HONOR Unfolds a Future with Possibilities with the record-breaking HONOR Magic V3 at IFA 2024

Hi Guys, 

HONOR also showcases industry-leading innovations and AI capabilities with the HONOR MagicBook Art 14 and HONOR MagicPad 2. 

Global technology brand HONOR today announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, that combines on-device and cloud AI technologies, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. In a world-first, HONOR introduced its AI Deepfake Detection anti-fraud technology on the global stage. The event also saw the debut of HONOR’s latest AI-empowered flagship devices, including the HONOR Magic V3, the world’s slimmest inward foldable smartphone, as well as the sleek and artistic laptop HONOR MagicBook Art 14, and the cutting-edge innovative digital canvas HONOR MagicPad 2, and a stylish health tracker HONOR Watch 5.

“AI is fundamentally reshaping our industry, enriching and creating new experiences that delight consumers all around the world, every day,” said George Zhao, CEO of HONOR. “Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it informs our AI roadmap, allowing us to create better and more secure AI experiences that best meet their needs. Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical.”

During the presentation, HONOR also highlighted its collaboration with Google to integrate features based on Google Cloud AI models and APIs into HONOR devices. "Through Google Cloud, our partners can tap into world-class AI capabilities for a diverse range of sophisticated AI applications,” said Matt Waldbusser, Consumer AI Director of Google. “We are excited to partner with HONOR, with whom we share a common understanding of the importance of prioritizing user privacy, to build new synergy between on-device and cloud AI, playing to our respective strengths."

HONOR Magic V3: The World's Thinnest Foldable with Robust Performance

Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world's thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers.

With a sleek folded thickness of 9.2mm[1] and a featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device's overall appearance.

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times[2] compared to other flagship bar phones while reducing the back cover's thickness by 40%[3]. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000[4] folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigours of daily use.

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen[5], the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology[6], 4320Hz Risk-free PWM Dimming[7], Dynamic Dimming, Circadian Night Display and Natural Tone Display.

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh[8] Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W[9] Wired and 50W[10] Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.

The HONOR Magic V3 unfolds a new AI-enhanced future, offering a host of intelligent features, powered by the Snapdragon® 8 Gen 3 Mobile Platform, the titan of on-device intelligence, premium-tier performance, and power efficiency. Marquee capabilities include Magic Portal on Foldable, along with on-device AI-enabled photography features like HONOR AI Motion Sensing, and the HONOR AI Portrait Engine. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google Cloud AI models and APIs to empower users to improve overall efficiency, including HONOR AI Eraser, Face-to-Face Translation, and HONOR Notes tools. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users， while offering an enhanced and secure experience on HONOR devices.

HONOR MagicBook Art 14: Unlocking AI-powered Future Productivity Elegantly

The HONOR MagicBook Art 14 represents a groundbreaking leap in the laptop industry, transforming the conventional laptop experience by infusing human-centric innovation with robust capabilities.

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the lightest and slimmest AI PC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just 1kg[11] and measuring a slim thickness of 10mm[12]. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.

Integrating an industry-leading Modular Camera Design, the laptop features a detachable magnetic configuration that enhances privacy and adaptability, delivering a wider and more immersive visual journey. The HONOR MagicBook Art 14 features a captivating 14.6-inch HONOR FullView Touch Display boasting a crystal-clear 3.1K resolution[13]. With an outstanding 97% screen-to-body ratio[14], the largest among 14-inch laptops, it guarantees an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry's foremost eye protection technologies, such as 4320 High-frequency PWM Dimming[15], Dynamic Dimming technology, and E-book Mode, ensuring a comfortable and safe viewing experience.

In collaboration with Microsoft, the HONOR MagicBook Art 14 offers users access to the advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization, elevating productivity and efficiency. Further enhancing power efficiency, the laptop features AI-driven OS Turbo 3.0, optimizing power consumption by analyzing user behaviour and adjusting performance strategies precisely, guaranteeing a powerful yet reliable laptop experience. Driven by HONOR's Spatial Audio Technology and AI computing power, the HONOR MagicBook Art 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a lifelike audio environment. Coupled with advanced AI algorithms, the Bidirectional-enhanced Microphone Design ensures superior sound capture and noise reduction in any conditions, perfect for scenarios like group meetings and interviews, enabling users to enjoy an elevated communication and collaboration experience.

Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H[16], the HONOR MagicBook Art 14 adopts heterogeneous cores, featuring six performance cores, eight efficient cores, and two low-power efficient cores that can turbo boost the device to 4.8GHz[17], allowing the laptop to handle demanding tasks while delivering excellent battery-saving multitasking performance efficiently. It showcases a twofold enhancement in GPU performance and a 70% boost in AI performance, making it a reliable choice for users seeking high-performance laptop experiences. Adding to its versatility, the laptop comes with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm Headphone/Mic jack, enhancing overall convenience and ensuring a seamless user experience. Moreover, housing a heterogeneous battery Design, the HONOR MagicBook Art 14 Series improves space utilization by 30%[18] while offering a robust 60Wh capacity that extends battery life for users.

