The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Friday, 22 November 2019

A Memoir - This Month Last Year - Nov 2018 www.thelifesway.com #TheLifesWay #PhotoYatra

Hi Friends, 

November is the final month for planning December holidays and the goals for the new years and I am getting a strong feeling that I need to start everything from scratch and the next 3 years of The Life's Way will be towards making videos for Youtube and creating stories on Instagram rather than blog posts. There will be some self-written posts but that will be around 100 in a year or the regular series I intend to do. 

1. A Memoir - This Month Last Year - Sep 2017 www.thelifesway.com #TheLifesWay - https://www.thelifesway.com/2018/11/a-memoir-this-month-last-year-sep-2017.html - I made some decisions and then broke them and remade them and broke them again. This is a fool's paradise for me and I think it's my comfort zone but as I complete my 7 years of The Life's Way, I don't want to do the same mistakes again and again. Let's build a better future if I can which has a lot of passionate learnings to continually enhance my curiosity and charisma. 

2. A Memoir - This Month Last Year - Oct 2017 www.thelifesway.com #TheLifesWay - https://www.thelifesway.com/2018/11/a-memoir-this-month-last-year-oct-2017.html - I was late in posting these blog posts on my page last year and this year too I posted Oct one in Nov only. I have to learn to be disciplined and that's why I want to go back to books. I have taken steps towards them too as I am listening to a lot of audiobooks while driving a car and factory reset my 10 years old Kindle Keyboard for the first time. I have added limited books in the same which I really want to read and if not found interesting will be taken out of the gadget. 
A Memoir - This Month Last Year - Nov 2018 www.thelifesway.com #TheLifesWay #PhotoYatra
3. A Memoir - This Month Last Year - Nov 2017 www.thelifesway.com #TheLifesWay - https://www.thelifesway.com/2018/11/a-memoir-this-month-last-year-nov-2017.html - Last year I did a lot of Instagram meets and walks with one of my colleagues and we became best of friends. He left for Sweden this year in Oct and I felt really sad but WhatsApp calls make up for it. This is being long that I let anyone enter my life like I allowed this person and change me for the better. 

All the other posts I did are for many brands that didn't invite me to their events or gave me anything this whole year so why bother them to mention and cover in this post. Let's think of all the good and bad Netflix shows and movies I am seeing these days. Money Heist Season 1-2-3 I finished the day before and really waiting for Season 4 which they say will be launched anytime in January 2020. I didn't like the movie DRIVE #bollywood and it's torture to be watching the same. I am stopping Netflix subscription now as I want to read some books towards the end of the year and write my own posts for the completion of 7 Years of The Life's Way in December 2019. 

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Thursday, 21 November 2019

#Streaming: The Gear, The Bandwidth And The Ultimate Platform @AcerAfrica @juliabishrobson

Hi Friends, 

Gaming is fast becoming commercially recognized and shaking off the archaic stereotype of being grunge and anti-social past time for the young adult. One of the key elements to be taken seriously as a gamer is to increase your online presence in ‘streaming’.

According to Julia Robson aka Bish, an Esports contender, and keynote speaker at this year’s Vodacom rAge event in Johannesburg, the need for gamers to share their gaming experience online is becoming prevalent. “Streaming allows any gamer to share and create content for their followers whether this is for Twitch.tv, YouTube, Facebook or Mixer,” says Bish. “These platforms create a space for gamers to share their live gameplay with an audience and interact with a community of other streamers and players.” If you are a ‘noob’ (new to the industry) you should not feel overwhelmed by streaming. Simply record and share on social platforms you are comfortable and familiar with and as your confidence grows as a gamer you can explore additional options.

Gamers have the option of live streaming or pre-recording sessions. Editing pre-recorded sessions allows the user to create edited videos or VOD (Video-On-Demand) which can be more user-friendly for their audience and the ‘noob, but it is not as authentic as a live stream. Bish uses her Predator gaming laptop to stream and recommends software called Wondershare Filmora which assists in uploading to various social platforms.
#Streaming: The Gear, The Bandwidth And The Ultimate Platform @AcerAfrica @juliabishrobson
Picture Credit: Julia Bish Robson Twitter www.twitter.com/juliabishrobson
“It is important to grow with your channel, learn from others and find your niche.” Bish identifies her top influencers as Samplayze, HutchieOG, and Shazz, which she deems entertaining and reliable. As with all influencers on social networks, it is about creating content and knowing what your audience is looking for. “It may be easier for you to start to stream to friends and getting their thoughts and feedback first.”

In summary building, a streaming channel is a process and requires originality and dedication. With Twitch.tv gaining up to 15 million unique viewers per day and these viewers spending on average 95 minutes on the channel, the goal should be to eventually stream live from this channel and ultimately become an Esports star.

Bish shares her top tips for the starting your channel:
  • Have fun and be original: It can be daunting to have a camera focused on you but soon it will become easy to interact and have fun with the audience. It is important to think about what would engage you as an individual and then populate that and make it unique to your channel
  • Find your niche: Whether this is a summary of your play at the end of each stream, cosplaying during your stream or having quirky terms during your gameplay, think of ‘what you like’ and ‘what you are good at’.
  • Security and Privacy: Never give away any personal details or sensitive information. It’s easy to get comfortable with the camera but always remember that content is streamed across the world and the same cautions apply as mainstream channels like Facebook and Instagram. Trolls and cyberbullies are not restricted to streaming and implementing NightBot as a chat moderator can assist with keeping unwanted attention at a minimum.
  • Gear: A decent camera with a frame 1080p 60FPS or webcam with a minimum 720p will ensure the quality of your stream is decent. A stable fibre line of at least 10/10 mb with a stable upload and download speed. Other baseline requirements include i5 Intel processor, GTX 1060 graphics card and 16gb of DDR4 RAM. Anything over and above these specs will add to the viewer's pleasure.
Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Enterprises Count on @VeritasTechLLC as #Cloud Adoption Accelerates

Hi Friends, 

Veritas reports 4x year-over-year increase in data moving to lead public clouds to power backup and disaster recovery at scale

Enterprise customers are accelerating their cloud transformation initiatives, revealed Veritas Technologies, a worldwide leader in enterprise data protection and software-defined infrastructure. Over the past year alone, Veritas has seen a four-fold increase in the amount of data moving from on-premises environments to the two leading public clouds. This is in addition to a dramatic increase in the number of NetBackup™ workloads that have moved to the cloud in that same time frame.

