New Look for An All-South African Legend! #IslandTribe #SunscreenLotions

Hi Friends, 

In 1992, a legendary sun protection brand was born in Durban, South Africa. In just a short space of time, Island Tribe became the water-resistant sunscreen of choice for surfers and other extreme sports adventurers. Today, Island Tribe has expanded to include a wide range of products and is distributed to more than 25 countries across the globe.

After Adcock Ingram Consumer Division acquired the brand in 2017, it was determined that this proudly South African product had far broader appeal than only to surfers and extreme adventurers, and so it came about that Island Tribe was rejuvenated and relaunched to appeal to a broader audience.

“We all live under the same sun, and we all deserve sun protection from today’s severe UV exposure,” Garth Maart, Brand Manager: Personal Care, Adcock Ingram, explains. “With South Africa having the second-highest incidence of Skin Cancer in the world[i], it makes perfect sense to offer Cancer Association of South Africa (CANSA) endorsed, dermatologist tested, broad-spectrum sun protection for the whole family. Island Tribe ticks all the boxes, and is available through leading pharmacies and retail outlets countrywide.”

Island Tribe's vibrant new look is sure to be met with great enthusiasm from consumers, as they embrace the broad cross-section of products. In addition to the Light Lotions and Sprays, the After Sun Cooling Gel, the Lip Balm and the Clear Gel Sun Sticks, October will see the launch of two new Island Tribe products. Kids SPF50 Light Lotion 200ml and Kids SPF50 Light Lotion Trigger Spray 300ml will join the tribe. An extensive marketing campaign to support the brand revitalization and newly launched products have been planned and includes print media, digital media, and public relations.

“Island Tribe is an intensely researched brand, designed with a variety of users in mind, including outdoor enthusiasts, young and old alike,” Maart continues. “The Daily Use sun protection products have grown in popularity, with consumers becoming more aware of the necessity to protect their skins daily, at work, school or play.”

Island Tribe’s new slogan emphasizes the fact that we’re all members of a Rainbow Nation. We might come from diverse backgrounds and cultures, but underneath it all, we’re all part of the same human tribe. And each of us needs protection from the harsh African sun. This is our point of unity: One Nation. One Sun.

South Africans, young and old, sporty or not, are invited to join the tribe: Island Tribe; to experience sun protection for the everyday adventurer. Available from pharmacies and retail outlets across South Africa. Visit www.islandtribe.co.za for more information and join the conversations on Facebook and Instagram.

Reference: 1. Be SunSmart Everywhere. CANSA. [cited 2019 Jul 18]; Available from https://www.cansa.org.za/be-sunsmart/

The Island Tribe brand was launched in 1992 with the aim of providing water-resistant sun protection to surfers and other water sport enthusiasts. The range consisted of one product only, the Island Tribe Clear Gel, which to this day has proven successful. The brand is now distributed in 25 countries worldwide. Island Tribe is an intensely researched sun protection brand that specializes in sport and lifestyle sunscreens. Island Tribe formulas are designed with a variety of users in mind, such as outdoor enthusiasts, young and old alike. Island Tribe sunscreens are designed to give the user maximum protection against both UVA and UVB rays, more than this, the specific formula will stay on your skin for the duration of your activity.

Island Tribe is recognized by the CANSA Organisation as a prevention against skin cancer.

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

Come #Rain or #Shine, It’s Always #IslandTribe Sunscreen Time!

Hi Friends, 

Weather can be deceiving, but sunny or chilly, rainy or overcast, the sun is always sending harmful Ultra Violet (UV) rays to the earth. There are two types of UV rays: the UVB rays are responsible for the redness of the skin, burning, skin damage, skin spots and ultimately skin cancer. UVA rays can damage cell structure and cause ageing, and increase the risk of cancer specifically malignant melanoma (a serious form of skin cancer).

At least 80% of sun-induced skin damage occurs before the age of 18 and only manifests later in life. It is therefore particularly important that children’s skins are protected with sunscreen throughout the year.

While people with a fair skin tone (blonde/red hair; light skin; freckles; green/blue eyes) are more at risk for sunburn and skin damage, people of all ethnic groups are at risk of getting skin cancer. Quality sunscreens are a must for all South Africans, young and old, all year round.

In the interest of ensuring that your family uses effective sunscreen offering adequate protection, opt for sunscreen endorsed by The Cancer Association of South Africa (CANSA). Look for the CANSA Seal of Recognition (CSOR) on your sun protection products. This seal ensures that the brand has complied with strict criteria developed by CANSA in the interest of a SunSmart South Africa.

It is best to use a sunscreen that has a sun protection factor of a minimum of 20 and not higher than 50, and broad-spectrum protection against harmful UVA & UVB rays, preventing premature ageing and lowering your risk of skin cancer.

