New Year Resolutions - Week 31 Achievements & Failures in 2023 #TheLifesWay

Hi Guys, 

Week 31 started from 30 July to go till 5th August 2023 and since the last few weeks, it's been hectic as there were a lot of launch events during these months. Sometimes all this travel and attending events leave you with very less energy to focus on other things so it's of extreme importance that you do exercise your body and build some strength on a daily basis. 

1. Entertainment - The week started with the Pankaj Udhas show at Emperor's Palace in Johannesburg, South Africa. He has been performing live for the last 43 years and his voice quality is not really up to the mark but it was great to see a legend live in action. 

2. Launch Events - This week all days I have attended one or the other launch events from a lot of diverse brands. I started with the Women's Conference where I could not spend much time as it was really cold out there and kids felt the same so we had to leave early to attend the Pankaj Udhas Show as well. 

I got to play Soccer with the real team players of the South African National team with some people from Huawei South Africa as well. This was for the launch of some new Huawei Wearables. I got a Watch FIT SE along with a Soccer kit. 

The next day it was a Dell Technologies dinner and it was really a great personalized event. The next few days there was the Decorex Expo which I went to twice on the weekends. Thanks to Proud SA for making me a winner of the VIP Passes and all my family and friends also saw the event due to the same. 

Skyworth also launched their 100inch TVs at a big event and I got the invite for the same as well. It was really nice and got to see some of the latest TVs from Skyworth. The only thing was the event was in Boksburg and it took a while to reach there. 

Castle Lite invited us for another dinner party in Houghton and it was really a good one too. It was the launch of some new ambassadors where they got nice jackets and some other products from the brand. I don't think we got anything at the end of the event. 

Lastly, to end the week, I attended the Sony Alpha Festival Kyodoka Event in Randburg but had to leave early as I had a dinner appointment. The lines were long to grab Sony's Cameras so I didn't wait and this time I could not lay my hands on their powerful cameras and they were given 30 minutes for each person at the show. They didn't give them earlier and only after the first speaker then initiated the process and it meant the long queues. 

3. Thank You - I started again from zero to reach the 20000 mark by the end of the week. The counter is giving me some problems I need to find an app on mobile to keep tracking the same permanently and in the best way possible. 

I didn't watch any web series or movies during this week as there were so many things going on. 

4. YouTube - I did a lot of YouTube Shorts during this week and for July 23, I got 141 subscribers that's almost double the previous month in terms of subscribers count added to the channel. I thought that someday my channel would have a snowball effect but that has not happened as yet I will continue to create videos so that it eventually happens and then I will reach that 100k mark Silver play button and thereafter 1M Golden play button from YouTube. If you don't have subscribed to my channel and if you love unboxing, gadgets and stationery items then please do give it a look and then decide to subscribe - www.youtube.com/@thelifesway

Thanks a lot to all the brands for all the launch event invites and other expos happening around me to attend. I am really grateful to the expo as it has expanded my mindset to check out thousands of brands and companies that are there to help their customers in whatever way possible. 

Aum Namah Shivay!

Till next time...Aashish

Thanks! Cheers!!!

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New Look Refreshes The @CastleLiteSA #HitRefresh #CastleLite

Hi Friends, 

Africa’s biggest premium beer brand, Castle Lite is excited to announce that they are hitting the refresh button in 2022 with a new look shrink and tray design across all its packs. The brand, which had its last update in 2018 has introduced its new packaging at licensed outlets across the country.

In today’s competitive beer scene, it has become more important than ever for brands to remain relevant and to stay fresh. With this in mind, Castle Lite conducted pack research to test its secondary packaging with consumers in 2021. Findings from the research indicated that consumers require products that are very easy to spot within a much-cluttered market so that they can have a seamless shopping experience.

“Castle Lite is a brand that puts premium enjoyment front and centre. We have maintained our position over the years as an accessible premium brand with a distinctive positioning and visual identity. With the packaging refresh, it was critical that the brand maintains its premium look which speaks to our high-quality taste while giving us a more appealing canvas to connect with our consumers. We are excited to introduce our fresh new look with the same refreshing taste that consumers have come to love and enjoy over the years,” says Castle Lite Brand Director, Colleen Duvenage.

The new-look boasts an updated colour scheme with blue and grey blends making the packing more appealing and attractive. When researched amongst consumers, they noted that the new colours cue cold, premium and refreshing. The brand has taken a completely different direction with this refresh, with a pack that reflects what’s inside: superior, high-quality refreshment. Consumers need not worry, the only thing that has changed is the packaging, the liquid is still the same extra cold, premium and refreshing Castle Lite consumers know and love.

For more information check out www.castlelite.co.za and follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

Cheers!!!