The cloud as an enabler of modern digital business is a primary driver of this acceleration. As dependence on the cloud increases, it requires organizations to employ data management strategies that are robust, yet flexible enough to aid their transformation, while mitigating risks. This has become abundantly clear in a world of evolving data regulations, ransomware, and virtually zero tolerance for downtime.

The movement to the cloud accelerates
The results of the company’s latest Truth in Cloud Report—a recent survey commissioned by Veritas on the challenges of cloud data management, reiterate the industry’s shift toward the cloud. The research found 47 percent of respondents characterize their company’s current infrastructure state as an even split between the public cloud and the data center. However, more than 70 percent indicate their desired end-state is to run most or all of their applications on public cloud infrastructure.

Respondents are moving quickly to make this happen for non-production systems and dev/test environments, as well as mission-critical production systems. The increasingly distributed nature of IT systems is likely one major reason many companies are also increasing their investment in the technology used to protect and secure them.

Nearly 70 percent have allocated budget to purchase new solutions to address cloud data protection in the next 12 months, and a majority expect their budget for backup and recovery to increase substantially over the next three years. However, where respondents had responsibility for both on-premises and cloud-based workloads, almost half would rather do so with a single backup solution.
Enterprises Count on @VeritasTechLLC as #Cloud Adoption Accelerates
“Our customers are overwhelmingly choosing the cloud for new workloads and advanced deployments. Today, many organizations benefit from disaster recovery orchestration, cloud data protection, and hybrid on-premises and cloud environments,” said Deepak Mohan, executive vice president, enterprise data protection and compliance, Veritas. “Our integrated Enterprise Data Services Platform makes it easy to extend enterprise-grade protection from on-premises to the cloud and ensure data is always available, compliant, and secure.”

Cloud-based data availability and protection strategies
While organizations are choosing the cloud for a variety of deployments, three use cases demonstrate the most common cloud strategies being employed by Veritas customers today:

1. Cloud as a storage target – The first foray into cloud adoption for many companies is running applications on-premises while using the cloud for storage. To ensure its data is safely stored and protected, financial services company, Profuturo Group, implemented Veritas NetBackup Appliances for rapid recovery readiness and CloudCatalyst for optimized transfer of data to Amazon Web Services (AWS) cloud for long-term retention. This shift has helped accelerate data backup and recovery operations, while dramatically improving efficiency.

“Moving data storage to the cloud via NetBackup and CloudCatalyst has not only improved our data protection processes but also our ability to meet storage, data availability and compliance needs for our customers and government regulators,” said Mario Alberto Correa Fuentes, manager, production and changes, Profuturo Group.

2. Data protection in the cloud for cloud-based application workloads – As application workloads shift to the cloud, the need to protect cloud-based data increases. Many companies are deploying data protection in the cloud to address this need. Global environmental services firm, Veolia, decided to improve efficiencies and reduce costs by shifting all applications and data from on-premises data centers to AWS.

“Knowing that all our data is in a central location and that we can access it instantaneously, is a huge benefit of using NetBackup with AWS. A data restore that might take days in our on-premises environment can complete in seconds or minutes in AWS,” said Aurélien Durand, storage and backup engineer, Veolia.

3. Cloud as an on-demand data center for disaster recovery – While some organizations choose to migrate the entire data center infrastructure to the cloud, others want to use the cloud as an on-demand resource for fast recovery during a disaster—natural or manmade. When China International Marine Containers, Ltd. (CIMC), wanted to move its business-critical applications to the cloud, it adopted a solution from Veritas that replicates data between an on-premises appliance and AWS cloud storage. The solution satisfies disaster recovery concerns, while significantly improving the efficiency of data protection companywide.

“Veritas has the industry-leading technology and solid industry background knowledge, with a professional local team,” said Jinjie Pan, CIO of CIMC. “Veritas is becoming our most important partner for digital transformation strategy. Through the Veritas data management solution, we can meet business requirements and pave the way for our future innovation.”

For more information about cloud data protection strategies, visit https://www.veritas.com/solution/cloud.

Survey Methodology—A total of 1,645 cloud architects and administrators were interviewed in June and July across the US, the UK, France, Germany, Switzerland, the UAE, Canada, Mexico, Brazil, Australia, New Zealand, Singapore, China, Japan and the Republic of Korea.

About Veritas
Veritas Technologies is a global leader in data protection and availability. Over fifty thousand enterprises—including 99% of the Fortune 100—rely on us to abstract IT complexity and simplify data management. Veritas Enterprise Data Services Platform automates the protection and orchestrates the recovery of data everywhere it lives, ensures 24/7 availability of business-critical applications, and provides enterprises with the insights they need to comply with evolving data regulations. With a reputation for reliability at scale and deployment models to fit any need, Veritas supports more than 500 data sources and over 150 storage targets, including 60 clouds. Learn more at www.veritas.com. Follow us on Twitter at @veritastechllc.


Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

#MavicMiniSA @DJIGlobal #Unboxing and #Highlights

Hi Friends, 

Mavic Mini is DJI’s lightest and most portable drone to date. Weighing in at just 249 grams and boasting a 30-minute maximum flight time, Mavic Mini is the perfect drone for anyone looking to take their creativity to the skies.