HONOR MagicPad2: Perfect Integration of Productivity and Entertainment

The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display[19] with a 144Hz[20] screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming[21], Circadian Night Display, and Dynamic Dimming functionalities.

The HONOR MagicPad2 excels not only visually but also in its audio experience. Paired with a large amplitude eight-speaker system with IMAX-enhanced certification, the HONOR MagicPad2 immerses users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25%[22] compared to its forerunner, enriching the audio experience for all users.

The HONOR MagicPad 2 is powered by the Snapdragon® 8s Gen 3 Mobile Platform, for premium experiences, including powerful on-device generative AI and hyper-realistic gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind.

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2's productivity, empowering users to achieve more in their daily endeavours.

HONOR Watch 5: Lightweight Design and Advanced Features

HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED colour display with a resolution of 390x450 pixels and 340 PPI supports full-screen touch operation, providing a vivid visual experience.

The HONOR Watch 5 features a Silicon-carbon battery, offering an impressive 15-day battery life with its 480mAh capacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor their well-being in real time.

Colour and Pricing

Inspired by the wonders of the natural landscape, the HONOR Magic V3 is available in three stunning colourways [23]: Reddish Brown, Green and Black, starting at €1999.

Starting at €599, the HONOR MagicPad2 comes with two colour options: Moonlight White and Black[24].

For more information, please visit the HONOR online store at www.honor.com.

[1] Data from HONOR lab. 9.2mm refers to the thickness in the folded state. The overall thickness does not include the inner and outer screen protective films and the raised part of the camera, The actual data may vary depending on configurations, manufacturing processes and measurement methods. Please refer to the actual device.

[2] Data from HONOR labs.

[3] Data from HONOR labs.

[4] Data from HONOR labs.

[5]  With a round-corner design on the display, the diagonal length of the inner screen is 7.92 inches, and the diagonal length of the external screen is 6.43 inches when measured as a standard rectangle (the actual field of view is slightly smaller on both screens).

[6] This product is not medical equipment and is not available for treatment.

[7] The 4320Hz ultra-high frequency PWM dimming technology is TÜV Rheinland Flicker-free certified and achieves the risk-free dimming level. The testing standard for the TÜV Rheinland Flicker-free certification follows the correlation between the flicker risk level and the flicker frequency in the IEEE Std 1789-2015 standard, which defines the flicker-free level as when the dimming frequency is higher than 3125Hz. The phone is not medical equipment and is not available for treatment.

[8] The typical battery capacity is 5150mAh, and the rated battery capacity is 5050mAh.

[9] 66W HONOR SuperCharge means the maximum output power of the charger is 66W. The supported maximum wired charging power is 66W when going with the original SuperCharge charger. The actual charging power may vary depending on individual differences, user habits, and environmental factors. Please refer to the actual scenario.

[10] Need to purchase HONOR super fast charging wireless charger with a charging specification of not less than 50W. The actual charging power may vary depending on individual differences, user habits and environmental factors. Please refer to the actual scenario. 

[11] Data from HONOR labs. Actual weight may differ depending on the specific configuration. Please refer to the actual product. 

[12] Data from HONOR labs. The thickness here does not include the height of the foot pad.

[13] The resolution is measured as a standard rectangle; thus, the effective pixels are slightly less.

[14] Data from HONOR labs. The screen-to-body ratio data is measured based on the size of the screen's visible area to the screen size. Please refer to the actual product.

[15] The HONOR MagicBook Art 14  is equipped with 4320Hz PWM dimming technology, which is TÜV Rheinland flicker-free certified and reaches the risk-free dimming level. The test standard of TÜV Rheinland's flicker-free certification refers to the IEEE (Institute of Electrical and Electronics Engineers) Std 1789-2015 standard for the definition of the correlation between the flicker risk level and the flicker frequency: when the dimming frequency is higher than 3125Hz, it reaches the flicker-free hazard level. This product is not for medical use and does not have a therapeutic function.

[16] The HONOR MagicBook Art 14 also comes with the Intel® Core™ Ultra 5 Processor 125H version.

[17] Data from Intel®.

[18] Data from HONOR labs.

[19] Data from HONOR labs. With a rounded corners design on the display, the diagonal length of the screen is 12.3 inches when measured according to the standard rectangle. The actual viewable area is slightly smaller.

[20] The screen supports a maximum refresh rate of 144Hz, and the refresh rate may be varied slightly under different app interfaces and game quality. Please refer to your actual experience.

[21] The HONOR MagicPad2 is equipped with 4320HzPWM dimming technology, which is TÜV Rheinland flicker-free certified and reaches the risk-free dimming level. The test standard of TÜV Rheinland's flicker-free certification refers to the IEEE (Institute of Electrical and Electronics Engineers) Std 1789-2015 standard for the definition of the correlation between the flicker risk level and the flicker frequency: when the dimming frequency is higher than 3125Hz, it reaches the flicker-free hazard level. The phone is not medical equipment and is not available for treatment.