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Unboxing Castle Lite Switch to Renewable Goodies #SwitchToRenewable @CastleLiteSA

Hi Friends, 

Castle Lite sent me these amazing goodies bag for their launch event. #SwitchToRenewable In order to ensure that they draw less electricity from the national grid, Castle Lite has announced that it is switching to renewable electricity to brew its beer. With this switch, Africa’s largest premium lite beer is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. All seven of their breweries within South Africa contribute to this through solar power, with Alrode brewery in Johannesburg also making use of biogas facilities. As of January – August this year they have already generated over 9.7GWh of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.

Check out the unboxing video for the same - https://youtu.be/P2h9z7g-VCo

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Unboxing Castle Lite's #SaveYourSummer Launch Goodies @CastleLiteSA #TheLifesWay

Hi Friends,

Castle Lite South Africa launched their Save Your Summer campaign some days back in Rosebank, Johannesburg, South Africa. Check out the amazing goodies from the launch event which includes a cooler box in an amazing steel frame along with 2 Beer Glasses and my first ever JBL Charge 4 speakers. I never had a JBL ever in my life earlier and this is my first one. Thanks a lot, Castle Lite for making me part of this amazing #SaveYourSummer Campaign. 

Check out the unboxing video for the same - https://youtu.be/nVkM8mmUiAo

If you loved the video we have more like these on our channel, so don't forget to subscribe to my channel and give it a like or two! 

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Travel-related Instagram - https://www.instagram.com/thelifesway/ 

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Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

#SaveYourSummer with @CastleLiteSA As Homes All Across Mzansi Becomes The Centre of Enjoyment

Hi Friends, 

It’s that time of year again, the time we’ve all been waiting for – sun, fun and your favourite extra cold refreshment. But the summer you’re dreaming of isn’t necessarily guaranteed – lockdowns, curfews and load shedding, means that there are many things that may get in the way of your enjoyment again this year!

Castle Lite, Africa’s largest premium lite beer, is launching a campaign in an effort to save your summer. As the authorities of enjoyment, they won’t stand by and watch another summer tumble down. Castle Lite wants to help #SaveYourSummer by ensuring that no matter what happens ‘out there’, they can help make your home the best place to be. Because this year, the best way to chill out, is to chill in. Encouraging Mzansi to turn up this summer in the most responsible way, at home.

To do this, Castle Lite is giving away 10 home entertainment upgrades worth R50 000 each. This includes décor to style your home, electronics to up the vibe, Castle Lite to keep you refreshed and fridges to keep it extra cold. All to make your home space the best it could possibly be this summer. There are also other refreshing prizes to be won, including speakers, coolers, music subscriptions, and more. All you have to do is sign up on www.castlelite.co.za to stand a chance to win and keep your eyes on Castle Lite’s social pages. There are also 3million Rands worth of prizes up for grabs when you purchase Castle Lite in store and follow on-pack details.

To ensure nothing stands in the way of your entertainment and summer fun, Castle Lite has introduced LULU, a virtual pod that knows how to ensure you have a great time at home, sharing the latest fashion trends, hooking you up with the freshest music, making sure your entertainment area is on point and of course, always ensuring you have extra cold Castle Lite to keep you refreshed all in the comfort of your own home this summer. LULU’s fun personality is brought to life through digital content and her virtual interaction with consumers all across the socials.

To introduce LULU, Castle Lite have partnered with a face well known in millions of homes across South Africa – Vusi Kunene. He is synonymous for being the tough, bad guy of TV, and what better way to show how LULU can bring enjoyment to your home space than if she can bring out the lightness and fun in Vusi. The dynamic interplay between the heavy and the light makes for entertaining content, all while keeping you informed on how to have the best chill-out at home.

https://www.youtube.com/watch?v=TXy0HxilWPc

“After the unpredictability of last year’s summer, and with the uncertainty of this year’s summer, we knew our consumers needed some help to make sure this summer is full of uninterrupted enjoyment, no matter what happens out there. That’s why Castle Lite is here to save your summer – with refreshing prizes to be won and super entertaining content, we’re here to guarantee your enjoyment. Lulu is a part of this, and we’re putting her to the test this summer. ” Says Castle Lite Brand Director, Colleen Duvenage.

Castle Lite is once again, putting the enjoyment back in your hands this summer, ensuring that this year, the best way to chill-out, is to chill in with Castle Lite at home.

For more information check out www.castlelite.co.za and follow the official social media pages:

YouTube: CastleLiteSA

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

The article is provided by Castle Lite South Africa

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Renewable Electricity Is Now Brewing Refreshing Beer @CastleLiteSA #SwitchToRenewable

Hi Friends, 

The last week in South Africa has reinforced exactly why Castle Lite is switching to brew their extra cold refreshment with renewable electricity. Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark. All too often, there is simply not enough electricity to go around. This not only gets in the way of our ambitions as individuals and as a nation but also hinders our ability to dial-up our enjoyment at the moment. In order to ensure that they draw less electricity from our national grid, Castle Lite has announced that it is switching to renewable electricity to brew its beer.