Mavic Mini Unboxing: In the Box:
#MavicMiniSA @DJIGlobal #Unboxing and #Highlights
Mavic Mini comes with everything you need to get airborne in no time! Inside the box, you will find the following items:

Item - Mavic Mini
  • Mavic Mini ×1
  • Remote Controller ×1
  • Intelligent Flight Battery ×1
  • Pair of spare propellers ×1
  • Micro USB cable ×1
  • Gimbal protector ×1
  • RC cable (Micro-USB connector) ×1
  • RC cable (USB-C connector) ×1
  • Pair of spare control sticks ×1
  • Spare screws ×6
  • Screwdriver ×1
  • 360° Propeller Guard /
  • Two-Way Charging Hub /
  • DJI 18W USB charger /
  • Carrying Bag /

Highlights:
Edit and Share Instantly 
By pairing Mavic Mini with the all-new DJI Fly app, you can shoot stunning photos and videos and also edit them all within the app. New to editing? Don’t worry, choose from a variety of templates and background music. Then, when you’re done, share the finished product with your family and friends on social media with just one tap.
#MavicMiniSA @DJIGlobal #Unboxing and #Highlights
Stabilised Gimbal Camera
With a 12MP camera capable of shooting 2.7K Quad HD videos and a 3-axis mechanical gimbal, Mavic Mini provides ultra-clear, super-smooth footage of your everyday adventures. 

CineSmooth: Ultimate Precision
Ensure smoother motion with the all-new CineSmooth mode. Slow down Mavic Mini’s movements when flying in tight or complex spaces for an extra layer of precision and the smoothest footage possible

Become the Star of the Show with QuickShots
With complex cinematic moves like Drone, Circle, Helix, and Rocket just a few taps away, Mavic Mini’s QuickShot modes can make you the star of the scene. Once you’ve finished shooting, share the automatically generated short video instantly with friends on social media.
#MavicMiniSA @DJIGlobal #Unboxing and #Highlights
Fly with Ease
Easy-to-follow flight tutorials built into the DJI Fly app teach you everything you need to know, from how to ensure Mavic Mini’s sensors are calibrated correctly to setting a custom “Home Point” for the Return to Home function. With this intuitive, convenient app, you can go from complete beginner to professional creator in no time!

Take Your Adventure Anywhere
Weighing just 249 grams, Mavic Mini is extremely light and portable. Due to its lightweight design, Mavic Mini is placed inside the lowest and safest weight class of drones, which means in some countries it may be exempt from certain regulations.

Affordable
At just R6999, the awesome Mavic Mini is an affordable way to unlock the skies and add a new layer of creativity to any moment.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

@HuaweiZA Open Advertising ID #OAID Solution Assists #Advertisers to Deliver Personalised Ads #HDD2019ZA @HuaweiEntSAR

Hi Friends, 

Over 20 million South Africans now use mobile devices. With the increase in the business and personal use of these smartphones, most advertisers are now using mobile advertising solutions as they have a comparatively wider reach. The popularity of mobile advertising solutions is anchored on the basis that they are very effective, as they can be personalized. This allows advertisers to reach people who are very likely to be interested in a product or service. 

The Huawei Open Advertising ID (OAID) is a platform that supports advertising solutions that has tracking, monetization, security, personalization and advertising identifier benefits for advertisers and marketers alike. It has a key user privacy data protection feature that highlights the online security commitment by Huawei Mobile Services (HMS), whose Huawei Ads Kit features the OAID solution. In the era of big data, driven by mobile internet, user privacy protection has become a legal and moral priority.

What is Huawei OAID?
The OAID is a non-permanent device identifier that helps advertisers to identify unique users. OAID assists third-party advertising platforms in delivering personalized ads and third-party monitoring platforms for seamless ad conversions, as ads are directed to the right users. Below are some of the benefits of OAID for advertisers.

1. OAID enables advertisers to track user activity
In mobile applications, there are no cookies that track user activity to aid the provision of bespoke advertising. But in order for mobile advertisers to get insight into the user’s preferences for marketing purposes, they need user-resettable identifiers. With Huawei OAID, mobile advertisers are able to track user's activity in one application and create a better advertising experience for users by showing adverts relevant to them.

2. OAID allows marketers to conduct conversion attribution analysis 
There are certain actions that users perform that indicate their intent to purchase advertised products or services, such as clicking on the price of an advertised product. This is called conversion attribution, as a purchase can be made after clicking, which means the purchase is attributable to the click action. Huawei OAID partners with the likes of Appsflyer and Adjust, which can provide advertisers with conversion attribution analysis. Attribution allows advertisers to determine which channels and messages had the greatest impact on the user’s decision to purchase a product.
@HuaweiZA Open Advertising ID #OAID Solution Assists #Advertisers to Deliver Personalised Ads #HDD2019ZA @HuaweiEntSAR
3. User data and privacy is protected 
The protection of user information is central to OAID. In South Africa where cybercrime such as debit order fraud is rife, the data security feature is essential. Unlike the IMEI identification (the unique number assigned to every mobile phone), which is permanent, the OAID is generated as soon as the device is started. Users can reset the advertisement identifier in the device settings to generate a new OAID. This way, there will be no association between the device identifier and user information, making the device anonymous on the mobile internet. The OAID provides personalized advertisements for users while respecting their privacy and guarding their personal data. This feature protects advertisers from possible fines related to the Protection of Personal Information (POPI) Act of South Africa. Under the POPI Act, advertisers who process a lot of personal information risk hefty penalties if they compromise the information that they collect.

4. Ads are personalized
Advertising platforms can obtain the OAID and the Enable Ads Personalisation switch value through the open APIs of Huawei. Advertisers can use this feature to provide relevant adverts to users who are actually interested in the products or services, based on their activities. 

5. OAID monetises apps on the advertising platform
By integrating the Ads Software Development Kit (SDK) of an advertising platform that supports OAID into developer apps, marketers can deliver personalized ads and convert traffic into revenue via Huawei mobile phones. In order to monetize their apps, advertisers or marketers need to integrate the OAID-enabled Ads SDK provided by the advertising platform and connect to the advertising platform in compliance with the required process. This feature has a positive impact on an advertiser’s bottom line.

6. OAID enables access to data analytics and insights
Data form the basis of advertisers’ marketing decisions and provide a better understanding of ad campaigns. For this reason, Huawei has forged partnerships with industry-leading mobile marketing analytics and attribution companies, such as AppsFlyer and Adjust, to jointly provide advertisers with useful data analytics and insights. Appsflyer and Adjust are some of the top 3rd party mobile analytics platforms and have more than 90% market share. This dynamic guarantees advertisers access to an omnipresent tracking platform.