Island Tribe sunscreens are designed to give the user effective protection against both UVA and UVB rays. With a range of products to choose from, users are sure to find the Island Tribe product that’s right for them … one that has been tested by dermatologists, and bears the CANSA seal of recognition.

Visit www.islandtribe.co.za for more information and join the conversations on Facebook and Instagram.

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

Pink Pony - 5 KM Walkathon @CANSA #PIHT #PoloSA

Hi Guys,

Polo South Africa organized a 5 km Walkathon on a Saturday morning on 4 Oct 2014 in continuation with the Polo Horse Trials 2014. 

The entry ticket was fixed for R25 and all proceeds has been added to the final cheque which will be handed to CANSA at the end of the campaign.

The day was enjoyed by all and everyone was invited to join in on the Pink Pony Walkathon.

More than 200 people took part in the 5km walk around the Inanda Country base before a jam packed day of cross country. 

 Prizes were handed out for the Best Dressed Pink Walkers.

Some of the shots of pets as they were also covered in Pink.

Pink was the flavor of the day and CANSA #CancerSupport was supported by all the community present.

All these picture are taken by Polo South Africa's hired professional photographers for the event. 

Thanks a lot to Polo South Africa for extending the invite to me. Follow Polo on Facebook & Twitter. Follow CANSA on twitter.

Cheers!!!

Contact me for your product's review on twitter @araijain or @thelifesway or email - thelifesway@gmail.com  Checkout my Instagram (araijain) page or www.photoyatra.blogspot.in

Cheers!!!

#PIHT - POLO Pink Pony Brunch - Kyalami Johannesburg 3 Oct 2014

Hi Guys,

It was the start of the October month and I was invited to be a part of something so unique and amazingly great that I loved myself more for what I am doing in my life. I really appreciated the beauty to be healthy and to fight the disease which takes our loved ones so far from us that we are left with the moments spent with them only.

Polo South Africa organized another POLO International Horse Trials (#PIHT) from 3rd -5th Oct 2014 after the great success in the inaugural season in 2013. This year’s event took place in Kyalami Equestrian Park. It was my first time to any of the Horse trials. I don’t even know about what it is all about and did some Google/Wikipedia study to find out what it is. 

The Horse Trials is an Olympic equestrian sport where a single horse and rider combination, compete against other combinations across the three disciplines of dressage, cross-country, and showjumping.

The event kicked off on Friday 3 October with the dressage phase at the Kyalami Equestrian Park where horses were looking amazingly great along with their riders. A tempting and delicious POLO Pink Pony brunch in aid of Breast Cancer Awareness month was also hosted alongside for the special VIP guests and media under an elegantly decorated white marquee. This event aims to raise awareness for The Cancer Association of South Africa (CANSA) through POLO’s Pink Pony Campaign where a limited edition collection of Pink Pony merchandise is sold in aid of CANSA. Guests were also given a chance to purchase some of these items on the day at the POLO pop-up store.

Lunga Shabalala of SABC’s new Man Cave show was MC for the event. He was very funny with his comic timings and enthralled the whole crowd with his MC skills. People were inspired by guest speaker, Eddie Rust, who shared his cancer survival story and encouraged everyone to get checked at regular intervals. He shared some of the facts & realities and made people aware that this can happen to anyone so better take precautions and get proper treatment.

Fashion and lifestyle media, and socialites alike sipped on champagne and cocktails served by LiquidChefs as they mingled and watched the POLO Spring/Summer ’14 fashion show. Shashi Naidoo, Jen Su, Tobi Jooste, Gina Myers, Tamerin Jardine, Laura Stewart and Mrs Charity, Talita Jansen van Vuures were present at the event and enjoyed the morning to afternoon for the charity event.

The breakfast and lunch menu was delicious especially the sweets and desserts. Every dessert was colored in the Pink theme matching the clothing of the people. It was so tasty and yummy that I only ate desserts and candies. I had to scout for my Pink tshirt in Sandton City but bought some other brand in the end as rightly pointed out by the photographer there.

There was a lucky draw for all the guests present at the event. As they walked into the event, all VIP guests were handed CANSA badges which had a number written on them. Lunga asked guests to pick lucky number slips and 15 guests walked away with POLO Hand Bags, travel pouches and tickets to Horse Shows. Though I was not the lucky one, I got my share of goodies in the bag that was given to all the guests. I have my own Polo – My First Pony soft toy and an umbrella which will keep me covered in rains and sunlight alike.

Thanks a lot to the Polo and CANSA for the invite. I really enjoyed my day with some amazing people and horses. Follow Polo on Facebook & Twitter. Follow CANSA on twitter.

Checkout some of the photographs I took on my Instagram (araijain) or www.photoyatra.blogspot.in

Cheers!!!

Contact me for your product's review on twitter @araijain or @thelifesway or email - thelifesway@gmail.com