@HuaweiZA #PetalSearch Ensures The Privacy and Security of Users

Hi Friends,

As part of the expansion of its Huawei Mobile Services (HMS) ecosystem, the company recently announced the launch of its own search engine app, Petal Search. This follows the launch of its HUAWEI Browser earlier this year.

On Petal Search, which is available on HUAWEI AppGallery, users can search for and find virtually any information and multimedia. Offering several ways to search content with its multi-search inputs functionality, Petal Search is a convenient search engine that enables users to search content by way of text, voice or visual search.

The need for security 

Search engines have made access to information, multimedia content, and services incredibly easy as they are a gateway to a rich array of websites and a path to a wealth of information.

In the process of using and interacting with a search engine, users must also exchange their information for a good user experience. This raises the need for the security of personal information and the search activity of users. 

With over 4.5 billion internet users across the world, the internet has extremely vast data trails of personal information being generated and recorded from all the searches and activities by users. Internet data is collected for reasons such as marketing and consumer profiling – from the terms, users submit to a search engine, to their browsing history, to IP address, to cookies.

Huawei’s Petal Search prioritises privacy and security

Huawei understands the sensitivity of search data and users’ need for privacy and security, and so it has made it a priority to ensure that Search Petal safeguards users against these pain points. Huawei has adopted effective methods to continuously detect threats and identify risks so that the privacy of consumers is protected. 

Built with industry-leading privacy and security technologies, Petal Search complies with security, privacy laws and regulations. With an ePrivacyseal, Petal Search is a certified secure digital platform, having met the requirements of the General Data Protection Regulation (GDPR) for digital products in Europe. In addition, to provide a more secure search experience across the board, user data is stored in users’ local regions.

How Petal Search ensures privacy and security

Petal Search gives users a Safe Search function which enables them to filter the content displayed in the search results through strict, medium, and disabled filter modes. This way users can place restrictions on their content to filter out illegal and other age-inappropriate content.

For a fully private browsing experience, users can switch to incognito browsing mode, which is a privacy feature. While surfing the internet, users’ personal information is neither tracked nor analysed in the process. Users can rest assured that Petal Search does not associate search records with their user account. 

While search engines are amazing tools to access all kinds of information needed, there are many risks associated with the collection and use of personal data, which can be compromising to users. Huawei’s Petal Search addresses these concerns for the privacy and security of users by complying with high privacy security standards.

To download Petal Search from HUAWEI AppGallery, go to https://appgallery.cloud.huawei.com/ag/n/app/C100995735?locale=en_US&source=appshare&subsource=C100995735

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@3M Sets Out to Heighten Awareness of #VisualHacking #PrivacyFilters #SouthAfrica

Hi Friends, 

As corporate South Africa gets to grips with the implications of the Protection of Personal Information Act (PoPIA), 3M has embarked on a campaign to raise awareness about the threat posed by visual hacking. It will be launching Visual Hacking Awareness Week from 21 May – 29 May to highlight this little-known but escalating threat. 

“PoPIA, like the European Union’s General Data Protection Regulation (GDPR), makes it obligatory for those holding personal information to protect it adequately and provides for punitive fines to be imposed on those who do not do so. However, because data breaches and hacking make the headlines, many companies tend to assume that the threat is confined to the digital world,” says Peter Barker, Market Manager, IT Market at 3M Display Materials & Systems Division, 3M. “The truth is that sensitive information can be illegally obtained in other ways too, and one of the most common is visual hacking.” 

Visual hacking, also known as shoulder surfing, occurs when an individual obtains information from the screen of a device being used by somebody else. It may occur in public spaces and equally in offices. Visual hacking could also include accessing information stored on paper, perhaps by using a smartphone to photograph it. 

The Ponemon Institute undertook a Global Visual Hacking Experiment in 2015-6 (sponsored by 3M) to highlight the risk of visual hacking in office environments. The results were alarming, showing that 91 percent of global visual hacking attempts were successful, with 27 percent of the hacked data categorized as sensitive, including login credentials, confidential or classified documents, and financial information. Fifty-two percent of sensitive information was visually hacked from employee computer screens. 

“Visual hacking can happen very quickly and can provide criminals with information that will allow them to enter the corporate systems at a later date. In addition, seemingly innocuous information can be used to craft successful phishing or extortion strategies. In other words, the company is at risk from low-tech as well as high-tech predators,” Name says. 

Changing work patterns are increasing the chances of falling victim to visual hacking. Open-plan offices make it easy for co-workers or visitors to obtain information from employees’ screens. In addition, more and more employees are undertaking work in non-office environments such as coffee shops, hotel lobbies, airplanes and so on. In all these cases, they are vulnerable to visual hacking. 

A further factor is a growing attention being paid to securing corporate systems in response to a flood of high-profile hacks and ransomware attacks. This has had the unintended consequence of making low-tech attack methods, like visual hacking, more attractive to cybercriminal syndicates. 

The key to reducing the risk of visual hacking, Barker says, is the development of comprehensive company policy and set of protocols relating to the issue, backed up by education. The policies should cover not only the office but also the use of company data in all locations. The Ponemon Institute research found that companies with strong visual-hacking policies experienced 26 percent fewer privacy breaches. 

A clean-desk policy, document-shredding processes and an easy way to report suspicious behavior will also help. 

“Given that screens account for just over half of all visual hacking, investment in privacy filters on all devices with screens is a worthwhile investment. Most work gets done on screens now, and so protecting them makes sound business sense in a world in which data regulations are becoming more stringent,” he concludes. “This is one threat that can be countered by a judicious combination of technologically advanced screen privacy filters and good policies.” 

3M will inaugurate Visual Hacking Week with a media event at which it will present the results of its Global Visual Hacking Experiment, contextualized for the South African environment and PoPIA. 

About 3M 

At 3M, we apply science in collaborative ways to improve lives daily. With $33 billion in sales, our 93,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

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