Dr Wang Wei, General Manager of AppsFlyer in China, says, "As a world leader in mobile marketing analytics and attribution that accounts for more than 70% of the global market, AppsFlyer fully supports OAID-based monitoring and will ensure that customers can obtain the same accurate data and user experience with future ad purchase and placement. AppsFlyer will continue to focus on the openness and development of Huawei's HMS Core ecosystem in the future."

In the era of big data, driven by mobile internet usage, user privacy protection has become a priority for advertisers. The OAID solution addresses information security issues, ensures that users access relevant adverts and assures advertisers of monetization benefits for their efforts. 

Mr. Likun Zhao, Vice President at Huawei Consumer Business Group, Middle East and Africa, concludes, “OAID not only effectively protects user privacy but also helps developers build a more open and compliant mobile Internet ecosystem. It will play a crucial role in promoting the healthy and rapid development of the mobile industry as a whole. In the future, more and more partners will support Huawei's OAID. Together, we can jointly build an HMS Core ecosystem for a better-connected, intelligent world.”

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Introducing the #MavicMiniSA - Why Did @DJIglobal Create a 249-Gram #Drone?

Hi Friends, 

The all-new Mavic Mini is a transformative product for DJI and the entire drone industry. It is the most advanced drone of its size ever made, featuring many of DJI’s high-performance capabilities in a drone that weighs only 249 grams. Why did we work so hard to stuff as many features as we could into such a small package? It’s another example of DJI’s commitment to drone safety.

Regulators around the world have agreed that drones weighing less than 250 grams are virtually harmless. In a fall or a collision, a sub-250g drone is just not going to cause the same kind of damage as a heavier drone. Since they consider sub-250g drones to pose the lowest risks, they have made them subject to fewer restrictions or requirements than their heavier counterparts. The rules differ in each country, but in many places, a sub-250g drone may not require registration, and may also be eligible for more complex operations, such as flying over people.
Introducing the #MavicMiniSA - Why Did @DJIglobal Create a 249-Gram #Drone?
This sub-250g weight category was created in 2015 when the U.S. Federal Aviation Administration (FAA) asked a committee of aviation and drone experts to quickly determine the minimum weight of a drone that recreational drone pilots should be required to register. With personal safety the main goal, the committee employed complex formulas involving kinetic energy and terminal velocity to recommend a weight category of 250 grams and above, which the FAA then adopted.

While the 250g limit was intended only as a threshold for registration, it was quickly adopted by other countries as the threshold for many drone regulatory expectations. Any weight below that was considered so light that it was unlikely to cause safety problems, and thus there was little reason to impose stronger regulations. DJI later took a more comprehensive look at the science behind the calculations and concluded that the 250g limit was very conservative. In a white paper released in 2017, DJI said drones up to 2.2 kilograms should be considered lowest-risk. However, the 250g limit has become the global regulatory standard for drones that pose a negligible safety risk.

With that in mind, DJI is now proud to be able to manufacture a drone that provides advanced functionality within that ultra-lightweight category, making the skies safer for everyone. Every time you fly with a Mavic Mini instead of a heavier drone, you’re flying safer than before – simply by using a lighter product. 
Introducing the #MavicMiniSA - Why Did @DJIglobal Create a 249-Gram #Drone?
Even as we prioritize safety, we also recognize that compliance with rules, respectful social interactions, resolution of security threats, and pilot accountability all remain important for a drone of any size, particularly one that is as capable as Mavic Mini. This is why Mavic Mini includes our GEO 2.0 geofencing system, to help prevent inadvertent flight in locations that would raise serious safety or security concerns. In the United States, if you are already registered with the FAA as a recreational drone operator, your registration is valid for all the drones you own. We encourage you to mark your Mavic Mini using that same registration number, although it is not required.

Mavic Mini is also equipped with our AeroScope system for Remote Identification, which allows safety and security officials to detect, identify, and locate the drone and its pilot during flight. AeroScope is a system that is protecting airports, stadiums, high-security events, and other sensitive locations all over the world, and it demonstrates the power of Remote ID to resolve some of the biggest concerns about drones.

DJI supports regulatory efforts around the world to create mandatory Remote ID systems. As a supporter of, and collaborator in, the forthcoming rules and standards for remote identification, DJI also expects Mavic Mini to be compatible with official Remote ID requirements once they are implemented. In our work on the FAA’s Remote Identification and Tracking Aviation Rulemaking Committee in 2017, we vocally supported the conclusions of the Working Group of security, law enforcement, and air traffic control stakeholders about which drones should be included in Remote ID. That group recommended to the FAA that remote identification be required for drones that provide the types of advanced capabilities that raise substantial security concerns, such as long-distance flight capabilities and live video downlinks. Although the FAA’s forthcoming remote ID requirements have not yet been revealed, we continue to agree with this recommendation from 2017 that a capability-based threshold for Remote ID makes more sense than a threshold based only on a drone’s weight.
Introducing the #MavicMiniSA - Why Did @DJIglobal Create a 249-Gram #Drone?
When regulators said drones weighing under 250 grams are the safest, we took that as a challenge. DJI has always made safety our top priority, and we’re proud that Mavic Mini opens a new frontier for how a small yet powerful drone can do great things in the lowest-risk category. As you enjoy flying your Mavic Mini, always consult and comply with your applicable local rules, and remember that no matter how small your drone, when you fly it, you are an ambassador for drones of all sizes. You can learn more about DJI’s safety commitment at dji.com/flysafe. Fly safely, and have fun.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Don't #LetItGo Book Now @SterKinekor for Sneak Previews @Disney #Frozen2

Hi Friends,

It’s been a long, long wait for the many children and adults enchanted by Disney’s icy coming-of-age tale, but Frozen 2 is finally coming to a Ster-Kinekor cinema near you – and you could see it first! Book now for special sneak previews on 1 December 2019 at all Ster-Kinekor release sites, before Frozen 2 releases countrywide on 6 December 2019 in 2D, 3D, IMAX and D-BOX.

