.

Monster trucks can also be a great way for your child to get some exercise and fresh air. Running around, pushing, pulling the truck, and playing in the dirt can help them burn off some calories and improve their cardiovascular health. Plus, getting outside and soaking up some Vitamin D from the sun can boost their mood and immune system.

The physical benefits of playing with monster trucks can also help your child develop problem-solving skills. As they navigate obstacles and create their own jumps and ramps, they'll start to develop critical thinking and spatial reasoning abilities. They'll also learn how to adjust and adapt their strategy as they encounter new challenges.

Hot Wheels Monster Trucks can help improve your child's hand-eye coordination. Manoeuvring the monster truck around obstacles and slamming it into things takes a lot of precision and control. Over time, they'll develop better hand-eye coordination and fine motor skills, which can transfer to other areas of their life, like sports or playing musical instruments.

Also, they can be a great way for your child to bond with friends and family. Whether they're competing in races, creating obstacle courses, or just smashing things together, the stress relief, shared experience, and light mood around playing with monster trucks, in general, create connections that benefit everyone as they create lasting memories.

So, why not consider adding monster trucks to your child's playtime activities? Let their imaginations come alive and conquer any obstacles in their way while they get some exercise, improving problem-solving and hand-eye coordination skills. Sounds like the ultimate birthday gift.

Till next time...Aashish 

Thanks! Cheers!!! 

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How Multifunctional Toys support Creativity, Learning & Problem-Solving? @Mattel @Hot_Wheels

Hi Guys, 

The educational value of toys is easily overlooked because playing, as a developmental activity, is not supported by traditional educational models, but it’s been proven that multifunctional toys stimulate a child’s development and brain function more than you know.

Music, art and playing are great educational tools, just like reading and writing. At a young age, children don’t only learn, they use all their senses to quickly develop subconscious perceptions of the world, and hands-on play encourages understanding of the world around them as well as imaginative play.

Engaging with the bright colours of the tracks when playing and stunting with Hot Wheels reinforces learning as children engage and create new experiences with the dynamic system of play which stimulates their emotional and imaginative development in a completely different way than books do.

Toys and sets with interchangeable parts give children the freedom to play without rules and explore their individual interests, placing them in a mental space where they can share their feeling and thoughts through play because they feel comfortable enough to create what they want to. Apart from just stimulating creativity, which traditional approaches don’t cultivate, this kind of engagement also has an effect on other issues like self-esteem and confidence building.

Children need to be encouraged to think and create independently, and not be confined to colouring inside the lines. This also helps them appreciate different points of view, rather than shy away from it, as well as stimulates their problem-solving abilities.

Parents who don’t know where to start are encouraged to get The Hot Wheels Speed Drop Hauler, which redefines Hot Wheels storage and racing in one very cool semi-truck that’s full of surprises. Small display windows on the trailer showcase the more than 20 Hot Wheels cars it can carry, and when kids pull the back latch, this 3-in-1 toy unfolds into a six-foot-long racetrack!

The multi-functioning vehicle comes with three 1:64 scale Hot Wheels vehicles and can hold 20 more. It provides endless fun for kids 4 to 8 years old. Colours and decorations may vary, but the Hot Wheels Speedway Hauler is the ultimate all-in-one Hot Wheels package with so many features and so many ways to play, and is compatible with the entire Hot Wheels System of play, allowing for hours of imaginative and creative play.

About The Hot Wheels ™ City Speed Drop Transport™

The Hot Wheels™ City Speed Drop Transport™ Hauler combines the convenience of a cool-looking Hot Wheels® hauler with the awesomeness of a two-foot vertical racetrack that connects to other sets. In transport mode, the big rig semi can hold more than 20 1:64 scale toy cars as it rolls on its six massive wheels. Unhitch the rear lock and transform this hauler into an incredible two-foot-tall track for extreme excitement. Stunt cars down the epic gravity drop that can connect to other sets (additional track sold separately). Includes one Hot Wheels® vehicle to haul from the get-go. Colours and decorations may vary for 22. Features: The Hot Wheels™ City Speed Drop Transport™ Hauler transforms from a cool and functional car-carrying trailer into a spectacular track with a 2-foot-tall gravity drop for extreme transport and excitement. The hauler can hold more than 20 Hot Wheels® vehicles and has big, rolling wheels to make it part of the fun itself. Unlock the rear hitch and transform the hauler into a track set with an epic 2-foot-tall drop. Includes 1 Hot Wheels® vehicle, and the track can connect to other sets to extend the stunting adventures (additional track sold separately). This hauler combines convenience and excitement with its massive storage capacity and epic drop – kids 4 years and older will love the awesomeness of this incredible gift! ©2021 Mattel. 

Cheers!!!

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