@CanonRSA Revolutionises The Future of Photography and Filmmaking #EOSR #Liveforthestory

Hi Friends,

Canon Europe, the world leader in imaging solutions, has redefined the frontiers of photography and filmmaking with the launch of the pioneering EOS R System. Over thirty years on from the original, era-defining EOS launch, the bold, new EOS R System will once again expand photographic possibilities in countless ways. The new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design to capture unique moments in previously impossible ways.

A pioneering lens mount, built from the best of EOS legacy
Since its inception in 1987, the EOS System – including Cinema EOS – has grown into the most recognized imaging system in the world. Today’s introduction takes the EOS platform to new heights, incorporating the best from the existing system, with even greater levels of performance, lens design possibilities, and creative flexibility. The new RF mount has been built on the strengths of the existing EF mount and is the result of detailed research by Canon engineers, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount - allowing for even greater freedom when designing lenses. The new mount’s 12-pin connection enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.

Mr. Yuichi Ishizuka, President, and CEO, Canon Europe, Middle East & Africa, commented: “When we launched the EOS System 30 years ago, we sent a clear message that the future of photography was here. Now, as one of the most iconic imaging systems in the world, our commitment remains. Canon will continue to invest in the unrivaled EOS world with cameras, lenses, and accessories that set new heights in image quality, optical excellence, and performance, all while satisfying the ever-evolving needs and demands of its customers.”

Exceptional quality in every detail
Built from the ground up, the new System has been re-engineered with invaluable input during the System’s development from professional and enthusiast photographers and filmmakers. The EOS R System with RF mount and Dual Pixel CMOS AF delivers unrivaled optical excellence, the world’s fastest autofocus[i] and faster communication between camera and lens. Features that are synonymous with EOS – fast performance, superb ergonomics and superior, uncompromising, image quality – remain at the heart of the EOS R System.

Featuring innovative technology for photography and filmmaking alike, the EOS R System allows all users to shoot and film in extremely low light with accurate focusing, thanks to Dual Pixel CMOS AF. Small and discreet, the EOS R System gives flexibility, plus the advantage of silent shooting. It also offers the highest standard of movie output from any Canon EOS System camera, outside of the Cinema EOS range, enabling filmmakers to take their storytelling to the next level in 4K with output in 10-bit over HDMI. The whole system has refined handling and enhanced ergonomics, including an electronic viewfinder and extensive customization, allowing the user to the focus on the subject rather than the camera.

A system designed with lenses at its core
The EOS R System inherits all the existing system advantages, importantly full compatibility with existing EF and EF-S lenses and accessories[ii], when using one of three newly-developed lens adapters, expanding the boundaries of image capture. Canon has today also launched four new lenses, compatible with the EOS R System – the RF 28-70mm f/2L USM, RF 50mm f/1.2L USM, RF 24-105mm f/4L IS USM and RF 35mm f/1.8 MACRO IS STM. Building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative capture thanks to the new cutting-edge optics and advanced image processing for both stills and video. Additionally, users of existing Canon EOS full frame or APS-C DSLR cameras can enjoy the EOS R System with their existing EF and EF-S lenses thanks to the adapters, while retaining the same performance as when used on a DSLR, as well as access to EOS accessories and Speedlite flashes.

Adding to the full frame family
Adding to the EOS full-frame line-up, Canon has today unveiled the first camera body to carry the EOS R name and RF lens mount - setting the new standard for the camera of tomorrow. With the world’s fastest autofocus[iii], it is also the world’s first camera with the ability to focus in light conditions as low as -6EV[iv] and totally silent shooting, providing stunning quality results every time. The EOS R redefines photo and video performance with unrivaled image quality, state-of-the-art connectivity, refined ergonomics, and responsive handling.

Further expanding the existing EOS System, Canon today also launches the EF-M 32mm f/1.4 STM – a new 32mm lens for the EOS M mirrorless system – and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM, two revolutionary, lightweight professional super telephoto lenses for the EF System.

[i] Correct at time of launch (5th September 2018) and based on testing of available full frame mirrorless cameras
[ii] Compatible with all lenses, except the Canon EF 35-80mm Power Zoom lens
[iii] Correct at time of launch (5th September 2018) and based on testing of available full frame mirrorless cameras
[iv] Among all the interchangeable lens digital cameras incorporating the 35mm full-frame equivalent image sensor with phase-difference detection AF on the image plane. As of September 4th, 2018 (researched by Canon). According to the Canon standard. (During still photo shooting, f/1.2, Center AF point, One-Shot AF, at 23°C/73°F, ISO100 

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@CanonRSA Launches New Full Frame Camera and Lenses With New #EOSR System #LiveForTheStory

Hi Friends,

Canon, world leader in imaging solutions, today builds on its iconic and uncompromising full frame range with the launch of the new EOS R and the first camera with the innovative, new RF Mount. Featuring the fastest autofocus in the world[i] and as the world’s first camera with the ability to focus in light conditions as low as -6EV[ii], it is the perfect tool of choice for professional results with every shot. The all-new RF lens line-up builds on Canon’s optical excellence and heritage, whilst the accompanying accessories offer photographers and filmmakers greater creative and customisation options than ever before.