Watch trailer here
Don't #LetItGo Book Now @SterKinekor for Sneak Previews @Disney #Frozen2

Run time: 1h40

This time, Anna and Elsa embark on a voyage far from the kingdom of Arendelle. Accompanied by Kristoff, Sven, and Olaf, the loyal sisters go in search of answers to the mystery of Elsa’s dazzling icy powers. Escape the summer heat and lose yourself in a mythical land of snow – book now at www.sterkinekor.com, download the SK App on your smartphone, or book at the box office. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

10 Things You Need to Know About @HuaweiZA #Developer Programme #HDD2019ZA @HuaweiEntSAR

Hi Friends, 

Huawei Mobile Services South Africa recently announced the launch of its local Developer Programme, Shining-Star, which is also being implemented in other markets. This programme focuses on partnering with enterprises, educational institutions, and individual developers to use Huawei infrastructure to develop apps and other technological tools. Shining-Star will empower local developers, as it gives them free access to resources that are essential for innovation and building apps.

Here are the 10 things that you need to know about Huawei’s Developer Programme:

1. All developers are eligible:
There are no restrictions on who or which type of app developer may join the programme. Established programmers, as well as up and coming programmers, who are still learning and passionate about app development, are welcome to participate.

2. App developers have access to HMS Core and HMS capabilities:
HMS Core is a collection of core kit services for Development, Growth and Business, such as Account Kit, Scan Kit, Wallet Kit and Map Kit. These kits provide developers with all-scenario capability open access to the HMS Ecosystem, with a clear focus on application innovation.

3. Developers can grow business from their apps:
The developer programme is based on the premise that developers should earn an income for their creativity and innovation. The HMS Wallet Kit facilitates easier payment and digital card management. This simplifies the process of in-app purchases and allows users to pay for apps easily.

4. Access to a digital advertising platform:
Huawei Ads is an end-to-end digital advertising platform that supports real-time transactions. Huawei Ads has built a complete advertising system architecture, dedicated to providing developers with full self-service intelligent business conversion capabilities. Developers who incorporate ads in their apps are able to earn revenue from these ads.

5. Developers have access to global markets:
Over 570 million people in 170 countries are monthly active users of Huawei mobile devices. The apps that are developed by local programmers can be made available to Huawei users all over the world. This global access to markets potentially gives South African developers the opportunity to share their apps with millions of people.
10 Things You Need to Know About @HuaweiZA Developer Programme #HDD2019ZA @HuaweiEntSAR
6. Huawei offers developers support:
Key resources such as API reference, development guides, and sample code assist are also part of Shining-Star. These support structures ensure that developers are given more than just access to HMS ecosystem; they also have support resources that provide guidance in the app development process.

7. Developers are supported by DigiX Labs:
DigiX Labs will provide additional support to developers. With eight DigiX Labs in 6 main regions, the support to developers includes device testing, the experience of capability development and user experience. DigiX services are also remotely accessible to developers.

8. The HMS platform is compliant with global privacy frameworks:
The Huawei device's global privacy compliance framework complies with the Generally Accepted Privacy Principles (GAPP) released by the AICPA/CICA; the European GDPR-General Data Protection Regulations; as well as local laws and regulations. The apps created through the developer programme will have compliance certificates.

9. Quick and easy access to the developer platform:
The Account Kit helps developers by providing unified access to the distribution of apps for all devices. This also enables users to log in to new apps quickly and easily.

10. The developer platform is secure:
The app development platform has a unique developer identity verification system that features a four-layer detection mechanism to ensure app security. Developers will also have post-release app inspection and a mechanism for user feedback. Four-layer detection includes security vulnerability scanning, privacy check, malicious behaviour detection, and a real-name security check.

App developers with a completed app can visit https://developer.huawei.com/consumer/en/, or contact the Huawei SA Business Development team on developersa@huawei.com to find out how Huawei can support them.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Wednesday, 20 November 2019

New Look for An All-South African Legend! #IslandTribe #SunscreenLotions

Hi Friends, 

In 1992, a legendary sun protection brand was born in Durban, South Africa. In just a short space of time, Island Tribe became the water-resistant sunscreen of choice for surfers and other extreme sports adventurers. Today, Island Tribe has expanded to include a wide range of products and is distributed to more than 25 countries across the globe.

New Look for An All-South African Legend! #IslandTribe #SunscreenLotions
After Adcock Ingram Consumer Division acquired the brand in 2017, it was determined that this proudly South African product had far broader appeal than only to surfers and extreme adventurers, and so it came about that Island Tribe was rejuvenated and relaunched to appeal to a broader audience.
New Look for An All-South African Legend! #IslandTribe #SunscreenLotions

“We all live under the same sun, and we all deserve sun protection from today’s severe UV exposure,” Garth Maart, Brand Manager: Personal Care, Adcock Ingram, explains. “With South Africa having the second-highest incidence of Skin Cancer in the world[i], it makes perfect sense to offer Cancer Association of South Africa (CANSA) endorsed, dermatologist tested, broad-spectrum sun protection for the whole family. Island Tribe ticks all the boxes, and is available through leading pharmacies and retail outlets countrywide.”

Island Tribe's vibrant new look is sure to be met with great enthusiasm from consumers, as they embrace the broad cross-section of products. In addition to the Light Lotions and Sprays, the After Sun Cooling Gel, the Lip Balm and the Clear Gel Sun Sticks, October will see the launch of two new Island Tribe products. Kids SPF50 Light Lotion 200ml and Kids SPF50 Light Lotion Trigger Spray 300ml will join the tribe. An extensive marketing campaign to support the brand revitalization and newly launched products have been planned and includes print media, digital media, and public relations.
“Island Tribe is an intensely researched brand, designed with a variety of users in mind, including outdoor enthusiasts, young and old alike,” Maart continues. “The Daily Use sun protection products have grown in popularity, with consumers becoming more aware of the necessity to protect their skins daily, at work, school or play.”

