#UnleashTheHeat With The #FlaminHot Snack Range That's Winning The Hearts of Consumers!

Hi Guys, 

Food and beverage company PepsiCo South Africa has expanded its ‘hottest snacks’ portfolio, offering a variety of Mzansi’s favourite Hot & Spicy flavours with Simba Flamin’ Hot Chakalaka, Doritos Flamin’ Hot Masala and NikNaks Flamin’ Hot Chilli.

Speaking on the inspiration of the Range, Giulia Iorio-Ndlovu, Senior Marketing Director, Snacks of PepsiCo South Africa says, “The new Flamin’ Hot range encapsulates the existing deep love that consumers have for hot and spicy flavours, which awaken their taste buds and take them on an exciting flavour experience. Our flavours are rooted in cultural influences, pivoting legacy favourites amongst South Africans; Chakalaka, Masala and the classic Chilli, into enjoyable snacks.”

L-T: Robot Boii & Mpho Popps

PepsiCo South Africa is innovating how snack brands can fit into consumers' cultures and lifestyles. The three flavours are suitable for unique and personal taste preferences.

To celebrate and engage consumers on the Flamin’ Hot Range, a campaign was rolled out driving a simple flavour message through the “Unleash Your Heat” tagline, across key and relevant consumer touch points. This includes first of its kind TV Advert (featuring Simba, Doritos and NikNaks brands), where we kicked off a HOT dialogue that extended into the social/ digital platforms. The campaign is further supported by radio activations, OOH Billboards and Digital screens in malls nationwide.

L-T: Okay Wasabi

“Why go for mild when you can choose Flamin’ Hot? Unleash Your Heat as you Entice your tastebuds today with the Flamin’ Hot Range” Giulia Iorio-Ndlovu concludes.

Cheers!!!

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What Will You Order For Your Weird Craving? @Uber_RSA #UberEatsSA

Hi Friends, 

There’s nothing more satisfying than placing a food delivery order and having it arrive exactly as imagined - whether that means having your avo on the side or your drink with no ice. Uber Eats has released their first-ever Cravings Report which breaks down some of South Africa’s most unique delivery requests, some of the most unusual combinations and the wackiest comments made via the Uber Eats app from the last year. 

Let’s leave this off

It should be no surprise that tomato was the most requested food item to be left of any meal, with a total of over 200 000 orders placed over the last year that asked for the red vegetable to be left off. That's about 3 300 tomatoes saved from being picked off and wasted. Sauces finished off in second place, with mayonnaise being voted the least favourite since it was the most requested condiment to be left off. Rounding off the list was garnish items like lettuce and onion being removed from burgers to noodles. 

Local is lekker 

South Africans are known to be proud, and some restaurants had to adapt menu items to feed the cravings of locals. With at least 1 000 meals swapping out traditional starch for delicious pap. The local staple is loved so much, that many Eaters are willing to pay an additional restaurant fee to have it delivered with their meal. 

Chakalaka and achaar were also commonly used to replace chilli relish or BBQ sauce. It seems that the spicier the food the better it is for locals, who have on plenty of occasions stated that they prefer hot to extra hot when selecting the flaming flavour. South African flavours are a must and included with some local favourites including Kotas and vetkoek. Unorthodox but truly South African, is that some orders request that a tomato base be replaced with a chakalaka base on pizzas. 

Emotional eaters because why not? 

South Africans are known to love food, but almost any scenario and its accompanying emotion can be celebrated or comforted via an order on the app. Exam periods and test weeks leave students with high stress levels, that can best be counteracted with slap chips. Other emotionally-charging occasions including, graduations, Valentine’s Day and Premier League Weekends, were also when the app experienced an influx in orders. 

No Barks, No Bites 

It’s a well known South African proverb that many are all too familiar with. At least 200 orders specifically stated that their dog does in fact not bite, and the delivery-partner is welcome to come into the yard. 

For any fear experienced by the barking dogs, it was easily made up because South Africans are nothing if not giving and kind. Many requests were received asking the restaurant to give parts of their order like chips, coffee and rolls to the delivery-partner when the order is picked up, so that they may enjoy it while still warm. 

As the cravings report continues to be unravelled and more weird wallops and crazy cravings are discovered, one thing is for sure, South Africans are as loving as they are unique and while some orders raise eyebrows, other requests warm hearts. 

About Uber Eats:

Uber Eats allows people to search for and discover local restaurants, order a meal at the touch of a button, and have it delivered reliably and quickly. Since launching the Eats app three and a half years ago, the business has leveraged Uber’s technology and logistics expertise to serve 500+ cities globally, all while keeping average delivery time under 30 minutes. In South Africa, Uber Eats is currently in over nine cities across South Africa (Johannesburg, Pretoria, Durban, Cape Town, Stellenbosch, Paarl, Pietermaritzburg, Bloemfontein, Port Elizabeth and Soweto).

Social Media Handles: Instagram: @ubereats_za Facebook: /ubereatsza

Cheers!!!

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