EOS R
Built from the ground up, the pioneering EOS R System delivers an entirely new level of innovation, enabling richer, more detailed results, with unparalleled levels of sharpness and detail. EOS R is the first camera to feature the RF lens mount with a 12-pin connection, flange back distance of 20mm and a wide 54mm mount diameter enabling even greater flexibility in lens design.

Through the combination of high-performance RF lenses, a 35mm full-frame CMOS sensor with approximately 30.3 million effective pixels[iii] and the latest DIGIC 8 image processor, the EOS R enables consistently high-quality imagery. Digital Lens Optimizer, which corrects factors such as lens aberrations, draws on the power of RF lenses to send correction data to the camera body, minimising impact on continuous shooting speed[iv]

Boasting the world’s fastest autofocus – in as little as 0.05 seconds[v] - and the ability to seamlessly capture moving subjects fast and accurately, with up to 8fps continuous shooting (fixed AF) and 5fps with AF tracking, EOS R enables consistently confident use. The EOS R has Touch and Drag AF, which enables intuitive selection of the impressive 5,655 AF points[vi] - more than any other camera in its class. As the world’s first camera to enable low-light autofocusing down to -6 EV[vii], the EOS R is optimised for low-light shooting thanks to the advanced Electronic Viewfinder (EVF), with 3.69 million dots, provides 100 percent coverage of the scene, making it possible to see subjects in accurate colour even in near-dark.

The EOS R features completely silent shooting for total discretion in even the most intimate of shooting environments, making it ideal for photojournalists or wedding photographers.

EOS R is a highly accomplished filmmaking tool delivering stunning 4K video footage featuring full audio control, a vari-angle screen and manual focus peaking. Additionally, filmmakers can output in 10-bit over HDMI with Canon Log also enables filmmakers to capture footage in neutral contrast, with up to 12-stops of dynamic range at ISO 400, allowing post-production grading to extract every subtle nuance of colour and detail in shadows and highlights.

Almost every control on the EOS body is customisable, bringing new levels of personalisation and operability to EOS users. The familiar, yet refined, EOS ergonomics and reassuring handling – including the weather-sealed robust magnesium alloy body – allows users to shoot for longer periods, enjoying the comfortable hand grip and intuitive layout. As a first for Canon’s EOS camera series, the EOS R features a customisable multi-function bar, which can be personalised using a slide or touch motion for preferred settings such as ISO. Designed for those on the move, always-on Bluetooth allows a smartphone to be paired with the EOS R and GPS data recorded in images. For additional creative capture, remote shooting via the Canon Camera Connect app offers freedom for flexible shooting.

As a newly introduced feature for all RF lenses, all will feature a customisable Control Ring that users can use to adjust aperture, shutter speed, ISO or exposure compensation – which means there is no need to look away from the subject and risk breaking concentration - as well as intuitive ergonomics for a natural shooting experience.

Cutting-edge optics
The RF lens mount enables a radical new optical design – the 20mm flange back and wide 54mm mount diameter has made it possible for Canon engineers to design new lenses that weren’t possible before. With lenses remaining at the foundation of the EOS System – Canon today also launches four new EOS R lenses, which are expanding the possibilities of optical excellence. Setting new standards of quality and speed, the RF 50mm f/1.2L USM is an extremely fast 50mm f/1.2 L-series prime lens – making it the fastest lens in its class - offering extraordinary levels of detail, supreme sharpness, stunning shallow depth of field and remarkable low-light performance. The RF 24-105mm f/4L IS USM is an L-series zoom lens and the first full frame Canon lens to feature Nano USM - ideal for filmmakers when smooth focusing is a must for natural looking focus transitions, giving superb control and smooth tracking of the subject as it moves away or towards the camera. It is slim and easy to handle, and also features a fixed f/4 aperture. The fast, silent autofocus and 5-stops of image stabilization make it perfect for movie making.

A fast-aperture, versatile, standard zoom lens, the RF 28-70mm f/2L USM offers new levels of creativity as it becomes the world’s first large-aperture full frame compatible standard zoom, offering f/2 brightness throughout the zoom range. Furthermore, the lens barrel has a shock absorbing mechanism that achieves excellent impact resistance for toughness, and durability. Lastly, the RF 35mm f/1.8 MACRO IS STM – a super-fast 35mm f/1.8 macro lens – is ideal for street, travel and close-up photography, offering a naturally wide-angle perspective, close-up focusing and Hybrid IS. The focus, aperture and IS drive system are all integrated into one unit.

Every lens at your fingertip
Three new lens mount adapters allow more than 70 EF and EF-S lenses[viii] to be used with the innovative EOS R System, adding new functionality to existing optics, while maintaining the excellent levels of performance and functionality previously seen with EOS DSLRs[ix]. The Canon mount adapter adds the control ring found on RF lenses to enable users to maintain their setup whether using RF or EF and EF-S mount lenses. The drop-in filter mount adapter offers the ability to use a range of drop-in filters (drop-in circular polarizing filter or drop-in variable ND filter). Ideal for filmmakers and for use with lenses that are difficult to add filters to, the drop-in variable ND filter density filter controls exposure, whilst the circular polariser reduces reflections and enhances colour saturation – both ideal for capturing stunning imagery that great storytelling demands.