Island Tribe’s new slogan emphasizes the fact that we’re all members of a Rainbow Nation. We might come from diverse backgrounds and cultures, but underneath it all, we’re all part of the same human tribe. And each of us needs protection from the harsh African sun. This is our point of unity: One Nation. One Sun.
New Look for An All-South African Legend! #IslandTribe #SunscreenLotions

New Look for An All-South African Legend! #IslandTribe #SunscreenLotionsSouth Africans, young and old, sporty or not, are invited to join the tribe: Island Tribe; to experience sun protection for the everyday adventurer. Available from pharmacies and retail outlets across South Africa. Visit www.islandtribe.co.za for more information and join the conversations on Facebook and Instagram.

Reference: 1. Be SunSmart Everywhere. CANSA. [cited 2019 Jul 18]; Available from https://www.cansa.org.za/be-sunsmart/

The Island Tribe brand was launched in 1992 with the aim of providing water-resistant sun protection to surfers and other water sport enthusiasts. The range consisted of one product only, the Island Tribe Clear Gel, which to this day has proven successful. The brand is now distributed in 25 countries worldwide. Island Tribe is an intensely researched sun protection brand that specializes in sport and lifestyle sunscreens. Island Tribe formulas are designed with a variety of users in mind, such as outdoor enthusiasts, young and old alike. Island Tribe sunscreens are designed to give the user maximum protection against both UVA and UVB rays, more than this, the specific formula will stay on your skin for the duration of your activity.

Island Tribe is recognized by the CANSA Organisation as a prevention against skin cancer.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket

Hi Friends, 

Inside the DJI forge of technical innovation, engineers have crafted the smallest 3-axis stabilized handheld gimbal camera. Embodying the perfect balance of form and function, Osmo Pocket transforms pocket-sized adventures into epic cinematic experiences. All of this filmmaking capability inside a device that fits comfortably in your hand!

Whether you’re strolling through a busy city or traveling thousands of miles for that one special dish, having a compact device that shoots smooth footage is truly a game-changer.
Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket
The writer looked in-depth at Osmo Pocket and will be referred to the next paragraphs in first-person voice and discover how it copes with the challenges of spontaneous filming. As DJI’s smallest handheld gimbal camera, Osmo Pocket offers the boundless potential for travelers, vloggers, and those that want to capture the beauty of life. I still have not received and reviewed the device. 

Unboxing and Features 
What's in the Box?
Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket
Before we dive into our big plate of adventure, let’s take a quick look at Osmo Pocket.
The minimalist packaging houses several essential items:
  • Osmo Pocket ×1
  • Cover ×1
  • Lanyard ×1
  • Power Cable ×1
  • Smartphone Adapter (USB-C) ×1
  • Smartphone Adapter (Lightning) ×1

Osmo Pocket Top Features
Light and Portable
True to its name, Osmo Pocket is a compact handheld device that fits snug in the palm of your hand. Thanks to its portable design, you will have no problems taking it around and filming with it throughout your day.

Ergonomic Build
The device comes in a classic matte black color and features a rounded ergonomic design. The handle is non-slip and sweat-proof, which means you can comfortably film for the entire day.

Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket
Stabilized Shooting
At the heart of Osmo Pocket is an incredible 3-axis mechanical gimbal that automatically stabilizes your footage, allowing you to focus more attention on capturing the perfect shot.

4K/60fps Video
Osmo Pocket can capture photos in breath-taking detail thanks to a 1/2.3-inch sensor, 80° wide-angle lens, and f/2.0 aperture. It also serves as a powerful tool for filmmaking, shooting 4K/60fps video at 100Mbps.
Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket
Simple Interface
​On the front side of the device, there is a 1.08-inch integrated touchscreen that can be used for a live view or playback and device navigation. Underneath the LED screen is two dedicated buttons. The left button enables you to take a picture or start and stop recording a video. The button on the right can be used to turn Osmo Pocket on and off. One-click and you’re ready to go!

ActiveTrack and FaceTrack
For a more intelligent and efficient shooting experience, ActiveTrack recognizes, follows, and films your subject of choice. Osmo Pocket also features FaceTrack which automatically detects your face during Selfie mode, keeping you in the spotlight of your adventure.

Universal Port 
Osmo Pocket’s Universal Port is a multifunctional expansion interface that connects the device to your smartphone and several other accessories. When you connect it to your smartphone, you can use your smartphone screen to control Osmo Pocket and access its features.

DJI Mimo 
DJI Mimo was developed for anyone who has a story to tell. This dedicated app automatically opens when you connect Osmo Pocket to a smartphone. It extends your creative potential with editing tools and provides a platform for its own photography community, opening the door to a world of visual storytelling.

My Story was developed for both beginners and experienced users, offering a robust editing suite to take visual storytelling to the next level. You can use this function to create unique videos that you can share on your social media channels.

The story mode is another alternative option that can be directly accessed from the camera view, offering a variety of stylistic editing pre-sets that help bring your creative projects alive. You can choose from many expertly designed templates and soundtracks to elevate your footage. This feature will be available to use soon!
Versatile Accessories 
As well as providing a connection to your smartphone, the Universal Port also serves as a multifunctional expansion interface, which unleashes your creativity with a collection of perfectly suited accessories. This includes a Wireless Module, which provides Bluetooth, Wi-Fi connectivity, and transmission so you can control the gimbal using your smartphone. Additional accessories will be available soon, including a waterproof case that allows you to shoot footage at a maximum depth of 60 meters!

Without further ado, let’s begin our adventure!

A New Dawn for Handheld Stabilization
Osmo Pocket triumphantly delivers as a portable camera that’s ready for the big moments in life. Its 3-axis mechanical gimbal is excellent at adjusting unwanted movements and producing smooth cinematic footage.

Motion Made Easy
As the sun continued its daily ascent, I decided to give Osmo Pocket its next challenge. I turned the device on and selected the Motionlapse function using the interactive touchscreen. This mode allows you to take a timelapse while the camera is moving, introducing a stunning motion effect to your footage. Owing to its incredibly small size, I was able to safely position Osmo Pocket on a flat surface and started recording. After five minutes, my Osmo Pocket had effortlessly accomplished its first Motionlapse.

