The Life's Way - Journey of Visual and Written Content through Brands

Tuesday, 8 September 2015

Smart Watch @HuaweiZA finally makes it's debut #IFA2015

Hi Guys,

Huawei today officially introduced the new Huawei watch to European markets at the IFA trade show in Berlin. The watch, with its classic design inspired by Swiss timepieces, is the first smartwatch in the Huawei wearable family and seamlessly bridges the gap between fashion and technology. Beyond a fashion statement, the watch enables users to stay connected wherever they are with notifications of calls, texts, instant messages and emails. 

Crafted to meet the expectations of the fashion conscious user, including a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice among Swiss watch manufacturers) and a cold-forged stainless steel frame, its design embodies the space where fashion meets technology. The watch is 42mm in diameter - the traditional dimension for wristwatches – with a unique design with its crown located at the two o’clock position. 


The watch comes in a three different colours including rose gold, stainless steel and black and the ability to select from a variety of bespoke watch face designs, across a range of classic, luxury, business, feminine, modern and simple aesthetics. There is also a choice of straps including stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather. The straps are easy to change and users can fit any watch strap with 18mm width lug interface.
The Huawei watch is a perfect exercise companion with a heart rate sensor to measures heart rate and the 6-axis motion sensor can track activities including walking, running, cycling and mountain climbing. It is also able to download music for offline playback via Bluetooth, which can also link up to wireless headphones.

The watch is powered by the latest version of Android Wear, which for the first time supports both Android and iOS devices. Music can be started with voice commands and users can search for destinations and navigate there using the same voice actions. Locating missing phones has never been easier than with the watch’s “find my phone” function.

While the watch sets the bar from a technology standpoint Huawei is teaming up with international fashion photographer, Mario Testino to produce a campaign featuring American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that Huawei has worked with these fashion icons to convey its vision of a world where fashion and technology converge. 

South African availability and pricing will be announced at a later date. Every smartphone and other brands are running towards making these smart as well as lifestyle watches and Huawei has made an impressive attempt on the same too. I am still thinking which one I will wear on my wrist first but I am totally fallen for Fitbit Charge HR which has limited functionality as compared to smartwatches but it has what I want to check daily and that is my sleeping pattern. 


For more information, please visit: consumer.huawei.com  /follow them on: Facebook: facebook.com/HuaweiDeviceTwitter: twitter.com/HuaweiDeviceGoogle+: google.com/+HuaweiDeviceYouTube: youtube.com/HuaweiDevice /Flickr: flickr.com/HuaweiDevice

Cheers!!!

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