Customise every stage of your imaging journey
The broad range of innovative accessories available for EOS R include a powerful and versatile battery grip and flash. The battery grip, BG-E22, allows two high capacity lithium-ion LP-E6N batteries to be used and offers external battery charging via the USB adapter, providing extended shooting and enhanced handling for the photographer, when used in the vertical position. For creative lighting options, the BG-E22 also features a PC terminal to allow a traditional wired studio flash to be used with EOS R. The Speedlite EL-100 is a compact, lightweight and high-power flash gun with an auto mode which enables communication with compatible cameras, to take the complication out of flash photography. Boasting enough power to light many subjects, whether in dark indoor conditions or outside in the sunshine, shooting possibilities are expanded with the ability to bounce flash off walls and ceilings for a softer look – just like natural light.

Digital Photo Professional Express (DPP Express)
Enabling you to make the most of your images, and expanding the RAW development workflow for photographers, Canon today also launches the Digital Photo Professional Express (DPP Express) [x], for iPad®xx. Intuitive and easy-to-use, DPP Express is a high-performance RAW image processing, viewing and editing software for use with both EOS and EOS R cameras. Images can be imported via Camera Connect and can be edited directly through the iPad® app, from white balance adjustment and fine-tuning of tone curve characteristics to dynamic-range adjustment.

DPP Express RAW image software can display still images using PQ (Perceptual Quantization)xxx, a HDR format targeting movie production and distribution. The software makes possible the editing and display xL of high-quality images with a wide dynamic range.

Input to output offering
Today, Canon strengthens its input to output offering, with a new print software solution. Using the new print software Professional Print & LayoutL, high-quality images editing using Digital Photo Professional can be printed while maintaining important qualities such as tonality, sharpness and accurate colour reproduction. Included within the software is the new DPRAW print function, which enables printing in high definition. This function has the ability to process depth map information from DPRAW files, allowing between reproduction of sharp details and textures as the photographer intended. This gives a sense of three dimensionality to prints.

Also included is the new HDR print function, which allows highlight areas of an image to be reproduced strongly in print. What’s more, using the Exhibition Lighting Optimisation function, prints can be output to achieve be output to achieve an expanded dynamic range, when combined with bright lighting conditions for galleries and exhibitions.

Centred on the EOS R System, Canon has built a range of tools based on the requirements of the photographers and filmmakers of the future, whilst expanding the boundaries of imaging – the EOS R, new RF lenses and accessories offer more creative freedom and possibilities than ever before, for exciting new photographic journeys. The new EF-M 32mm f/1.4 STM – an innovative 32mm lens for the EOS M System – and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM, two revolutionary, lightweight professional super telephoto lenses, ensure that all photographers and filmmakers have access to the best tools possible to tell their stories.

[i] Correct at launch (5th September 2018) and based on testing of available full frame mirrorless cameras
[ii] Among all the interchangeable lens digital cameras incorporating the 35mm full frame equivalent image sensor with phase-difference detection AF on the image plane. As of September 4th, 2018 (researched by Canon). According to the Canon standard. (During still photo shooting, f/1.2, Center AF point, One-Shot AF, at 23°C/73°F, ISO100
iii Actual pixel count: approximately 31.7 million pixels
iv Continuous shooting speed reductions will occur when using high-speed continuous shooting settings.
v As of 5th September 2018, measured using CIPA-compliant guidelines, and internal measurement method with the RF 24-105mm f/4L IS USM lens at 24mm setting and AF set to one-shot AF
vi In small area 1pt AF mode
vii Among all the interchangeable lens digital cameras incorporating the 35mm full frame equivalent image sensor with phase-difference detection AF on the image plane. As of September 4th, 2018 (researched by Canon). According to the Canon standard. (During still photo shooting, f/1.2, Center AF point, One-Shot AF, at 23°C/73°F, ISO100
viii Does not include EF-M lenses or EF Cinema lenses in the EF lens series. EOS R lenses do not require a lens adapter
ix Depending on camera specifications, some EF lens functions may not be usable
x Compatible with camera which is compatible with CR3 Raw format. Available for download from late October 2018
xx iPad Pro all model/iPad(5th) /mini4/Air2 (iPad with installed RAM capacity 2 GB or more. The first generation of iPad mini2/mini3/Air is installable but not supported. Cannot install earlier above iPad and iPhone / iPod touch – not available on Android
xxx PQ (Perceptual Quantization) is a new gamma curve based on the characteristics of human vision. Based on the international HDR standards ITU-R BT.2100 and SMPTE ST 2084.
xL The display of HDR images requires an Ultra-HD-certified monitor and compatible OS (Windows 10 64bit). Images will be displayed through SDR conversion on SDR monitors or incompatible operating systems.
L Available for download from December 2018

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Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!