#ConnectingGreatness Lionel Messi - Global Brand Ambassador @HuaweiZA

Hi Guys, 

The best football player of the world will be the new Global brand ambassador of the brand leader in smartphones. Lionel’s passion inspires millions worldwide to strive for excellence and connect with greatness as Huawei does by innovating in communication

Huawei, global leading company in ICT and telecommunication solutions, announces Lionel Messi’s appointment as the latest Global Brand Ambassador to the company. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness. 

Challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us where we are now. Those who understand that are always pursuing not success but challenges, to be better. That is what makes Huawei and Lionel Messi a perfect fit.

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business, Huawei Consumer BG.

By connecting greatness, we demonstrate our passion to our customers. This concept also mirrors Lionel’s life and career. Lionel and his family did everything they could, including leaving their home country, to connect Lionel’s life with his aspirations and dreams of playing professional football.

“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. A man who shares a lot of the same values with the Huawei brand and who is always looking for opportunities to reach greatness.” said Tyrone Liu, CEO Consumer Business Group for Huawei Latin America.

Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, and football in particular, is so strong. In the last few years, we have invested in several teams – like the América, Santa Fe, Sporting Cristal, Arsenal, Atlético de Madrid and the AC Milan – that inspire people all over the world and in players who we believe share our brand values such as Robert Lewandowski and Alexis Sánchez, and now Lionel Messi.

Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

Driven by its obsession to innovation and commitment to excellence, Huawei has now become the top 3 smartphone manufactures around the world. The superior performance and outstanding design of flagship models from Mate, P and G series have become one of the popular premium mobile decides among the high-end consumers worldwide. The Mate 8 is designed for smart business professionals who are after a new style. Since its official launch on 26th November 2015, Huawei has shipped around 3 million Mate 8 smartphones to consumers all over the world.

I wish this association All the very Best and I hope to meet Lionel Messi if he ever comes to South Africa during the launch of the latest Huawei Smartphone. 

Cheers!!!

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Huawei Introduces the Mate 8 Globally @HuaweiZA #Smartphone #CES2016

Hi Guys, 

At CES 2016, the Huawei Consumer Business Group globally launched the Huawei Mate 8 smartphone, a productivity-driven device with significantly enhanced power, efficiency and battery life. The Mate 8 continues Huawei’s track record of delivering high-end devices that reflect global consumer demand and inspire loyalty in their users. 

Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown color option – the Huawei Mate 8 is the ideal smartphone for today’s on-the-go professional. The Mate 8 is designed from the ground-up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience. 

“With the Mate 8, we have delivered a device that meets the needs of a new style of business. With this fast, impeccably designed smartphone, users can work more efficiently and free up valuable time to spend with friends, family and on personal pursuits,” said Kevin Ho, President, Handset Business, Huawei Consumer BG. “The Mate 8 is the ultimate high-end smartphone. It strikes the perfect balance between high performance and long battery life, enabling people to stay connected and be more productive in every facet of their lives.”

“Professional smart phone users have a lack of choice when it comes to devices that meet their requirements. We have tried to keep this in mind when positioning the Mate 8. It is perfectly suited to business users with its large battery, super efficient rapid charging, large screen and additional security features. In the New Year, work life balance and increased productivity is what we wish for all our mate users,” added Charlene Munilall, General Manager, Huawei Consumer Business Group SA.

Designed for Performance and Efficiency

With new groundbreaking hardware, the Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent compared to the Kirin 925. The device’s architecture balances energy efficiency with high-end performance through 4 x A72 2.3 GHz processors and 4 x A53 1.8 GHz processors. 

Equipped with a 4000mAh high-density battery, the Mate 8 delivers industry-leading power efficiency offering over two days of normal usage. And with rapid charging technology, the phone is able to charge a day’s worth of power in just 30 minutes. In fact, regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days. The Mate 8 also features advanced six-layer thermal mechanics, which allows higher heat dissipation, leading to an excellent handling experience and lower power consumption.

Built for Productivity

Running on Huawei’s EMUI 4.0, based on Android Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks and improvements, including a built-in automatic defragmentation service that continues optimizing system performance. Additionally, the Mate 8 features a split-screen mode that enables enhanced multitasking between apps.

Smart and Secure 

The Huawei Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. The circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing a higher level of protection for users. The new sensor design also increases the unlock speed by 100 percent.

The Mate 8 maintains two sets of fingerprint interface standards to improve smartphone payment experiences—the Fast Identity Online (FIDO) and Android M standards. The strong CPU also supports real-time encryption of full storage for better data protection. The Mate 8 provides a microSD card lock, preventing anyone from accessing content in the card without a password. If a phone is stolen, user data cannot be obtained.

Stunning Photography

Huawei invested $98 million over three years to develop the first proprietary image sensor processor for faster focusing, higher clarity, and more accurate color shading. A leading research team was assembled in France to increase the processing speed of the camera, resulting in increasing the process bandwidth by four times with 14-bit precision. 

In addition, the Mate 8 adopts the revolutionary, all-new Sony 16MP IMX298, increasing the sensor size by 23 percent for breathtaking images. The Mate 8 also features an 8 MP front camera with a new beauty algorithm for taking the perfect selfie.