[22] Data from HONOR labs.

[23] Colour availability may vary by region.

[24] Colour availability may vary by region.

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@HonorAfrica Announces Dual Flagship Strategy, MagicOS 7.0 Plans, New Spatial Audio Technology #HONOR70 #IFA2022

Hi Friends, 

Global technology brand HONOR today reaffirmed its commitment to international markets during its IFA keynote presentation, titled “Embracing the Connected Future.” During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-round flagship smartphones to Europe and other international markets. The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC and other IoT products. Bolstering its innovative product portfolio, HONOR introduced three new products: HONOR 70, HONOR MagicBook 14 and HONOR Pad 8, the first HONOR tablet available outside of China. All three products are set to arrive in select European markets in the coming weeks.

Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the Future, a global initiative piloting in Hamburg, Germany with the aim of inspiring creative talent from all around the world to use the power of technology to connect people with culture in the era of the metaverse.

“Since our inception, HONOR has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” said George Zhao, CEO of HONOR Device Co, Ltd., “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”

Embracing the Connected Future with New Dual Flagship Strategy and MagicOS

As a global technology, HONOR has always strived to innovate with purpose and deliver user benefits that matter. For the first time, HONOR will be introducing its foldable smartphones to international markets. Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-round flagship smartphones to Europe and other regions around the world.

HONOR also unveiled MagicOS 7.0, a new OS designed to provide seamless experience across the cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level. Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially announced in Q4 2022.

In line with its commitment to contributing to the wider industry, HONOR announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps into App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future. Interested developers may visit the following site for more information: https://developer.hihonor.com.

Further signifying the brand’s commitment to cross-device functionality, HONOR is expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Previously only available to HONOR device users in China, Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows. The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link, while the HONOR 70 will also support Phone Link following an OTA update.

Furthermore, from October, the upgraded HONOR Health app will provide personalized custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.

Introducing HONOR’s Spatial Audio

Announced during IFA 2022, HONOR’s Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences.

At its core, HONOR's Spatial Audio is designed to deliver surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music and games. And by means of the algorithm, the changes of sound on its way from the source to the listener's ear can be simulated. These effects include localization of sound sources above, below, behind and in the front of the listener.

HONOR's Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to suit a more personalized listening experience.

Introducing HONOR 70 to Global Markets, a Vlogging Masterpiece

Designed for vlogging enthusiasts, the HONOR 70 is HONOR’s latest addition to its high-end N Series smartphone line up. The stylish device debuts with Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.

Capturing high quality vlogs is easy with the HONOR 70, thanks to its powerful Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a large 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for vloggers who are always on the move.

In recognition of HONOR 70’s excellent user experience, the Expert Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community comprising over 60 of the world's most respected consumer electronics magazines, websites and social media commentators from 29 countries.

The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1 based on Android 12. HONOR 70 5G + (Redcore 1 GB) – is available in South Africa now on sale. You can get it from Vodacom at the price of R749 with 24 months of installments, or at R579 with 36 months of installments. Available in premium colors Crystal Silver and Midnight Black. With the purchase consumers also get a chance to get R500 accessory voucher. The device is also available through MTN in the hero color the Crystal Silver and comes with Mega Talk/Gigs XS at a price of R799 with 24 months of installments, or R549 with 36 months of installments. Through MTN consumers can also avail 2000mAh power bank as a gift. Both versions come with Google Mobile Services.

Enabling Premium Audiovisual Experiences with HONOR Pad 8

The HONOR Pad 8 is an affordable all-round smart device catering to the productivity and entertainments needs of students and young professionals. The new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a screen-to-body ratio of 87% and support a resolution of 2000x1200 pixels and 1 billion colors with eight built-in loudspeakers to deliver immersive multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times.

The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select Europe and international markets will soon have access to every HONOR smartphone and IoT product series, marking a new milestone for HONOR.

Step into the Gateway to the Future

As a brand, HONOR has consistent investment in Spatial Audio, AI and AR technologies, to unlock immersive experiences and get ready for the next digital revolution.

Unveiled during HONOR’s IFA keynote session, Gateway to the Future is a new HONOR Talents initiative designed to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, HONOR challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now live on-location in Speicherstadt, and is also available for users to view at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR. The campaign video is available here: https://youtu.be/7rwwZQw2C4M.

HONOR Talents: Applications for Interactive AR Artwork Category Now Open

Complementing the initiative, HONOR has introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition. Within the category, contestants are invited to produce digital AR artworks which creatively transform their neighborhoods, including digital overlays for buildings, walls, parks, and other public spaces, helping to get communities closer to culture. Artists interested in the contest can find more information here: https://www.hihonor.com/honor-talents/en/

HONOR also partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled INFINITY. The phy-gital experience showcases an artistic interpretation of the universe, which the creative team comprising CAFA faculty members and students use as an analogy to promote intercultural dialogue. The art is available at HONOR’s IFA booth through the ARLOOPA app.

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