Ready for Anything
When you are on the prowl for exciting footage, the last thing you want to worry about is carrying around bulky camera equipment and accessories. To be on top of your game, you need to react quickly to whatever the situation presents. Osmo Pocket really comes into its own in these moments. The device turns on in seconds, shooting smooth footage whenever your moment arises.

ActiveTrack
Shooting clear, stable footage is often achieved when you use a large camera on a tripod. While this method is reliable, these types of static shots limit your freedom to move around and fully immerse your viewer. This is why I decided to get right in the thick of the action and use ActiveTrack to film from a more personal perspective.

I headed down to a local food market, where vendors were engaged in their early morning preparations. While the local butcher was busy with his daily activities, I enabled ActiveTrack by selecting him on my smartphone screen. In a matter of seconds, Osmo Pocket was able to track his every movement accurately. This feature gave me the complete freedom to film without disturbing others in their daily activities.

Capture Your Memories
Food photography is a huge passion of mine, and as a writer of a food blog, I would welcome any device that can capture the magic of my culinary adventures. With this in mind, I took Osmo Pocket right into the heart of the kitchen to see if it was up for the challenge.

In just a few seconds, I was able to capture pictures in stunning detail thanks to Osmo Pocket’s 1/2.3-inch sensor and 80° wide-angle lens. Having a device that shoots this easily makes traveling all the more fun!

Glorious Slow Motion
Osmo Pocket also features a Slow Motion mode, which is incredibly easy to select from the interactive menu. In just a few seconds, every tantalizing part of my dish was captured in glorious high-definition detail! Combining slow motion and stabilized footage provides a delicious slice of the action.

The World from Your Perspective
During the middle of the day, I decided to dust off my tennis rackets and hit the courts. Eager to immerse the viewer at this moment, I took Osmo Pocket with me to record my perspective. The FPV mode cleverly allowed the camera to follow my every movement, letting the viewer experience an uninterrupted flow of twists, turns, and all-round magic on the tennis court!
Osmo Pocket In-Depth Review: The World in Your Hands @DJIGlobal #OSMOPocket
In the Spotlight of Your Adventure
Osmo Pocket also has an intelligent FaceTrack mode that enables the device to automatically track human faces, which makes taking vlogs and selfies incredibly easy! After rotating the camera around using the interactive touchscreen, FaceTrack automatically recognized my face and let me record instantly. This feature is incredibly responsive and it was able to keep my face in focus even as I rotated the device (and spun around in circles).

Breathtaking Panoramas
To capture your destination with breathtaking definition, Osmo Pocket can take a 180° and 3×3 Panorama. What surprised me most was how easy it is to obtain this kind of shot. After selecting the mode on Osmo Pocket’s interactive screen, I held the device out with one hand and the camera automatically rotated in different directions to capture the panorama.

Bring the Night Alive
Travel adventures extend far beyond the reach of daylight. Many film-worthy scenes and spontaneous moments come alive in the night. With this in mind, I set out to discover how Osmo Pocket performs in low-light conditions. The 3-axis mechanical stabilized gimbal eliminated any unwanted movement and kept the camera perfectly stable for great low-light footage.

Nothing Can Stop You
Developed with convenience and endurance in mind, Osmo Pocket has a battery life that supports a 140-minute video. I was able to take it everywhere with me during the day and obtain a variety of different shots. And thanks to its one-hour fast charge, I was able to boost the battery to a 90% charge! After a full day of filming, Osmo Pocket stood triumphant, having effortlessly surpassed all the challenges thrown it's way.

​The Bottom Line
What impresses most about Osmo Pocket is how easy it is to take smooth professional-looking footage. The device is extremely portable and starts within a few seconds, which gave me the freedom to film spontaneous moments as they arose throughout my day. Whatever journey brought to the plate, Osmo Pocket handles the challenge with ease. For anyone looking for a portable device that effortlessly captures the beauty of life, DJI Osmo Pocket certainly delivers.

A new dawn for handheld stabilization is here.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Flawless AI #Photography and #Videography with The #HUAWEInova5T @HuaweiZA

Hi Friends, 

At the core of Huawei, products are a focus on innovative technology, and the latest HUAWEI nova 5T smartphone is no different. The HUAWEI nova 5T challenges what’s possible with mobile phone cameras, and incorporates a quad camera array on the rear comprising a 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, 2MP bokeh lens, and 32 MP selfie Superstar lens. These, together with the device’s AI technology and advanced beautification algorithms, ensure that consumers get the best images and videos every time. This smartphone also comes pre-installed with all Google apps and the Google Play Store.

Powerful quad-camera configuration for all shooting scenarios
Following the trend of flagship Huawei devices, the HUAWEI nova 5T hosts four cameras on the rear, supporting high-definition, ultra-wide-angle, macro, and depth-of-field photography. This configuration enables the HUAWEI nova 5T to capture rich, clear images within a single shot in all scenarios, ranging from vast landscapes to close-ups.

The embedded technology combines powerful AI- fuelled image semantic segmentation and partition optimization technology via the device’s 48MP HD lens, 16MP wide-angle lens, 2MP macro lens, and 2MP bokeh lens. The combination presents crystal-clear details in the image and balances the exposure under all lighting conditions. This results in the prevention of under- or over-exposure and offers an array of shooting modes for capturing colorful and high-resolution images anywhere, anytime.

Landscape shooting has never been easier with the HUAWEI nova 5T, as it features an f/2.2 17mm ultra-wide angle lens, allowing even the most vast cityscapes or landscapes to easily fit within the frame. Ever wanted to shoot amazing close ups? The HUAWEI nova 5T allows for images to be taken as close as 4 cm away. The smartphone’s bokeh lens, software algorithms, and advanced Kirin chipset also allow for seamless bokeh shooting, ensuring the subject of the picture stands out without the distraction of a busy background.
Flawless AI #Photography and #Videography with The #HUAWEInova5T @HuaweiZA
More realistic AI beautification with the 32MP front-facing selfie camera
Early adaptations of beautification algorithm technology resulted in every image being treated with the same adjustments, often resulting in the image appearing obviously fake, or applying an extremely pale skin tone to the subject. The current AI beautification algorithms on the HUAWEI nova 5T, however, contour a specific face shape based on individual features. By operating with the Kirin 980 chipset’s dual NPUs, the AI system is able to tailor the beautification influence on the image, avoiding a caked-on appearance and accentuating the user’s own personal beauty and characteristics.