Efficient Conferencing

The Huawei Mate 8 features “Super Hands-Free 3.0” technology that enables hands-free operations in a variety of environments. Whether you’re in a car, a conference room or at a crowded party, users can enjoy clear conversations from up to 3 meters away. With a 120 degree range of audio pick up and directional noise reduction mode, conference calls are crisper and clearer than ever before, no matter where they take place. 

The Mate 8 features omnidirectional recording and directional playback. Three microphones automatically detect sound sources and record voices from all directions. During playback, people can choose any direction of the sound source they want to hear. Additionally, the Mate 8 provides document readjustment camera mode, which automatically straightens images that are captured at an angle for better viewing.

Globally Connected

The Mate 8 supports global connectivity and more bands than any other dual-SIM phone, including four 2G bands, nine 3G bands and 18 4G bands in 217 countries and regions with 1,334 operator settings. This makes it the perfect device for the global business traveler. 

Beautifully Crafted 

The Mate 8 features a refined, elegant design that highlights its beautiful 6-inch high contrast display. With a leading 83 percent screen-to-body ratio, the phone is able to stay sleek and compact without sacrificing a large display. The 2.5D curved diamond cut glass and aerospace grade aluminum metal are joined seamlessly, giving the device a blend of beauty and practicality.

The Huawei Mate 8 will be initially available in 30 countries including: Spain, Germany, France, United Arab Emirates, Mexico and Australia. The device will cost 599 euros for 3GB +32GB and 699 euros for 4GB + 64GB. It is available in four elegant colors: champagne gold, moonlight silver, space gray and mocha brown. 

“We’re delighted to also announce that from an ESA point of view we’re planning to launch the Mate 8 in March this year, at the same time across nearly 20 of all our main African markets such as South Africa, Kenya, Angola, Uganda, Tanzania, Congo, Zambia, Mauritius and many more. Pricing will be confirmed closer to launch,” concluded Munilall.

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@HuaweiZA - A #Brand To Watchout For In 2016 #Smartphones

Hi Guys, 

The Huawei Consumer Business Group announced it has shipped over 100 million smartphones worldwide in 2015, cementing its position as one of the top three consumer device companies in the world. Over the last five years, shipments of Huawei's smartphones have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. This year’s performance represents an important achievement as Huawei continues to grow and launch several global flagship devices each year that are focused on the premium market and integrate the best in creativity, design, fashion, photography and performance. 

Steady Growth in Smartphone Shipment

“Huawei’s success is not accidental. These results directly reflect the consumer demand for our products, and we’re proud to deliver premium smartphone devices to people around the world,” said Kevin Ho, President, Huawei Consumer Business Group Handset product line. “The smartphone landscape is constantly changing as people look for devices that let them extend the boundaries of what’s possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world’s top brands to bring the best devices to market.”

In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:

• Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments, and 6.5 million Mate 7 smartphone shipments.

• The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and Europe and Europe.

• Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in North America.

• The Mate 8 smartphone, which was launched in China in November.

This success is a result of Huawei’s extensive research and development efforts, diversification across markets, omni-channel strategy and the brand loyalty inspired by its products. 

Research and Development:
Huawei’s expansive R&D efforts set the standard for the most unique and innovative consumer devices to hit the market in 2014. Last year Huawei invested 14.2 percent ($6.3 billion USD) of its annual revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices. Huawei has established 16 research laboratories in various countries including China, Germany, Sweden, Russia and India. Each R&D center is chosen for a strategic purpose. For example, Huawei’s research institute in Japan focuses on materials and technology, utilizing Japan’s spirit of pursuing perfection. In Paris, Huawei collaborates with the Paris Aesthetics Center to consult French luxury designers to ensure its smartphones reflect the most cutting-edge fashion trends. With R&D as its foundation, Huawei has achieved an important balance constantly improving its product concept, hardware architecture and EMUI user interface.

Diversification and Omni-channel Strategy:
2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results in the mid-to-low-end market, this year it launched a series of premium smartphone to expand its portfolio into the high-end market, attracting attention from consumers across the globe. To meet the growing demand for Huawei devices, Huawei established over ten thousand experience centers and franchised stores in China and will open 1,000 additional stores in 2016. By leveraging brick-and-mortar establishments where consumers can hold and try using the devices, quality online and offline retailers and streamlined distribution channels, Huawei is expanding the reach of its devices to people everywhere.

Looking Forward:
Huawei employs the world’s most elite engineers and developers to deliver exceptional results. Driven by their passion for perfection, the Huawei team works tirelessly to provide consumers with the best experience and develop products that are truly worth pursuing. 2015 signifies an important milestone for Huawei, with its record-breaking domestic smartphone shipments and recognition as a top-three smartphone brand worldwide. Huawei is confident that it will continue to disrupt the global smartphone market in 2016. For more information, please visit: http://consumer.huawei.com/cn

Congratulations and All the very best to the brand and I hope I will be using one of their smartphone devices as my day to day phone. Follow the brands on twitter and facebook.

Cheers!!!

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