With this switch, Africa’s largest premium lite beer is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. All seven of their breweries within South Africa contribute to this through solar power, with Alrode brewery in Johannesburg also making use of biogas facilities. As of January – August this year they have already generated over 9.7GWh of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.

And this is just the start, the brand is on a journey to be 100% brewed with renewable electricity and to fully “switch to renewable” sources by 2025, ensuring that they use all options available to further reduce the load they take from the national grid. The move is directly in line with The South African Breweries (SAB) and holding company, Anheuser-Busch InBev (AB InBev), globally committing to the 2025 Sustainability Goals in climate action by adding renewable electricity capacity to regional grids and reducing CO2 emissions across the globe.

“We know how important sustainability and our environmental future is for South Africa, but sometimes, it feels like such a big task that we can’t do anything to make a difference. As a brand that prides itself on innovation, Castle Lite is making the switch to brew with renewable electricity in order to ensure that making a difference is easier. Our consumers can do their bit by choosing a beer that is not only hugely enjoyable and super refreshing but is also reducing its load on the national power supply with its production, ensuring there is more to go around. Meaning more enjoyment.” Says Castle Lite Brand Director, Colleen Duvenage.

“As a business and brand of our magnitude, it is our responsibility to ensure we are leading the way in sustainability initiatives. Castle Lite is committed to switching to brew 100% of our extra cold refreshment with renewable electricity by 2025. Using less power from the national grid to brew our beer, means more power for the things that you want to do. It’s that simple. Castle Lite is not just playing a part in being the change we want to see in the world but we are actively forging the way forward so that others can follow and do the same,” Duvenage continues.

Our future is in our hands and so is our enjoyment. Castle Lite, in being committed to our world, is also committed to South Africans, and their love for an extra cold Castle Lite. Our dedication is what keeps us going – and soon so will our renewable electricity!

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Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Zulu Mkhathini Tops The Leaderboard For Season 2 #TheLiteShow @CastleLiteSA

Hi Friends, 

Season 2 of The Lite Show may have ended but a bonus interview with Zulu Mkhathini showed the King of Slay topping the leaderboard for this season’s Stay in the Game, toppling the leader, Mpho Popps, who appeared in Episode 3 of this season.

In an honest and open interview with host Donovan Goliath, Zulu spoke about his childhood and said the reason he’s so multifaceted is that he never focused on one single thing. Growing up in the Durban township of Ntuzuma, Zulu says his teachers and community members would always tell his mom he has star quality and she felt pressured to remind him to keep pushing and to achieve his dreams. He rose to the pressure and describes himself as a “proud African Zulu man”.

People might have known Zulu as “Dash” from the hip-hop group, Dreamteam. Now a recognised solo artist, he says his journey is the result of many people contributing to his success, including his mom and sister. Zulu, who dropped a highly successful album during the pandemic and collaborated with some of the best in South Africa’s popular music scene, is close to the Castle Lite brand as he previously hosted #UtimateHouseParty.

The show closed out with Zulu freestyling with Donovan in a perfect end to a jam-packed season of laughs and celebration of South African entertainment.

The Lite Show is Mzansi’s first-ever YouTube news show brought to you by Africa’s biggest premium beer brand, Castle Lite. The show is all about giving South Africans the opportunity to stay abreast of what’s going on while enjoying a good laugh and getting to know more about the featured guests.

While season 2 has come to a close, don’t worry. You can, re-watch your favourite episodes and relive the moments you loved most. Catch all the episodes on the Castle Lite YouTube channel.

We gonna be alright, keep it Lite!

For more information check out www.castlelite.co.za and follow the official social media pages:

YouTube: CastleLiteSA

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

One of a Kind #TheLiteShow @CastleLiteSA Completes it's First Season!

Hi Friends, 

Certainly, lockdown and Covid-19 has substantially increased the online content the customers are consuming and a lot of brands have brought up unique ways to not only keep their users occupied but retain their brand value too when the alcohol was banned as part of lockdown restrictions. 

For the past 12 weeks, South Africans have enjoyed a one-of-a-kind weekly news entertainment program, The Lite Show from the comfort of their homes. Commissioned by Africa’s biggest premium beer brand, Castle Lite, the show is Mzansi’s first-ever digital satirical news show.

It is a fun and lite-hearted take on news and current events hosted by Comedian and TV personality, Donovan Goliath alongside the hilarious duo that is Mojak Lehoko and Lihle Msimang. And entertaining musical weekly rap ups by Rouge and violinist Davina. 

We look forward to season 2 and what it may have in store for us when it comes to celebrities, satire and hilarious content. I really loved watching this episode with Lasizwe as I only came across this guy when he started distributing Samsung devices during the lockdown as well as I saw his great youtube channel too. Meanwhile, I have also started my own youtube channel too and The Life's Way will celebrate it's 8 anniversary of blogging on 27th December 2020. 

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!