Another drawback of many smartphone cameras is that the contrast between the brightest and darkest areas can prove difficult for even a professional SLR camera to capture effectively. However, with the HUAWEI nova 5T, multi-frame synthesis is deployed for backlit scenes that snap a number of images in one shot. The system then merges the best parts of each shot to form one final photo, in which the dynamic range is effectively widened, and image contrast, sharpness, and quality are substantially enhanced. This ensures images with ultra-clarity definition and unmatched sharpness and detail, down to even the finest of hair strands.

Advanced AI settings for spectacular videos
The HUAWEI nova 5T’s AI-powered cameras also lay the groundwork for optimal video shooting effectiveness, with settings such as AI Image Stabilisation (AIS), Auto Exposure Lock (AEL), and Auto Focus Lock (AFL) technologies working together. This device also comes equipped with an automatic video editing feature that is ideal for novices and brings simplicity to the video editing process. The camera has the ability to automatically recognize recurring subjects in videos, thus saving the user the hassle of sorting through clips, by creating edited subject-based videos.

AI also assists in applying auto-beautification for the subjects in video clips. Developing this technology required substantial trial and error, including testing on approximately 60,000 models before the beautification effects were fine-tuned. Over the course of this tireless process, Huawei developers took into account factors such as brightness contrast, inactive blur, saturation, as well as advanced photography composition principles.

Lastly, the HUAWEI nova 5T’s Kirin 980 chipset is equipped with dual NPU computing, resulting in the ability to cipher advanced algorithms. This AI-powered colour results in the camera capturing and keeping the colour of a subject in a video, all while applying a greyscale background to the image, and thus giving it the appearance of leaping off the screen.

The HUAWEI nova 5T comes in two creative colour schemes – Crush Blue and Midsummer Purple. The smartphone is available on contract from the following service providers:
  • Vodacom - R599 Smart XS+ Plan
  • MTN - R599 MFMXS Plan
  • Telkom - R599 FREEME 1GB Plan
  • CELL C - R619 Pinnacle 2G Plan
Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Access to the Right Technological Tools is a Key Enabler of #Solopreneurship @HuaweiZA

Hi Friends, 

Over the past decade, South Africa has seen a sharp increase in the number of people earning an income outside of formal employment. This is driven in part by our country’s high unemployment rate, which currently sits at 29.1%, and is also due to the global move towards a mobile workforce. Solopreneurship is a specific kind of self-employment and it relies heavily on technology. Different technological tools enable these individuals to run their operations from anywhere they choose and be gainfully rewarded for combining their creativity with technology.

What is a solopreneur?
The term ‘solopreneur’ is often mistaken for ‘entrepreneur’ but there is a key difference between these two terms. A solopreneur is an individual who singlehandedly manages his or her business. Whereas an entrepreneur can hire additional staff to work for them, a solopreneur works alone. Solopreneurs also usually run virtual businesses, providing services where their physical presence is not required, such as freelance writing, online learning, and software development.

App developers, who specialize in software creation and programming, are one of the most common types of solopreneurs. As software engineers, much of their time is dedicated to understanding software algorithms and codes. They create apps that perform specific tasks, address consumer pain points, or simply provide entertainment. App developers play an essential role in ensuring that technology can meet all of our rapidly developing needs as our world becomes more fast-paced.
Access to the Right Technological Tools is a Key Enabler of #Solopreneurship @HuaweiZA
Huawei is providing platforms that allow solopreneurs to thrive
The success of app developers is driven by their access to certain technological tools such as cloud storage, location services, and account login functionality. However, these tools can come at a great financial cost. It is for this reason that Huawei recently launched its developer programme globally as well as in South Africa, which gives developers access to use the Huawei Mobile Services (HMS) ecosystem to build mobile apps without the financial burden of paying for app building infrastructure. Globally, more than 1.07 million developers have registered in HMS Ecosystem, more than double the number of last year, giving these developers access to providing apps for Huawei’s 570 million active users.

HMS incorporates Huawei’s chip, device, and cloud capabilities and integrates a set of HMS core services (HMS Core), tools, and platforms for IDE development and testing, as well as HMS apps, including HUAWEI AppGallery, HUAWEI Browser, and HUAWEI Video. HMS, together with third-party apps and services on Huawei devices, forms the HMS Ecosystem, an intelligent mobile internet ecosystem.

A 360-degree approach to empowering app developers
HMS provides unified access to the distribution of apps for all devices, spurring developer innovation in the process. The HMS ecosystem features all-scenario capability openness, global smart distribution, full lifecycle operations management, and comprehensive incentive and support mechanisms, which form an important part of Huawei’s all-scenario intelligent ecosystem.

In order to encourage more developers to integrate qualitative apps to HMS Ecosystem, Huawei has now announced a global investment in its developer programme of $1 billion through its Shining Star Programme. The investment is targeted at incentivising and accelerating global developer innovation aiming to cover skills development and training, infrastructure and technical support as well as marketing support once the apps are published.

As people continue to make alternative work arrangements based on solopreneurship, technology will continue to shape the success of solopreneurs and help drive our economy. Initiatives such as the Huawei Developer Programme are essential in ensuring South Africans can thrive as tech solopreneurs.

App developers with a completed app can visit https://developer.huawei.com/consumer/en/, or contact the HUAWEI SA Business Development team on developersa@huawei.com to find out how HUAWEI can support them.

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

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A Memoir - This Month Last Year - Oct 2018 www.thelifesway.com #TheLifesWay #PhotoYatra

Hi Friends, October 2018 saw the blog 50 posts across all streams of lifestyle and technology but as I am looking at them now, it make...