New Look Refreshes The @CastleLiteSA #HitRefresh #CastleLite

Hi Friends, 

Africa’s biggest premium beer brand, Castle Lite is excited to announce that they are hitting the refresh button in 2022 with a new look shrink and tray design across all its packs. The brand, which had its last update in 2018 has introduced its new packaging at licensed outlets across the country.

In today’s competitive beer scene, it has become more important than ever for brands to remain relevant and to stay fresh. With this in mind, Castle Lite conducted pack research to test its secondary packaging with consumers in 2021. Findings from the research indicated that consumers require products that are very easy to spot within a much-cluttered market so that they can have a seamless shopping experience.

“Castle Lite is a brand that puts premium enjoyment front and centre. We have maintained our position over the years as an accessible premium brand with a distinctive positioning and visual identity. With the packaging refresh, it was critical that the brand maintains its premium look which speaks to our high-quality taste while giving us a more appealing canvas to connect with our consumers. We are excited to introduce our fresh new look with the same refreshing taste that consumers have come to love and enjoy over the years,” says Castle Lite Brand Director, Colleen Duvenage.

The new-look boasts an updated colour scheme with blue and grey blends making the packing more appealing and attractive. When researched amongst consumers, they noted that the new colours cue cold, premium and refreshing. The brand has taken a completely different direction with this refresh, with a pack that reflects what’s inside: superior, high-quality refreshment. Consumers need not worry, the only thing that has changed is the packaging, the liquid is still the same extra cold, premium and refreshing Castle Lite consumers know and love.

For more information check out www.castlelite.co.za and follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

Cheers!!!

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@WindhoekBeer_SA Celebrates #WindhoekBeerDay #7April #SouthAfrica

Hi Guys, 

Did you know that the 7 April is ‘unofficially’ known as National Beer Day in the USA. On this day in 1933 President Roosevelt took the first steps to end prohibition and after a 13 year dry spell allow beer drinkers to once again legally purchase beer. An unofficial beer day is a great reason for Windhoek fans to relax and celebrate with a ‘cold one’.

Here’s a few quirky facts to enjoy with your beer:

1. The study of beer and beer-making even has an official scientific name – zythology. It derives from the Greek words “zythos” (beer) and “logos” (study)

2. Beer is one of the world's oldest prepared beverages, possibly dating back to the early Neolithic or 9500 BC.

3. Windhoek still brews its beer according to a 500 year old brewing tradition.Reinheitsgebot is often referred to as the Germany Beer Purity Law and stipulates that only barley, hops and water are to be used in the brewing of beer.

4. The Ancient Egyptians built the pyramids under the influence. According to Patrick McGovern, an archaeologist from the University of Pennsylvania, workers at Giza received about four liters of beer a day.

5. The world's largest beer festival is Oktoberfest. Held annually in Munich, Germany, it is a 16-day funfair running from late September to the first weekend in October with more than 6 million people from around the world attending the event every year. That equates to almost 10% of the South Africa’s population. #WindhoekBeerDay www.windhoekbeer.co.za

Cheers!!!

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